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Find the latest announcements from HubSpot's Spring 2026 Spotlight.
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April 14, 2026

Spring 2026 Spotlight

Spotlight is HubSpot's product showcase that brings together our latest innovations from across the agentic customer platform. We launch it twice a year, in the Spring and in the Fall at UNBOUND, our industry event that welcomes over 13,000 attendees.

At Spring 2026 Spotlight, we're helping go-to-market teams build awareness, grow revenue and scale support

To do it, we're launching our new solution HubSpot AEO, powerful updates to Breeze Assistant for Loop Marketing, a completely rebuilt Prospecting Agent, as well as the all-new Smart Deal Progression, and enhancements to Customer Agent.

Press Releases

Read the Spring 2026 Spotlight press releases for an overview of all the announcements and a deep dive into HubSpot AEO.

Featured products in Spring 2026 Spotlight

Learn more about the products we've launched to help go-to-market teams build awareness, grow revenue and scale support.
Duncan Lennox

Most AI tools have access to data. What they don't have is context. Context is much more complex. If data is what happened, context is why. It's deep knowledge of your customers, your market, and how your team works. That knowledge grows with every interaction, delivered with precision at the moment it's needed. Without it, AI gives you generic output. With it, you get real outcomes. And that's what we're building at HubSpot.

Duncan Lennox

Chief Product and Technology Officer

HubSpot

Build awareness

As buyers increasingly turn to AI tools to research products, marketers need to show up in the right places and run campaigns that reach the right people.

HubSpot AEO

HubSpot AEO is a new solution for answer engine optimization that helps marketers tap into that opportunity by understanding, tracking and optimizing how their business appears in answer engines like ChatGPT, Gemini and Perplexity. 

Yamini-Rangan-Headshot

How buyers search is fundamentally changing. They are asking questions in places like ChatGPT and Gemini, and the companies that show up in those answers are already winning. That's exactly why we've built HubSpot AEO: to help businesses improve their AI visibility, grow brand awareness, and ultimately drive more qualified leads.

Yamini Rangan

Chief Executive Officer

HubSpot

Breeze Assistant for Loop Marketing

Breeze Assistant is now trained on Loop Marketing, HubSpot's playbook for how to market using AI. This means Breeze Assistant can help marketers define ideal customer profiles, build brand guides and create campaign briefs, all grounded in their actual HubSpot data. 

It's powerful to start with your own Loop Marketing campaign idea and pressure test it with Breeze Assistant. You get personalized recommendations for distribution channels and tactics that help you reach your ideal customers where they actually are.

Frank Acosta

Assistant Vice President, Digital Marketing Manager

Mercantile Bank

Grow revenue

Sales teams are spending too much time on research, admin and manual data entry. These updates give reps back the time needed to actually sell.

Prospecting Agent

Prospecting Agent now handles the full prospecting lifecycle, drawing from your full CRM history and intent signals at each stage.

Smart Deal Progression

Unlike tools that stop at a summary, Smart Deal Progression acts like a rep’s second brain, writing follow-ups and suggesting updates that reflect the full account relationship, not just the last conversation.

HubSpot’s Smart Deal Progression has the potential to make a strong impact on our sales reps, especially when it comes to CRM data entry. Manually updating records is one of our biggest pain points today, so reducing that effort would be a meaningful improvement.

Jay Baumgardner

Marketing Manager & HubSpot CRM Admin

Clearwing

Scale support

Support teams are under pressure to do more with less. Customer Agent gives teams a lower-risk path to automation without sacrificing quality.

Customer Agent

Customer Agent now works with email. New capabilities give teams more control over how the agent behaves across every channel: granular guidelines for tone and style, channel-specific settings, reply recommendations for human review, multi-brand support, working hours, percentage rollouts, and deploy-via-workflows for targeting specific ticket types.

Spokespeople

Get to know the product leaders behind HubSpot's latest launches from the Spring 2026 Spotlight

About HubSpot

HubSpot (NYSE: HUBS) is the agentic customer platform that helps businesses like DoorDash, Reddit, Eventbrite, and Tumblr connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

Questions?

Reach out to the HubSpot communications team at media@hubspot.com.