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SMS Marketing

SMS marketing enables text conversations with customers using CRM data to personalize each message.

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  • Reach your audience instantly on mobile

  • Drive purchase decisions with timely messages

  • Manage consent and compliance automatically through workflows

Elevate your marketing campaigns with SMS.

Use HubSpot SMS to drive meeting bookings, deliver event updates, or run time-sensitive promotions. Leading businesses use SMS to create timely and direct connections that deliver exceptional business results.

 

 



  1. Engage confidently. Manage SMS marketing at scale.

    SMS creates a direct line to engage with your customers to deliver relevant and timely messages about promotions, meeting reminders, product launches, and more. Use it to build targeted messages that support your customer journey.

  2. Message customers directly and boost growth effortlessly.

    HubSpot's SMS feature helps businesses connect with customers on their terms. Businesses can send important messages, at the right time, and set quiet hours based on each recipient’s local time.

    With personalization tokens, contact integration, and workflows, marketers can create targeted SMS campaigns, engage in live, two-way conversations, deliver time-sensitive offers, and support business strategies with the power of personalized conversations.

  3. Deliver large-scale, personalized SMS experiences.

    Customers expect personalized experiences that cater to their unique needs and preferences.

    With HubSpot's SMS tool, marketers can automate highly personalized messaging, delivering timely offers, event invitations and follow-up reminders to boost loyalty, engagement, and conversions with automated personalized experiences.

Have questions? Give us a call and we'll walk you through it.

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  • 90%

    According to Twilio, 90% of consumers globally want to use messaging to talk to a business.

SMS marketing gives businesses a direct and immediate way to reach their target audience, leading to higher open rates and faster response times compared to other communication channels. It enables personalized messaging, increased customer engagement, and the ability to track campaign performance for better ROI.

With HubSpot’s SMS feature, you can effectively measure the success of your SMS marketing campaigns using robust analytics and reporting features. Here are the key metrics and insights you can leverage:
  • Delivery rates
  • Click-through rates
  • Conversion rates

  1. SMS for marketers is a paid add-on only available with certain HubSpot plans. See more on pricing here.
  2. Not all businesses can send SMS. You'll need to make sure your business doesn't fall under one of the restricted categories.
  3. SMS messages can only be sent from US- based phone numbers. SMS messages can be sent to any +1 country code number (this would include both the US and Canada).
  4. All portals must formally set their portals up to send SMS. Details of the registration process here. 
  5. Contacts must opt in to receive SMS messages; SMS is not a cold outreach tool. Learn more about consent here.

 

For more information on restricted business categories, please refer to Twilio’s Forbidden Message Categories.

Yes, contacts must provide explicit opt-in consent before receiving SMS messages. Contacts can grant consent via specific keywords in SMS threads, or you can manually opt them in if you have their verifiable consent.

HubSpot supports SMS consent collection through workflows. For example, when customers fill out forms or take specific actions, you can automatically subscribe them with proper legal basis documentation. Every message includes automatic opt-out functionality where contacts can reply STOP to unsubscribe.  The system tracks all consent changes with timestamps and legal basis for compliance.

 

SMS marketing offers a wide range of use cases that can benefit businesses in various industries. Here are some common use cases:
  • Sending instant product and service updates
  • Announcing events and driving event attendance
  • Sending appointment reminders and confirmations
  • Providing order status notifications to customers
  • Running time-sensitive promotions and flash sales
  • Gathering customer feedback through surveys
  • Engaging customers with personalized offers and discounts