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Product Launch Plan for PDF & Excel & Google Sheets

Your breakthrough product is ready for the market. But not so fast! First, use this template to organize the best product launch ever.

Your breakthrough product is ready for the market. But not so fast! First, use this template to organize the best product launch ever.

Template Highlights

  • The product launch plan template is available for download as an Excel workbook or a PDF.
  • Include the names of your product and company.
  • Write out your positioning statement.
  • Summarize your competitive analysis. This should include research on the strengths and weaknesses of other companies in your market and an assessment of how you compare.
  • Provide an overview of your market analysis - describe the field in which your company operates.
  • Detail the project strategy, including how you will send out your products and how you will publicize their release.
  • Describe the target audience. Who is your ideal customer? Who will purchase your product? Who will ultimately use it?
  • In the final table in the template, outline your key messaging. This should include your product promise (benefits), customer pain points (use quotes when possible), and product proof points.

Frequently Asked Questions

What's a product launch plan?

  • When your team is about to launch a brand new product, you need a plan to guide you through introducing it to the world! A product launch plan helps organize the positioning and messaging around your new product to make your launch a success!

Is this template free?

  • Free as it can be! Once you’ve entered your contact information, you can instantly download this template (along with all the other templates in this collection!). That’s it.

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These are templates provided for your convenience and use. Nothing on this page creates an attorney client relationship and is not legal advice. If you want professional information, please consult your own attorney.