Marcus Andrews

Marcus Andrews is the director of product marketing at Pendo.io, where he designs narratives, creates go-to-market strategies, and launches products. Previously, Marcus worked at HubSpot and Google, and was part of the team that grew Wildfire, which was acquired by Google in 2012. He is the co-creator and former host of the Product Marketing Experts podcast, and the author of “Narrative Design for Business.” Marcus is deeply involved in the product marketing community, serving as an ambassador for the Product Marketing Alliance and contributing to product marketing strategy discussions.
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Recent Posts

[HubSpot Connect] - Pure Chat Integration

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you need to run your business. HubSpot Connect is your place to find the best HubSpot powered integrations and conections. Today we are excited to welcome Pure Chat as a new Connect Partner. 

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Expanded Text ads Now Show in HubSpot Ads

What is it: The HubSpot Ads Add-On now includes the new AdWords ad format, Expanded Text Ads in campaign reporting, creation and editing. Be aware, that when creating a new AdWords campaign - Expanded Text Ads will now be the only ad format someone can use. Why? It’s best for our customers. Old, shorter ads have a lower CTR than Expanded Text Ads and the old format is going away this year, per Google.

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Introducing HubSpot Projects, a new way to work, learn and collaborate in HubSpot

Starting today all customers have access to the new Productivity tab in the HubSpot navigation. This change removes the calendar icon from the top right of HubSpot and puts Calendar, Campaigns and Projects under the Productivity tab. More importantly, this also gives all customers access to our new in-app productivity tool, Projects. 

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New Developer tools (Timeline & Webhooks APIs) Now Live

We're very excited to introduce two new tools that developers can use to build and improve their integrations with HubSpot. Why build on HubSpot? 

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[HubSpot Connect] - AdRoll Integration

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is your place to find the best HubSpot powered integrations and conections. Today we are excited to Welcome AdRoll as a new Connect Partner. 

What’s this integration partner do?
AdRoll is an advertising platform that allows users to reach customers across devices, browsers, and apps via access to over 500 ad exchanges, including native inventory like Apple iAd, Facebook, Twitter, and Google.  Video overview of AdRoll

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[HubSpot Connect] - Drift Integration

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is your place to find the best HubSpot powered integrations and conections. Today we are excited to Welcome Drift to HubSpot Connect. 

What’s this integration partner do? 
Drift is a sales and marketing tool designed to help increase website conversions and better connect sales and marketing with people visiting your site. Currently, their main feature enables website chat for visitors and allows salespeople to respond via chat from email or Slack.

How does Drift integrate with HubSpot?
When you engage with website visitors via Drift, all of that information is stored on the user’s contact timeline in HubSpot. This allows your sales team to tailor their outreach based on a certain activity, like viewing your pricing page. And marketers to create workflows and lists based on conversations that have happened via Drift so every prospect gets a personal touch. 

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HubSpot Ads & Campaigns integration

Inside HubSpot Ads, you can now associate ad campaigns with Hubspot Campaigns. This update will allow you to clearly see the impact of paid media run through the Ads Add-On in the campaign view as well as sources. In sources you will now see paid campaign data along with the term passed through the ads tracking link.

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[HubSpot Connect] - WorkflowMax Integration

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is your place to find the best HubSpot powered integrations and conections. Today we are excited to feature WorkFlowMax. 

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[Now Live] Minor Navigation Change - Contacts Menu

To provide a better user experience and create consistency across our different apps, we are making a minor change to the HubSpot navigation. The Contacts menu is moving to the second item in the nav (just to the right of Dashboard) on all portals.

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New Integration: Revenue Conduit

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is our effort to unite those tools, through powerful integrations into HubSpot. 

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[HubSpot Connect] - Beacon Integration

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. Whether you have another software you love or are looking for something new to solve a specific problem, HubSpot Connect is here to help.

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HubSpot Connect - Start A Fire

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. Whether you have another software you love or are looking for something new to solve a specific problem, HubSpot Connect is here to help.

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[Now Live] HubSpot - Google AdWords Integration

As of today, our Google AdWords integration is live and available to all customers via the Ads Add-on.

Connect your AdWords account to HubSpot today through a free trial of the Ads Add-on.

The Ads Add-On connects directly to your AdWords account through OAuth. Allowing HubSpot to edit AdWords campaigns and pull in ads data to combine with HubSpot data. This magical combination of data gives you the ability to automatically track ad conversions. It also shows you the ROI of ads down to the keyword, as well as which ad clicks turn into customers. 

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HubSpot Connect Spotlight

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. Whether you have another software you love or are looking for something new to solve a specific problem, HubSpot Connect is here to help.

The Connect team focuses on building integrations with the best technology partners in the world. Here's what we've been up to. 

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HubSpot Connect- PandaDoc Product Update

We're excited to share an update on our latest CRM integration partner PandaDoc. Their software makes it easy to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral right from HubSpot CRM. Built for sales team’s, PandaDoc can automate the sales approval process and save hours on every quote, proposal, and contract you send.

Ensure fast, error-free pricing with PandaDoc’s CPQ module. Replace printing, scanning, faxing, and snail mail with legally binding electronic signature software.

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