Expand Agency Services with Marketing Hub

Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way.

Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.

For more information on Inbound Marketing, visit this page.

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Generate more leads for our customers sales team to close and grow their business.
Build broader awareness and favorable perception of brands that will affect brand-choice and loyalty.
Improve the marketing efficiency of a customers business through your added value.
Stats:
1. Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
2. 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)
3. 61% of marketers say generating traffic and leads is their top challenge. (HubSpot 2018)

In this HubSpot Academy lesson you’ll gain an understanding of:

Inbound marketing techniques
Core tactics of inbound marketing
How to advance your skills as an inbound marketer

For further learning, take the inbound marketing certification.

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Foundational

There is a number of things your agency can do to help get a client started with marketing services.

Inbound strategy development
Buyer persona development
Content strategy
Technical implementation
Reporting setup

Traffic Generation

Traffic generation is a key to inbound marketing success.

Blogging
SEO
Social Publishing
Ad Development
Video
Other Content Creation

Lead Conversion

Once you've helped your client successfully drive traffic to their website, the next step is to convert.

Conversion Path Creation
Social Selling Enablement
Social Prospecting
A/B Testing
Ad Campaign Management

Lead Nurturing

After you've generated leads, you, want to convert them into paying customers for your client.

Lead nurturing & automation
Email Marketing
Automation
MOFU/BOFU Offer Creation
Personalized Content
Lead Scoring
Sales & Marketing Alignment
CRM Integration
Closed Loop Reporting

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For help with pricing and packaging these services, HubSpot offers a few useful options:

Read our
Take our new
Use our new
Reach out to your CAM after you've gone through the pricing and packaging tool and workbook.

How Do You Deliver These Services? You Use HubSpot Marketing Hub.

Marketing Hub includes a full suite of tools that grow traffic and convert more visitors into customers. With tools such as landing pages, automation, analytics and so much more, you’ll have everything you need to grow your customers business. Below are the tools and features that enable you to deliver marketing services.