HubSpot Solutions Partner Resource Center
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Featured Resources
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Product Resources
Dig into partner-specific product resources to help you use, market, sell and service everything HubSpot.
Tiers & Benefits Guide
Learn about our program's tier requirements and the benefits available by tier for solutions partners in 2024.
Program Sales Rules
Get an overview of the operational details of being a solutions partner, including how commissions and tier credit works.
INBOUND24
Now Live: New Partner Resource Portal
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Note: only solutions partners can subscribe to the calendar
Get ready for migration of customers to the seats-based pricing model in 2025
Program Resources
Tier Dashboard
Within your partner account, you can view your current tier status, median of your app usage across accounts and Partner Certification status in a clean, easy to consume dashboard.
2024 Tiers & Benefits Guide
Learn more about the benefits you’ll amass as you progress in tier level. You’ll also find resources to help you build powerful inbound experiences for your clients and differentiate as a trusted, qualified partner.
Solutions Partner Tier Badges
Use your tier badge in places like your website and email signature to differentiate and show your certified expertise with HubSpot.
Client Management Dashboard
Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products.
Event, Press and Brand Promotional Guidelines
Review our guidelines if you’re looking to hold an inbound marketing-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements.
Setting Up Your Solutions Directory Profile
Create a listing in the HubSpot Solutions Directory to get found by your next new client. The directory allows you to showcase your areas of specialization by industry, geography, certifications, client reviews, and more.
Solutions Partner Certification
In this certification, you’ll learn everything you need to know to get started as a partner, including program requirements, benefits, and resources. You’ll learn how to use your partner tools, how to work with HubSpot and much more.
Partner Sales Rules
Get a practical guide on the operational details of being a solutions partner, including the ways you can partner with HubSpot to earn commission and credit towards tiering.
People Support
All solutions partners have access to a partner development manager (PDM), your single point of contact at HubSpot that helps you connect with other teams. The PDM’s responsibilities span across your entire business including, assisting with strategic planning, achieving growth plans, developing new business objectives, growing your install base, and aiming to ensure you build a successful Hubspot practice with the right accreditations and certifications.
How Tiers and Points Work
Program Code of Conduct
Training & Development
Are you a new partner?
Product Resources
Dig into partner-specific product resources such as our ‘How to Sell’ pages and competitive comparisons to help you learn, position, sell and service the latest HubSpot features. Find resources such as pitch decks, customer-fit, feature one-pagers, demo videos, and more.
Academy Lessons and Certifications
HubSpot's Academy provides useful lessons and certifications that help you and your customers become experts in skills both on HubSpot and off. Partners have access to exclusive certifications in-app under the partner section.
Learning Paths
Learning paths are combinations of HubSpot Academy certifications, courses, and lessons hand-picked by our experts to prepare you for your next role, career, or business move. This includes learning paths for sales reps, digital marketing strategists and account managers.
Seismic for Platinum+ Partners
Note: We're sunsetting partner access to Seismic on December 13, 2024. We're planning to roll out a dedicated partner enablement platform in Q1 2025, so stay tuned!
Agency Unfiltered Podcast
Our biweekly web series and podcast features interviews with solutions partner owners around business operations, growth, and scale. Subscribe, watch and learn from your peers on what has worked to make their business successful.
Getting Started with HubSpot development
Looking to get started with our developer tools, so you can design, build and customize solutions for your clients? Get started here.
Ultimate Guide to Faster Agency Growth
The desire for consistent growth is the one thing all agencies have in common. But where do you start? Learn the five most powerful actions agencies can take to fuel growth.
Developer Community
If you're looking for the best one stop place to send your development team, check out the developer community. Here you'll find links to developer documentation, academy courses, and upcoming events.
How to Build a Successful HubSpot Practice Playbook
Need help with GTM and sales strategies? Not sure who to hire next or what services to offer? How can your PDM support you with your challenges and goals?
Pricing & Packaging Inbound Services Course
This course will teach you how to define, price, promote, and deliver services that are built around the HubSpot platform so you can become more profitable in partnership with HubSpot. Take the course.
Selling with HubSpot
Sales Rules
Get a practical guide on the operational details of being a solutions partner, including the ways you can partner with HubSpot to earn commission and credit towards tiering.
