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HubSpot AEO

AI Search Tool

HubSpot AEO is the AI search tool that tracks how answer engines characterize your brand across the prompts your buyers are actually asking. Monitor your visibility week over week, see where competitors are pulling ahead, and get a prioritized plan for closing the gap.

Understand Your AI Search Presence

Optimizing For AI Search In 2026

AI search optimization is the practice of improving how often and how accurately your brand appears in answer engines like ChatGPT, Perplexity, and Gemini. AI search now processes billions of queries daily, and most buyers use answer engines to research solutions before visiting a website. When prospects search for your products or services, they increasingly receive synthesized answers without clicking through to any source — meaning your brand either appears in that answer or it doesn't.

Unlike traditional SEO, which focuses on rankings and traffic, AI search optimization centers on how answer engines understand, synthesize, and present your brand when buyers ask questions in your category. HubSpot AEO gives you continuous visibility into exactly that — tracking how your brand appears across the specific prompts your buyers are asking, surfacing where competitors are pulling ahead, and connecting the insight directly to action.

  • With HubSpot's AEO, we drove 8,000 new visitors and 12 new account conversions in just weeks — a 10% increase year over year.

    Emily Davidson

    Director of Marketing

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Why AI Search Visibility Matters

When a buyer asks ChatGPT which tool to use, which vendor to consider, or which solution fits their needs, your brand either appears in that answer or it doesn't. And unlike traditional search, there's no ranking page to scroll; the answer engine synthesizes a response and the buyer moves on.

Brands with strong AI search visibility are consistently referenced in category conversations before buyers enter any sales funnel. Brands that aren't visible are being excluded from consideration sets they never knew existed. HubSpot AEO gives you a continuous view of which side of that equation your brand is on and what to do about it.

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What HubSpot AEO Tracks

HubSpot AEO monitors your brand's presence in AI-generated answers across ChatGPT, Perplexity, and Gemini — the three primary answer engines reshaping how buyers research solutions. It tracks two core metrics week over week:

  • Brand visibility measures how often your brand appears in AI-generated answers to the prompts you're tracking — expressed as a percentage. If your brand appears in 7 out of 10 tracked prompt responses, your Brand Visibility is 70%.

  • Sentiment measures how your brand is described when it does appear – on a scale from -100% to +100%, indicating whether answer engines are characterizing you positively or negatively.

Both these metrics update continuously as your prompts run across all three engines, so you always have a current picture of where your brand stands. 

How HubSpot AEO Works as an AI Search Tool

From setup to your first visibility score in under five minutes – no AEO expertise required.

Step 1: Enter Your Brand and Define Your Prompts

Set up your brand domain and enter the prompts your buyers are most likely asking answer engines. For example: "What's the best CRM for a growing sales team?" or "Which marketing automation tools work best for B2B?" If you're on Marketing Hub Pro or Enterprise, HubSpot AEO automatically suggests a starting set of prompts based on your CRM data (tuned to your specific industries, customer segments, and competitors). 

Step 2: Cross-Platform Analysis Runs Automatically

HubSpot AEO runs each tracked prompt daily against ChatGPT, Perplexity, and Gemini simultaneously, capturing each answer engine's response, brand mentions, sentiment, and citation sources. You don't need to configure anything or run queries manually; the cross-platform analysis happens continuously every day.

Step 3: Review Your AI Visibility Scores

Your dashboard populates with your Brand Visibility score, Share of Voice, and Sentiment score — all tracked week over week and broken out by engine and by prompt. You can see not just your overall AI search presence, but exactly which questions your brand is winning and losing.

Step 4: Act On Prioritized Recommendations

The Recommendations feature turns your visibility and citation data into a specific, prioritized action list: what to create, which platforms to build presence on, and which content gaps to close first. 

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The AI Search Opportunity Starts Now

Your competitors are building AI search visibility right now. The brands that establish prominent positioning in answer engine responses today will be significantly harder to displace later — the same way early SEO investment compounded over years. HubSpot's own marketing team used the same AEO methodology behind this product to achieve a 1,850% increase in qualified leads. The playbook is proven. See your score and start closing the gaps.

Frequently Asked Questions