Product Updates > Marketing Featured Updates

Introducing HubSpot Projects, a new way to work, learn and collaborate in HubSpot

Starting today all customers have access to the new Productivity tab in the HubSpot navigation. This change removes the calendar icon from the top right of HubSpot and puts Calendar, Campaigns and Projects under the Productivity tab. More importantly, this also gives all customers access to our new in-app productivity tool, Projects. 

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Target Subject Lines for Different Audiences

Your subject line is arguably the most critical part of your email marketing strategy... if it doesn't pique your audience's interest, a carefully crafted email loses all impact.

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A Visual Refresh for your Marketing Dashboard

For the past few months, you’ve had access to a brand new Dashboard that makes it easier than ever to customize your "morning cup of coffee" marketing metrics. Your feedback on the new interface has been extremely helpful, and we’ve taken it into account as we’ve iterated on the initial design.

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See Which Authors Are Driving Conversions

Have you ever wondered which authors on your blog are driving the most conversions, and creating new contacts? If so,  we're happy to introduce an updated 'Analyze' tab of the blog, which includes the ability to see which of your authors are driving new contacts. Let's dive-in to the updates.

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New Collected Forms Dashboard in Leadin

In addition to Leadin’s Lead Flows tool, our Collected Forms tool collects submissions on your website's existing forms -- making it possible to consolidate all your leads into your Leadin contacts database, regardless of which form your visitors submit on your website.

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Reorder and Minimize Cards on Contact, Company, and Deal Records

Information is important. But not all information is equally important to every member of your team. Your sales reps might spend their energy working deals, while your marketing team might focus more closely on basic contact and company demographics. The better your HubSpot records reflect your priorities, the less scrolling you’ll have to do and the quicker you’ll be able to do your job.

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Track and Publish Pages from Content Staging

Launching a new website, or even just a few pages can be stressful. There are always edits that need to be made, but tracking those edits is difficult. Today we are introducing a few updates to Content Staging that will help you track, and publish pages.

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Easily Add an Image Gallery to Your Landing Pages or Website

When you're working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we're happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery. 

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A Refreshed Look for Page Performance

When you log into HubSpot today, you'll find a cleaner full-screen interface for the Page Performance report. Chances are good you won't notice much of a change --- you've had the ability to opt into the new design for a few months. Today, we're excited to officially launch the refreshed look.

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Meet GrowthBot from HubSpot Labs!

When you’re growing a business, your day is filled with countless to-dos, questions, and data-pulls. These needs arise all the time and not always at the most convenient times. GrowthBot makes you just a little bit faster at doing just about anything.  

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Four Updates to Contact, Company, and Deal Records

When you’re digging into your contacts, companies, and deals, you need quick and easy access to all the information you have about them. The faster you can find the information you need, the more efficiently and effectively you can follow up with your leads.

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Append Values to Multi-Checkbox Properties with Workflows

With Workflows, you can update property values for many records at once, rather than making one-off changes --- saving you precious moments in your day. Not quite sure what we're talking about? Take a glance through this help document, then come right back.

In many situations, the value of a property needs to be updated, rather than overwritten. Now, appending values to multi-checkbox properties is easy to do in HubSpot.

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Heads Up: Navigation Changes Coming for Partner Portals on 7/13

In order to streamline access to the template marketplace, and partner profile within Hubspot we are making some minor navigation changes to partner portals. These changes will display in only partner portals beginning on July 13. Let's dive-in to the updates.

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Introducing Leadin's New Lead Flows Dashboard

Two weeks ago, we announced Lead  Flows, an uber-powerful new lead conversion tool in Leadin. Lead Flows are fantastic on their own, but are even more valuable when they can be edited and analyzed from one place. Today, we're excited to launch a new dashboard for Flows that provides the key metrics for every conversion path on your site, in one place.
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Easily Edit Blog & RSS Emails Within HubSpot

Your automated blog and RSS emails are a reflection of your brand. Now you can edit them directly within HubSpot and make sure they're perfect. Starting today you can now edit  and format blog & RSS emails that are sent out from HubSpot.

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HubSpot Ads & Campaigns integration

Inside HubSpot Ads, you can now associate ad campaigns with Hubspot Campaigns. This update will allow you to clearly see the impact of paid media run through the Ads Add-On in the campaign view as well as sources. In sources you will now see paid campaign data along with the term passed through the ads tracking link.

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A Better Way to Track Your Social Ads

Online ads can play a key role in amplifying Inbound, empowering you to drive increased traffic to landing pages and to get more "bang for their buck" from content campaigns. That said, not all ads are created equal. When it comes to reporting, it's pivotal to be able to slice and dice Search and Social ad campaigns separately, to make the right optimizations for each channel.

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Introducing Lead Flows by Leadin

We've been working very hard over the past few months to develop something we think is really special. Lead Flows help you take a page with a good amount of traffic and give your visitors a relevant offer to help them convert into leads. What that really means is that Lead Flows combine your CTA (call-to-action), Form, and Deliverable into one unobtrusive widget on the page. 



What are Lead Flows?
Lead Flows are a lead conversion path to convert website visitors into leads. They can be a slide-in box on the lower left or right, a pop-up overlay, or a dropdown banner that are triggered by scroll, time on page, or exit intent.



Why are they different?
Typically, the lead conversion flow sends a visitor from email/social/organic to a blog post with a CTA, then to a landing page where they fill out a form, then to a thank you page where they can download the content. This still applies for more permanent offers that need somewhere to live (i.e. a training course or a webinar explanation), but for offers that don't require a landing page, Lead Flows are a more streamlined and flexible way to convert visitors on your website into leads. It is also helpful for those who may not have many opportunities on their website for people to convert. 

What does a Lead Flow look like?

