Product Updates > Marketing Featured Updates

February 2019 HubSpot Updates in Less Time Than a Coffee Break

February may be the shortest month of the year -- but you wouldn’t know it from all of the exciting product updates going on here at HubSpot. In this video, we'll give you a personal tour of all the best.

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LinkedIn Ads In HubSpot's Ads Tool

Ads are an essential piece of providing your customers with helpful, relevant content at every point of the buyer’s journey -- wherever they spend their time online. For many of our customers, that means advertising on LinkedIn.

To help you execute your journey based advertising strategy, LinkedIn ads is now available within HubSpot's ads tool.

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Simple Email Automation in Pop-up Forms

Once a customer submits on a pop-up form, the next step is to follow up with them. This is a crucial step. Someone just took the time to visit your website, read up on your company, and give you their information. By following up with a tailored email specific to the pop-up form they submitted, you can deliver a piece of content to these site visitors, or continue to nurture these new leads into loyal customers.

For these reasons, you can now send a sequence of up to three follow up emails within the pop-up forms tool.

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Changes Coming to Content Partitioning

On February 19, there will be four key changes coming to better support your desire to partition content and domains in HubSpot, using team assignments.The goal of these updates is to make our partitioning features easier to adopt and understand by aligning the tool with how our customers expect to use it.

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Quickly Create Topics & Subtopics Directly From the Content Editor

Being able to quickly create, edit and assign a topic and subtopic keyword helps you focus your content on what your customers are searching for. In the past, we haven't always made it easy. For example, editing one of your topics while creating content used to take 9 clicks and a trip into the SEO app.

To expedite the process of creating and editing your topics while creating content, the SEO side panel in the content editor now lets you create new topics and subtopic keywords as well as edit the assigned topic or subtopic keyword directly.

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January 2019 HubSpot Updates in Less Time Than a Coffee Break

January came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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November HubSpot Updates in Less Time Than a Coffee Break

November came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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Bringing Ads To The Core Marketing Hub

In 2018 and beyond, ads should be a part of every SMBs’ inbound marketing strategy. Ads allow you to be extremely targeted with your marketing, and engage your customers where they are already spending time online, turning prospects into loyal customers. It's for this reason that we're bringing HubSpot's ads tools to the core Marketing Hub --- giving it to all Marketing Hub Professional & Enterprise users.

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A/B Testing & Other New Features Within the Drag-and-Drop Email Editor

The new drag-and-drop email editor makes creating a marketing email simple and intuitive. Simply drag any elements of your email into place, add your content, and press send. The new editor was rolled out with the launch of Marketing Hub Starter, but hasn’t included a number of the Marketing Hub Professional and Enterprise features available within the classic editor. These updates bring the features within the drag-and-drop editor further into sync with the classic email editor. For these reasons, the drag-and-drop email editor is now available to all new Marketing Hub Starter, Professional, and Enterprise accounts. 

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October HubSpot Updates in Less Time Than a Coffee Break

October was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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Two Updates to Permissions that Give Admins More Control

What is it?
Now live are two updates to permissions in HubSpot CRM:

  1. Custom “HubSpot User” properties in HubSpot now respect the user permissions to “View”, “Edit” and “Communicate”
  2. As an admin, you can now set “View” and “Edit” permissions for deals and tickets in the sales and service tabs
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Keep Control Over Your Social Presence with Draft Only Permissions in the Social Tool

As your company grows, you’ll begin delegating more and more tasks to others within your company. A job that you could once do all by yourself now takes a team of employees, plus a few interns. While you recognize that delegating tasks is part of scaling your business, you still want to ensure that a proofing system is in place to maintain the high level of quality you and your customers expect.

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[Heads up] Mandatory Secure URLs for Webhook actions

What is it?
The “Trigger a Webhook” action in Workflows will soon require secure URLs that use HTTPS. Over time URLs that use HTTP will be phased out from webhook actions.

To learn more about HTTPS, read this blog post.

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[Now Live] Branching Logic in Company, Ticket, & Deals Workflows

What is it?
If you have workflows you can now add if/then branches in company, ticket, and deal-based workflows. They work the same way as if/then branches in contact-based workflows. 

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Easily Create and Report on your Topics within Content Strategy

Getting found on search is a challenge. Not only are their other brands competing for the same search topics as you, but you also have to organize your content in a way that allows search engines to recognize your authority on a specific topic. To make things even more complicated, if you've been creating content for years without topic clusters in mind, grouping your content into topics can be a daunting, if not impossible task.

