Marcus Andrews

Marcus Andrews is the director of product marketing at Pendo.io, where he designs narratives, creates go-to-market strategies, and launches products. Previously, Marcus worked at HubSpot and Google, and was part of the team that grew Wildfire, which was acquired by Google in 2012. He is the co-creator and former host of the Product Marketing Experts podcast, and the author of “Narrative Design for Business.” Marcus is deeply involved in the product marketing community, serving as an ambassador for the Product Marketing Alliance and contributing to product marketing strategy discussions.
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Recent Posts

[HubSpot App Partner Program] - Accelo Integration

What’s this integration partner do?

Accelo is project management and CRM software company that helps businesses and agencies track time and manage projects.

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[HubSpot Connect] - Brightcove Integration

What’s this integration partner do?
Brightcove is video marketing solution and platform. They offer hosting, player, analytics and more for marketers, publishers, enterprise business, IT, and live streaming.

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[HubSpot Connect] - Animoto Integration

What’s this integration partner do?
Animoto is video creation and marketing software for businesses and creators. Their video builder makes it easy to create professional videos quickly that perform well on social, websites, and more.

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[HubSpot Connect] - Viewbix Integration

What’s this integration partner do?
Viewbix is software that lets marketers add CTAs, forms, and other marketing tools into their existing video.

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[HubSpot Connect] - Grow Integration

What’s this integration partner do?
Grow is a reporting and BI software that helps businesses organize and make sense of disparate metrics and data sources.

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[HubSpot Connect] - VidMob Integration

What’s this integration partner do?
VidMob is a platform for and network of video creators, animators, and graphics designers that business can use for their video needs.

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[HubSpot Connect] - Datanyze Integration

What’s this integration partner do?
Datanyze is sales intelligence software that shows users information about prospects, and what software and tools people or businesses use. For example, Datanyze can tell you if a person or business is a HubSpot user, the annual revenue of a company, how much funding they have taken, and more. Their system is able to determine most software a business uses and can alerts users to changes in usage. This helps sales know when to call a prospect and how to best start conversations.

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[HubSpot Connect] - AdEspresso by Hootsuite Integration

What’s this integration partner do?
AdEspresso - a HootSuite company - is a simple Facebook Ads Manager that helps you optimize your Facebook Ads Campaigns. Read More >>

[HubSpot Connect] - TwentyThree Integration

What’s this integration partner do?
TwentyThree is video marketing software that offers hosting, publishing, editing and analytics. Their solution allows you to build custom video players, embed it anywhere and capture leads via video.

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[HubSpot Connect] - Powtoon Integration

What’s this integration partner do?
Powtoon is marketing software that lets you create animated videos and presentations. Their DIY video creation tools combine animation, live video, moving graphics, music, voiceover, photos, and text to create professional marketing and training videos.

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[Now Live] Lead Ads for HubSpot

We’re excited to introduce a new Facebook Ads and HubSpot integration that brings Facebook lead ad creation, tracking, and lead sync to both HubSpot Marketing Free and Paid. 

Create a Facebook Lead Ad
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HubSpot Marketing Free for stand alone CRM users

What is it?
Starting today we're bringing HubSpot Marketing Free, to our Free CRM users who don't already have the tools. Since March, 2017 Marketing Free has just been a part of the Free CRM but users who signed up before then have not been provisioned for the tools. Those users don’t see “Marketing” in the switcher in the upper left hand corner of HubSpot. This update adds Marketing to HubSpot CRM for those users.

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[HubSpot Connect] - Slemma Integration

What’s this integration partner do?
Slemma is a reporting tool designed for businesses. It’s flexible software lets front office teams build custom reporting dashboards from a variety of sources.

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[HubSpot Connect] - Woopra Integration

What’s this integration partner do?
Woopra is analytics software that tracks customer interactions with a business as they move through the funnel. They offer a dashboard that let's users track leads from multiple channels, review site analytics, monitor customer interactions on their website pages, and more. 

