Product Updates > Marketing All Updates

Free Ads Tools Now Available In HubSpot CRM

Ads & a CRM are two of the most powerful tools in the marketers toolkit. Ads help you provide your customers with helpful, relevant content at every stage of the buyer’s journey. Your CRM gives you the data you need to create highly targeted audiences, and properly measure the success of your ad campaigns.

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Free Email Marketing tools in the HubSpot CRM

Understanding how each of your marketing actions work together is critical to your business’ success. To grow better, you need to understand the big picture of how your marketing tactics affect people, eliminate those which cause friction, and create a more cohesive customer experience. You do this, by rooting your marketing tools in a CRM. With a CRM, you get full insight into the customer’s journey with your brand. You’re able to ensure your marketing is not seen out of context, and better understand how each action you take is turning leads into loyal customers.

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Changes Coming to HubSpot’s Social Media Tools

For social media marketers, being able to publish to social on the go is critical. With "publish anywhere" reporting in the social media tool, marketers can now report on the success of their social campaigns from within HubSpot regardless of whether they made the post within HubSpot, directly on the social platform, or even within a different social media tool. This update makes HubSpot a one-stop-shop for all your social reporting needs.

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Improved Styling Options For Form Labels

We know it’s important for you to make sure that every aspect of your form design looks exactly the way you want it to. To that end, we’ve improved the experience of styling form labels so you no longer have to use custom HTML to make your field labels bold, italicized, underlined, or hyperlinked.

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Improvements to the Campaigns Tool

Campaigns help you keep track of your marketing efforts across multiple customer touchpoints, allowing you to understand how each part in your customer journey is affecting your lead generation. It can be incredibly powerful to track conversions across email, ads, landing pages, and more. To improve the functionality of the tool we’ve implemented design updates that make it easier to use. We have big improvements that we want to share with you!

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Changes to Your Ads Filters in Lists & Workflows

We are in the process of overhauling our support for ads-related filters with a focus on filters that are clear, understandable, and accurate. In the past, ads-related filters available for creating lists and building workflows could be somewhat confusing. The filters’ names did not always clearly communicate what they represented, and many of the filters required you to figure out some technical details -- like an ad set ID number.

To make it easier for you to create a list of contacts based on their interactions with your ads, we're updating our ads related-filters, and removing some filters from the tool. Here's what you need to know.

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Fully Report on the Success of your Social Strategy Within HubSpot

Any social media marketer will tell you -- being able to schedule out social posts in advance is absolutely crucial for building out a sound social media marketing plan. But it doesn't stop there. Social media marketers need to be able to react to what's trending and what their audience is talking about at a moment's notice. Often, this means posting while on the go, or directly publishing a post on the network, instead of within HubSpot.

In the past, the only way you could report on your social media strategy within HubSpot was if your posts were made directly within our social tool. Now, we've updated the social reports overview to track posts from your connected accounts no matter where they were made.

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A New & Improved URL Redirects Tool

Redirecting traffic when you’ve removed a piece of content from your website or you’ve changed your navigation architecture ensures that your visitors and search engine crawlers are always able to find the content they need. Over time, the number of URL redirects you create can be significant, making it hard to remember what type of redirect was used, when it was implemented, or even why it was implemented. With this update, we’ve made it easier to manage your redirects, and gather information on the purpose of each URL redirect that you implement across your site.

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Create a Personalized Customer Experience with CRM Object Data in the HubSpot CMS

Research indicates that by the year 2020 a brand’s most important differentiator will be the customer experience. If you’re not delivering rich, collaborative, and intelligent service to your customers, you’re going to fall behind.

To help you provide the most personalized customer experience possible, developers now have access to a new HubL tag that allows you to pull CRM object data into your HubSpot hosted pages.

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Syncing for LinkedIn Lead Gen Custom Checkboxes

In the era of new data privacy and protection laws and increasing demands from customers regarding how their data is being used, it’s important for marketers to be transparent with their prospects and obtain permission to use contacts’ data for marketing, sales, and other purposes.

This week, LinkedIn released changes to how consent and permissions are handled on LinkedIn lead gen forms. Advertisers now have the option to create custom checkboxes, which can be required for submission or not.

To keep up with this change, HubSpot will now sync these custom checkbox fields in the same way all custom questions are synced: as a custom contact property. This mirrors how HubSpot syncs similar custom consent fields from Facebook lead ads.

