Product Updates > Marketing All Updates

A/B Testing & Other New Features Within the Drag-and-Drop Email Editor

The new drag-and-drop email editor makes creating a marketing email simple and intuitive. Simply drag any elements of your email into place, add your content, and press send. The new editor was rolled out with the launch of Marketing Hub Starter, but hasn’t included a number of the Marketing Hub Professional and Enterprise features available within the classic editor. These updates bring the features within the drag-and-drop editor further into sync with the classic email editor, supporting more

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October HubSpot Updates in Less Time Than a Coffee Break

October was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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Two Updates to Permissions that Give Admins More Control

What is it?
Now live are two updates to permissions in HubSpot CRM:

  1. Custom “HubSpot User” properties in HubSpot now respect the user permissions to “View”, “Edit” and “Communicate”
  2. As an admin, you can now set “View” and “Edit” permissions for deals and tickets in the sales and service tabs
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Keep Control Over Your Social Presence with Draft Only Permissions in the Social Tool

As your company grows, you’ll begin delegating more and more tasks to others within your company. A job that you could once do all by yourself now takes a team of employees, plus a few interns. While you recognize that delegating tasks is part of scaling your business, you still want to ensure that a proofing system is in place to maintain the high level of quality you and your customers expect.

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[Heads up] Mandatory Secure URLs for Webhook actions

What is it?
The “Trigger a Webhook” action in Workflows will soon require secure URLs that use HTTPS. Over time URLs that use HTTP will be phased out from webhook actions.

To learn more about HTTPS, read this blog post.

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Understand Your Emails' Impact With Closed-Loop Revenue Reporting for Abandoned Cart Emails

Sending emails is great. But if they’re not actually driving revenue, what’s the point? For a marketer, it’s critical that you connect all your efforts to the bottom line, both to show your value to your company, and to ensure you’re focusing on the most impactful efforts in the future. With that in mind, we’re breaking down the wall between marketing emails and deals in HubSpot for the first time. For abandoned cart emails, you'll now be able to see exactly how your efforts are contributing to closed deals and revenue.

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Keep Your Conversion Points Consistent With Themes in Forms

Creating a consistent experience across your entire site is essential for converting visitors to your site into leads. This includes forms that you embed on an external site, or ones that are viewed on a standalone URL. If you have coding experience, styling your form within your site’s stylesheet isn’t a problem. But what if you aren’t familiar with css, or you’re just sending a standalone forms URL within an email?

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[Now Live] Branching Logic in Company, Ticket, & Deals Workflows

What is it?
If you have workflows you can now add if/then branches in company, ticket, and deal-based workflows. They work the same way as if/then branches in contact-based workflows. 

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Easily Create and Report on your Topics within Content Strategy

Getting found on search is a challenge. Not only are their other brands competing for the same search topics as you, but you also have to organize your content in a way that allows search engines to recognize your authority on a specific topic. To make things even more complicated, if you've been creating content for years without topic clusters in mind, grouping your content into topics can be a daunting, if not impossible task.

That's where the related content search comes in. The related content search will surface any content you've already posted that relates to a topic you are creating in content strategy. This lets you quickly organize your content so search engines view you as an authority on that topic, and show your content higher up in search results.

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[Now Live] SurveyMonkey Sync Speed Improvements

What is it?
HubSpot has increased the speed it takes to sync SurveyMonkey data to HubSpot from hours to minutes.

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[Now Live] Three Updates To Lead Flows That Further Align The Tool With Forms

What is it?
Integrated portals can now take any contact that filled out a lead flow and associate them with a Salesforce Campaign, or register them for a webinar through GoToWebinar. Additionally, you can now select a default value for a form field within a lead flow, or edit the labels within a drop down select form field, just like you can within forms.

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[Now Live] Company-based Workflows

What is it?

Workflows that enroll companies. This new type of workflow allows you to set properties, create tasks, and send email based on companies. 

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[In Beta] User Permission Changes

What is it?
You can now enjoy a more granular control to permissions. We’ve separated out the ability for admins to set “View” and “Edit” permissions to deals and tickets, in sales and service tabs respectively.

