Press Center
April 14, 2026
Spotlight is HubSpot's product showcase that brings together our latest innovations from across the agentic customer platform. We launch it twice a year, in the Spring and in the Fall at UNBOUND, our industry event that welcomes over 13,000 attendees.
At Spring 2026 Spotlight, we're helping go-to-market teams build awareness, grow revenue and scale support.
To do it, we're launching our new solution HubSpot AEO, powerful updates to Breeze Assistant for Loop Marketing, a completely rebuilt Prospecting Agent, as well as the all-new Smart Deal Progression, and enhancements to Customer Agent.
Read the Spring 2026 Spotlight press releases for an overview of all the announcements and a deep dive into HubSpot AEO.
Hear from Duncan Lennox, Chief Product and Technology Officer at HubSpot
Most AI tools have access to data. What they don't have is context. Context is much more complex. If data is what happened, context is why. It's deep knowledge of your customers, your market, and how your team works. That knowledge grows with every interaction, delivered with precision at the moment it's needed. Without it, AI gives you generic output. With it, you get real outcomes. And that's what we're building at HubSpot.
Duncan Lennox
Chief Product and Technology Officer
HubSpot
Build awareness with HubSpot AEO and Breeze Assistant for Loop Marketing
HubSpot AEO is a new solution for answer engine optimization that helps marketers tap into that opportunity by understanding, tracking and optimizing how their business appears in answer engines like ChatGPT, Gemini and Perplexity.
How buyers search is fundamentally changing. They are asking questions in places like ChatGPT and Gemini, and the companies that show up in those answers are already winning. That's exactly why we've built HubSpot AEO: to help businesses improve their AI visibility, grow brand awareness, and ultimately drive more qualified leads.
Yamini Rangan
Chief Executive Officer
HubSpot
HubSpot AEO is HubSpot's new dedicated solution for answer engine optimization.
Since implementing HubSpot AEO Fresha’s visibility in AI search engines has increased significantly. We're now seeing more traffic than ever before.
Elliott Braund
VP Revenue Operations
Fresha
With HubSpot’s AEO tools, Docebo gained clear visibility into how their brand shows up across AI search experiences and took action to improve it. As a result, they’re now leading their category in LLM visibility, with nearly 15% of their leads coming from AI sources—and growing.
Valeriia Frolova
Senior Data Scientist (SEO & AI)
Docebo
It's powerful to start with your own Loop Marketing campaign idea and pressure test it with Breeze Assistant. You get personalized recommendations for distribution channels and tactics that help you reach your ideal customers where they actually are.
Frank Acosta
Assistant Vice President, Digital Marketing Manager
Mercantile Bank
Grow revenue with Breeze Prospecting Agent
Prospecting Agent now handles the full prospecting lifecycle, drawing from your full CRM history and intent signals at each stage.
After replacing sequences with Prospecting Agent for unbooked MQLs, we saw a 28% increase in total meetings booked. The results speak for themselves and we're just getting started.
Jennifer Craig
Senior Growth Systems Manager
RevenueWell
In two weeks with Prospecting Agent, we booked a new discovery call and created a pipeline opportunity. With our old approach, that took two months. Our BDRs are doing real personalization now — not token swaps — and they're spending that saved research time prospecting more companies.
Emily Davidson
Director of Marketing
Sandler
Unlike tools that stop at a summary, Smart Deal Progression acts like a rep’s second brain, writing follow-ups and suggesting updates that reflect the full account relationship, not just the last conversation.
HubSpot’s Smart Deal Progression has the potential to make a strong impact on our sales reps, especially when it comes to CRM data entry. Manually updating records is one of our biggest pain points today, so reducing that effort would be a meaningful improvement.
Jay Baumgardner
Marketing Manager & HubSpot CRM Admin
Clearwing
Scale support with Customer Agent
Customer Agent now works with email. New capabilities give teams more control over how the agent behaves across every channel: granular guidelines for tone and style, channel-specific settings, reply recommendations for human review, multi-brand support, working hours, percentage rollouts, and deploy-via-workflows for targeting specific ticket types.
Customer Agent has had a significant impact on our support operations. The agent now resolves 70 to 80 percent of our email tickets, and our time to close has dropped from more than 16 hours to less than 10.
Andre Thibault
Director of Operations
The Knowledge Society
HubSpot’s Customer Agent is now handling 91% of all initiated chats, with a 75% resolution rate. That means 9 out of 10 customer conversations are fully managed by HubSpot’s Customer Agent. It has effectively become our top-performing support representative—closing more tickets than anyone else on the team and delivering faster outcomes for customers.
Petter Aspas
Customer Success Manager
Sticos
Chief Product and Technology Officer
Duncan Lennox is the chief product and technology officer at HubSpot, where he is responsible for the HubSpot product portfolio and leads Engineering, Product, UX, Next Bets, and IT & Security, in …
Chief Marketing Officer
Kipp Bodnar is the chief marketing officer of HubSpot, where he sets HubSpot’s global marketing strategy to drive awareness and demand for HubSpot’s products.
Prior to his role as CMO, Kipp served …
Director of Product
Director of Product
HubSpot (NYSE: HUBS) is the agentic customer platform that helps businesses like DoorDash, Reddit, Eventbrite, and Tumblr connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.