Product Resources
Dig into partner-specific product resources to help you use, market, sell and service everything HubSpot.
Your home base for all solutions partner resources.
For quick navigation, please use Ctrl + F.
Dig into partner-specific product resources to help you use, market, sell and service everything HubSpot.
Learn about our program's tier requirements and the benefits available by tier for solutions partners in 2022.
Get an overview of the operational details of being a solutions partner, including how commissions and tier credit works.
Need help with GTM and sales strategies? Not sure who to hire next or what services to offer?
Check out the How to Build a Successful HubSpot Practice Playbook
Within your partner account, you can view your current tier status, median of your app usage across accounts and Partner Certification status in a clean, easy to consume dashboard.
Learn more about the benefits you’ll amass as you progress in tier level. You’ll also find resources to help you build powerful inbound experiences for your clients and differentiate as a trusted, qualified partner.
Use your tier badge in places like your website and email signature to differentiate and show your certified expertise with HubSpot.
Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products.
Review our guidelines if you’re looking to hold an inbound marketing-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements.
Create a listing in the HubSpot Solutions Directory to get found by your next new client. The directory allows you to showcase your areas of specialization by industry, geography, certifications, client reviews, and more.
In this certification, you’ll learn everything you need to know to get started as a partner, including program requirements, benefits, and resources. You’ll learn how to use your partner tools, how to work with HubSpot and much more.
Get a practical guide on the operational details of being a solutions partner, including the ways you can partner with HubSpot to earn commission and credit towards tiering.
Partners have access to a Channel Account Manager (CAM) and tiered partners have a Channel Consultant (CC). You can think of your CAM as your HubSpot sales coach. Think of your CC as your point of contact for all things support. You also have priority access to a support team over the phone, just press 5 when you call.
New for all partners: Program Code of Conduct
Learn more about the Program Code of ConductAre you a new partner?
Visit our Onboarding Resource CenterDig into partner-specific product resources such as our ‘How to Sell’ pages and competitive comparisons to help you learn, position, sell and service the latest HubSpot features. Find resources such as pitch decks, customer-fit, feature one-pagers, demo videos, and more.
HubSpot's Academy provides useful lessons and certifications that help you and your customers become experts in skills both on HubSpot and off. Partners have access to exclusive certifications in-app under the partner section.
Learning paths are combinations of HubSpot Academy certifications, courses, and lessons hand-picked by our experts to prepare you for your next role, career, or business move. This includes learning paths for sales reps, digital marketing strategists and account managers.
Learn the best practices of today’s top salespeople, formulate a successful prospecting strategy that will fill your pipeline, engage in deeper discovery, handle objections successfully, and reach the right decision-makers early to close more deals.
Our biweekly web series and podcast features interviews with solutions partner owners around business operations, growth, and scale. Subscribe, watch and learn from your peers on what has worked to make their business successful.
In this certification, you’ll hear from other solutions partners on how they build and optimize their organizations.
This course will teach you how to define, price, promote, and deliver services that are built around the HubSpot platform so you can become more profitable in partnership with HubSpot.
Seismic is a secure content platform, exclusive to platinum, diamond, and elite partners. You'll gain access to collateral and information (some of which is confidential).
Looking to get started with our developer tools, so you can design, build and customize solutions for your clients? Get started here.
The desire for consistent growth is the one thing all agencies have in common. But where do you start? Learn the five most powerful actions agencies can take to fuel growth.
Developer Community
If you're looking for the best one stop place to send your development team, check out the developer community. Here you'll find links to developer documentation, academy courses, and upcoming events.
Looking to accelerate prospecting? Leverage the new prospecting playbooks.
Access PlaybooksGet a practical guide on the operational details of being a solutions partner, including the ways you can partner with HubSpot to earn commission and credit towards tiering.
Step by step instructions on completing all the paperwork required to earn revenue share. You can fill out and submit your ACH/Wire Form and W-8/W-9 tax form through the Documents Center located in Account & Billing in your HubSpot account.
Learn about the value and benefits of registering a lead. Lead registration limits vary by tier. It ensures that your prospects have one sales process with you at the helm and HubSpot as your support, securing commission on deals you originate.
