Here's What's New in HubSpot.

To create successful lead generation campaigns, you need to constantly focus on the end to end customer experience.

Although you could write your content directly into the blog tool, we know that many of you choose to draft your content in Google Docs, then pull it into HubSpot when you're ready. When you do this, the experience should be quick & easy, and the blog post should look the same in HubSpot as it did in your Google Doc.

As a marketer, you’re responsible for creating the content that positions your brand for success. You shouldn’t have to worry about managing multiple tools with various capabilities, or getting clearance from other teams prior to making updates to your content. To give you more control over your content, we’re making two changes to the content editor within HubSpot.

SEO is a complex and ever-changing discipline. By some estimates, Google updates its search algorithm more than 500 times per year. Because of this, it’s difficult for marketers to know how to get started, and where to focus their efforts for maximum impact. HubSpot’s existing toolkit enables website owners to apply SEO best practices for individual pages and blog posts within the optimization sidebar, but there hasn't been one consolidated view to see which pages could benefit from additional optimizations.

That's where SEO recommendations home comes in. SEO recommendations home allows marketers to optimize their entire website for SEO from one location. There are also low, medium, and high priority indicators so you get actionable guidance on which changes will have the most impact on your sites performance in search.

Marketing Hub Starter customers now have access to landing pages. With the latest update, existing Marketing Hub Starter customers can build landing pages in minutes using our all-new drag-and-drop editor. 

Ads & a CRM are two of the most powerful tools in the marketers toolkit. Ads help you provide your customers with helpful, relevant content at every stage of the buyer’s journey. Your CRM gives you the data you need to create highly targeted audiences, and properly measure the success of your ad campaigns.

Understanding how each of your marketing actions work together is critical to your business’ success. To grow better, you need to understand the big picture of how your marketing tactics affect people, eliminate those which cause friction, and create a more cohesive customer experience. You do this, by rooting your marketing tools in a CRM. With a CRM, you get full insight into the customer’s journey with your brand. You’re able to ensure your marketing is not seen out of context, and better understand how each action you take is turning leads into loyal customers.

February may be the shortest month of the year -- but you wouldn’t know it from all of the exciting product updates going on here at HubSpot. In this video, we'll give you a personal tour of all the best.

Ads are an essential piece of providing your customers with helpful, relevant content at every point of the buyer’s journey -- wherever they spend their time online. For many of our customers, that means advertising on LinkedIn.

To help you execute your journey based advertising strategy, LinkedIn ads is now available within HubSpot's ads tool.

Once a customer submits on a pop-up form, the next step is to follow up with them. This is a crucial step. Someone just took the time to visit your website, read up on your company, and give you their information. By following up with a tailored email specific to the pop-up form they submitted, you can deliver a piece of content to these site visitors, or continue to nurture these new leads into loyal customers.

For these reasons, you can now send a sequence of up to three follow up emails within the pop-up forms tool.

On February 19, there will be four key changes coming to better support your desire to partition content and domains in HubSpot, using team assignments.The goal of these updates is to make our partitioning features easier to adopt and understand by aligning the tool with how our customers expect to use it.

Being able to quickly create, edit and assign a topic and subtopic keyword helps you focus your content on what your customers are searching for. In the past, we haven't always made it easy. For example, editing one of your topics while creating content used to take 9 clicks and a trip into the SEO app.

To expedite the process of creating and editing your topics while creating content, the SEO side panel in the content editor now lets you create new topics and subtopic keywords as well as edit the assigned topic or subtopic keyword directly.

January came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

November came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

In 2018 and beyond, ads should be a part of every SMBs’ inbound marketing strategy. Ads allow you to be extremely targeted with your marketing, and engage your customers where they are already spending time online, turning prospects into loyal customers. It's for this reason that we're bringing HubSpot's ads tools to the core Marketing Hub --- giving it to all Marketing Hub Professional & Enterprise users.

The new drag-and-drop email editor makes creating a marketing email simple and intuitive. Simply drag any elements of your email into place, add your content, and press send. The new editor was rolled out with the launch of Marketing Hub Starter, but hasn’t included a number of the Marketing Hub Professional and Enterprise features available within the classic editor. These updates bring the features within the drag-and-drop editor further into sync with the classic email editor. For these reasons, the drag-and-drop email editor is now available to all new Marketing Hub Starter, Professional, and Enterprise accounts. 

October was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

What is it?
Now live are two updates to permissions in HubSpot CRM:

1. Custom “HubSpot User” properties in HubSpot now respect the user permissions to “View”, “Edit” and “Communicate”
2. As an admin, you can now set “View” and “Edit” permissions for deals and tickets in the sales and service tabs

As your company grows, you’ll begin delegating more and more tasks to others within your company. A job that you could once do all by yourself now takes a team of employees, plus a few interns. While you recognize that delegating tasks is part of scaling your business, you still want to ensure that a proofing system is in place to maintain the high level of quality you and your customers expect.

What is it?
The “Trigger a Webhook” action in Workflows will soon require secure URLs that use HTTPS. Over time URLs that use HTTP will be phased out from webhook actions.