Revenue Share Forms
Step by step instructions on completing all the paperwork required to earn revenue share. You can fill out and submit your ACH/Wire Form and W-8/W-9 tax form through the Documents Center located in Account & Billing in your HubSpot account.
Deal Registration
Deal registration is a custom-built tool that removes friction in the selling process and creates a shared deal that syncs between your portal and HubSpot’s. A shared deal is the deal record that's created in both the partner's and HubSpot's CRM when a deal is registered. You can register a shared deal in one of three ways: through a banner on the partner dashboard, on a contact or company record, or by converting an existing deal in your CRM.
HubSpot Sales Process & Frameworks
It's important for partners to understand the HubSpot sales process, so you can better align your selling motions with HubSpot. Get helpful resources for each stage of the sales process and learn to co-sell with HubSpot.
Overview of Partner Commissions
Review frequently asked questions about partner commissions. This page will help you understand how commissions are calculated and how you can review your estimated commissions in your HubSpot account.
HubSpot Presales Support
Demo Account
Every partner is provisioned a free enterprise demo account with the ability to upload dummy data to use on your sales demos
Marketing Hub Enterprise Trial
Use a 30-day free trial to implement HubSpot Marketing Hub Enterprise for your client or prospect so they can experience its value first hand.
Industry Vertical Resources
Find helpful resources on 16 different verticals and how HubSpot can help them grow. You can customize the slide decks (make a copy first).
Inbound Prospecting Course: Learn how to identify good fit prospects for HubSpot’s products and understand how to utilize HubSpot Sales Hub for prospecting. This lesson includes details on how to connect with prospects once you’ve identified them. Get Started
Inbound Selling Course: Learn how to engage with prospects, run a discovery call to learn about their business needs, and how to advise the sale into closing so you can earn their business. Get Started
Why Choose HubSpot Course: “Why Go HubSpot” refers to the talk track we use to describe and differentiate the HubSpot platform to prospects and customers. If you’re looking to develop your own pitch or learn how to pitch in tandem with “Why Go HubSpot”, you should take this certification. Get Certified
Marketing Hub Demo Course: The Marketing Hub Demo Certification empowers solutions partners to lead value-based, customized prospect demos with minimal support and to ultimately resell HubSpot at a higher velocity. This course has content related to Marketing Hub, but the concepts can be applied to other hubs. Get Certified
Sales Hub Demo Course: The Sales Hub Demo Certification empowers solutions partners to lead value-based, customized prospect demos for Sales Hub. Get Certified
HubSpot Architecture Certification: As HubSpot continues to move upmarket, we'll rely on partners with strong technical skills to implement complex client solutions. In this certification, you'll start by understanding how data lives and flows through HubSpot. Then, you'll discover how to map outside data models to HubSpot's structure. You'll learn about the integration tools and limitations available at each HubSpot edition to level-set with clients. Then, you'll learn about HubSpot's API endpoints, including capabilities and limitations. Get Certified
Platform Consulting Certification: Platform consulting, also known as tech stack auditing, refers to providing guidance to businesses that seek to maximize their platform apps' utility and success. Every business uses a variety of technologies in their day-to-day work, but most businesses miss out on opportunities to get the most out of their technology platform. Get Certified
Prospecting HQ: Get access to the same prospecting playbooks as HubSpot's sales team and find training to improve your skills. Learn More
2024 Ideal Customer Profile: Get a quick overview of HubSpot's ideal customer profile for the North America and EMEA regions.
Demo Account: Every partner is provisioned a free enterprise demo account with the ability to upload dummy data to use on your sales demos. Learn More
Growth Grader Tool: Use this tool to assess your prospect or client’s growth grade and provide them an actionable plan on how to improve alongside your services. The perfect selling tool. Get Started
Website Grader Widget: The same tool from HubSpot, but built for partners. You can create your own website grader on your own website and collect leads through your own CRM with this tool. Learn More
Website Grader: HubSpot's free online tool that grades your clients site against key metrics like performance, mobile readiness, SEO, and security. Use it as a way to open the conversation on improving their website via CMS. Get Started
Sell from Anywhere: The remote sales playbook with 30+ resources to help you sell from anywhere. Learn More
Selling IN23 Products: Sales and positioning resources for partnesr. Visit the page.
Servicing with HubSpot
Objectives-Based Onboarding
This certification offers a deep dive into becoming a strategic advisor, project manager and, growth planner when executing the Objectives-Based Onboarding.
