Deal-Based Commissions

• Net-new partner sold product lines sold: Touchless purchases after the initial product line sale will open up a 12-month window of opportunity for touchless credit that will credit the most recent shared deal/partner who sources or assists on the product line. After 12 months from the deal close date, touchless purchases won't be credited. 
• Existing partner sold product lines: Touchless purchases on these product lines will open up a 12-month window of opportunity from launch date for touchless credit that will credit the most recent shared deal/partner who sells on the product line (Nov 17, 2025). After Nov 17, 2026 touchless purchases won’t be credited. Please note, for customers located in ANZ, LATAM, and DACH, existing product lines that partners sold to these customers prior to Oct 1, 2025 BETA launch will have their 12 month window for touchless credit opportunity close on Oct 1, 2026.

Solutions partners and providers must use deal registration exclusively. 

Partners are responsible for logging shared deals through one of the approved methods to be eligible for credit on the sale: (i) via a banner on the partner dashboard, (ii) on a contact or company record, or (iii) by converting an existing deal within the Partner’s CRM.. The Shared Deal must meet eligibility requirements outlined in the HSPPA and our Rules of Engagement in order to be qualified and accepted by HubSpot. 

Credit will not be awarded on deals where a partner has failed to create a shared deal through one of these methods  and HubSpot closes the deal without the partner’s involvement.  (Except, touchless purchases will credit the most recent shared deal and partner on the product line within the first 12 months).

TIMELINE: 

• Global Launch (November 17, 2025): HubSpot will be moving to a deal-based tiering model. Any sale to a net-new or current customer in any region and on any product line will be ” processed under the “deal-based” revenue share and attribution model and will accurately credit the appropriate partner on corresponding sold points (sourced or assisted) towards the partner’s tier. 

How will this work in tiering? 

• For partners that joined prior to Nov 17, 2025 global launch and have existing product lines with tier points at the time of launch, these points will expire month by month (not daily due to system constraints as we move from our old tiering system to a new one). However, downgrades won’t impact these historical tier points as we move into our new deal-based system. This will occur for only 12 months after global launch. After November 17, 2026, we will have no historical points as all points will be under “deal-based tier” points. 

Please see our section above on deal-based tiers and “how tiers work page” to learn more details. 

If the customer terminates their HubSpot subscription, the Revenue Share is also terminated. Sold and Managed credit expires on the date of termination as well.

*Eligible sales include:

• Net-new sales to new customers.
• Cross-selling new product lines to existing customers. 
• Upselling customers from starter to professional or professional to enterprise, regardless of who originally sold to the customer.

A deal must contain at least one of the following products in order to be eligible:

• Marketing Hub Professional or Enterprise
• Sales Hub Professional or Enterprise
• Service Hub Professional or Enterprise
• Content Hub Professional or Enterprise
• Operations Hub Professional or Enterprise
• HubSpot Credits
• Other Hub-Agnostic Products  such as Reports Add-on and Core Seats

Please note the acceptance or rejection of the deal as an eligible sale is at the discretion of HubSpot, and will be determined prior to the close of the relevant deal.

For additional information please review our HubSpot Partner Sales Rules, specifically the Deal Eligibility section.

When two or more partners pursue the same deal, we follow a process called 'Best Partner Wins.' In most cases, the partner who obtains the client’s signature on the Proof of Involvement (POI) will receive the applicable sold credit and/or commission, subject to HubSpot’s discretion.

For additional information please review our HubSpot Partner Sales Rules, specifically the Deal Eligibility section.

Partners will receive commission for any MRR they cross-sell on any product line. 

• Example 1 - Partner A cross-sells a second product to the same customer: Partner A sells Marketing Hub Pro for $890 per month to the customer in December 2025 and receives 20% commission, $178 per month, for up to 3 years. Then Partner A sells Sales Hub Pro for $100 per month to the same customer in March 2026 and receives 20% commission, $20 per month, for up to 3 years.
• Example 2 - Partner A sells to a customer, then Partner B cross-sells a second product to the same customer: Partner A sells Marketing Hub Pro for $890 per month to the customer in December 2025 and receives 20% commission, $178 per month, for up to 3 years. Then Partner B sells Sales Hub Pro for $100 per month to the same customer in March 2026 and receives 20% commission, $20 per month, for up to 3 years.

 Please note that cross-sell or upsell is not available on customer accounts where another partner owns the contract for that customer.

Partners will receive commission on the net up-sell MRR of any product line.