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A Simple, Focused Writing Experience in HubSpot [Beta]

Great content starts with an idea, and you likely have one place for these ideas. Whether it's a notebook, or writing them in your task management app, or even a solution like Evernote. The problem is, in these central locations your content isn't fostered towards creation, it's often just stored.

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New Integration: Revenue Conduit

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is our effort to unite those tools, through powerful integrations into HubSpot. 

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Automate Lead Rotation and Task and Deal Creation in HubSpot CRM

According to a recent study, sales teams spend less than a third of their time actually selling. The rest is spent on administrative tasks like creating CRM records, logging manual activities, and searching for relevant content to send to leads. 

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[Now Live] HubSpot - Google AdWords Integration

As of today, our Google AdWords integration is live and available to all customers via the Ads Add-on.

Connect your AdWords account to HubSpot today through a free trial of the Ads Add-on.

The Ads Add-On connects directly to your AdWords account through OAuth. Allowing HubSpot to edit AdWords campaigns and pull in ads data to combine with HubSpot data. This magical combination of data gives you the ability to automatically track ad conversions. It also shows you the ROI of ads down to the keyword, as well as which ad clicks turn into customers. 

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Create Content Directly On The Page [New Content Editors]

Creating beatuiful, engaging, and desired content is a key to the inbound methodology. But the actual process of writing, and designing that content shouldn't be difficult. Starting today brand-new inline editors that allow you to create content directly on the page in an easier way than ever before.

Update: On April 8th, 2016 we will remove access to the previous "split-screen" version of the editors. 

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Set Featured Images Independent of Images Within a Blog Post

A picture can be worth a thousand words and considering how much time and strategy goes into writing blog titles... the same customization and care should be put into a post’s featured image.

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Welcoming Leadin to Product Updates

You may have heard about a little tool that we call Leadin. It is a lead capture and insights tool that was unveiled at INBOUND 2015. Moving forward, we'll be posting updates about Leadin right here. In case you missed the details about Leadin at INBOUND, here is a little overview of what Leadin does to familiarize you with the tool. 

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An All New Dashboard for HubSpot Partners

HubSpot partner? We've redesigned your partner dashboard to give you clearer look at the status of your accounts, and your progress toward the next step in your journey as a partner. The new dashboard is now available in any portal with the partner navigation.

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Send Better Email with HubSpot: Improved Verification & Review Process

Personalization in email is really important. But sending an email with a broken personalization token, or forgetting to set default values (resulting in blanks in your emails) can and has happened to the best of us. Sending links or images with broken URLs is also super embarrassing.

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Deep Dive into Your Workflow Performance

Let's say you've made some tweaks to your favorite lead nurturing workflow over the last few months --- swapped out some email copy, changed a delay, and added a new if/then branch. When making changes to your assets, it's pivotal to have the necessary data to determine whether your optimizations are having a positive impact. With HubSpot's refreshed Workflow Performance interface, we've made it easy to pinpoint what's working and what's not in your Workflows.

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HubSpot Connect Spotlight

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. Whether you have another software you love or are looking for something new to solve a specific problem, HubSpot Connect is here to help.

The Connect team focuses on building integrations with the best technology partners in the world. Here's what we've been up to. 

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Easily Find Your Top Converting Blog Posts with the New Blog Dashboard

Blogging is an important first-step in Inbound Marketing and attracting leads to your business. UManaging and undersanding your blog content is an important part of the top of your funnel, but it shouldn't be hard to do so. 

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Enroll Contacts Without Email Addresses in Workflows

As marketers, we rely on email addresses to communicate with our database. On the sales side, that's not always the case. For many sales teams, having an email address isn't a make-or-break situation - they frequently work leads by phone, or track prospects who they haven't yet built up a complete record for.

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Smart Content: Tailor Visitor Experience by Preferred Language

Your visitors aren’t one-size-fits-all. The languages you display content in, shouldn’t be either. Tailoring your customer experience so that fits every individual visitor, regardless of where they are visiting from, and in the language they use, improves every aspect of your inbound marketing and helps increase conversion rates.

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Schedule Email Dashboards For Your Team [Reporting Add-On]

Many teams rely on scheduled reporting emails to keep everyone in the loop on sales & marketing performance. Email Dashboards, a new feature of the HubSpot Reporting Add-On, allows you to schedule an email digest of any dashboard that will get sent to your team on a regular basis.

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Refinements to Dashboard Sharing & Permissions

Using HubSpot's reporting add-on with HubSpot CRM or our marketing tools? We've made a number of refinements to the reporting dashboard.

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HubSpot Connect- PandaDoc Product Update

We're excited to share an update on our latest CRM integration partner PandaDoc. Their software makes it easy to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral right from HubSpot CRM. Built for sales team’s, PandaDoc can automate the sales approval process and save hours on every quote, proposal, and contract you send.

Ensure fast, error-free pricing with PandaDoc’s CPQ module. Replace printing, scanning, faxing, and snail mail with legally binding electronic signature software.

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Easily Manage and Analyze Content [Landing Page and Website Dashboard]

As marketers we need an easy way of organizing and creating pages, and separately, a way to find out how those pages are performing. Today we're happy to introduce the beta of new dashboards for Landing Pages and Website. Both dashboards have brand-new 'Manage' and 'Analyze' sections for quicly creating, organizing and manaing your content and separately measuring your content.

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Learn More about Your Prospects with Dependent Form Fields

The best time to get information from a visitor is while their filling-in a form. With dependent form fields you can dynamically display additional questions based on the answer to the previous question.

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Create Dependent Form Fields in HubSpot Forms

The best time to qualify and get relevant information from a prospect is when they're filling out a form. Starting today with Dependent Form Fields you can ask further qualifying questions based on previous answers.

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