Here's What's New in HubSpot.

Smart Copy is a new tool that lets you import blog posts from any CMS into HubSpot. It relies on scraping the external blog and identifying the different elements that are necessary for import (title, author, publish date, etc.)

Personalization tokens have always been a crucial part of sending relevant communications to your audience. However, personalization goes beyond just the audience's contact and company information. Truly personalized messaging involves the data that makes that customer’s interactions with your business unique, like their membership data, an event they signed up for, or a product they’re interested in--all things you can get with custom objects.

To create successful lead generation campaigns, you need to constantly focus on the end to end customer experience.

HubSpot has always offered custom SSL to our customers who wanted more customization around how they secured their landing pages -- but it hasn't always been the easiest experience. Previously, if you wanted to purchase HubSpot's Custom SSL Add-On you would need to work with our Sales team to make the purchase and then spend some time going back and forth with our support team to generate your .csr and later upload your certificate to our platform. This took time and prevented you from getting your HubSpot content up and running quickly.

In July, we brought the multi-language functionality of our website and landing pages tool to the blog, so you could better manage your content across all the languages that you're active in. To provide your customers with a complete in-language experience, we rolled out multi-language blog author profiles, and today, we're rolling out multi-language blog tags.

Last month, we made it so you could create multi-language blogs to better connect with your global audience. But if someone clicked your author's blog profile, it would still only be available in one language.

Starting today, you'll be able to create blog author profiles across the different languages that you write your blog in, ensuring a consistent experience for your site visitors.

For years now, you've been able to insert custom HTML into the head section of individual website pages and landing pages within HubSpot. You've added everything from tracking scripts to custom meta tags and structured data markup to improve your SEO.

Although you could write your content directly into the blog tool, we know that many of you choose to draft your content in Google Docs, then pull it into HubSpot when you're ready. When you do this, the experience should be quick & easy, and the blog post should look the same in HubSpot as it did in your Google Doc.

As your team grows, user permissions become more and more important. To make it easier for your content creators to get their work done, providing them with access to only the tools they need within HubSpot will make their job easier, and gives you more peace of mind as you work to manage your team.

We understand that you want more control over how your HubSpot-hosted content appears in Google search results. Specifying how your content appears within Google Search results lets you experiment to improve click-through-rate, and adjust your content based on the context in which people are viewing it.

Assets play a key role in how users attract, engage, and delight their prospects and customers. HubSpot’s platform allows users to store assets of all types in their portal. Managing assets can get complicated depending on the purpose and intended audience of that asset. While a video on a page or blog post is meant for public consumption, and should be indexed by search engines, other files, like a PDF attached to an email or a contact record, might contain sensitive or personal information that needs to be secured.

As a marketer, you’re responsible for creating the content that positions your brand for success. You shouldn’t have to worry about managing multiple tools with various capabilities, or getting clearance from other teams prior to making updates to your content. To give you more control over your content, we’re making two changes to the content editor within HubSpot.

SEO is a complex and ever-changing discipline. By some estimates, Google updates its search algorithm more than 500 times per year. Because of this, it’s difficult for marketers to know how to get started, and where to focus their efforts for maximum impact. HubSpot’s existing toolkit enables website owners to apply SEO best practices for individual pages and blog posts within the optimization sidebar, but there hasn't been one consolidated view to see which pages could benefit from additional optimizations.

That's where SEO recommendations home comes in. SEO recommendations home allows marketers to optimize their entire website for SEO from one location. There are also low, medium, and high priority indicators so you get actionable guidance on which changes will have the most impact on your sites performance in search.

The links tool in HubSpot tracks domains that link to your website, and provides a high-level view of the links to your competitors' website. On January 10, 2020, we will be removing the links tool from the analytics tools available in HubSpot. Navigating to the tool, you'll see the following banner.

Only emailing contacts in your CRM who are eligible to receive email is the easiest way to maintain your overall email health. Once you identify who is ineligible to receive email, it makes sense that you'd want to report on those contacts, filter them out from future sends, or perhaps remove them from your portal all together.

Ads & a CRM are two of the most powerful tools in the marketers toolkit. Ads help you provide your customers with helpful, relevant content at every stage of the buyer’s journey. Your CRM gives you the data you need to create highly targeted audiences, and properly measure the success of your ad campaigns.

Understanding how each of your marketing actions work together is critical to your business’ success. To grow better, you need to understand the big picture of how your marketing tactics affect people, eliminate those which cause friction, and create a more cohesive customer experience. You do this, by rooting your marketing tools in a CRM. With a CRM, you get full insight into the customer’s journey with your brand. You’re able to ensure your marketing is not seen out of context, and better understand how each action you take is turning leads into loyal customers.