Client Management Dashboard
Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products.
CRM Migration with Trujay
CRM migrations are complex and critical to a clients success. Have a vetted partner, like Trujay, oversee the migration for you. They’ll run the entire process, and can also assist with data clean up, migrating custom objects, and full-service CRM implementation.
Technical Consulting
Managing multiple customers means managing multiple use cases. It can be difficult to know the nuanced solutions for every scenario. With Technical Consulting, you can bring your technically complex questions to a HubSpot expert and receive guidance on deploying HubSpot software for your customers.
Developer Community
If you're looking for the best one stop place to send your development team, check out the developer community. Here you'll find links to developer documentation, academy courses, and upcoming events.
Getting Access to Client Accounts
Need free access to your clients’ accounts to set up and manage their portal? Use the client access management tool in your partner tools along with the partner admin permission set.
Get Help From Partners
HubSpot has a thriving ecosystem of experts with various specialities. Looking to outsource a project for a client? Find a partner to collaborate with.
Objectives-based Onboarding: In this certification, you'll learn how to incorporate HubSpot's own objectives-based onboarding methodology and framework into your client engagements. Get Certified
Data Integrations Certification: In this certification, you'll learn how to qualify and recommend integrations based on client use cases and data needs. Get Certified
Salesforce Integration Certification: In this certification, you'll learn how the Salesforce Integration works, how to advice and implement. Get Certified
Platform Consulting Certification: In this exclusive certification, you’ll learn how to audit a client’s tech stack, consult on their technology, and how to go-to-market with HubSpot integrations. Get Started
HubSpot Reporting Certification: Learn how to incorporate data driven decision making at your organization with the use of the HubSpot reporting tools. This certification course consists of eight lessons that discuss data literacy, and HubSpot reporting tools across the CRM, Marketing Hub, CMS Hub, Sales Hub, and Service Hub. Get Started
Building Your Brand With HubSpot
Partner Marketing Central
You put a lot of time, resources and effort into delivering high quality services to your clients. This doesn't always leave you time to market your own business and build an inbound pipeline. Find partner-ready campaign kits and marketing briefs in the new 'partner marketing central.'
BrandFolder Official Digital Assets
Find Solutions Partner Hub official logos, images, and brand assets with usage guidelines within this collection on BrandFolder, the home for digital asset management.
Marketing Library Listing [Gold+]
Tiered partners are eligible to contribute marketing offers and templates to HubSpot’s Marketing Resource Library. Generate leads by hosting your content in the go-to resource center for marketers worldwide. All content will be reviewed for quality control and must be original to your business, not created from white-labeled content.
Impact Awards
Get the recognition you deserve for all your remarkable client work. Apply quarterly for an Impact Award for a chance to be recognized by HubSpot and stand out from the competition. All partners are eligible to apply. Submissions are accepted in the form of a case study, which you can then use to spread your expertise with new prospects.
HUGs Leadership Opportunities
HUGs are a free program we run to help our customers make the most of HubSpot. Many of them are led by solutions partners who help us inspire and educate our customers. We encourage partners - with guardrails - to provide additional products and services to existing customers in their user group.
Event, Press and Branding Promotional Guidelines
Become a Certified Trainer
The HubSpot Certified Trainer Program enables you to teach inbound and HubSpot with support from HubSpot Academy, helping generate more revenue for your business. Use password: HubTrainer23 to access the link below.
Networking & Community
Partner Facebook Group
Join the discussions in our private HubSpot Partner Facebook group. Share knowledge with your partner peers, get help from like-minded experts in our program and hear the latest on HubSpot.
Partner Slack Group
If you're not yet a member of the HubSpot Partner Slack group, request access here to join the conversation with other partners and HubSpotters.
Partner HubSpot Community Group
Join the private space in the HubSpot Community for solutions partners and providers to connect and learn from each other through topic boards and discussion threads. Use this space to collaborate on new ideas and stay up to date on HubSpot.
Developer Community
If you're looking for the best one stop place to send your development team, check out the developer community. Here you'll find links to developer documentation, academy courses, and upcoming events.
Developer Slack Group
Whether you are just starting out developing on the HubSpot Platform or you are a seasoned expert, the developer slack is for you. We have channels covering APIs, Email, Local Dev using our CLI, Templates, Themes and more.