To learn more about HTTPS, read this blog post.

What is it?
If you have workflows you can now add if/then branches in company, ticket, and deal-based workflows. They work the same way as if/then branches in contact-based workflows. 

Getting found on search is a challenge. Not only are their other brands competing for the same search topics as you, but you also have to organize your content in a way that allows search engines to recognize your authority on a specific topic. To make things even more complicated, if you've been creating content for years without topic clusters in mind, grouping your content into topics can be a daunting, if not impossible task.

That's where the related content search comes in. The related content search will surface any content you've already posted that relates to a topic you are creating in content strategy. This lets you quickly organize your content so search engines view you as an authority on that topic, and show your content higher up in search results.

What is it?

Workflows that enroll companies. This new type of workflow allows you to set properties, create tasks, and send email based on companies. 

What is it?
You can now enjoy a more granular control to permissions. We’ve separated out the ability for admins to set “View” and “Edit” permissions to deals and tickets, in sales and service tabs respectively.

Video is king when it comes to social content. We currently spend upwards of six hours a day consuming video content, and that number is only going to keep growing. If you’re serious about expanding your presence on social, you’re regularly creating content on YouTube, and promoting it to your audience.

But once your video content is created, you need to know how it is being received by your target audience. With YouTube reporting in HubSpot, you can begin to track your overall YouTube performance over time, and analyze how specific videos are performing against others, in the same system you use to report on the rest of your social channels. See what resonates with your audience, and fully lean into your YouTube strategy.

What is it?
As of November 1, 2018, the "Trigger a webhook" action in workflows will be available to HubSpot Enterprise customers only. If you are a HubSpot Professional customer before that date, you will be grandfathered and will continue to have the ability to use webhooks.

INBOUND is the most exciting time of the year here at HubSpot. It’s when thousands upon thousands of people join us in Boston to hear inspiring and transformative keynotes from folks like Deepak Chopra, Shonda Rhimes, Chimamanda Ngozi Adichie, and more.

INBOUND also marks peak product launch season at HubSpot. In this video, we’ll run you through it all in less time than a coffee break.

What is it?
HubSpot Video is a series of new video features woven throughout the HubSpot platform. This video dives deep into the new marketing video features. 

HubSpot Video is available exclusively in pro and enterprise versions of the Sales, Marketing, and Service Hubs. This means you'll need marketing pro or enterprise to use these new features. 

What is it?
HubSpot CMS, the only CMS that combines the power of CRM and CMS into one integrated platform is now available, and can be purchased as a standalone product, or with any Hub at any tier.

What is it?
Last month, we let you get more granular with website audiences in the ads add-on by adding the ability to create audiences based on URL rules. Now, we've expanded on this feature in several different ways so you can get more granular with your targeting.

First, you can now target your ads based on interactions with specific content, such as a blog post. You can also create a website audience within a flexible time period to customize your targeting based on how recent a website interaction was. Finally, you can now combine multiple rules using ‘OR’ logic. All of these audiences can be created simultaneously across all advertising accounts and networks you have connected to HubSpot.

What is it?
A number of feedback updates that make the product more flexible and customizable.

• The ability to trigger surveys on deal, ticket, and company properties, not just contact properties.

• Enhanced customization across surveys. You can now fully customize the from name, from address, subject line, and greeting across your surveys.

• Ability to send one-off customer loyalty (NPS) surveys

What is it?
Workflows that enroll deals and tickets, allowing you to set properties, create tasks, and send email based on those deals and tickets.

What is it?
HubSpot has increased the throughput of contacts that can go through workflows by 10X.

What is it?
Now live is the ability to manage all of your notification preferences on a single page.

What is it?
Now live is the ability for a company in your HubSpot CRM to be associated with a child company and a parent company.

What is it?
The latest update brings more flexibility to the meeting booking experience. Now, you have the option to set a custom date range for when meetings can be booked.

What is it?
Now live is the ability to import,deduplicate, and search your contacts, companies, deals, and tickets using an Object ID.

What is it?
A new user interface for topics within content strategy that lists your content in a table view.

What is it?
Now live is the ability to use deal personalization tokens in email templates and snippets.

What is it?
Within the ads tool in HubSpot, you can now create website traffic audiences based on traffic to specific URLs, or sections of your website based on URL structure, not just your entire site’s traffic.

What is it?
All users of the Ads add-on can now create and use Google Audiences within HubSpot. Users can create both website-based (a.k.a., RLSAs / “Remarketing Lists for Search Advertising”) and list-based (a.k.a., “customer match”) audiences.

July was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

What is it?

Within social publishing, you can now manage your social media schedule through a drag and drop calendar.

What is it?
Now live is the ability to use ticket personalization tokens in email templates and snippets.

June was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

What is it?
Now live is the ability to restore deleted contacts, companies, and deals from a recycle bin in your HubSpot CRM within 90 days of the original deletion.

Marketing Hub Enterprise customers now can track their competitors in social using a new integration with Rival IQ. This integration gives marketers insight into what top competitors are up-to on social, and the engagement within their social presence.