What's a product launch plan?

When your team is about to launch a brand new product, you need a plan to guide you through introducing it to the world! A product launch plan helps organize the positioning and messaging around your new product to make your launch a success!

Is this template free?

Free as it can be! Once you’ve entered your contact information, you can instantly download this template (along with all the other templates in this collection!). That’s it.

Product Launch Plan - Excel, PDF, Google Sheets

Your breakthrough product is ready for the market. But not so fast! First, use this template to organize the best product launch ever.

Template Highlights

The product launch plan template is available for download as an Excel workbook or a PDF.

Include the names of your product and company.

Write out your positioning statement.

Summarize your competitive analysis. This should include research on the strengths and weaknesses of other companies in your market and an assessment of how you compare.

Provide an overview of your market analysis - describe the field in which your company operates.

Detail the project strategy, including how you will send out your products and how you will publicize their release.

Describe the target audience. Who is your ideal customer? Who will purchase your product? Who will ultimately use it?

In the final table in the template, outline your key messaging. This should include your product promise (benefits), customer pain points (use quotes when possible), and product proof points.

Frequently Asked Questions

See other Business Templates

Investment Proposal

Nail your investment proposals every time with HubSpot's free template

Download Template
Business Requirement Document

Your go-to template for clear and effective business requirement documents

Download Template
Free Storyboard Template

Free Storyboard template for easy planning and organizing your creative projects.

Download Template
Scope of Work Template

Want to outline the major details of an upcoming project? Download our free scope of work template and provide clarity to all stakeholders.

Download Template
Standard Operating Procedures (SOP)

Describe the how, what, and where of your organizational tasks to employees with this free SOP template

Download Template
Time Blocking

Easily plan your day for maximum focus and minimum distractions with this free time blocking template

Download Template
Gap Analysis

Conduct thorough assessments of your current state vs. goals with this free gap analysis template.

Download Template
Root Cause Analysis

Use this free root cause analysis template to identify the source of business issues and create a plan to prevent them.

Download Template
Business Case

Make a case for an upcoming project or investment with the help of this free business case template.

Download Template
Progress Report

Share your project progress with other team members, departments, or relevant parties with this free progress report template.

Download Template
Action Plan

Use our free action plan template to help get your business or project goals off the ground.

Download Template
Sign-In Sheet

Record visits, exchanges, and meetups across your business with a free sign-in sheet template.

Download Template