In the era of new data privacy and protection laws and increasing demands from customers regarding how their data is being used, it’s important for marketers to be transparent with their prospects and obtain permission to use contacts’ data for marketing, sales, and other purposes.
This week, LinkedIn released changes to how consent and permissions are handled on LinkedIn lead gen forms. Advertisers now have the option to create custom checkboxes, which can be required for submission or not.
To keep up with this change, HubSpot will now sync these custom checkbox fields in the same way all custom questions are synced: as a custom contact property. This mirrors how HubSpot syncs similar custom consent fields from Facebook lead ads.
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