• Example 1 - Partner A up-sells the same customer: Partner A sells Marketing Hub Pro for $890 MRR to the customer in December 2025 and receives 20% commission, $178 per month, for up to 3 years. Then Partner A up-sells the same customer to Marketing Hub Enterprise for $3600 MRR in March 2026 and receives 20% commission for up to 3 years on the net upsell amount of $2710 (the delta in the MRR between the original product and the upsell, or $3600 Enterprise - $890 Pro). The partner will receive $542 commission per month for up to 3 years.
• Example 2 - Partner A sells to a customer, then Partner B upsells the same customer: Partner A sells Marketing Hub Pro for $890 MRR to the customer in December 2025 and receives 20% commission, $178 per month, for up to 3 years. Then Partner B up-sells the same customer to Marketing Hub Enterprise for $3600 MRR in March 2026 and receives 20% commission for up to 3 years on the net upsell amount of $2710 (the delta in the MRR between the original product and the upsell, or $3600 Enterprise - $890 Pro). Partner B will receive $542 commission per month for up to 3 years.

Please note that cross-sell or upsell is not available on customer accounts where another partner owns the contract for that customer.

All partners who sell into the same product line will see their commissions reduced by the same percent as the MRR downgrade.

• Example 1 - Partner A sells to a customer, then Partner B upsells the same customer, then the customer downgrades: Partner A sells 10 seats on Sales Hub Pro for $1000 MRR in December 2025 and receives 20% commission, $200 per month, for up to 3 years. Then Partner B sells 20 more seats to the same customer for $2000 MRR in March 2026 and receives 20% commission, $400 per month, for up to 3 years. Then, in August 2026, the customer downgrades from a total of 30 seats ($3000 MRR) to 15 seats ($1500 MRR), a 50% MRR downgrade. Both Partner A and Partner B will see a 50% decrease in their commissions. Partner A will receive 20% commission on $500 MRR ($100 per month) until December 2028. Partner B will receive 20% commission on $1000 MRR ($200 per month) until March 2029.
• Example 2 - Partner A sells to a customer who then downgrades: Partner A sells 10 seats on Sales Hub Pro for $1000 MRR in December 2025 and receives 20% commission, $200 per month, for up to 3 years. Then Partner A sells 20 more seats to the same customer for $2000 MRR in March 2026 and receives 20% commission, $400 per month, for up to 3 years. Then, in August 2026, the customer downgrades from a total of 30 seats ($3000 MRR) to 15 seats ($1500 MRR), a 50% MRR downgrade. Partner A will see a 50% decrease in commissions. Partner A will receive 20% commission on $500 MRR ($100 per month) until December 2028 and 20% commission on $1000 MRR ($200 per month) until March 2029.

Upon successful close of a deal that meets the eligibility requirements, the Revenue Share is 20% of the monthly recurring revenue (MRR) subscription value of the product line(s) sold:

• For solutions partners, this is paid for up to three years. 
• For providers, this is paid for up to 12 months.

Revenue Share is accrued monthly and paid on a quarterly basis. For example, if you sell a Marketing Professional deal for $890USD, you will accrue $178/month, paid out as $534 per quarter. This payment will continue as long as the customer continues to pay HubSpot for up to three years for the relevant Subscription, and as long as you continue to be in good standing and fulfill all your obligations as a Solutions Partner/Provider under the Solutions Partners Program Agreement.

Rules are generally not different with the introduction of Deal Based. Please do note that, per our global revenue share policy, Providers get 20% revenue share  for 1-year. 

• Example 1 - Partner A sold Marketing Hub to the customer before April 1, 2023, then Partner B upsells the same customer: Partner A sells Marketing Hub Pro for $890 MRR to the customer in March 2020and receives 20% lifetime commission of $178 per month since Partner A continues managing the customer by the end of each quarter according to our policy.  Then Partner B up-sells the same customer to Marketing Hub Enterprise for $3600 MRR in March 2026 and receives 20% commission for up to 3 years on the net upsell amount of $2710 (the delta in the MRR between the original product and the upsell, or $3600 Enterprise - $890 Pro). Partner B will receive $542 commission per month for up to 3 years. Partner A (as long as they continue to manage the customer every quarter) will continue to receive their lifetime commission on the original deal.
   
• Example 2 - Partner A sold Marketing Hub to customer before April 1, 2023 and then upsells the same customer: Partner A sells Marketing Hub Pro for $890 MRR to the customer in March 2020 and receives 20% lifetime commission of $178 per month since Partner A continues managing the customer by the end of each quarter according to our policy.  Then Partner A up-sells the same customer to Marketing Hub Enterprise for $3600 MRR in March 2026 and receives 20% lifetime commission on the net upsell amount of $2710 (the delta in the MRR between the original product and the upsell, or $3600 Enterprise - $890 Pro). Partner A will receive lifetime commission of $542 per month as long as they continue to manage the customer by end of each quarter.

The deal-based model applies to all product lines. Any MRR a partner closes (creates a shared deal and it's partner sourced) will be commissioned 20% for 3 years.