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Three Updates to Forms to Help You Manage Your Contact’s Information Better

Forms are your primary way to gather information on the people visiting your site. Making sure that the information you collect is accurate and aligns with systems you already have set up within your CRM is critical. To help you better manage the data your site visitors share with you through forms, we’ve made several updates to the forms tool.

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Easily resubscribe contacts you manually opted-out of communication

While security is always the priority with subscriptions, it shouldn't become an inconvenience. Sometimes a mistake is made or the wrong CSV is imported as an opt out list. In the past, opt-out rules were pretty permanent, and could be a major roadblock when getting settled in and learning how email subscriptions work in HubSpot.

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February 2019 HubSpot Updates in Less Time Than a Coffee Break

February may be the shortest month of the year -- but you wouldn’t know it from all of the exciting product updates going on here at HubSpot. In this video, we'll give you a personal tour of all the best.

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Improved suggestions in SEO

Figuring out what to write about for your next blog post is hard work. Either you do a ton of keyword research to aggregate terms about a given topic and try to choose the most relevant one, or, just as likely choose something you hope will resonate, and wing it.

Now, within the SEO tools, we have new and improved topic suggestions to make this process easier. When you go to add a new subtopic keyword, you’ll get suggestions based on the top posts for your topic, ensuring that you cover the most relevant questions people have about it. From there you can also research keyword variations to choose the one with the highest search volume.

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Social Engagement & Like Metrics for Ads

Changes in Facebook’s news feed algorithm have caused organic reach to decline in recent years. HubSpot has seen that some of our organic posts only reach 2% of our follower base. Consequently, many HubSpot users are using ads to drive community engagement and word-of-mouth directly on Facebook and LinkedIn.

To help you stay on top of these changes on the networks, all users of HubSpot's ads tools now have the ability to add ‘Likes’ and ‘Engagement’ metrics to their ads reporting tables. These metrics will populate for relevant Facebook and LinkedIn Ads, giving you insight into the on-platform engagement these ads are creating.

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Restrict Blog Access with CMS Memberships

CMS Memberships allow you to easily control access to your content by using HubSpot lists to determine who has access, and who doesn't. You can use this to create gated content for your customers only, or share content with event registrants to prep for the event. Now, you can extend this functionality to your blogs, and restrict access to a specific HubSpot hosted blog.

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LinkedIn Ads In HubSpot's Ads Tool

Ads are an essential piece of providing your customers with helpful, relevant content at every point of the buyer’s journey -- wherever they spend their time online. For many of our customers, that means advertising on LinkedIn.

To help you execute your journey based advertising strategy, LinkedIn ads is now available within HubSpot's ads tool.

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Simple Email Automation in Pop-up Forms

Once a customer submits on a pop-up form, the next step is to follow up with them. This is a crucial step. Someone just took the time to visit your website, read up on your company, and give you their information. By following up with a tailored email specific to the pop-up form they submitted, you can deliver a piece of content to these site visitors, or continue to nurture these new leads into loyal customers.

For these reasons, you can now send a sequence of up to three follow up emails within the pop-up forms tool.

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Changes Coming to Content Partitioning

On February 19, there will be four key changes coming to better support your desire to partition content and domains in HubSpot, using team assignments.The goal of these updates is to make our partitioning features easier to adopt and understand by aligning the tool with how our customers expect to use it.

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Quickly Create Topics & Subtopics Directly From the Content Editor

Being able to quickly create, edit and assign a topic and subtopic keyword helps you focus your content on what your customers are searching for. In the past, we haven't always made it easy. For example, editing one of your topics while creating content used to take 9 clicks and a trip into the SEO app.

To expedite the process of creating and editing your topics while creating content, the SEO side panel in the content editor now lets you create new topics and subtopic keywords as well as edit the assigned topic or subtopic keyword directly.

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January 2019 HubSpot Updates in Less Time Than a Coffee Break

January came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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Google+ Will No Longer Be Supported in the Social Tool Starting on January 28

Last year, Google+ announced that they would stop supporting the public API that our integration is based on, and that they are shutting down Google+ completely in April 2019. More recently, they've announced that service interruptions could be expected through the API as soon as January 28, 2019. As Google begins to stop supporting their public API, we've made the decision to remove Google+ from the social tool starting on January 28.

