Lisa Edwards

Lisa is a Product Marketing Manager at HubSpot. Besides marketing, she is also passionate about art and can often be found hiking, traveling, or wandering around the Isabella Stewart Gardner Museum.
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Recent Posts

May 2021 HubSpot Updates in Less Time Than a Coffee Break

Welcome back to our product updates blog! Here’s a rundown of the new features and tools you can now take advantage of. Drumroll please….

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April 2021 HubSpot Updates in Less Time Than a Coffee Break

Here at HubSpot, we’re on a quest to become the #1 CRM platform for scaling businesses. We’ve made key updates this month to get us closer. Let’s review!

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March 2021 HubSpot Updates in Less Time Than a Coffee Break

Welcome back to our Product Spotlight! This blog is a full rundown of what’s new at HubSpot, from tools to adjustments. Let’s review our March updates. Ready? Okay, let’s dive in!

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February 2021 HubSpot Updates in Less Time Than a Coffee Break

Welcome to the latest Product Spotlight video.

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[New Video] January 2021 HubSpot Updates in Less Time Than a Coffee Break

Welcome to our latest fully remote Product Spotlight video.

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December 2020 HubSpot Updates in Less Time Than a Coffee Break

Welcome to our latest fully remote Product Spotlight video.

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HubSpot for QuickBooks Advanced "Premium App" Features

The HubSpot for QuickBooks app is now available in the "Premium Apps" section of the QuickBooks app store -- with a new feature that enables customers to push relevant quote and/or deal information directly into QuickBooks Online Advanced.
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Add Contacts to a GoToWebinar with HubSpot Workflows

Now live is the ability for you to add contacts to a GoToWebinar meeting using a new workflow extension.
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Introducing Marketing Contacts

If you’re a Marketing Hub customer, it’s possible you’ve encountered any of the following three issues with your contact tier pricing: 

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Find the Partner that’s Right for You with a Refreshed Solutions Directory

With more than 86,000 customers from more than 120 countries across the globe and (not to mention HubSpot’s expanding product lines), your needs as HubSpot customers grow more diverse by the day. In parallel, our partner community has grown beyond just marketing agencies to businesses focused on a wide range of solutions. While our partners have bent and flexed over the years to meet new demand, our Solutions Directory has remained stagnant. 

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Connect Your Front Office & Back Office Data with the New Accounting Extension & Apps

Now live is the ability for you to integrate your accounting system with HubSpot CRM using the HubSpot accounting extension API. You can also use one of the four apps already built using the accounting extension API including HubSpot-built apps for QuickBooks Online and NetSuite, and third-party apps for Xero and Nubox.

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INBOUND 2020 HubSpot Updates in Less Time Than a Coffee Break

INBOUND 2020 HubSpot Updates in Less Time Than a Coffee Break

 

INBOUND is the most exciting time of the year here at HubSpot, and this year is no exception. With an all new, one of a kind online-event experience, INBOUND 2020 is our most innovative event yet - featuring dozens of breakout sessions and keynote speakers like Alicia Garza, Bob Iger, Van Jones, John Legend and more.

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Email Marketing in HubSpot WordPress Plugin

Now live is the ability for you to send email campaigns directly from WordPress

Your website is your modern-day storefront and we’ve seen more businesses than ever go digital over the last couple of months. Marketers and business owners are improving their digital marketing efforts which include capturing emails and engaging with contacts.

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Get Notified about Zoom Cloud Recordings on the Contact Record

Now live is the ability for you to get notified directly on the contact record when a Zoom cloud recording becomes available. In order to get this new feature, you will need to re-authenticate Zoom within your HubSpot portal.

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New Zoom Settings Page to Manage Data Sync for Webinars

Now live is a revamped Zoom settings page in HubSpot that allows you to more easily and effectively manage your registrant and participant sync information for webinars.

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July 2020 HubSpot Updates in Less Time Than a Coffee Break

All of us on the product marketing team at HubSpot know that these are challenging times. We hope that we can give you a little bit of comfort by delivering our regular monthly product update to you from the safe, physical distance of our own homes. Welcome to our next fully remote Product Spotlight video.

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June 2020 HubSpot Updates in Less Time Than a Coffee Break

All of us on the product marketing team at HubSpot know that these are challenging times. We hope that we can give you a little bit of comfort by delivering our regular monthly product update to you from the safe, physical distance of our own homes. Welcome to our fourth, fully remote Product Spotlight video.

