HubSpot Solutions Partner Resource Center

Your home base for all solutions partner resources.

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Featured Resources

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Product Resources

Dig into partner-specific product resources to help you use, market, sell and service everything HubSpot.

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Tiers & Benefits Guide

Learn about our program's tier requirements and the benefits available by tier for solutions partners in 2021.

Read the Guide
Program Sales Rules

Program Sales Rules

Get an overview of the operational details of being a solutions partner, including how commissions and tier credit works.

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Program Resources

Tier Dashboard

Within your partner account, you can view your current tier status, median of your app usage across accounts and Partner Certification status in a clean, easy to consume dashboard.

Access Dashboard

2021 Tiers & Benefits Guide

Learn more about the benefits you’ll amass as you progress in tier level. You’ll also find resources to help you build powerful inbound experiences for your clients and differentiate as a trusted, qualified partner.

View the Guide

Solutions Partner Tier Badges

Use your tier badge in places like your website and email signature to differentiate and show your certified expertise with HubSpot.

Get Your Badge

Client Management Dashboard

Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products.

View Dashboard

Event, Press and Brand Promotional Guidelines

Review our guidelines if you’re looking to hold an inbound marketing-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements.

Review Guidelines

Setting Up Your Solutions Directory Profile

Create a listing in the HubSpot Solutions Directory to get found by your next new client. The directory allows you to showcase your areas of specialization by industry, geography, certifications, client reviews, and more.

Set Up Your Profile

Partner Sales Rules

Get a practical guide on the operational details of being a solutions partner, including the ways you can partner with HubSpot to earn commission and credit towards tiering.

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People Support

Partners have access to a Channel Account Manager (CAM) and tiered partners have a Channel Consultant (CC). You can think of your CAM as your HubSpot sales coach. Think of your CC as your point of contact for all things support. You also have priority access to a support team over the phone, just press 5 when you call.

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Partner News Blog

A dedicated blog where you can subscribe to email notifications and learn more about important program changes, product updates and more.

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Training & Development

Product Resources

Dig into partner-specific product resources such as our ‘How to Sell’ pages and competitive comparisons to help you learn, position, sell and service the latest HubSpot features. Find resources such as pitch decks, customer-fit, feature one-pagers, demo videos, and more.

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Academy Lessons and Certifications

HubSpot's Academy provides useful lessons and certifications that help you and your customers become experts in skills both on HubSpot and off. Partners have access to exclusive certifications in-app under the partner section.

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Learning Paths

Learning paths are combinations of HubSpot Academy certifications, courses, and lessons hand-picked by our experts to prepare you for your next role, career, or business move. This includes learning paths for sales reps, digital marketing strategists and account managers.

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Solutions Partner Certification

In this certification, you’ll learn everything you need to know to get started as a partner, including program requirements, benefits, and resources. You’ll learn how to use your partner tools, how to work with HubSpot and much more.

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Agency Unfiltered Podcast

Our biweekly web series and podcast features interviews with solutions partner owners around business operations, growth, and scale. Subscribe, watch and learn from your peers on what has worked to make their business successful.

Listen Now

Ultimate Guide to Faster Agency Growth

The desire for consistent growth is the one thing all agencies have in common. But where do you start? Learn the five most powerful actions agencies can take to fuel growth.

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Building and Optimizing Your Team Structure Certification

In this certification, you’ll hear from other solutions partners on how they build and optimize their organizations.

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Pricing & Packaging Inbound Services Course

This course will teach you how to define, price, promote, and deliver services that are built around the HubSpot platform so you can become more profitable in partnership with HubSpot.

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Selling with HubSpot

Sales Rules

Get a practical guide on the operational details of being a solutions partner, including the ways you can partner with HubSpot to earn commission and credit towards tiering.

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Revenue Share Forms

Step by step instructions on completing all the paperwork required to earn revenue share. You can fill out and submit your ACH/Wire Form and W-8/W-9 tax form through the Documents Center located in Account & Billing in your HubSpot account.

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Lead Registration

Learn about the value and benefits of registering a lead. Lead registration limits vary by tier. It ensures that your prospects have one sales process with you at the helm and HubSpot as your support, securing commission on deals you originate.

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HubSpot Sales Process & Frameworks

It's important for partners to understand the HubSpot sales process, so you can better align your selling motions with HubSpot. Get helpful resources for each stage of the sales process and learn to co-sell with HubSpot.

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Partner Lead Notifications

Get deeper insight into your leads' activity. Receive an email notification when one of your registered domains takes a high-value action on HubSpot.com such as "Request a demo" or "Installed the HubSpot CRM."

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Overview of Partner Commissions

Review frequently asked questions about partner commissions. This page will help you understand how commissions are calculated and how you can review your estimated commissions in your HubSpot account.

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Demo Account

Every partner is provisioned a free enterprise demo account with the ability to upload dummy data to use on your sales demos

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Marketing Hub Enterprise Trial

Use a 30-day free trial to implement HubSpot Marketing Hub Enterprise for your client or prospect so they can experience its value first hand.

