HubSpot for Sheets

Frequently Asked Questions

• Does HubSpot integrate with Google Sheets?

  Yes, you can integrate Google Sheets with Hubspot through the HubSpot for Sheets integration, enabling automated data export from your spreadsheets directly into HubSpot CRM. This integration goes beyond basic CSV imports by providing a seamless connection that allows you to push contacts, companies, deals, and custom objects from Google Sheets to HubSpot with just a few clicks. Access and manage all your synced data through an intuitive side panel without leaving Google Sheets.

• How do I connect Google Sheets to HubSpot?

  Connecting Google Sheets to HubSpot for data export takes less than 5 minutes:

  1. Install the "HubSpot for Sheets - CRM Connector" from Google Workspace Marketplace
  2. Authenticate with your HubSpot account credentials
  3. Map your spreadsheet columns to HubSpot properties
  4. Click export to transfer your data

  The HubSpot for Sheets integration provides a user-friendly interface for mapping fields without requiring technical expertise or API knowledge.

• Why connect Google Sheets to HubSpot?

  Manual data imports plague teams with formatting errors and mistakes that corrupt contact records and delay critical campaigns. HubSpot for Sheets transforms this broken process by automating the entire data flow from spreadsheets to CRM. Instead of spending hours fixing import errors, your teams can push clean data to HubSpot in seconds while maintaining complete data integrity. This automated syncing eliminates the bottlenecks that slow down campaign launches, enabling you to act on market opportunities the moment they arise rather than waiting days for manual imports to complete.

• Is there a cost for this integration?

  The HubSpot for Sheets integration is completely free to install and use, with no hidden fees or usage-based charges regardless of how much data you export. This includes unlimited export operations whether you're running one import monthly or dozens daily, full access to all features including automation and custom field mapping, and no per-record charges even when exporting hundreds of thousands of contacts. 

• What data can I export from Google Sheets to HubSpot?

  You can export all major HubSpot object types using this Google Sheets HubSpot integration:

  • Contacts: All default and custom contact properties
  • Companies: Organization records with full property support
  • Deals: Pipeline data including stages, amounts, and close dates
  • Custom Objects: Any custom objects created in your HubSpot account

• Can I map custom fields when exporting?

  Yes – The integration offers unlimited flexibility in mapping custom fields between Google Sheets and HubSpot, accommodating even the most complex data structures. HubSpot's Breeze AI intelligently analyzes your spreadsheet column headers and automatically suggests the most appropriate HubSpot properties, eliminating the guesswork in field matching. This AI-powered approach transforms what typically takes hours of manual configuration into a seamless, error-free setup process.

• Can HubSpot pull data from Google Sheets automatically?

  Yes, HubSpot can pull data from Google Sheets automatically through this HubSpot for Sheets integration. The integration provides automated data syncing that eliminates manual input errors and ensures your HubSpot CRM always has the latest information from your spreadsheets. Once configured, you can push updated data from Google Sheets to HubSpot with a single click, reducing the risk of formatting issues, typos, and outdated information that plague manual imports. This automated approach maintains data integrity while saving your team hours of repetitive data entry work.

• How do I bulk import contacts from Google Sheets to HubSpot?

  Bulk importing contacts from Google Sheets to HubSpot becomes remarkably efficient with the HubSpot for Sheets connector, which handles up thousands of contacts in a single operation. Prepare your bulk data by organizing contacts in rows with consistent formatting. Launch the integration and select "All rows" to import your entire dataset, or use specific ranges if you need to import in segments. This bulk import capability transforms tasks that traditionally required hours of CSV preparation into minutes of automated processing.

• What's the difference between traditional CSV import and this HubSpot for Sheets integration?

  The HubSpot for Sheets integration provides significant advantages over traditional CSV imports, streamlining the entire process while reducing errors and saving time. Unlike CSV imports that require downloading, formatting, and uploading files, this integration exports directly from Google Sheets with one click, eliminating manual intermediate steps where errors commonly occur. The visual mapping interface surpasses CSV import's text-based column matching, clearly showing how your data connects to HubSpot properties. 
  
  Most importantly, the HubSpot for Sheets integration allows you to transform a manual CSV process into an automated workflow. The integration’s intelligent automation capabilities enable automatic syncing, ensuring your data remains up-to-date always without repetitive manual imports.
  
  

• Who should use this integration?

  The following groups of individuals benefit from using the HubSpot for Sheets integration: 

  • Sales teams who need to import trade show leads, territory assignments, or prospect lists
  • Marketing teams who need to upload event attendees, webinar registrations, and campaign respondents
  • Operations teams who need to handle data migrations, regular imports from other systems, and spreadsheet-based data cleanup
  • Customer success teams who need to import survey responses, onboarding cohorts, and customer health scores
  • Organizations transitioning from spreadsheets to CRM who need gradual migration capabilities and familiar tools while teams adapt to the new system