Here's What's New in HubSpot.

It's no secret -- pages that load faster rank higher in SEO, have lower bounce rates, and drive better engagement with your site visitors. One web asset that is notorious for slowing down your site are images. To help your pages load faster, Google also officially recommends lazy loading for images in their developer documentation. Lazy loading helps pages have a faster initial load time by deferring the loading of images until the page visitor scrolls to the image.

HubDB lets you create dynamic content based on a a specific dataset within HubSpot. The HubDB table field works great for developers who want to reference an entire HubDB table on their page, but isolating specific rows of that table could get extremely cumbersome. For example, when a marketer uses a custom module containing a HubDB table field they have no control over what row in that table appeared on their pages. At that point, it was up to the developer to make specific custom modules for each use case of that table.

By leveraging CRM data directly on your website, you can begin to create truly personalized experiences for visitors to your website. In the past, this often meant you would have to duplicate data from your CRM for use on your website. This created extra work, and often lead to incorrect information on your website once data was updated in the CRM.

To help you get the most out of CMS Hub, we've launched a slew of new apps within the App Marketplace. These apps provide you with the resources you'll need to quickly adopt the CMS, and extend the functionality of our CMS to meet your specific business' needs. These apps range from enabling ecommerce checkouts on your website, to creating dynamic real estate listings, and more.

Themes contain all of the page templates, modules, and other assets needed to create websites or landing pages with a cohesive design. They are optimized to allow non-technical content creators to build and customize pages via drag and drop and visual design tools (similar to the email editor). By offering a wide variety of theme designs and price points, we hope to enable anyone to create powerful and beautiful web content that delights their customers.

Smart Copy is a new tool that lets you import blog posts from any CMS into HubSpot. It relies on scraping the external blog and identifying the different elements that are necessary for import (title, author, publish date, etc.)

Bringing your blog over to HubSpot should be a quick and painless experience. This year, we've launched a number of updates to make it easier than ever to get started blogging on HubSpot. 

Keeping up with the ever changing rules and regulations surrounding user privacy and tracking consent is a nightmare for most businesses. Not only are rules and regulations always changing, but these regulations can often vary across countries that you might do business in.

We've loosened restrictions in blog settings so you can have different templates, comment settings, and more, for your different blog languages. These updates will ensure that you avoid mixed language blog content, and will help long-time blog users adopt some of our new multi-language blog functionality. With the new blog settings, you can now....

Nobody likes dealing with WordPress XML files. Sometimes, they're corrupted. Other times, they don't contain all the blog post information that users want to import. For marketers looking to migrate their blog over to HubSpot, they add unnecessary complexity into what should be a seamless process.

Since the launch of the CMS CLI, many developers have made the move to local development. However, there are some CMS Hub specific intricacies that make the local development experience awkward. For example, HubL, our proprietary templating language does not correctly highlight in local text editors, making it hard to read.

HubSpot has always offered custom SSL to our customers who wanted more customization around how they secured their landing pages -- but it hasn't always been the easiest experience. Previously, if you wanted to purchase HubSpot's Custom SSL Add-On you would need to work with our Sales team to make the purchase and then spend some time going back and forth with our support team to generate your .csr and later upload your certificate to our platform. This took time and prevented you from getting your HubSpot content up and running quickly.

In July, we brought the multi-language functionality of our website and landing pages tool to the blog, so you could better manage your content across all the languages that you're active in. To provide your customers with a complete in-language experience, we rolled out multi-language blog author profiles, and today, we're rolling out multi-language blog tags.

Last month, we made it so you could create multi-language blogs to better connect with your global audience. But if someone clicked your author's blog profile, it would still only be available in one language.

Starting today, you'll be able to create blog author profiles across the different languages that you write your blog in, ensuring a consistent experience for your site visitors.

For years now, you've been able to insert custom HTML into the head section of individual website pages and landing pages within HubSpot. You've added everything from tracking scripts to custom meta tags and structured data markup to improve your SEO.

We've made three updates to the design manager that provide further feature parity between the development experience in HubSpot vs in your local environment. CMS Hub customers can now:

When CMS Hub launched in April we introduced 7 new default themes that were optimized for new features such as drag and drop editing and global settings. Today, we're introducing even more options to help Marketers get started quickly on CMS Hub -- even if they don't have access to development resources.

Although you could write your content directly into the blog tool, we know that many of you choose to draft your content in Google Docs, then pull it into HubSpot when you're ready. When you do this, the experience should be quick & easy, and the blog post should look the same in HubSpot as it did in your Google Doc.

Keeping track of all of the changes happening across your website can be a real challenge, especially for larger teams. To solve for this, CMS Hub Enterprise customers could leverage the activity logs API to capture who was making a specific change to your website at any given time.

As your team grows, user permissions become more and more important. To make it easier for your content creators to get their work done, providing them with access to only the tools they need within HubSpot will make their job easier, and gives you more peace of mind as you work to manage your team.

As your company grows, your customers will begin to expect more and more out of your website. To meet your customers' expectations, you might layer on functionality to your existing CMS. You might add tools for security, workflow management, SEO, and lead conversion. Over time, your CMS can become so complex that you’re forced to spend your time managing your systems, instead of focusing on what really matters --- the experience you’re providing your customers.

To take the pain out of managing your website, HubSpot is excited to announce the all new CMS Hub.