How Real Estate Companies Get Results with Marketing Automation
Advanced workflow automation solutions that streamline property marketing and client engagement for real estate professionals
Get started free Get a demo- Automate follow-up sequences for faster deal closure
- Scale operations without compromising service quality
- Eliminate manual tasks that drain productive hours
Empowering real estate professionals with proven automation solutions
Success follows when real estate businesses implement the right automation strategy:
Proven Ways Marketing Automation Helps Real Estate Companies Grow
Leading real estate organizations eliminate these inefficiencies with HubSpot:
| Sample Challenge | HubSpot Solution | Real Result |
|---|---|---|
| Manual marketing tasks consume valuable time that should be spent on client engagement and deal closure | HubSpot Marketing Hub's automation workflows handle email sequences, follow-ups, and lead nurturing automatically | Teams can focus on high-priority activities like showing properties and closing deals |
| Timing is critical in competitive real estate markets where delays can cost deals | HubSpot's automated follow-up emails trigger based on specific criteria like post-showing interactions | Consistent, timely communication that keeps deals moving through the pipeline |
| Balancing rapid growth with high-quality customer service becomes increasingly difficult | HubSpot's integrated customer platform centralizes information and automates routine communications | Maintain service quality while scaling operations and increasing deal volume |
These automation capabilities work together to eliminate time-consuming manual processes, ensure consistent client communication, and enable sustainable business growth.
How Wahi Achieved These Outcomes with HubSpot Marketing Automation
Real estate companies can achieve remarkable results with the right marketing automation platform.
Canadian real estate tech company Wahi increased closed deals by 400% with HubSpot's marketing automation platform
The growing real estate firm increased new deals by 200% after implementing HubSpot's integrated platform
Real estate company Wahi automated 600 workflows with HubSpot's Marketing Hub
What They're Saying
"HubSpot has played a significant role in helping grow our company and ensuring that we can continue to grow at a steady rate and stay organized at the same time."
— Chris Eamer, Operations Manager, Wahi
Essential HubSpot Integrations for Real Estate Organizations to Close More Deals
Here are the integrations that matter most for ambitious real estate teams:
Automation & Productivity
Zapier
Automatically sync property data and lead information between your HubSpot CRM and the tools your real estate team uses daily.
Google Search Console
Track how potential clients find your property listings online and optimize your real estate website's search performance.
Communication & Collaboration
Slack
Keep your real estate team connected with instant notifications about new leads, property inquiries, and deal updates.
Zoom
Schedule virtual property tours and client meetings directly from your HubSpot CRM with seamless video conferencing integration.
Microsoft Teams
Collaborate with your real estate team and conduct client meetings with integrated video conferencing and file sharing capabilities.
Website & Content
HubSpot for WordPress
Connect your real estate website to capture property inquiries and automatically sync lead information with your HubSpot CRM.
Need a custom integration? HubSpot's developer platform(opens in new tab) makes it easy to connect any tool to your CRM.
How HubSpot Solves the Lead Management and Client Relationship Challenges Facing Real Estate Organizations
HubSpot's complete customer platform goes beyond marketing automation to address every aspect of real estate operations.
Automated Lead Nurturing for Property Buyers and Sellers
Real estate professionals struggle to maintain consistent communication with prospects across long buying cycles. HubSpot's platform automates personalized email sequences, property alerts, and market updates based on client preferences and behavior. The system tracks property views, open house attendance, and engagement levels to deliver timely, relevant content that moves prospects through the buying or selling process. Learn more about HubSpot's marketing automation features.
Comprehensive Pipeline Management for Listings and Transactions
Managing multiple property listings, buyer prospects, and transaction stages becomes complex without proper organization. HubSpot's Smart CRM provides customizable pipelines that track each property listing from initial contact through closing, with automated task reminders for inspections, appraisals, and contract deadlines. Real estate teams can monitor deal progress, identify bottlenecks, and ensure no opportunities fall through the cracks.
Client Service Excellence Throughout the Real Estate Journey
Real estate transactions require exceptional client service and timely communication at every stage. HubSpot's Service Hub enables real estate professionals to create help desk tickets for client inquiries, maintain knowledge bases with frequently asked questions about the buying process, and track client satisfaction scores. The platform ensures consistent follow-up after closings and helps build long-term relationships for referrals and repeat business.
Seamless Integration with Real Estate Tools and Platforms
Real estate professionals use multiple specialized tools for MLS access, property management, and transaction coordination. HubSpot's Operations Hub provides custom field mappings and data synchronization capabilities that connect CRM data with real estate software, ensuring property information, client details, and transaction status remain consistent across all platforms. This integration eliminates manual data entry and reduces errors in critical real estate transactions. Discover Operations Hub's integration capabilities.
Frequently Asked Questions
Key Takeaways
When real estate companies implement comprehensive marketing automation, deal closure rates can improve dramatically. Wahi increased closed deals by 400% through HubSpot's marketing automation platform while automating 600 workflows for operational efficiency. HubSpot helps eliminate manual marketing tasks and ensures consistent client communication that keeps deals moving through the pipeline. These improvements show how HubSpot Marketing Automation can help real estate companies close more deals, work more efficiently, and deliver a better experience for every client.
Start Using HubSpot For Real Estate Now
Join thousands of real estate companies growing with HubSpot.
Get started free Get a demo