All the data makes all the difference.

Breeze
Harness AI powered by all your data to deliver real value.
Smart CRM
See your whole customer story with complete context, all in one place.
Data Hub
Connect, clean, and enhance all your data so it can be used anywhere.
Marketing Hub & Content Hub
Create targeted campaigns in minutes, fueled by customer insights and built-in AI.
Commerce Hub
Go from quote to close with AI-powered CPQ that helps you get paid faster.
The more you know, the more you grow.
Right now, you might be trying to grow your business on only 20% of your data. The other 80% lives in emails, calls, and conversations most CRMs can’t see. HubSpot changes that — bringing together 100% of your data to power faster growth.

AI promises. Breeze delivers.
Generic AI doesn't understand your business. Breeze works with all your data (calls, emails, spreadsheets, text, etc.) to answer customer questions, prospect, and help close deals.

Customer Agent
A concierge for your customers.
This know-it-all do-it-all agent handles phone calls, qualifies leads, and gets even sharper with every interaction.

Prospecting Agent
Strike while the interest is hot.
With always-on prospecting, Breeze constantly watches your data, researches hot accounts, and sends perfectly timed outreach.

Data Agent
Data work, done for you.
Ask Data Agent anything about your customers. It searches CRM, calls, emails, and web to return insights that flow across HubSpot.

Breeze Assistant
AI help, right where you need it.
Breeze Assistant has access to your CRM, connected apps, and business context to help you wherever you work.

Custom Assistants
AI assistants that know your business.
Get work done better and faster with custom assistants trained on your specific business knowledge.

Breeze Marketplace & Breeze Studio
Draft your AI dream team.
Deploy special agents instantly: social writers, researchers, whatever you need. Pick from multiple pre-built options or customize without any coding.

Breeze delivers on AI's promise. Smart CRM makes that promise possible.

Finally, a CRM that unifies everything.
Tired of digging through customer history? Smart CRM not only captures every customer interaction, but now tells you what it all means, and what to do next.


Flexible CRM Views
Visualize your data, your way.
Sales thinks in pipelines. Marketers in funnels. Flexible CRM views adapt to show each team what they need.

Self-Generating CRM Data
A CRM so smart it updates itself.
Use conversational enrichment and smart properties to research and update your CRM automatically.

Smart Insights
Insights you didn't know you needed.
Smart Insights proactively analyzes CRM data and identifies what's important, what's changed, and what to do with it all.
With every interaction captured, the next step is connecting the rest of your data.

Put all your customer data to work.
Your data is everywhere. Data Hub brings it all together — clean, updated, and ready to use. Your AI gets smarter because it can see the full picture. So do you.

Data Studio
Simplify data management.
Data Studio connects your data to HubSpot, for better segmentation, sharper insights, and more powerful AI.


Data Quality Tools
Automatically clean your data.
Data quality tools fix duplicates, mistakes, and missing fields, so your teams — and AI — work with data that’s dialed in.
Clean, complete data isn't the destination. It's fuel for smarter campaigns.

Create campaigns that convert.
Start creating campaigns with ALL your available data. Marketing Hub and Content Hub bring planning, creation, and optimization together with powerful AI that knows what works for your audience.

Loop
The new playbook for growth.
The funnel isn't flowing like it used to. Today's AI-educated buyers arrive ready to buy, and the Loop helps you catch them.

Marketing Studio
Build marketing campaigns in days, not months.
Drag, drop, done. AI-powered campaign creation brings your team together to plan, launch, and optimize campaigns all in one place.


AI-Powered Email
The end of generic emails.
From idea to inbox in minutes. AI creates complete branded campaigns and tailors every message using your complete customer data.

Segments + Personalization
Activate hidden audiences.
There's high-value segments hiding in your data. Use AI to uncover them and create tailored content that converts.

Answer Engine Optimization
Show up wherever buyers are.
Buyers ask AI before they ask you. Our tools help you rank in LLM results where those AI conversations happen.
Every conversation, every insight, every signal leads here. Time to seal the deal.

AI-Powered CPQ
Quotes at the speed of yes.
Don’t let quoting kill momentum. With AI-powered CPQ, generate branded quotes in minutes and deliver a buyer experience that closes deals faster.