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Understand the Impact of your Video Strategy with YouTube Reports

Video is king when it comes to social content. We currently spend upwards of six hours a day consuming video content, and that number is only going to keep growing. If you’re serious about expanding your presence on social, you’re regularly creating content on YouTube, and promoting it to your audience.

But once your video content is created, you need to know how it is being received by your target audience. With YouTube reporting in HubSpot, you can begin to track your overall YouTube performance over time, and analyze how specific videos are performing against others, in the same system you use to report on the rest of your social channels. See what resonates with your audience, and fully lean into your YouTube strategy.

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[Heads Up] Packaging Change to Webhooks in Workflows

What is it?
As of November 1, 2018, the "Trigger a webhook" action in workflows will be available to HubSpot Enterprise customers only. If you are a HubSpot Professional customer before that date, you will be grandfathered and will continue to have the ability to use webhooks.

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[Now Live] Convert Non-Hubspot Forms into HubSpot Forms

What is it?
Users of non-Hubspot forms can now quickly and easily convert these forms into a native HubSpot form.

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[Now Live] Facebook Page Locations

What is it?
Users of the HubSpot social tool with many location specific Facebook pages can now see this information within HubSpot, ensuring that their Facebook posts go to the correct page.

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[Now Live] A New Way to Preview Your Emails

What is it?
There is now an all new way to preview and share your drafted emails, and ensure that your email looks as expected across a variety of screen sizes and email clients.

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[New Video] INBOUND 2018 HubSpot Updates in Less Time Than a Coffee Break

INBOUND is the most exciting time of the year here at HubSpot. It’s when thousands upon thousands of people join us in Boston to hear inspiring and transformative keynotes from folks like Deepak Chopra, Shonda Rhimes, Chimamanda Ngozi Adichie, and more.

INBOUND also marks peak product launch season at HubSpot. In this video, we’ll run you through it all in less time than a coffee break.

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[Now Live] HubSpot CMS

What is it?
HubSpot CMS, the only CMS that combines the power of CRM and CMS into one integrated platform is now available, and can be purchased as a standalone product, or with any Hub at any tier.

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[Now Live] Advanced Website Audiences

What is it?
Last month, we let you get more granular with website audiences in the ads add-on by adding the ability to create audiences based on URL rules. Now, we've expanded on this feature in several different ways so you can get more granular with your targeting.

First, you can now target your ads based on interactions with specific content, such as a blog post. You can also create a website audience within a flexible time period to customize your targeting based on how recent a website interaction was. Finally, you can now combine multiple rules using ‘OR’ logic. All of these audiences can be created simultaneously across all advertising accounts and networks you have connected to HubSpot.

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[Now Live] Service Hub, Feedback: Flexibility & Customization Updates

What is it?
A number of feedback updates that make the product more flexible and customizable.

  • The ability to trigger surveys on deal, ticket, and company properties, not just contact properties.
  • Enhanced customization across surveys. You can now fully customize the from name, from address, subject line, and greeting across your surveys.
  • Ability to send one-off customer loyalty (NPS) surveys
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[Now Live] Collected Forms Property Mapping

What is it?

Collected forms are now better able to match properties from collected forms to properties within HubSpot.

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[Now Live] Deal-based and Ticket-based Workflows

What is it?
Workflows that enroll deals and tickets, allowing you to set properties, create tasks, and send email based on those deals and tickets.

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[Heads Up] Workflows Speed Improvements

What is it?
HubSpot has increased the throughput of contacts that can go through workflows by 10X.

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[Now Live] A Single Page for Notification Preferences

What is it?
Now live is the ability to manage all of your notification preferences on a single page.

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[Heads Up] We’re Removing the Public Contact Record From Form Submission Notification Emails

 What is it?
On September 17, form submission notification emails will no longer include a link to a public contact record. Recipients will now need to be a HubSpot user in order to view the contact record from these emails.

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[Now Live] Unlimited Parent-Child Relationships

What is it?
Now live is the ability for a company in your HubSpot CRM to be associated with a child company and a parent company.

