Updates that help you reach more buyers, close more deals, and resolve more tickets. All powered by your customer data.
Duncan Lennox
Chief Product & Technology Officer
Reach buyers where they are and plan campaigns faster. Your CRM informs both.
Find interested prospects and keep deals moving with data other tools don’t have.
Resolve 70% more tickets. Customer Agent pulls from your documentation, customer data, and conversation history.
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Measure, track, and improve your brand’s visibility in AI responses, all in one place. Now in public beta.
Go from zero Loop knowledge to launching your first campaign in days with Breeze Assistant. Expert guidance built in.
Find accounts ready to buy, get the right contacts, and send personalized outreach. All in one place. Now in public beta.
Close deals faster with suggested CRM updates, follow-ups, and next steps after every meeting. Now in public beta.
Give every brand its own Customer Agent with the right voice and the right answers. Now in public beta.
Show up when buyers ask AI and create campaigns using customer data.
Get discovered where it matters
HubSpot AEO
Your business data suggests which prompts matter most. Track visibility and get steps to improve.
Breeze Assistant for Loop Marketing
No other AI assistant has this much context. Breeze Assistant knows your role, your customers and your business.
Data Enrichment
Records auto-fill with complete data. Personalize outreach without the detective work.
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See full campaign attribution across contacts, deals, tickets, and custom objects, all in one view. Now in public beta.
Find your top-performing campaign assets faster with richer metrics and smarter reporting.
Find and join Reddit conversations that matter, then publish your response directly from HubSpot. Now in public beta.
Manage and measure TikTok ads in HubSpot. Full attribution, reporting, and audience sync in one place.
Add TikTok to your HubSpot social workflow. Publish, engage, and measure next to every other channel.
In a matter of weeks, we drove roughly 8,000 new website visitors and lifted our Brand Visibility Score by two percentage points with HubSpot’s AEO feature.
Why context matters.
Duncan Lennox
Chief Product & Technology Officer
Why context matters.
Deals move faster when AI has complete deal history. Find prospects ready to buy, keep deals progressing, and get paid without the wait.
Close your next deal faster
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Prospecting Agent
Find prospects, get contact info, and draft emails with full customer context. Now just $1 per recommended lead.
Smart Deal Progression
Get meeting details, suggested CRM updates, and follow-up drafts based on your deal context.
Buyer Intent
Know who's ready to buy based on signals like website visits, research activity, leadership changes, funding rounds, and more.
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Find every decision-maker in the deal with AI that maps the full buying committee for you. Now in public beta.
Send personalized videos at scale, from one-to-one messages to AI-powered outreach in HubSpot.
Book, confirm, and log meetings without manual steps — so reps stay focused on deals.
Draft now, send later. Edit scheduled emails anytime before they go out. Now in public beta.
Keep sales docs organized, on-brand, and secure without chasing down versions.
We saw a 28% increase in total meetings booked. The results speak for themselves and we're just getting started.
Why context matters.
Duncan Lennox
Chief Product & Technology Officer
Why context matters.
Customer context makes every answer more personal. Resolve routine tickets automatically with AI, while your team focuses on that human touch.
Reduce your ticket backlog
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Customer Agent
Automatically resolve more customer questions using CRM data and past interactions. Now just $0.50 per resolution.
Data Enrichment
Contact details, job titles, and company information update automatically so support always has current info.
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Try free for 28 days with responses that cite sources, verify users, and escalate when needed.
Deploy at your own pace with percentage rollouts and workflow-based triggers.
Shape how your AI talks to customers. Set tone, language, and behavior by channel.
Automatically route unresolved AI calls to IVR so no customer hits a dead end. Now in private beta.
Answer pricing and product questions on the spot with AI trained on your own data sources.
The agent now resolves 70 to 80% of our email tickets, and our time to close has dropped from more than 16 hours to less than 10.
Why context matters.
Duncan Lennox
Chief Product & Technology Officer
Why context matters.
Build awareness
HubSpot AEO
Breeze Assistant for Loop Marketing
See how you're showing up in LLMs and plan campaigns with your own Loop Marketing expert. All informed by your customer data.
Boost your AI visibility in minutes.
HubSpot AEO
See how buyers are likely to search for you in LLMs based on your CRM data, track your AI visibility compared to competitors, and understand how to close the gap.
Our AEO tool is available in Marketing Hub Pro and Enterprise. And now launching is HubSpot AEO, a new dedicated solution available to purchase without a Marketing Hub subscription. Start with a 28-day free trial.
Suggested prompts based on your customer context.
See how your LLM visibility compares to competitors.
Breeze Assistant for Loop Marketing
Breeze Assistant just became your Loop Marketing expert with context other assistants can't access. It knows your role, your permissions, your campaigns, and gives answers specific to your business.