That's where the related content search comes in. The related content search will surface any content you've already posted that relates to a topic you are creating in content strategy. This lets you quickly organize your content so search engines view you as an authority on that topic, and show your content higher up in search results.

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[Now Live] Company-based Workflows

What is it?

Workflows that enroll companies. This new type of workflow allows you to set properties, create tasks, and send email based on companies. 

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[In Beta] User Permission Changes

What is it?
You can now enjoy a more granular control to permissions. We’ve separated out the ability for admins to set “View” and “Edit” permissions to deals and tickets, in sales and service tabs respectively.

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Understand the Impact of your Video Strategy with YouTube Reports

Video is king when it comes to social content. We currently spend upwards of six hours a day consuming video content, and that number is only going to keep growing. If you’re serious about expanding your presence on social, you’re regularly creating content on YouTube, and promoting it to your audience.

But once your video content is created, you need to know how it is being received by your target audience. With YouTube reporting in HubSpot, you can begin to track your overall YouTube performance over time, and analyze how specific videos are performing against others, in the same system you use to report on the rest of your social channels. See what resonates with your audience, and fully lean into your YouTube strategy.

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[Heads Up] Packaging Change to Webhooks in Workflows

What is it?
As of November 1, 2018, the "Trigger a webhook" action in workflows will be available to HubSpot Enterprise customers only. If you are a HubSpot Professional customer before that date, you will be grandfathered and will continue to have the ability to use webhooks.

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[New Video] INBOUND 2018 HubSpot Updates in Less Time Than a Coffee Break

INBOUND is the most exciting time of the year here at HubSpot. It’s when thousands upon thousands of people join us in Boston to hear inspiring and transformative keynotes from folks like Deepak Chopra, Shonda Rhimes, Chimamanda Ngozi Adichie, and more.

INBOUND also marks peak product launch season at HubSpot. In this video, we’ll run you through it all in less time than a coffee break.

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[HubSpot Video] How-to-use HubSpot Video in Marketing

What is it?
HubSpot Video is a series of new video features woven throughout the HubSpot platform. This video dives deep into the new marketing video features. 

HubSpot Video is available exclusively in pro and enterprise versions of the Sales, Marketing, and Service Hubs. This means you'll need marketing pro or enterprise to use these new features. 

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[Now Live] HubSpot CMS

What is it?
HubSpot CMS, the only CMS that combines the power of CRM and CMS into one integrated platform is now available, and can be purchased as a standalone product, or with any Hub at any tier.

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[Now Live] Advanced Website Audiences

What is it?
Last month, we let you get more granular with website audiences in the ads add-on by adding the ability to create audiences based on URL rules. Now, we've expanded on this feature in several different ways so you can get more granular with your targeting.

First, you can now target your ads based on interactions with specific content, such as a blog post. You can also create a website audience within a flexible time period to customize your targeting based on how recent a website interaction was. Finally, you can now combine multiple rules using ‘OR’ logic. All of these audiences can be created simultaneously across all advertising accounts and networks you have connected to HubSpot.

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[Now Live] Service Hub, Feedback: Flexibility & Customization Updates

What is it?
A number of feedback updates that make the product more flexible and customizable.

  • The ability to trigger surveys on deal, ticket, and company properties, not just contact properties.
  • Enhanced customization across surveys. You can now fully customize the from name, from address, subject line, and greeting across your surveys.
  • Ability to send one-off customer loyalty (NPS) surveys
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[Now Live] Deal-based and Ticket-based Workflows

What is it?
Workflows that enroll deals and tickets, allowing you to set properties, create tasks, and send email based on those deals and tickets.

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[Heads Up] Workflows Speed Improvements

What is it?
HubSpot has increased the throughput of contacts that can go through workflows by 10X.

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[Now Live] A Single Page for Notification Preferences

What is it?
Now live is the ability to manage all of your notification preferences on a single page.

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[Now Live] Unlimited Parent-Child Relationships

What is it?
Now live is the ability for a company in your HubSpot CRM to be associated with a child company and a parent company.

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[Now Live] Custom Availability for Meetings

What is it?
The latest update brings more flexibility to the meeting booking experience. Now, you have the option to set a custom date range for when meetings can be booked.