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Content Strategy is now called SEO

Marketers know that SEO is the core of a good Inbound marketing strategy. As it stands today, we understand that it’s not easy to find where to “do SEO” in HubSpot.
For this reason, we've renamed content strategy to SEO. No functionality is changing, just the name and the navigation. This change will help bring simplicity and clarity to the tool that helps you get more traffic from organic search.

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Improve Collaboration With New Permissions in the Social Tool

Transparency and alignment across your entire team is important when crafting a social media strategy. To boost team collaboration and allow marketers to track trends in social, all social tool users can now see shared social accounts in Monitoring, Publishing, and Reports. This update let's you collaborate with your team, all while maintaining secure admin control on who can actually publish to your company’s social media accounts.

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November HubSpot Updates in Less Time Than a Coffee Break

November came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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Bringing Ads To The Core Marketing Hub

In 2018 and beyond, ads should be a part of every SMBs’ inbound marketing strategy. Ads allow you to be extremely targeted with your marketing, and engage your customers where they are already spending time online, turning prospects into loyal customers. It's for this reason that we're bringing HubSpot's ads tools to the core Marketing Hub --- giving it to all Marketing Hub Professional & Enterprise users.

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A/B Testing & Other New Features Within the Drag-and-Drop Email Editor

The new drag-and-drop email editor makes creating a marketing email simple and intuitive. Simply drag any elements of your email into place, add your content, and press send. The new editor was rolled out with the launch of Marketing Hub Starter, but hasn’t included a number of the Marketing Hub Professional and Enterprise features available within the classic editor. These updates bring the features within the drag-and-drop editor further into sync with the classic email editor. For these reasons, the drag-and-drop email editor is now available to all new Marketing Hub Starter, Professional, and Enterprise accounts. 

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October HubSpot Updates in Less Time Than a Coffee Break

October was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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Two Updates to Permissions that Give Admins More Control

What is it?
Now live are two updates to permissions in HubSpot CRM:

  1. Custom “HubSpot User” properties in HubSpot now respect the user permissions to “View”, “Edit” and “Communicate”
  2. As an admin, you can now set “View” and “Edit” permissions for deals and tickets in the sales and service tabs
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Keep Control Over Your Social Presence with Draft Only Permissions in the Social Tool

As your company grows, you’ll begin delegating more and more tasks to others within your company. A job that you could once do all by yourself now takes a team of employees, plus a few interns. While you recognize that delegating tasks is part of scaling your business, you still want to ensure that a proofing system is in place to maintain the high level of quality you and your customers expect.

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[Heads up] Mandatory Secure URLs for Webhook actions

What is it?
The “Trigger a Webhook” action in Workflows will soon require secure URLs that use HTTPS. Over time URLs that use HTTP will be phased out from webhook actions.

To learn more about HTTPS, read this blog post.

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Understand Your Emails' Impact With Closed-Loop Revenue Reporting for Abandoned Cart Emails

Sending emails is great. But if they’re not actually driving revenue, what’s the point? For a marketer, it’s critical that you connect all your efforts to the bottom line, both to show your value to your company, and to ensure you’re focusing on the most impactful efforts in the future. With that in mind, we’re breaking down the wall between marketing emails and deals in HubSpot for the first time. For abandoned cart emails, you'll now be able to see exactly how your efforts are contributing to closed deals and revenue.

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Keep Your Conversion Points Consistent With Themes in Forms

Creating a consistent experience across your entire site is essential for converting visitors to your site into leads. This includes forms that you embed on an external site, or ones that are viewed on a standalone URL. If you have coding experience, styling your form within your site’s stylesheet isn’t a problem. But what if you aren’t familiar with css, or you’re just sending a standalone forms URL within an email?

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[Now Live] Branching Logic in Company, Ticket, & Deals Workflows

What is it?
If you have workflows you can now add if/then branches in company, ticket, and deal-based workflows. They work the same way as if/then branches in contact-based workflows. 

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Easily Create and Report on your Topics within Content Strategy

Getting found on search is a challenge. Not only are their other brands competing for the same search topics as you, but you also have to organize your content in a way that allows search engines to recognize your authority on a specific topic. To make things even more complicated, if you've been creating content for years without topic clusters in mind, grouping your content into topics can be a daunting, if not impossible task.

That's where the related content search comes in. The related content search will surface any content you've already posted that relates to a topic you are creating in content strategy. This lets you quickly organize your content so search engines view you as an authority on that topic, and show your content higher up in search results.