Grow revenue
Prospecting Agent
Smart Deal Progression
Find prospects ready to buy and keep deals moving forward.
Build pipeline and move deals.
Prospecting Agent
Prospecting Agent now handles the entire prospecting flow using your CRM data, buying signals like funding rounds, and product details. It finds buyers and drafts outreach, so reps focus on closing.
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Prospecting Agent uses buying signals, form fills, and site activity to surface hot accounts and create personalized emails.
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Now you only pay for recommended leads, not ongoing monitoring. Only $1 per lead. Start with a 28-day free trial.
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Smart Deal Progression
Smart Deal Progression uses emails, notes, and deal activity alongside your pipeline definitions and forecast logic to suggest updates after every call. Reps focus on selling while HubSpot handles the rest.
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Scale support
Customer Agent
Customer context makes every answer more personal. Resolve routine tickets automatically with AI, while your team focuses on that human touch.
Start fast. Resolve tickets faster.
Customer Agent
Customer Agent uses context from your help docs, CRM data, and conversation history to resolve 70% more tickets. Test, see what works, and scale when ready.
Powered by your full customer context: knowledge base, CRM data, calls, emails, notes.
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Start with 28-day free access, then only pay for successful outcomes. Now just $0.50 per resolution.
Measure, track, and improve your brand’s visibility in AI responses, all in one place. Now in public beta.
Go from zero Loop knowledge to launching your first campaign in days with Breeze Assistant. Expert guidance built in.
See full campaign attribution across contacts, deals, tickets, and custom objects, all in one view. Now in public beta.
Find your top-performing campaign assets faster with richer metrics and smarter reporting.
Find and join Reddit conversations that matter, then publish your response directly from HubSpot. Now in public beta.
Manage and measure TikTok ads in HubSpot. Full attribution, reporting, and audience sync in one place.
Add TikTok to your HubSpot social workflow. Publish, engage, and measure next to every other channel.
Spend less time building campaigns and more time improving them. Clone, automate, and report at scale.
Bring WhatsApp Business to HubSpot without losing a single conversation. Now in public beta.
Spot list health at a glance. See what's driving growth and what's causing drop-off. Now in public beta.
Send emails that actually look like your brand with custom fonts, templates, and refined design tools. Now in public beta.
Handle more accounts without more work. Connect up to 30 and automate deals across them.
Know exactly what landed in each contact's inbox, including personalized or AI-generated content. Now in public beta.
Bring your email templates from Marketo, Pardot, Mailchimp, or ActiveCampaign to HubSpot. No manual rebuild required.
Automatically create deals from form submissions and see their impact on revenue. Now in public beta.
Find accounts ready to buy, get the right contacts, and send personalized outreach. All in one place. Now in public beta.
Close deals faster with suggested CRM updates, follow-ups, and next steps after every meeting. Now in public beta.
Find every decision-maker in the deal with AI that maps the full buying committee for you. Now in public beta.
Send personalized videos at scale, from one-to-one messages to AI-powered outreach in HubSpot.
Book, confirm, and log meetings without manual steps — so reps stay focused on deals.
Draft now, send later. Edit scheduled emails anytime before they go out. Now in public beta.
Keep sales docs organized, on-brand, and secure without chasing down versions.
Call prospects directly from HubSpot without switching windows or breaking your workflow. Now in public beta.
Track email performance by template and sequence so you double down on what's working.
Spot goal gaps with new leaderboard and gauge reports, and track progress in one place.
Import your inbox history so reps pick up every prospect conversation right where it left off. *Gmail supported today Now in public beta.
Never lose a lead from your personal inbox. Set logging rules that capture every conversation. Now in public beta.
Get forecast data into your reports automatically. No manual exports, no stale numbers. Now in public beta.
Use HubSpot with your government Outlook email. GCC High compliant out of the box. Now in private beta.
Give every brand its own Customer Agent with the right voice and the right answers. Now in public beta.
Try free for 28 days with responses that cite sources, verify users, and escalate when needed.
Deploy at your own pace with percentage rollouts and workflow-based triggers.
Shape how your AI talks to customers. Set tone, language, and behavior by channel.
Automatically route unresolved AI calls to IVR so no customer hits a dead end. Now in private beta.
Answer pricing and product questions on the spot with AI trained on your own data sources.
Identify your best-performing knowledge base content and strengthen the rest based on real data.
Handle tickets faster with one-click macros for replies, status updates, and routing.
Consolidate every survey and feedback source into one satisfaction score automatically. Now in private beta.
Unify phone support with every other channel in Help Desk. Automated tickets and transcripts included. Now in public beta.
