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Data Studio

Transform scattered data into unified insights with AI-powered datasets and simplify complex data management.

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  • Stop wasting time on manual data work

  • Combine and enhance customer data for better AI performance

  • Give every team direct access to the insights they need

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Turn data chaos into customer clarity.

As your business scales, data multiplies across systems. Spreadsheets disconnect from reality. Teams wait for technical help. Critical insights stay trapped in silos.

Data studio changes everything. With AI-powered assistance and a familiar spreadsheet-style interface, you can easily transform scattered data into unified datasets. Get the complete, accurate customer information your business needs to grow.

  1. Connect directly to your data sources.

    Gone are the days of manual exports and imports. Data studio connects to Google Sheets, Excel files, and data warehouses like Snowflake — keeping everything current automatically. Build unified datasets from multiple sources. Enhance data quality with AI assistance. Then activate that data instantly in targeted lists, personalized campaigns, and intelligent automation.

  2. Make AI work better with better data.

    Your AI is only as smart as the data it works with. Data studio helps combine and enhance customer data from across your business, creating the foundation for more intelligent automation and insights. Transform millions of records seamlessly while maintaining the familiar spreadsheet experience. No coding required — just clean, enhanced data flowing directly into your HubSpot Smart CRM.

  3. Activate insights across your entire platform.

    With data studio, curated datasets flow seamlessly into segments, reports, and workflows throughout HubSpot’s software. Create targeted segments based on unified data. Build personalized campaigns using complete customer context. Measure true business impact with comprehensive reporting. Every team gets direct access to the insights they need, exactly when they need them.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Data Studio has been a game-changer for how we handle data requests. I'm easily able to connect internal data with our HubSpot data and get updated information to my teammates quickly. Data studio eliminates our reliance on siloed spreadsheets and saves us significant time on data management tasks.

Laura Chan

Director of Marketing Operations

Brivity

Frequently Asked Questions

Data studio is Data Hub's flagship feature that allows you to combine and enhance your customer data in an approachable, spreadsheet-like interface with AI assistance. Built with approachability in mind, data studio gives non-technical and technical users alike the ability to blend data from across their tech stack. You can create custom datasets that power advanced segmentation, automation and reporting, and manage the flow of data between external data sources and the HubSpot CRM — all without requiring developer expertise.

Data studio provides AI-powered data management tools, connects to spreadsheets and data warehouses, and helps you create unified datasets that flow seamlessly into HubSpot's Smart CRM, lists, workflows, and reports.

Data studio is included in Professional and Enterprise editions of Data Hub. Data Hub includes a credit-based pricing model alongside the traditional base SKU and seat pricing. Credits are consumed when data is synced outside of data studio, enabling flexible usage based on your data activation needs. Data Hub Professional and Enterprise each come with additional credit bundles that are additive to credits included with other HubSpot products you may have purchased. This allows you to scale your data operations efficiently while maintaining predictable costs.

See the pricing page for more information.

While Smart CRM serves as the foundation of your customer platform with AI-powered customer data management, Data Hub acts as a companion solution that enhances your CRM data. Smart CRM stores and organizes your data, while Data Hub combines and enhances it before activation. Smart CRM addresses challenges like inaccessible data and trapped unstructured data, while Data Hub focuses on siloed data across external systems and data quality issues. Together, they enable advanced reporting, AI-powered automation, and self-healing data quality across your entire customer platform.

Data studio handles millions of records seamlessly while maintaining the familiar spreadsheet experience. Whether you're working with simple CSV files or complex warehouse data, the interface remains intuitive and responsive.

Data studio connects directly to Google Sheets, Excel files, and cloud data warehouses like Snowflake. You can combine data from multiple sources, enhance it with AI assistance, and sync it back to your original files or into HubSpot.