It's important for partners to understand the HubSpot sales process, so you can better align your selling motions with HubSpot. Get helpful resources for each stage of the sales process and learn to co-sell with HubSpot.
Get deeper insight into your leads' activity. Receive an email notification when one of your registered domains takes a high-value action on HubSpot.com such as "Request a demo" or "Installed the HubSpot CRM."
Review frequently asked questions about partner commissions. This page will help you understand how commissions are calculated and how you can review your estimated commissions in your HubSpot account.
Every partner is provisioned a free enterprise demo account with the ability to upload dummy data to use on your sales demos
Use a 30-day free trial to implement HubSpot Marketing Hub Enterprise for your client or prospect so they can experience its value first hand.
Find helpful resources on 16 different verticals and how HubSpot can help them grow. You can customize the slide decks (make a copy first).
New: Selling IN23 Products: Sales and Positioning Resources for Partners
Visit the pageInbound Prospecting Course: Learn how to identify good fit prospects for HubSpot’s products and understand how to utilize HubSpot Sales Hub for prospecting. This lesson includes details on how to connect with prospects once you’ve identified them. Get Started
Inbound Selling Course: Learn how to engage with prospects, run a discovery call to learn about their business needs, and how to advise the sale into closing so you can earn their business. Get Started
Why Go HubSpot Course: “Why Go HubSpot” refers to the talk track we use to describe and differentiate the HubSpot platform to prospects and customers. If you’re looking to develop your own pitch or learn how to pitch in tandem with “Why Go HubSpot”, you should take this certification. Get Certified
Marketing Hub Demo Course: The Marketing Hub Demo Certification empowers solutions partners to lead value-based, customized prospect demos with minimal support and to ultimately resell HubSpot at a higher velocity. This course has content related to Marketing Hub, but the concepts can be applied to other hubs. Get Certified
Sales Hub Demo Course: The Sales Hub Demo Certification empowers solutions partners to lead value-based, customized prospect demos for Sales Hub. Get Certified
HubSpot Architecture Certification: As HubSpot continues to move upmarket, we'll rely on partners with strong technical skills to implement complex client solutions. In this certification, you'll start by understanding how data lives and flows through HubSpot. Then, you'll discover how to map outside data models to HubSpot's structure. You'll learn about the integration tools and limitations available at each HubSpot edition to level-set with clients. Then, you'll learn about HubSpot's API endpoints, including capabilities and limitations. Get Certified
Platform Consulting Certification: Platform consulting, also known as tech stack auditing, refers to providing guidance to businesses that seek to maximize their platform apps' utility and success. Every business uses a variety of technologies in their day-to-day work, but most businesses miss out on opportunities to get the most out of their technology platform. Get Certified
Prospecting HQ: Get access to the same prospecting playbooks as HubSpot's sales team and find training to improve your skills. Learn More
Demo Account: Every partner is provisioned a free enterprise demo account with the ability to upload dummy data to use on your sales demos. Learn More
Growth Grader Tool: Use this tool to assess your prospect or client’s growth grade and provide them an actionable plan on how to improve alongside your services. The perfect selling tool. Get Started
Website Grader Widget: The same tool from HubSpot, but built for partners. You can create your own website grader on your own website and collect leads through your own CRM with this tool. Learn More
Website Grader: HubSpot's free online tool that grades your clients site against key metrics like performance, mobile readiness, SEO, and security. Use it as a way to open the conversation on improving their website via CMS Hub. Get Started
Sell from Anywhere: The remote sales playbook with 30+ resources to help you sell from anywhere. Learn More
Learn how to manage the setup of your client’s account along with quick wins, hub setup, and account auditing tips in our Guided Client Onboarding certification. See the details on what’s covered on this landing page.
Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products.
CRM migrations are complex and critical to a clients success. Have a vetted partner, like Trujay, oversee the migration for you. They’ll run the entire process, and can also assist with data clean up, migrating custom objects, and full-service CRM implementation.
HubSpot has a thriving ecosystem of experts with various specialities. Looking to outsource a project for a client? Find a partner to collaborate with.
Managing multiple customers means managing multiple use cases. It can be difficult to know the nuanced solutions for every scenario. With Technical Consulting, you can bring your technically complex questions to a HubSpot expert and receive guidance on deploying HubSpot software for your customers.