For social media marketers, being able to publish to social on the go is critical. With "publish anywhere" reporting in the social media tool, marketers can now report on the success of their social campaigns from within HubSpot regardless of whether they made the post within HubSpot, directly on the social platform, or even within a different social media tool. This update makes HubSpot a one-stop-shop for all your social reporting needs.

We know it’s important for you to make sure that every aspect of your form design looks exactly the way you want it to. To that end, we’ve improved the experience of styling form labels so you no longer have to use custom HTML to make your field labels bold, italicized, underlined, or hyperlinked.

Campaigns help you keep track of your marketing efforts across multiple customer touchpoints, allowing you to understand how each part in your customer journey is affecting your lead generation. It can be incredibly powerful to track conversions across email, ads, landing pages, and more. To improve the functionality of the tool we’ve implemented design updates that make it easier to use. We have big improvements that we want to share with you!

We are in the process of overhauling our support for ads-related filters with a focus on filters that are clear, understandable, and accurate. In the past, ads-related filters available for creating lists and building workflows could be somewhat confusing. The filters’ names did not always clearly communicate what they represented, and many of the filters required you to figure out some technical details -- like an ad set ID number.

To make it easier for you to create a list of contacts based on their interactions with your ads, we're updating our ads related-filters, and removing some filters from the tool. Here's what you need to know.

Any social media marketer will tell you -- being able to schedule out social posts in advance is absolutely crucial for building out a sound social media marketing plan. But it doesn't stop there. Social media marketers need to be able to react to what's trending and what their audience is talking about at a moment's notice. Often, this means posting while on the go, or directly publishing a post on the network, instead of within HubSpot.

In the past, the only way you could report on your social media strategy within HubSpot was if your posts were made directly within our social tool. Now, we've updated the social reports overview to track posts from your connected accounts no matter where they were made.

Redirecting traffic when you’ve removed a piece of content from your website or you’ve changed your navigation architecture ensures that your visitors and search engine crawlers are always able to find the content they need. Over time, the number of URL redirects you create can be significant, making it hard to remember what type of redirect was used, when it was implemented, or even why it was implemented. With this update, we’ve made it easier to manage your redirects, and gather information on the purpose of each URL redirect that you implement across your site.

Research indicates that by the year 2020 a brand’s most important differentiator will be the customer experience. If you’re not delivering rich, collaborative, and intelligent service to your customers, you’re going to fall behind.

To help you provide the most personalized customer experience possible, developers now have access to a new HubL tag that allows you to pull CRM object data into your HubSpot hosted pages.

In the era of new data privacy and protection laws and increasing demands from customers regarding how their data is being used, it’s important for marketers to be transparent with their prospects and obtain permission to use contacts’ data for marketing, sales, and other purposes.

This week, LinkedIn released changes to how consent and permissions are handled on LinkedIn lead gen forms. Advertisers now have the option to create custom checkboxes, which can be required for submission or not.

To keep up with this change, HubSpot will now sync these custom checkbox fields in the same way all custom questions are synced: as a custom contact property. This mirrors how HubSpot syncs similar custom consent fields from Facebook lead ads.

Forms are your primary way to gather information on the people visiting your site. Making sure that the information you collect is accurate and aligns with systems you already have set up within your CRM is critical. To help you better manage the data your site visitors share with you through forms, we’ve made several updates to the forms tool.

While security is always the priority with subscriptions, it shouldn't become an inconvenience. Sometimes a mistake is made or the wrong CSV is imported as an opt out list. In the past, opt-out rules were pretty permanent, and could be a major roadblock when getting settled in and learning how email subscriptions work in HubSpot.

February may be the shortest month of the year -- but you wouldn’t know it from all of the exciting product updates going on here at HubSpot. In this video, we'll give you a personal tour of all the best.

Figuring out what to write about for your next blog post is hard work. Either you do a ton of keyword research to aggregate terms about a given topic and try to choose the most relevant one, or, just as likely choose something you hope will resonate, and wing it.

Now, within the SEO tools, we have new and improved topic suggestions to make this process easier. When you go to add a new subtopic keyword, you’ll get suggestions based on the top posts for your topic, ensuring that you cover the most relevant questions people have about it. From there you can also research keyword variations to choose the one with the highest search volume.

Changes in Facebook’s news feed algorithm have caused organic reach to decline in recent years. HubSpot has seen that some of our organic posts only reach 2% of our follower base. Consequently, many HubSpot users are using ads to drive community engagement and word-of-mouth directly on Facebook and LinkedIn.

To help you stay on top of these changes on the networks, all users of HubSpot's ads tools now have the ability to add ‘Likes’ and ‘Engagement’ metrics to their ads reporting tables. These metrics will populate for relevant Facebook and LinkedIn Ads, giving you insight into the on-platform engagement these ads are creating.

CMS Memberships allow you to easily control access to your content by using HubSpot lists to determine who has access, and who doesn't. You can use this to create gated content for your customers only, or share content with event registrants to prep for the event. Now, you can extend this functionality to your blogs, and restrict access to a specific HubSpot hosted blog.