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Manage Business Cards in HubSpot with New HubSpot-Built App for Sansan

Now live is a new HubSpot-built app for Sansan, a business card management software company. Sansan stores business card data so that you and your teams can see each other's networks, track where valuable contacts were met and more.

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New Features for Enhanced Slack App for Account-Based Collaboration

Now live are two new features for the HubSpot-built app for Slack that enable you to collaborate around target accounts within a dedicated Slack channel for all team members. In May, we released account-based marketing (ABM) features that create a dedicated Slack channel from workflows, post KPIs with the report command, and share notes to and from the Slack channel. With today's update, you can now:
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Video Conference Extension API

With one click, add all your video conferencing information to the meeting widget in the HubSpot CRM.

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May 2020 HubSpot Updates in Less Time Than a Coffee Break

All of us on the product marketing team at HubSpot know that these are challenging times. We hope that we can give you a little bit of comfort by delivering our regular monthly product update to you from the safe, physical distance of our own homes. Welcome to our third, fully remote Product Spotlight video.

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Enhanced Slack Integration for Account-Based Collaboration

Now live are three new features to the Slack Integration that enables you to collaborate around your target accounts by having a dedicated Slack channel for all team members.
 
These features will provide the ability to:
  1. Create a Slack channels with deal/company workflows
  2. Regularly post important KPIs using reports command
  3. Write notes to/from your Slack channel
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Account Overview Visualforce Module for the Salesforce Integration

Today, HubSpot is launching new Account-Based Marketing tools in HubSpot. Marketing and sales teams can now unite to deliver better buying experiences to their highest value accounts. 

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April 2020 HubSpot Updates in Less Time Than a Coffee Break

All of us on the product marketing team at HubSpot know that these are challenging times. We hope that we can give you a little bit of comfort by delivering our regular monthly product update to you from the safe, physical distance of our own homes. Welcome to our second, fully remote Product Spotlight video.

As per usual, we’ll walk you through everything that’s new across the HubSpot product. This month, our video starts off with a personal tour of the brand new CMS Hub.

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Ratings and Reviews in the App Marketplace

Now live is the ability for you to leave ratings and detailed reviews in the App Marketplace to help other customers, and the provider, understand how an app is performing.

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March 2020 HubSpot Updates in Less Time Than a Coffee Break

March was a month unlike any other. All of us on the product marketing team at HubSpot know that these are challenging times. We hope that we can give you a little bit of comfort in this new normal we are all navigating by delivering our regular monthly product update to you from the safe, social distance of our own homes.

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Updated Jira Integration: Two-way Sync

Now live is a new version of the existing Jira integration for HubSpot. The previous version was built by Atlassian. Over the past few months, Jira has transferred ownership of that integration to HubSpot so that it is now a HubSpot-built, native integration.

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February 2020 HubSpot Updates in Less Time Than a Coffee Break

February may be the shortest month of the year -- but you wouldn’t know it from all of the exciting product updates going on here at HubSpot. In this video, we'll give you a personal tour of all the best.

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Top 55 PieSync Connectors are Now Listed in the App Marketplace

HubSpot’s App Marketplace is full of a diverse collection of nearly 400 apps designed specifically to help you and your teams get the most value you can out of HubSpot. But everyone once in a while, two pieces of software you love haven’t gotten around to building an integration, leaving you with a gap that needs filling for your specific need.

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January 2020 HubSpot Updates in Less Time Than a Coffee Break

This month we’re highlighting all the awesome features of Marketing Hub Enterprise 2020. On January 9th, we launched a completely reinvigorated version of our highest marketing tier; in this video, we’ll walk through the highlights.

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Two-way Contact Sync Between HubSpot and Shopify

Now live is the ability for you to turn on two-way contact sync between HubSpot and Shopify -- which means you can keep both Shopify and HubSpot updated with the most recent information about your customers.

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December 2019 HubSpot Updates in Less Time Than a Coffee Break

December was yet another month full of new features. In this video, we'll give you a personal tour of all the best.

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Clear Visibility into Salesforce Sync Health

Now live in HubSpot’s Salesforce integration, the previously named “Sync Errors” tab is now the new and improved “Sync Health” tab.