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[Now Live] SurveyMonkey Sync Speed Improvements

What is it?
HubSpot has increased the speed it takes to sync SurveyMonkey data to HubSpot from hours to minutes.

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[Now Live] Three Updates To Lead Flows That Further Align The Tool With Forms

What is it?
Integrated portals can now take any contact that filled out a lead flow and associate them with a Salesforce Campaign, or register them for a webinar through GoToWebinar. Additionally, you can now select a default value for a form field within a lead flow, or edit the labels within a drop down select form field, just like you can within forms.

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[Now Live] Company-based Workflows

What is it?

Workflows that enroll companies. This new type of workflow allows you to set properties, create tasks, and send email based on companies. 

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[In Beta] User Permission Changes

What is it?
You can now enjoy a more granular control to permissions. We’ve separated out the ability for admins to set “View” and “Edit” permissions to deals and tickets, in sales and service tabs respectively.

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Understand the Impact of your Video Strategy with YouTube Reports

Video is king when it comes to social content. We currently spend upwards of six hours a day consuming video content, and that number is only going to keep growing. If you’re serious about expanding your presence on social, you’re regularly creating content on YouTube, and promoting it to your audience.

But once your video content is created, you need to know how it is being received by your target audience. With YouTube reporting in HubSpot, you can begin to track your overall YouTube performance over time, and analyze how specific videos are performing against others, in the same system you use to report on the rest of your social channels. See what resonates with your audience, and fully lean into your YouTube strategy.

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[Heads Up] Packaging Change to Webhooks in Workflows

What is it?
As of November 1, 2018, the "Trigger a webhook" action in workflows will be available to HubSpot Enterprise customers only. If you are a HubSpot Professional customer before that date, you will be grandfathered and will continue to have the ability to use webhooks.

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[Now Live] Convert Non-Hubspot Forms into HubSpot Forms

What is it?
Users of non-Hubspot forms can now quickly and easily convert these forms into a native HubSpot form.

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[Now Live] Facebook Page Locations

What is it?
Users of the HubSpot social tool with many location specific Facebook pages can now see this information within HubSpot, ensuring that their Facebook posts go to the correct page.

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[Now Live] A New Way to Preview Your Emails

What is it?
There is now an all new way to preview and share your drafted emails, and ensure that your email looks as expected across a variety of screen sizes and email clients.

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[New Video] INBOUND 2018 HubSpot Updates in Less Time Than a Coffee Break

INBOUND is the most exciting time of the year here at HubSpot. It’s when thousands upon thousands of people join us in Boston to hear inspiring and transformative keynotes from folks like Deepak Chopra, Shonda Rhimes, Chimamanda Ngozi Adichie, and more.

INBOUND also marks peak product launch season at HubSpot. In this video, we’ll run you through it all in less time than a coffee break.

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[Now Live] HubSpot CMS

What is it?
HubSpot CMS, the only CMS that combines the power of CRM and CMS into one integrated platform is now available, and can be purchased as a standalone product, or with any Hub at any tier.

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[Now Live] Advanced Website Audiences

What is it?
Last month, we let you get more granular with website audiences in the ads add-on by adding the ability to create audiences based on URL rules. Now, we've expanded on this feature in several different ways so you can get more granular with your targeting.

First, you can now target your ads based on interactions with specific content, such as a blog post. You can also create a website audience within a flexible time period to customize your targeting based on how recent a website interaction was. Finally, you can now combine multiple rules using ‘OR’ logic. All of these audiences can be created simultaneously across all advertising accounts and networks you have connected to HubSpot.

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[Now Live] Service Hub, Feedback: Flexibility & Customization Updates

What is it?
A number of feedback updates that make the product more flexible and customizable.

  • The ability to trigger surveys on deal, ticket, and company properties, not just contact properties.
  • Enhanced customization across surveys. You can now fully customize the from name, from address, subject line, and greeting across your surveys.
  • Ability to send one-off customer loyalty (NPS) surveys
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[Now Live] Collected Forms Property Mapping

What is it?

Collected forms are now better able to match properties from collected forms to properties within HubSpot.

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[Now Live] Deal-based and Ticket-based Workflows

What is it?
Workflows that enroll deals and tickets, allowing you to set properties, create tasks, and send email based on those deals and tickets.

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