Product Updates > Marketing Featured Updates

A/B Testing & Other New Features Within the Drag-and-Drop Email Editor

The new drag-and-drop email editor makes creating a marketing email simple and intuitive. Simply drag any elements of your email into place, add your content, and press send. The new editor was rolled out with the launch of Marketing Hub Starter, but hasn’t included a number of the Marketing Hub Professional and Enterprise features available within the classic editor. These updates bring the features within the drag-and-drop editor further into sync with the classic email editor, supporting more

Read More >>

October HubSpot Updates in Less Time Than a Coffee Break

October was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

Read More >>

Two Updates to Permissions that Give Admins More Control

What is it?
Now live are two updates to permissions in HubSpot CRM:

  1. Custom “HubSpot User” properties in HubSpot now respect the user permissions to “View”, “Edit” and “Communicate”
  2. As an admin, you can now set “View” and “Edit” permissions for deals and tickets in the sales and service tabs
Read More >>

Keep Control Over Your Social Presence with Draft Only Permissions in the Social Tool

As your company grows, you’ll begin delegating more and more tasks to others within your company. A job that you could once do all by yourself now takes a team of employees, plus a few interns. While you recognize that delegating tasks is part of scaling your business, you still want to ensure that a proofing system is in place to maintain the high level of quality you and your customers expect.

Read More >>

[Heads up] Mandatory Secure URLs for Webhook actions

What is it?
The “Trigger a Webhook” action in Workflows will soon require secure URLs that use HTTPS. Over time URLs that use HTTP will be phased out from webhook actions.

To learn more about HTTPS, read this blog post.

Read More >>

[Now Live] Branching Logic in Company, Ticket, & Deals Workflows

What is it?
If you have workflows you can now add if/then branches in company, ticket, and deal-based workflows. They work the same way as if/then branches in contact-based workflows. 

Read More >>

Easily Create and Report on your Topics within Content Strategy

Getting found on search is a challenge. Not only are their other brands competing for the same search topics as you, but you also have to organize your content in a way that allows search engines to recognize your authority on a specific topic. To make things even more complicated, if you've been creating content for years without topic clusters in mind, grouping your content into topics can be a daunting, if not impossible task.

That's where the related content search comes in. The related content search will surface any content you've already posted that relates to a topic you are creating in content strategy. This lets you quickly organize your content so search engines view you as an authority on that topic, and show your content higher up in search results.

Read More >>

[Now Live] Company-based Workflows

What is it?

Workflows that enroll companies. This new type of workflow allows you to set properties, create tasks, and send email based on companies. 

Read More >>

[In Beta] User Permission Changes

What is it?
You can now enjoy a more granular control to permissions. We’ve separated out the ability for admins to set “View” and “Edit” permissions to deals and tickets, in sales and service tabs respectively.

Read More >>

Understand the Impact of your Video Strategy with YouTube Reports

Video is king when it comes to social content. We currently spend upwards of six hours a day consuming video content, and that number is only going to keep growing. If you’re serious about expanding your presence on social, you’re regularly creating content on YouTube, and promoting it to your audience.

But once your video content is created, you need to know how it is being received by your target audience. With YouTube reporting in HubSpot, you can begin to track your overall YouTube performance over time, and analyze how specific videos are performing against others, in the same system you use to report on the rest of your social channels. See what resonates with your audience, and fully lean into your YouTube strategy.

Read More >>

[Heads Up] Packaging Change to Webhooks in Workflows

What is it?
As of November 1, 2018, the "Trigger a webhook" action in workflows will be available to HubSpot Enterprise customers only. If you are a HubSpot Professional customer before that date, you will be grandfathered and will continue to have the ability to use webhooks.

Read More >>

[New Video] INBOUND 2018 HubSpot Updates in Less Time Than a Coffee Break

INBOUND is the most exciting time of the year here at HubSpot. It’s when thousands upon thousands of people join us in Boston to hear inspiring and transformative keynotes from folks like Deepak Chopra, Shonda Rhimes, Chimamanda Ngozi Adichie, and more.

INBOUND also marks peak product launch season at HubSpot. In this video, we’ll run you through it all in less time than a coffee break.

Read More >>

[HubSpot Video] How-to-use HubSpot Video in Marketing

What is it?
HubSpot Video is a series of new video features woven throughout the HubSpot platform. This video dives deep into the new marketing video features. 

HubSpot Video is available exclusively in pro and enterprise versions of the Sales, Marketing, and Service Hubs. This means you'll need marketing pro or enterprise to use these new features. 