To have a strong, reliable integration that you can trust, you need to understand the issues that are blocking data when syncing from one system to another. That’s exactly what this new and improved “Sync Health” tab for HubSpot’s Salesforce integration does with three major changes:

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October 2019 HubSpot Updates in Less Time Than a Coffee Break

October was yet another month full of new features. In this video, we'll give you a personal tour of all the best.

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Contacts, Lists, and Reporting Now Available in WordPress Plugin

The HubSpot WordPress plugin now provides a dashboard that shows you the number of contacts you’ve generated on your site and gives you the ability to view your HubSpot contacts and lists without leaving WordPress.

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Email Signatures in Conversations

Now live is the ability to create an email signature for each team email you have connected to Conversations.

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Easily Create and Grow Your Chatflows With a Single Page Chatflow Builder

You use chatflows to give your customers fast responses to contextual questions at any time or day of the week. That means for some of you, the chatflows you build out gain complexity over time as you add in additional if/then branching to assist your customers get what they need.

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More Accurate Chatbot Reporting with Improved Bot Session Timeouts

Now live are three improvements to chatbot session timeouts that will give you more accurate reporting and your site visitors a better experience:

  1. The default open time for a conversation has changed from"indefinite" to 24 hours
  2. As a result, all abandoned bot sessions older than 24 hours will be automatically classified as “abandoned”
  3. The options for “indefinite”conversation lifetime has been removed
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Respond to Conversations on the Go with Email and Facebook Messenger in the HubSpot Mobile App

Your customers expect fast responses to their questions regardless of whether your team is at their desk or on the move.

Until today, when you used Conversations in HubSpot’s mobile app, you could only respond to live chats from your customers. That means you couldn’t respond to email or Messenger conversations on the mobile app like you could on your desktop, which added friction to your day if you’re someone who needs to get work done on the go.

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Prioritize Chatflows on Your Website

Now live is the ability for you to prioritize the order in which your chatflows display on website.

Imagine your company is hosting a massive event and, as a marketer, you want to drive promotion for that event to increase signups via live chat or chatbots. You build a new chatflow specifically to promote this event -- but there are already other standard chatflows live on your website. Now what?

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Personal Outreach at Scale: HubSpot Video in Templates & Sequences

The HubSpot Video icon and the ability to insert videos is now live within the templates and sequences tools -- empowering you to easily share personal-feeling video content from the day-to-day tools you use inside HubSpot.

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INBOUND 2019 HubSpot Updates in Less Time Than a Coffee Break

INBOUND is the most exciting time of the year here at HubSpot. It’s when thousands upon thousands of people join us in Boston to hear inspiring and transformative keynotes from folks like Janelle Monáe, Bryan Stevenson, Chip and Joanna Gaines, and more.

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Two Ways to Surface Disconnected Actions in Chatflows

Now live is a new alert system that will notify you when actions in your chatflows have been disconnected.

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Control Your Chatbot Availability with New Custom Settings

In the past, there has been some confusion with chatbots passing conversations off to agents who were not available. Previously, you could have handled this manually by having all of your team members toggle themselves “offline” when away. However, we’re all human and it’s easy for a rep to forget to sign off before leaving the office for the day -- which leads to bots that continue collecting information and forwarding leads and customers to agents who aren’t actually at their desks. Not a great customer experience.

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July 2019 HubSpot Updates in Less Time Than a Coffee Break

July was yet another month full of new features. In this video, we'll give you a personal tour of all the best.

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Zoom Integration Update: See Webinar Data on the Contact Timeline

Now live is a refreshed version of HubSpot’s highly used Zoom integration that now supports syncing webinar data. This release gives you the ability to view and use detailed webinar attendee data, along with new Zoom contact properties that give you an overview of your users and their webinar interactions.

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Bring Team Collaboration to the Next Level with Internal Comments In Conversations

Now live is the ability for you to communicate privately with colleagues on any Conversation thread in real-time within the HubSpot Conversations inbox.

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June 2019 HubSpot Updates in Less Time Than a Coffee Break

June was yet another month full of new features. In this video, we'll give you a personal tour of all the best.

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Refreshed WordPress Plugin and WP Engine Partnership

The HubSpot for WordPress plugin now works with WP Engine's StudioPress pro themes to streamline the process of creating and setting up lead capture tools on your website.

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May 2019 HubSpot Updates in Less Time Than a Coffee Break

May was yet another month full of new features. In this video, we'll give you a personal tour of all the best.

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