If you're looking for the best one stop place to send your development team, check out the developer community. Here you'll find links to developer documentation, academy courses, and upcoming events.
Need free access to your clients’ accounts to set up and manage their portal? Use the client access management tool in your partner tools along with the partner admin permission set.
Share this HubSpot-hosted webinar with new clients to help them kickstart their HubSpot usage and get immediate value from their tools. This is a great event for them to attend while you’re getting them setup.
Objectives-based Onboarding: In this certification, you'll learn how to incorporate HubSpot's own objectives-based onboarding methodology and framework into your client engagements. Get Certified
Data Integrations Certification: In this certification, you'll learn how to qualify and recommend integrations based on client use cases and data needs. Get Certified
Salesforce Integration Certification: In this certification, you'll learn how the Salesforce Integration works, how to advice and implement. Get Certified
Platform Consulting Certification: In this exclusive certification, you’ll learn how to audit a client’s tech stack, consult on their technology, and how to go-to-market with HubSpot integrations. Get Started
HubSpot Reporting Certification: Learn how to incorporate data driven decision making at your organization with the use of the HubSpot reporting tools. This certification course consists of eight lessons that discuss data literacy, and HubSpot reporting tools across the CRM, Marketing Hub, CMS Hub, Sales Hub, and Service Hub. Get Started
Delivering Client Success Certification: In this certification, you’ll improve your client delivery process through content audits, goal setting, and strategy development. Get Started
Client Management Certification: In this certification, you’ll learn to effectively manage your entire client lifecycle, from onboarding to upselling. Get Started
Review our guidelines if you’re looking to hold an inbound marketing-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements.
Get the recognition you deserve for all your remarkable client work. Apply quarterly for an Impact Award for a chance to be recognized by HubSpot and stand out from the competition. All partners are eligible to apply. Submissions are accepted in the form of a case study, which you can then use to spread your expertise with new prospects.
You put a lot of time, resources and effort into delivering high quality services to your clients. This doesn't always leave you time to market your own business and build an inbound pipeline. Find partner-ready campaign kits and marketing briefs in the new 'partner marketing central.'
Tiered partners are eligible to contribute marketing offers and templates to HubSpot’s Marketing Resource Library. Generate leads by hosting your content in the go-to resource center for marketers worldwide. All content will be reviewed for quality control and must be original to your business, not created from white-labeled content.
As a diamond or elite partner, you get a direct line of access to thought-leadership opportunities on the HubSpot Marketing blog. The Marketing Blog features primarily experimental, canonical, and graphics posts, with the purpose of sharing expertise with marketers, growth hackers, and business owners through data and insights. You can be featured in one of two ways: an expert quote or a net-new blog post pitch.
HUGs are a free program we run to help our customers make the most of HubSpot. Many of them are led by solutions partners who help us inspire and educate our customers. We encourage partners - with guardrails - to provide additional products and services to existing customers in their user group.
The HubSpot Certified Trainer Program enables you to teach inbound and HubSpot with support from HubSpot Academy, helping generate more revenue for your business. Use password: HubTrainer23 to access the link below.
Join the discussions in our private HubSpot Partner Facebook group. Share knowledge with your partner peers, get help from like-minded experts in our program and hear the latest on HubSpot.
If you're not yet a member of the HubSpot Partner Slack group, request access here to join the conversation with other partners and HubSpotters.
Join the private space in the HubSpot Community for solutions partners and providers to connect and learn from each other through topic boards and discussion threads. Use this space to collaborate on new ideas and stay up to date on HubSpot.
Events are important to our partner community, and the collective need for virtual connections is strong. Learn more about our investments in partner events and meetups, including PUGs, HUGs, partner previews, and more.
If you're looking for the best one stop place to send your development team, check out the developer community. Here you'll find links to developer documentation, academy courses, and upcoming events.
Whether you are just starting out developing on the HubSpot Platform or you are a seasoned expert, the developer slack is for you. We have channels covering APIs, Email, Local Dev using our CLI, Templates, Themes and more.
New Training! This 60 minute training for partners will help you learn our refreshed product positioning, strategy and new features that'll help us go after 80% of the sales software market.
Take the Training Take the Selling Sales Hub Training