Read More >>

[Now Live] HubSpot CMS

What is it?
HubSpot CMS, the only CMS that combines the power of CRM and CMS into one integrated platform is now available, and can be purchased as a standalone product, or with any Hub at any tier.

Read More >>

[Now Live] Advanced Website Audiences

What is it?
Last month, we let you get more granular with website audiences in the ads add-on by adding the ability to create audiences based on URL rules. Now, we've expanded on this feature in several different ways so you can get more granular with your targeting.

First, you can now target your ads based on interactions with specific content, such as a blog post. You can also create a website audience within a flexible time period to customize your targeting based on how recent a website interaction was. Finally, you can now combine multiple rules using ‘OR’ logic. All of these audiences can be created simultaneously across all advertising accounts and networks you have connected to HubSpot.

Read More >>

[Now Live] Service Hub, Feedback: Flexibility & Customization Updates

What is it?
A number of feedback updates that make the product more flexible and customizable.

  • The ability to trigger surveys on deal, ticket, and company properties, not just contact properties.
  • Enhanced customization across surveys. You can now fully customize the from name, from address, subject line, and greeting across your surveys.
  • Ability to send one-off customer loyalty (NPS) surveys
Read More >>

[Now Live] Deal-based and Ticket-based Workflows

What is it?
Workflows that enroll deals and tickets, allowing you to set properties, create tasks, and send email based on those deals and tickets.

Read More >>

[Heads Up] Workflows Speed Improvements

What is it?
HubSpot has increased the throughput of contacts that can go through workflows by 10X.

Read More >>

[Now Live] A Single Page for Notification Preferences

What is it?
Now live is the ability to manage all of your notification preferences on a single page.

Read More >>

[Now Live] Unlimited Parent-Child Relationships

What is it?
Now live is the ability for a company in your HubSpot CRM to be associated with a child company and a parent company.

Read More >>

[Now Live] Custom Availability for Meetings

What is it?
The latest update brings more flexibility to the meeting booking experience. Now, you have the option to set a custom date range for when meetings can be booked.

Read More >>

[Now Live] Import, Deduplicate, and Search Objects Using Object ID

What is it?
Now live is the ability to import,deduplicate, and search your contacts, companies, deals, and tickets using an Object ID.

Read More >>

[In Beta] Visually Refreshed Content Strategy Topics

What is it?
A new user interface for topics within content strategy that lists your content in a table view.

Read More >>

[Now Live] Deal Personalization Tokens in Templates and Snippets

What is it?
Now live is the ability to use deal personalization tokens in email templates and snippets.

Read More >>

[Now Live] URL Based Audiences in the Ads Add-on

What is it?
Within the ads tool in HubSpot, you can now create website traffic audiences based on traffic to specific URLs, or sections of your website based on URL structure, not just your entire site’s traffic.

Read More >>

[Now Live] Google Ads Audiences in HubSpot

What is it?
All users of the Ads add-on can now create and use Google Audiences within HubSpot. Users can create both website-based (a.k.a., RLSAs / “Remarketing Lists for Search Advertising”) and list-based (a.k.a., “customer match”) audiences.

Read More >>

[New Video] July HubSpot Updates in Less Time Than a Coffee Break

July was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

Read More >>

[Now Live] The New Marketing Hub Starter

What is it?

Read More >>

[Now Live] Manage Your Social Media through the Social Calendar

Within social publishing, you can now manage your social media schedule through a drag and drop calendar.

Read More >>

[Now Live] Support for Multiple Users & Multiple Facebook Ads Accounts within the Ads Add-on

 

Read More >>

[Now Live] Tickets Personalization Tokens in Templates and Snippets

What is it?
Now live is the ability to use ticket personalization tokens in email templates and snippets.

Read More >>

[New Video] June HubSpot Updates in Less Time Than a Coffee Break

June was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

Read More >>

[Now Live] Restore Deleted Contacts, Companies, and Deals with Recycle Bin in HubSpot CRM

What is it?
Now live is the ability to restore deleted contacts, companies, and deals from a recycle bin in your HubSpot CRM within 90 days of the original deletion.

Read More >>

[Now Live] Competitor Streams, Powered by Rival IQ

Marketing Hub Enterprise customers now can track their competitors in social using a new integration with Rival IQ. This integration gives marketers insight into what top competitors are up-to on social, and the engagement within their social presence.