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[HubSpot Connect] - Sigstr Integration

What’s this integration partner do?
Sigstr
is software that turns employee email signatures into a dynamic marketing channel. Using Sigstr you can create branded email signatures, with dynamic CTAs, specifically targeted at audiences like customers, leads or companies. Sigstr lets you update or change all the email signatures across your whole company at once, or just for certain teams. Sigstr provides analytics to track the results of these campaigns.

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[HubSpot Connect] - Klipfolio Integration

What’s this integration partner do?
Klipfolio
is software for building custom analytics dashboards. With the Klipfolio dashboard editor, a user can select which platforms they want to import data from and customize how that data is displayed using drag and drop features or custom HTML. Users can also elect to use pre-made dashboard templates to meet their needs.

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[HubSpot Connect] - Quuu Integration

What does this integration partner do?
Quuu is software that suggests content for social media, based on customized topics of interest. It helps people find relevant content to post on social. The user can decide how many suggested articles or blogs Quuu sends them each day and choose to either automatically publish the content or manually approve content before publication.

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Timeline API Extensions Now Available

What is it:
This enhancement to the the Timeline API allows integrators to extend their software into HubSpot via a modal window. When included, the integration will create a new event in HubSpot Marketing or CRM with a link, that when clicked will open a modal window (IFrame) into the partner’s software.

Get started with the New Timeline Documentation

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[Now Live] - Two updates to creating tasks in Workflows

What is it?

New Fields: When you create a task through Workflows, you can now set the Type, Title, and Reminder Date fields automatically. 
Task Personalization: In addition, you can also add contact personalization tokens to both the Task Title and Notes. 

Click here to try it out in your portal.  

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[Now Live] - Facebook Video Support in Social

What is it?
HubSpot Social now supports video publishing to Facebook. All Marketing users can now upload video to Facebook via the HubSpot Social tool. This only works for Facebook. 

Click here to try it out in your portal.  Once in HubSpot click compose > Facebook > video icon. 

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[HubSpot Connect] - LiveChat Integration

What’s this integration partner do?
LiveChat is a chat tool businesses can use to engage visitors on their website. Their chat widget is customizable and customers can rate the quality of service they received from the chat box itself. If no one is available to respond to a chat, a ticket system can be used to respond to customers. Reporting tools and canned responses are also available.

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[HubSpot Connect] - Promo (by Slidely) Integration

What’s this integration partner do?
Promo (by Slidely) is software that lets you build promotional videos using a gallery of video clips, licensed music, and copy. You can start with their pre-made templates then customize videos with your logo and message.

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[HubSpot Connect] - Wistia Integration Update

What’s this integration partner do?
Wistia is professional video hosting, analytics and video marketing tool. Wistia for HubSpot is not a new integration, but they have recently made major updates to their integration, using the new Timeline API. This has allowed them to add some exciting new features.

The Wistia-HubSpot Integration Just Got a Major Update | Wistia Blog

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[HubSpot Connect] - AskNicely Integration

What’s this integration partner do?
AskNicelyis survey software (focused on net promoter score,) that measures and helps improve NPS. Their tools help you collect and respond to customer feedback automatically using HubSpot. With AskNicely you can track NPS by product, channel, rep, and more.

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[HubSpot Connect] - GetAccept Integration

What’s this integration partner do?

GetAcceptlets Salespeople send sales documents with one click. Their solution offers reporting, document tracking, and e-signature features for those documents. With GetAccept you can present sales documents with a video introduction and use the built-in live chat to support prospects.

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[Now Live] - Emojis in Social Publishing

Marketers can now add Emojis to all social posts from HubSpot.
This is live in your social media publishing tool today, 6/16.

Emojis are a fun and creative way to connect with customers on a more personal level. It’s a helpful way for you to show more  personality on social. An Appboy study in 2016 found that marketing campaigns with emojis increased 777% year-over-year and were continuing to rise by 20% every month. Emojis are how our customers want to communicate. 

Take me to HubSpot Social.  

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[HubSpot Connect] - Stitch Integration

 What’s this integration partner do?

Stitch is a tool to help manage your data pipeline and easily extract, transform, and load data into your data warehouse. Users have the ability to control what data is replicated and how frequently it is replicated.

