HubSpot Solutions Partner Program Policies

Note: Capitalized terms used but not defined in these policies have the meanings set forth in the HSPPA.

Partner Revenue Share

Current Partner Revenue Share is equal to twenty percent (20%) of Net Revenue (as defined in the HSPPA) paid to us by or on behalf of an End User for a Qualified Transaction.

Upmarket Referral Program Revenue Share 

Current Revenue Share under this Optional Program means an amount equal to twenty percent (20%) of Net Revenue paid to HubSpot in the first twelve (12) months of the relevant Subscription Service purchase which you supported as a Partner, as long as the Customer’s relevant Subscription remains active during the entirety of these twelve (12) months the deal is a valid Upmarket Referral Program opportunity and the Partner satisfies all eligibility requirements for access to the Optional Program - as set out in full in the Rules of Engagement.

Partner Revenue Share term

Current Partner level Revenue Share term is equal to thirty-six (36) months from the time of the Qualified Transaction close, provided the End User remains a HubSpot Customer and so long as Net Revenue is received and recognized from the Qualified Transaction. (Said otherwise, they have not canceled their Subscription, and they’re paying their bill).

Partner uptiering requirement

To maintain your benefits as a Partner, including Partner Revenue Share benefits, you must tier up to the gold tier within twenty-four (24) months of becoming a Partner in the HubSpot Solutions Partner Program. Learn more about how tiers work here. If you do not meet this requirement within twenty-four (24) months, then during the next tier recalibration process you will be terminated.

Paperwork requirement

To receive Revenue Share you have earned when your registered domains/customers purchase HubSpot, you must complete the appropriate paperwork.

• You can fill out and submit your ACH/Wire Form and W-8/W-9 tax forms from within your Partner Portal. Your partner name on both your partner account with HubSpot and the ACH/Wire Form must match. Step-by-step instructions can be found here.
• If you are located in a region where your customer Revenue Share may be subject to VAT/GST/JCT, you will need to submit a VAT/GST/JCT invoice every quarter to receive your Revenue Share. To send an invoice, fill out this form and select "Document Submission" as the Request Type.
• If you are a Partner in Colombia, you will need to submit additional documents to receive your Revenue Share, including: RUT, Bank Certificate, Social Security proof of payment document (if applicable), and a quarterly invoice.
  • To submit the documents above, fill out this form and select “Document Submission” as the Request Type. To submit the invoice, email 901183491@factureinbox.co, unless you are also providing a Social Security proof of payment document, in which case the invoice should also be submitted via the form.

Revenue Share payments are paid out quarterly, approximately 45 days after the quarter ends. If you do not provide the required paperwork in order for us to send payment to you within six months following the close of a Qualified Transaction, those Revenue Share payments will be forfeited. Please review Section 5 of the HubSpot Solutions Partner Program Agreement (HSPPA) for more information on Revenue Share and Payment.

Once a Qualified Transaction is finalized (a valid Shared Deal closes with a POI), you become eligible for Revenue Share. As outlined above:

• Partner Revenue Share is equal to 20% of the monthly recurring Net Revenue and is paid for up to three (3) years. 

For more information about Partner Revenue Share, please review the Understanding Your Partner Commissions and Rules of Engagement pages.

Legacy Commission Policy

Deal Eligibility: Qualified Transactions closed before April 1, 2023 are governed by the provisions of the Legacy Commission Policy, and are eligible for continued revenue share provided the HubSpot Solutions Partner joined the program before February 21, 2023 and satisfies the requirements set out in the Legacy Commission Policy.

For a Solutions Partner to continue receiving commissions in relation to a Qualified Transaction closed before April 1, 2023, that did not end on April 1, 2025, Solutions Partners must continue to actively manage the Customer, as demonstrated by Managed MRR credit (in line with the Legacy Commission Policy).

For more information on Managed MRR and Sold Associations, please see our Rules of Engagement.

You can review our full Legacy Commission Policy here.

Register deals for your current and prospective clients:

Deal registration is intended for your current and prospective clients only. Partners should only register deals on domains that they have established a demonstrable business relationship with, and who they are actively approaching and engaging with in pursuit of a sale. 

For relevant terms on registration and eligibility requirements, please also see “Section 4: Qualified Transactions” in the HSPPA.

It is important to familiarize yourself with all HubSpot Solutions Partner Program Rules of Engagement. 

Understand program entry requirements:

Partner Level: To become a HubSpot Solutions Partner, you must maintain a $400 USD minimum monthly spend. You can do this by purchasing the Partner Program Membership or purchasing a minimum of $400 - after discount - in Hubspot products.

A purchase qualifies only if either: (a) the customer purchases at least $400 USD of eligible product after discounts are applied; or (b) the customer purchases the applicable Partner Program Membership at its full listed price. For clarity, purchases below $400 USD after discount do not qualify by combining a partial product purchase with a discounted or prorated Partner Program Membership price. By way of example, if a customer purchases $200 USD of eligible product, the customer may not satisfy the minimum purchase requirement by purchasing the Partner Program Membership for $200 USD.

Why? We find that Partners who use our software are also the most successful at selling their services tied to it. We want all of our Partners to be set up for success, which is why we've made this a program requirement.

Familiarize yourself with the HubSpot Event, Press and Branding Guidelines.

You are able to promote your partnership through your certification or tier badge.

Please note that HubSpot and UNBOUND are trademarked terms. Please ensure you review and follow the guidelines for using these trademarked terms located above.

Training & certifications requirements 

We have a number of training and certifications available as part of the Solutions Partner program, located in HubSpot Academy under Partner training.

In order to publish your profile in the Partner Directory you must pass a minimum of one HubSpot Certification. 

In order to become a tiered Solution Partner you must pass and maintain the Partner Certification.

Certain training sessions and certifications unlock additional opportunities under the program, such as the CRM Implementation Certification.

Stay up to date with the program

Visit the partner resource center located under the “Partner” drop-down in your HubSpot portal to find resources.