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  • Inbound Prospecting Course: Learn how to identify good fit prospects for HubSpot’s products and understand how to utilize HubSpot Sales Hub for prospecting. This lesson includes details on how to connect with prospects once you’ve identified them. Get Started

    Inbound Selling Course: Learn how to engage with prospects, run a discovery call to learn about their business needs, and how to advise the sale into closing so you can earn their business. Get Started

    Why Go HubSpot Course: “Why Go HubSpot” refers to the talk track we use to describe and differentiate the HubSpot platform to prospects and customers. If you’re looking to develop your own pitch or learn how to pitch in tandem with “Why Go HubSpot”,  you should take this certification. Get Certified

    Marketing Hub Demo Course: The Marketing Hub Demo Certification empowers solutions partners to lead value-based, customized prospect demos with minimal support and to ultimately resell HubSpot at a higher velocity. This course has content related to Marketing Hub, but the concepts can be applied to other hubs. Get Certified

  • Demo Account: Every partner is provisioned a free enterprise demo account with the ability to upload dummy data to use on your sales demos. Learn More

    Growth Grader Tool: Use this tool to assess your prospect or client’s growth grade and provide them an actionable plan on how to improve alongside your services. The perfect selling tool. Get Started

    Website Grader Widget: The same tool from HubSpot, but built for partners. You can create your own website grader on your own website and collect leads through your own CRM with this tool. Learn More

    Website Grader: HubSpot's free online tool that grades your clients site against key metrics like performance, mobile readiness, SEO, and security. Use it as a way to open the conversation on improving their website via CMS Hub. Get Started

    Sell from Anywhere: The remote sales playbook with 30+ resources to help you sell from anywhere. Learn More

Servicing with HubSpot

Guided Client Onboarding

Learn how to manage the setup of your client’s account along with quick wins, hub setup, and account auditing tips in our Guided Client Onboarding certification. See the details on what’s covered on this landing page.

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Client Management Dashboard

Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products.

Access Dashboard

CRM Migration with Trujay

CRM migrations are complex and critical to a clients success. Have a vetted partner, like Trujay, oversee the migration for you. They’ll run the entire process, and can also assist with data clean up, migrating custom objects, and full-service CRM implementation.

 

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Get Help From Partners

HubSpot has a thriving ecosystem of experts with various specialities. Looking to outsource a project for a client? Find a partner to collaborate with.

Find a Partner

HubSpot Services

Looking for help from HubSpot? Learn about professional services, technical consulting, classroom training, onboarding and more.

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Access Client Sales Hub and Service Hub

Need access to your clients’ accounts without taking up a paid seat? Get free access to your clients' accounts to help them to set up and manage the tools.

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Accelerated Setup Webinar

Share this HubSpot-hosted webinar with new clients to help them kickstart their HubSpot usage and get immediate value from their tools. This is a great event for them to attend while you’re getting them setup.

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  • Platform Consulting Certification: In this exclusive certification, you’ll learn how to audit a client’s tech stack, consult on their technology, and how to go-to-market with HubSpot integrations. Get Started

    HubSpot Reporting Certification: Learn how to incorporate data driven decision making at your organization with the use of the HubSpot reporting tools. This certification course consists of eight lessons that discuss data literacy, and HubSpot reporting tools across the CRM, Marketing Hub, CMS Hub, Sales Hub, and Service Hub. Get Started

    Delivering Client Success Certification: In this certification, you’ll improve your client delivery process through content audits, goal setting, and strategy development. Get Started

    Client Management Certification: In this certification, you’ll learn to effectively manage your entire client lifecycle, from onboarding to upselling. Get Started

Building Your Brand With HubSpot

Event, Press and Branding Promotional Guidelines

Review our guidelines if you’re looking to hold an inbound marketing-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements.

Review Guidelines

Impact Awards

Get the recognition you deserve for all your remarkable client work. Apply quarterly for an Impact Award for a chance to be recognized by HubSpot and stand out from the competition. All partners are eligible to apply. Submissions are accepted in the form of a case study, which you can then use to spread your expertise with new prospects.

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White Label Content Offers

You put a lot of time, resources and effort into delivering your best work to your clients. This doesn’t always leave time for marketing your own business. That's why we created a few white labeled content offers that you can use to generate leads and close deals.

View Offers

Marketing Library Listing [Gold+]

Tiered partners are eligible to contribute marketing offers and templates to HubSpot’s Marketing Resource Library. Generate leads by hosting your content in the go-to resource center for marketers worldwide. All content will be reviewed for quality control and must be original to your business, not created from white-labeled content.

Submit Your Resources

Submit to HubSpot’s Marketing Blog [Diamond+]

As a diamond or elite partner, you get a direct line of access to thought-leadership opportunities on the HubSpot Marketing blog. The Marketing Blog features primarily experimental, canonical, and graphics posts, with the purpose of sharing expertise with marketers, growth hackers, and business owners through data and insights. You can be featured in one of two ways: an expert quote or a net-new blog post pitch.

Submit to the Blog

HUGs Leadership Opportunities

HUGs are a free program we run to help our customers make the most of HubSpot. Many of them are led by solutions partners who help us inspire and educate our customers. We encourage partners - with guardrails - to provide additional products and services to existing customers in their user group.

Become a HUG Leader

Networking & Community

Partner Facebook Group

Join the discussions in our private HubSpot Partner Facebook group. Share knowledge with your partner peers, get help from like-minded experts in our program and hear the latest on HubSpot.

Join Now

Partner Slack Group

If you're not yet a member of the HubSpot Partner Slack group, request access here to join the conversation with other partners and HubSpotters.

Join Now

Partner HubSpot Community Group

Join the private space in the HubSpot Community for solutions partners and providers to connect and learn from each other through topic boards and discussion threads. Use this space to collaborate on new ideas and stay up to date on HubSpot.

Join Now

Partner Events & Meetups

Events are important to our partner community, and the collective need for virtual connections is strong. Learn more about our investments in partner events and meetups, including PUGs, HUGs, partner previews, and more.

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Faces of the Partner Program

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