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Campaigns

Orchestrate multi-channel campaigns with automated approvals, AI workflows, and real-time reporting.

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  • Streamline complex campaign management with AI-assisted workflows

  • Orchestrate multi-region campaigns with automated approvals and real-time reporting

  • Directly measure the ROI and impact of your campaigns

Value of Campaigns

Turn campaign complexity into your competitive advantage.

As marketing teams scale, campaigns get complex fast — multiple workflows, multiple teams, multiple regions, and no clean way to keep it all aligned. HubSpot’s campaign software gives marketing teams one place to orchestrate, approve, and measure campaigns across every team and channel. AI-assisted workflow management helps teams bring complexity under control, while built-in approval workflows and real-time reporting keep campaigns moving without losing accountability.

  1. Align teams around every campaign component.

    When campaigns span multiple channels, regions, or brands, getting everyone aligned — and keeping them that way — is the real challenge. HubSpot gives every stakeholder a shared view of campaign status, tasks, and deadlines. Approval workflows enforce governance before anything goes live, and role-based permissions mean each team sees what they need without stepping on each other's work.

  2. Enjoy effortless campaign automation.

    Marketing teams no longer have to waste time switching between multiple tools to plan and build campaigns. HubSpot makes it easier for your team to orchestrate campaigns with tools for journey automation, task management, and AI prompt-based workflows.

  3. Access real-time, unified campaign reporting.

    Marketing and sales often need to pull static reports from different systems and cobble them together to measure impact. This means campaigns aren’t optimized until it’s too late. HubSpot's campaigns tools are built on top of a CRM, which means that all of your tools and customer data are in one place. Real-time performance insights paired with campaign impact reporting show in-depth insights and ROI so you can tweak your campaigns to perform best.

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Frequently Asked Questions

The campaigns tool is available for Professional and Enterprise customers only. See the pricing page for more information.

HubSpot campaigns are used to tag related marketing assets and content in HubSpot, so you can easily measure the effectiveness of your collective marketing efforts. 

utm_campaign tags are used to track traffic to your website. HubSpot campaigns may include traffic that is tagged with utm_campaign parameters, but not all utm_campaign parameters are necessarily related to a HubSpot campaign.

Although both HubSpot and Salesforce have campaigns, these two objects do not correspond to each other.

HubSpot campaigns are a group of related marketing assets and content under a certain marketing campaign. Associating marketing assets and content in HubSpot to a campaign allows you to measure the effectiveness of your collective marketing efforts. HubSpot campaigns cannot sync to Salesforce.

Salesforce campaigns manage outbound marketing campaigns with various marketing collateral. Salesforce campaigns can sync limited data to HubSpot.

HubSpot gives marketers tools designed for campaign orchestration across multiple regions, channels, or brands.

  • AI-assisted automation: Automations built using AI based off of what you tell HubSpot in plain language.

  • Approval workflows: Pre-set review processes that help with cross-functional collaboration.

  • Governance tools and role-based permissions: Rules that control who can view, edit, approve, or publish marketing content to help prevent mistakes and keep teams organized.

  • Multi-touch revenue attribution: Reporting method that gives credit for revenue to multiple marketing interactions in a customer’s journey — not just the first or last.

  • Campaign impact reporting: Reporting that shows how a campaign performs, including its influence on contacts, deals, revenue, and website activity.