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No longer supporting publishing to LinkedIn Groups via HubSpot Social

What is it: LinkedIn is removing API support for Groups. This means publishing to LinkedIn Groups from HubSpot will no longer be possible. This affects all Social Media Publishing tools. The only way to publish to groups, will be through the native LinkedIn desktop interface.
 
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[HubSpot Connect] - Shakr Integration

What’s this integration partner do?

Shakr is a simple web based online video maker. They offer templates and easy access to stock images and music that help you make high quality, professional looking video that perform well in social or as social ads.

Shakr is offering 10 video credits for free for HubSpot Customers. To access the offer use the URL an code in this post. 

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[HubSpot Connect] - Azuqua Integration

What’s this integration partner do?

Azuqua is integration technology that helps non-technical folks connect apps in the form of workflows. They have many pre-built workflows for integrations including HubSpot.

Click here to integrate Azuqua and the HubSpot CRM. 

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[HubSpot Connect] - Databox Integration

What’s this integration partner do?

Databox is reporting software that integrates different system’s metrics and analytics into a single, mobile friendly, customizable dashboard. They currently integrate with many applications including HubSpot Marketing and CRM/Sales.

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[Now live] - The new Social Media Tools

How people use social media has changed. In the last 5 years social has become more mobile, more, visual, more ad powered, and more scientific. On top of this, Facebook is rapidly innovating and changing the definition of social media. To take advantage of these trends and stand out in Social you need the best tools possible. That's why we're rethinking and refreshing HubSpot Social.

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Now Live - Workflows Alert Roll-up

What is it?
In the Workflows tool you'll now see a roll-up view of important issues and suggestions for a given workflow. This means you no longer have to hunt through a workflow to see issues you need to fix. This feature is live today May 26, 2017.

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[HubSpot Connect] - PieSync Integration

What’s this integration partner do?
PieSync is software that syncs contacts between cloud apps. Once integrations are hooked up the tool works in the background to sync contacts in real time. This gives users consistency of data across tools.

Connect PieSync to HubSpot here. 

Integrations include HubSpot (CRM/Marketing), Mailchimp, Google Contacts, Salesforce Desk, Zendesk, Marketo, Campaign Monitor, and many more. See All.

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[HubSpot Connect] - Front Integration

What’s this integration partner do?

Front is customer service software that helps teams manage and respond to email, chat, social, and other inbound requests. Front does this through a shared inbox that allows users to collaborate, route requests, access canned responses, measure, and follow conversations. Once connected, HubSpot data is infused into Front conversations, adding valuable context. 

Connect Front to HubSpot

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HubSpot Launches CRM Extensions API: With Partner PandaDoc

We're excited to introduce a new API, specific to our CRM, called CRM Extensions. This API lets developers build integrations that bring their data and functionality inside the HubSpot CRM. The API is now live, and two HubSpot Connect integration partners, PandaDoc and Seventh Sense, have already built CRM integrations on the new API.

CRM Extensions - Technical Documentation

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[HubSpot Connect] - Olark Integration

What’s this integration partner do?

Olark live chat software helps sales, marketing, and services manage and convert web traffic. Teams who use Olark better understand who anonymous website visitors are and why they are at their site. Their chat app is simple to install, customizable, and integrates with a wide variety of tools including HubSpot

Click here to connect Olark to HubSpot. 

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[HubSpot Developers] - Migrate your integration to OAuth 2.0

We’ve updated how OAuth works for integrations and need app authors to take action. If you own a HubSpot integrations please switch from OAuth1 to OAuth2 by 8/11/17 for your app to cointue to allow new signups. We've created a comprehensive guide to help you make the switch. 

Migration Documents - OAuth1 to OAuth 2.0

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[HubSpot Connect] - Enthusem Integration

What’s this integration partner do?

Enthusem is a direct mail solution, for digital marketers. They have an API and several integrations with CRMs/Automation platforms, that allow marketers to send personalized direct mail to contacts through workflows.

Video Overview of how Enthusem integrates with HubSpot.