Coach your team and improve performance with AI insights from every conversation. Now in private beta.
Give customers your full attention, while AI captures notes, answers questions, and suggests next steps.
Keep customers in the loop with shared spaces for tasks, milestones, and key documents. Now in private beta.
Get more customers and prospects to pick up the phone with verified Caller ID you can set up yourself. Now in public beta.
Enrich contact records automatically. More matches, more sources, more global reach.
Never miss a prospect milestone. AI monitors buying signals and builds complete buyer context for you.
Spot and redact sensitive data across your CRM automatically before it becomes a risk.
Keep your CRM data clean with smarter rules for lifecycle stages and property logic. Now in public beta.
Never walk into a conversation cold. AI builds a complete customer picture from every interaction.
Undo CRM mistakes using automatic backups from the last 14 days.
Skip the manual setup. Tell AI what data rules you need and they're built in minutes, or use our API
Split tasks into subtasks so teams know exactly what to do and nothing gets lost. Now in public beta.
Update a project once and every connected tool reflects it automatically.
Set property defaults once and eliminate manual entry on records.
Experiment safely in a sandbox and go live with one push when it's ready.
See the full picture on any record. Add custom reports right where you need them.
Keep your file library clean. Preview removals and set a custom cleanup window up to 3 years.
Go from raw data to usable datasets faster with AI assistance and ready-made templates.
Use your warehouse data directly in HubSpot. Connects with Redshift, Databricks, and Azure Synapse.
Push data to the right objects with the right relationships preserved every time you sync. Now in private beta.
Build sharper segments using any data you already have in HubSpot. Now in private beta.
Troubleshoot syncs faster with clearer errors, richer activity logs, and smarter deduplication.
Get every ticket to the right rep automatically based on team, availability, and workload.
Create social videos faster with AI clips, trending audio, and captions. Now in public beta.
Create on-brand visuals faster with AI that understands your brand and edits to match. Now in public beta.
Create branded content with expanded Canva features, seamlessly connected to HubSpot.
Create content that sounds like you with Brand Voice now trained on your writing. Now in private beta.
Record screen and webcam videos right inside HubSpot. No extra tools needed.
Manage renewals and amendments through quotes, and see their impact on ARR in real time. Now in public beta.
Send quotes with the right sales tax every time, calculated automatically by buyer location. Now in public beta.
Remove tax confusion. Every quote, invoice, and payment shows when and why tax was assessed at 0%.
Generate quotes in minutes using deal context from meetings and emails.
Build quotes in minutes with Breeze. No switching tools, no starting from scratch.
Issue credit memos that adjust invoices and update your books automatically.
Lock fields in your line item table to prevent unauthorized edits and ensure consistency.
Create custom quote and line item properties to tailor your data model and power reporting.
Link line items to custom objects so your data model reflects how your business actually works.
One rule, faster approvals. Quotes route to the right approver automatically.
Collect billing details like contact and address at signing. Buyers enter info directly in quote.
Set up your quote workspace to match how you sell. Custom columns, views, and side panels.
Let buyers save multiple payment methods so you charge the right one every time.
Add your logo and brand colors to invoices, links, subscriptions, and credit memos for branded checkout.
Send invoice and payment data to Xero automatically. No exports, no double entry.
Bring HubSpot data into ChatGPT, Gemini, Claude, and Copilot. Smarter decisions, fewer tabs.
See how your integrations perform and analyze them with Breeze, all in one place.
Find the right apps and integrations faster with smarter search and Breeze recommendations.
Push Marketing Hub further with apps built for AI-assisted and signal-driven marketing.
Sell smarter with apps that extend Sales Hub for AI-assisted, signal-driven selling.
See what's new from apps like Zoom, Slack, and Supermetrics. Latest updates, all in one place.
Make Breeze Agents smarter with new connections to G2, Gong, Amplitude, and more.
Bring your CRM to Google Sheets with synced data, tracking, and AI built in.
Keep Google Drive files connected to records with live versions Breeze can learn from. Now in public beta.
Ship faster on HubSpot. Better SDKs, smarter API tools, and versioned docs for every project. Now in public beta.
Make HubSpot look and work your way. UI Extensions now support full-page layouts and code sharing.
Scale your integrations with better app management, enterprise governance, and new partner tools. Now in public beta.
Plan upgrades with confidence. Date-based API versioning means no surprises.
Build AI connectors with Remote MCP Server and join an ecosystem alongside Notion, Writer, and more.
Write backend logic without managing infrastructure. Serverless functions deploy and scale automatically. Now in public beta.
Build HubSpot apps faster with AI coding tools like Cursor, Claude Code and Codex.
Get insights and take action without leaving Slack using Breeze Assistant. Now in public beta.