Ads are an essential piece of providing your customers with helpful, relevant content at every point of the buyer’s journey -- wherever they spend their time online. For many of our customers, that means advertising on LinkedIn.

To help you execute your journey based advertising strategy, LinkedIn ads is now available within HubSpot's ads tool.

Once a customer submits on a pop-up form, the next step is to follow up with them. This is a crucial step. Someone just took the time to visit your website, read up on your company, and give you their information. By following up with a tailored email specific to the pop-up form they submitted, you can deliver a piece of content to these site visitors, or continue to nurture these new leads into loyal customers.

For these reasons, you can now send a sequence of up to three follow up emails within the pop-up forms tool.

On February 19, there will be four key changes coming to better support your desire to partition content and domains in HubSpot, using team assignments.The goal of these updates is to make our partitioning features easier to adopt and understand by aligning the tool with how our customers expect to use it.

Being able to quickly create, edit and assign a topic and subtopic keyword helps you focus your content on what your customers are searching for. In the past, we haven't always made it easy. For example, editing one of your topics while creating content used to take 9 clicks and a trip into the SEO app.

To expedite the process of creating and editing your topics while creating content, the SEO side panel in the content editor now lets you create new topics and subtopic keywords as well as edit the assigned topic or subtopic keyword directly.

January came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

Last year, Google+ announced that they would stop supporting the public API that our integration is based on, and that they are shutting down Google+ completely in April 2019. More recently, they've announced that service interruptions could be expected through the API as soon as January 28, 2019. As Google begins to stop supporting their public API, we've made the decision to remove Google+ from the social tool starting on January 28.

Marketers know that SEO is the core of a good Inbound marketing strategy. As it stands today, we understand that it’s not easy to find where to “do SEO” in HubSpot.
For this reason, we've renamed content strategy to SEO. No functionality is changing, just the name and the navigation. This change will help bring simplicity and clarity to the tool that helps you get more traffic from organic search.

Transparency and alignment across your entire team is important when crafting a social media strategy. To boost team collaboration and allow marketers to track trends in social, all social tool users can now see shared social accounts in Monitoring, Publishing, and Reports. This update let's you collaborate with your team, all while maintaining secure admin control on who can actually publish to your company’s social media accounts.

November came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

In 2018 and beyond, ads should be a part of every SMBs’ inbound marketing strategy. Ads allow you to be extremely targeted with your marketing, and engage your customers where they are already spending time online, turning prospects into loyal customers. It's for this reason that we're bringing HubSpot's ads tools to the core Marketing Hub --- giving it to all Marketing Hub Professional & Enterprise users.

The new drag-and-drop email editor makes creating a marketing email simple and intuitive. Simply drag any elements of your email into place, add your content, and press send. The new editor was rolled out with the launch of Marketing Hub Starter, but hasn’t included a number of the Marketing Hub Professional and Enterprise features available within the classic editor. These updates bring the features within the drag-and-drop editor further into sync with the classic email editor. For these reasons, the drag-and-drop email editor is now available to all new Marketing Hub Starter, Professional, and Enterprise accounts. 

October was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

What is it?
Now live are two updates to permissions in HubSpot CRM:

1. Custom “HubSpot User” properties in HubSpot now respect the user permissions to “View”, “Edit” and “Communicate”
2. As an admin, you can now set “View” and “Edit” permissions for deals and tickets in the sales and service tabs

As your company grows, you’ll begin delegating more and more tasks to others within your company. A job that you could once do all by yourself now takes a team of employees, plus a few interns. While you recognize that delegating tasks is part of scaling your business, you still want to ensure that a proofing system is in place to maintain the high level of quality you and your customers expect.

What is it?
The “Trigger a Webhook” action in Workflows will soon require secure URLs that use HTTPS. Over time URLs that use HTTP will be phased out from webhook actions.

To learn more about HTTPS, read this blog post.

Sending emails is great. But if they’re not actually driving revenue, what’s the point? For a marketer, it’s critical that you connect all your efforts to the bottom line, both to show your value to your company, and to ensure you’re focusing on the most impactful efforts in the future. With that in mind, we’re breaking down the wall between marketing emails and deals in HubSpot for the first time. For abandoned cart emails, you'll now be able to see exactly how your efforts are contributing to closed deals and revenue.

Creating a consistent experience across your entire site is essential for converting visitors to your site into leads. This includes forms that you embed on an external site, or ones that are viewed on a standalone URL. If you have coding experience, styling your form within your site’s stylesheet isn’t a problem. But what if you aren’t familiar with css, or you’re just sending a standalone forms URL within an email?

What is it?
If you have workflows you can now add if/then branches in company, ticket, and deal-based workflows. They work the same way as if/then branches in contact-based workflows.