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How to connect Facebook Lead Ads to HubSpot

Facebook Lead Ads easily connect to HubSpot. To import your leads generated from Facebook into HubSpot, connect your Facebook Ads Accounts you want linked to HubSpot within ads settings. Click here to go to settings.

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[HubSpot Connect] - LeadsBridge Integration

What’s this integration partner do?

LeadsBridge is advertising automation software for Facebook Ads. Their software syncs Facebook ads with HubSpot and sends leads generated by Lead Ads from one to the other. They also automate a connection between lists in HubSpot and Facebook Ads.

Learn more or install the LeadsBridge integration here. 

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[HubSpot Connect] - Privy Integration

What’s this integration partner do?

Privy is an on-site lead acquisition solution for marketers. The tool makes it easy to create pop-up lead capture forms or offers on your website without touching any code or HTML. With Privy, you can trigger popups using exit intent, time on site, scroll, cart abandonment and more.

Learn more or install the Privy integration here. 

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[Now Live] - New In-App Integration Listings Page

What is it:
We’ve updated the in-app integration listings page in HubSpot. This change brings our new visual redesign, an enhanced UI, and a simple way for you to see what you have integrated (what apps have access to your data) and make changes as desired. You can find the in-app integration page in the right hand drop down next to Hub ID in your portal.  

Click here to view your integrations. 

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Facebook Ads Integration - HubSpot Ads Add-On

What is it?
We're excited to introduce a powerful integration between Facebook Ads and HubSpot. This integration is live for all customers with the Ads Add-On. With Facebook Ads data flowing into HubSpot you'll get automatic ROI reporting, conversion tracking and the import of leads generated from Facebook Lead Ads.

Customers who have purchased the $100 Add-On, will see Facebook Ads as a new option in the setting of HubSpot Ads (in the Reports drop down). Once a user has authorized the connection HubSpot will begin to automatically report on ad conversions and track the ROI of their Facebook Ads.

Click here to view the settings of HubSpot Ads and activate the Facebook integration

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[HubSpot Connect] - Lucky Orange Integration

What’s this integration partner do?

Lucky Orange is web analytics software that helps marketers and sales professionals better connect with leads by surfacing exactly how they use your website. Youcan findthis informationby accessing real-time dynamic heatmap overlays, screen recordingsand user chat logsAll of this information than added to the HubSpot contact timeline as part of the integration, when a visitor becomes a lead.

Learn more or install the Lucky Orange integration here. 

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Deals ROI - HubSpot Ads + CRM Data

What is it?
A much more accurate ROI calculation in HubSpot Ads, through an association with CRM deal data.

Currently, Ads ROI is estimated through a series of questions asked of the user. When Deals ROI is activated, a CRM connection is made and ROI is automatically calculated, with much more accurate data. This means no more assumptions have to be made.

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[HubSpot Connect] - Vidyard Integration

What’s this integration partner do?

Vidyard is video platform that offers hosting, tools (forms, gates), management and analytics. Vidyard make it easier for marketers to manage their video, include interactive features to drive leads and provides insights into video viewers.

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[HubSpot Projects] - Daily Overdue Task Email

What is it?
HubSpot Projects users, with overdue tasks, will now receive an email each morning at 7am (based on portal timezone) letting them know which tasks are overdue. Individual users will only receive an email if the overdue task is assigned to them. The email will send everyday, continuously, until the task is checked off or the due date is changed.

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[HubSpot Projects] - Associate Blog Posts, Pages and Emails with Project Tasks

What is it?

You can now associate HubSpot assets like landing pages and blogs posts with tasks inside of a Project.  

Try it out inside of HubSpot Projects 

When you open the sidebar associated with a task, you'll see a new option when you click on the attach button. When you start typing in the name of an asset, associated pages, emails, landing pages and more will populate. Once associated with a task, clicking on the name of the asset will take you to that specific draft in HubSpot. 

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[HubSpot Connect] - Hotjar Integration

What’s this integration partner do?

Hotjar is a website analytics and engagement software for marketers and product folks. With the addition of one line of Hotjar code to your website, users get access to heatmaps, screen recordings, visitor polls and more. HotJar is a freemium product, targeted at mid-sized businesses and startups.

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