Read More >>

[Now Live] Lead Ad Automation

When creating or editing a Facebook lead ad within HubSpot, you’ll now have access to a number of new options. When creating a new lead ad, you’ll proceed through a wizard which includes a guided setup flow, and most importantly, the ability to automate follow up tasks for the leads that submit on your lead ads. You can also access these automation options by editing an existing lead ad.

Read More >>

[Now Live] A Shareable Link for your Forms

Forms now includes the option to create a shareable link. Users will now have the option to use the form in a HubSpot forms module, embed the form on an external site, or share the form through this shareable link.

Read More >>

[Now Live] Forced Required Fields When Creating a Contact in for Gmail and Outlook

What is it?
Now live is the ability for your HubSpot admin to set forced required fields for creating a new contact on the HubSpot sidebar in Gmail and Outlook.

Read More >>

[Now Live] Visual Refresh of the Lists Tool and Activity Filters

What is it?
The Lists tool has been visually refreshed, and also includes the ability to segment contact lists based on meetings, live chats, tasks, notes, one-to-one emails, and phone calls.

Read More >>

[New Video] May HubSpot Updates in Less Time Than a Coffee Break - Special Edition

May brought along an explosion of product updates from HubSpot - including a brand new product line. In this video, we'll walk you through a quick roundup of the most exciting HubSpot product updates so far this year.

Read More >>

[In Beta] Site Search

Site search is the find-anything solution to engage with and provide helpful content to your site visitors. Site search will index all your HubSpot hosted content directly on your domain as soon as you press publish.

Read More >>

[Now Live] A/B Test Web Pages

UPDATE: This feature is now live to all Marketing Hub Professional and Enterprise users on the CMS.

Just like emails, CTAs, and landing pages, you can now run A/B tests on web pages.

Read More >>

[Now Live] HubSpot for Shopify (Ecomm Integration)

The HubSpot-built Shopify integration is now live and available for all users to connect. 

This integration is free for users with HubSpot and Shopify. The integration was built supercharge growth for ecommerce businesses using Shopify. Marketing customers who have access to email and workflows will get advanced functionality. However, the integration does work for all instances of HubSpot and just syncing data and contacts from Shopify to the HubSpot free CRM helps create a unified view of your business. 

Connect Shopify Now

Read More >>

[Now Live] Meetings Module now in the Marketplace

What is it?
The latest module to be added to the Marketplace is a meetings module, which will allow site visitors to quickly and easily book meetings with your sales team directly from your website.

Read More >>

[Headsup] Unified “Do-No-Harm” Tracking Across All Ads in HubSpot

HubSpot will now use the same tracking parameters across all ad networks we support. For AdWords, we will also merge our parameters with any existing parameters in your account or campaign-level tracking templates. For Facebook, we will (continue to) merge our parameters with any existing parameters at the ad level.

Read More >>

[Heads Up] What to Expect with HubSpot and the Upcoming Gmail UI Changes

What is it?
As you receive the new Gmail UI, you will also see some small but helpful changes to the HubSpot Google Chrome extension.

Read More >>

[In Beta] Bulk Upload Facebook & LinkedIn Posts

You can now bulk upload Facebook and LinkedIn posts in the social publishing tool, similarly to how you’ve been able to bulk upload Tweets in the past. Posts made in bulk will also now pull images from links into the post preview, so you can see exactly how your Tweets, Facebook and LinkedIn posts will look when they go live.

Read More >>

[Now Live] Monitor and Respond to Instagram Comments within the Social Monitoring Tool

What is it?
Within the social monitoring tool, you now have the ability to monitor, and reply to comments on your Instagram posts.

Read More >>

[Now Live] New Metrics available on Blog Post, Landing Page, and Website Page Detail Pages

What is it?
Blog post, landing page, and website page details screens now include metrics from the analytics pipeline. These metrics include bounce rate, exit rate, entrances, and average time on the page.

Read More >>

[Now Live] Set a Featured Image for Web and Landing Pages

What is it?
Users can now set a featured image for their website and landing pages, similar to how they set a featured image for a blog post.

Read More >>

[Now Live] Easily Call Companies with HubSpot CRM

What is it?
Now live is the ability to call companies from your HubSpot CRM.

Read More >>

Updates by Product

All Products
Featured Updates - All Updates

HubSpot Marketing Platform
Featured Updates - All Updates

HubSpot Sales Platform
Featured Updates - All Updates

Updates by Product
HubSpot Marketing Free