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[Now Live] Import, Deduplicate, and Search Objects Using Object ID

What is it?
Now live is the ability to import,deduplicate, and search your contacts, companies, deals, and tickets using an Object ID.

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[In Beta] Visually Refreshed Content Strategy Topics

What is it?
A new user interface for topics within content strategy that lists your content in a table view.

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[Now Live] Deal Personalization Tokens in Templates and Snippets

What is it?
Now live is the ability to use deal personalization tokens in email templates and snippets.

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[Now Live] URL Based Audiences in the Ads Add-on

What is it?
Within the ads tool in HubSpot, you can now create website traffic audiences based on traffic to specific URLs, or sections of your website based on URL structure, not just your entire site’s traffic.

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[Now Live] Google Ads Audiences in HubSpot

What is it?
All users of the Ads add-on can now create and use Google Audiences within HubSpot. Users can create both website-based (a.k.a., RLSAs / “Remarketing Lists for Search Advertising”) and list-based (a.k.a., “customer match”) audiences.

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[New Video] July HubSpot Updates in Less Time Than a Coffee Break

July was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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[Now Live] The New Marketing Hub Starter

What is it?

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[Now Live] Manage Your Social Media through the Social Calendar

Within social publishing, you can now manage your social media schedule through a drag and drop calendar.

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[Now Live] Support for Multiple Users & Multiple Facebook Ads Accounts within the Ads Add-on

 

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[Now Live] Tickets Personalization Tokens in Templates and Snippets

What is it?
Now live is the ability to use ticket personalization tokens in email templates and snippets.

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[New Video] June HubSpot Updates in Less Time Than a Coffee Break

June was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

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[Now Live] Restore Deleted Contacts, Companies, and Deals with Recycle Bin in HubSpot CRM

What is it?
Now live is the ability to restore deleted contacts, companies, and deals from a recycle bin in your HubSpot CRM within 90 days of the original deletion.

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[Now Live] Competitor Streams, Powered by Rival IQ

Marketing Hub Enterprise customers now can track their competitors in social using a new integration with Rival IQ. This integration gives marketers insight into what top competitors are up-to on social, and the engagement within their social presence.

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[Now Live] Lead Ad Automation

When creating or editing a Facebook lead ad within HubSpot, you’ll now have access to a number of new options. When creating a new lead ad, you’ll proceed through a wizard which includes a guided setup flow, and most importantly, the ability to automate follow up tasks for the leads that submit on your lead ads. You can also access these automation options by editing an existing lead ad.

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[Now Live] A Shareable Link for your Forms

Forms now includes the option to create a shareable link. Users will now have the option to use the form in a HubSpot forms module, embed the form on an external site, or share the form through this shareable link.

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[Now Live] Forced Required Fields When Creating a Contact in for Gmail and Outlook

What is it?
Now live is the ability for your HubSpot admin to set forced required fields for creating a new contact on the HubSpot sidebar in Gmail and Outlook.

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[Now Live] Visual Refresh of the Lists Tool and Activity Filters

What is it?
The Lists tool has been visually refreshed, and also includes the ability to segment contact lists based on meetings, live chats, tasks, notes, one-to-one emails, and phone calls.

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[New Video] May HubSpot Updates in Less Time Than a Coffee Break - Special Edition

May brought along an explosion of product updates from HubSpot - including a brand new product line. In this video, we'll walk you through a quick roundup of the most exciting HubSpot product updates so far this year.

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[In Beta] Site Search

Site search is the find-anything solution to engage with and provide helpful content to your site visitors. Site search will index all your HubSpot hosted content directly on your domain as soon as you press publish.

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[Now Live] A/B Test Web Pages

UPDATE: This feature is now live to all Marketing Hub Professional and Enterprise users on the CMS.

Just like emails, CTAs, and landing pages, you can now run A/B tests on web pages.

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[Now Live] HubSpot for Shopify (Ecomm Integration)

The HubSpot-built Shopify integration is now live and available for all users to connect. 

This integration is free for users with HubSpot and Shopify. The integration was built supercharge growth for ecommerce businesses using Shopify. Marketing customers who have access to email and workflows will get advanced functionality. However, the integration does work for all instances of HubSpot and just syncing data and contacts from Shopify to the HubSpot free CRM helps create a unified view of your business. 

Get a Demo of HubSpot for Shopify

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