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[Now Live] Custom Availability for Meetings

What is it?
The latest update brings more flexibility to the meeting booking experience. Now, you have the option to set a custom date range for when meetings can be booked.

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[Now Live] Import, Deduplicate, and Search Objects Using Object ID

What is it?
Now live is the ability to import,deduplicate, and search your contacts, companies, deals, and tickets using an Object ID.

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[In Beta] Visually Refreshed Content Strategy Topics

What is it?
A new user interface for topics within content strategy that lists your content in a table view.

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[Now Live] Topic Discovery in Content Strategy

What is it?

The content strategy tool now includes a topic discovery step in the topic creation process.

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[Now Live] Deal Personalization Tokens in Templates and Snippets

What is it?
Now live is the ability to use deal personalization tokens in email templates and snippets.

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[Now Live] We’ve Changed How we Calculate Average Time on Page

What is it?
We’ve changed how we calculate the average time on page metric within HubSpot.

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[Now Live] URL Based Audiences in the Ads Add-on

What is it?
Within the ads tool in HubSpot, you can now create website traffic audiences based on traffic to specific URLs, or sections of your website based on URL structure, not just your entire site’s traffic.

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[Now Live] Google Ads Audiences in HubSpot

What is it?
All users of the Ads add-on can now create and use Google Audiences within HubSpot. Users can create both website-based (a.k.a., RLSAs / “Remarketing Lists for Search Advertising”) and list-based (a.k.a., “customer match”) audiences.

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[Heads Up] We’re Sunsetting the Ability to Subscribe to Follow-up Blog Comments

As of Wednesday, August 1st, Hubspot’s blog tool will no longer support the ability for visiting commenters to subscribe to follow up comments. This functionality currently lives as a form field on blog comment forms, where commenters can opt to receive email notifications when another visitor comments on the same blog post.

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[Now Live] A redirect button for your lead flows

What is it?
From the ‘Thank you’ step of the lead flow wizard, you can now add a redirect button onto any lead flow.

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[New Video] July HubSpot Updates in Less Time Than a Coffee Break

July was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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[Now Live] The New Marketing Hub Starter

What is it?

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[Now Live] Visual Refresh of the Tracking URL Builder

 

What is it
The tracking URL Builder has been visually refreshed and moved into the analytics tools.

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[Heads Up] Rich Text Embed & Color Picker Plugin

What is it?

The media plugin within the rich text editor has been rebranded as the embed plugin and now includes a fresh new look, and allows for a better editing experience. In addition, the color picker now uses the same UI as the rest of HubSpot’s tools, and is more straightforward and intuitive to use.

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[Now Live] Manage Your Social Media through the Social Calendar

Within social publishing, you can now manage your social media schedule through a drag and drop calendar.

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[Now Live] Support for Multiple Users & Multiple Facebook Ads Accounts within the Ads Add-on

 

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[Now Live] Tickets Personalization Tokens in Templates and Snippets

What is it?
Now live is the ability to use ticket personalization tokens in email templates and snippets.

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[New Video] June HubSpot Updates in Less Time Than a Coffee Break

June was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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[Now Live] Change the Order of your Email Subscriptions

You can now change the order in which your email subscriptions appear when someone reaches your manage email subscription preferences page

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[Now Live] HubSpot Ads Privacy Policy Features

HubSpot’s ads tool now features a number of new privacy policy features. We’ve 1) linked the firing of your Facebook tracking pixel and/or your Google site tag to your HubSpot cookie consent banner, 2) made it so contacts deleted from HubSpot will be removed from any audiences (Facebook or Google) syncing to lists in HubSpot, and 3) we’ll sync lead ad consent fields over from Facebook automatically.

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[Now Live] Easily link to your Pillar Pages within the Content Editor's Optimize Tab

What is it?
You can now add an internal link from a piece of content to its pillar page directly within the optimize tab of the content editor.

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[Now Live] Publish videos to Twitter and LinkedIn

You can now post videos to both Twitter and LinkedIn, just as you post videos to Facebook, within HubSpot social publishing tool.

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