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Campaigns

Everything you need to execute great campaigns, all in one place. View, manage, and action campaign priorities from directly within HubSpot.

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  • This feature is available in Professional and Enterprise editions of Marketing Hub. See the pricing page for more information.
    • Tasks to keep your campaign work on track
    • Commenting feature for seamless team collaboration
    • Campaigns tool to easily build and execute campaigns from one place
    • A marketing home to give you a birds eye view of your campaign workload
    • Manage all your marketing channels from one, central place
  1. Campaign Management in One Place

    Campaigns are a key growth accelerator for businesses. But the best campaign strategy in the world can’t be executed successfully without alignment across teams.

    The campaign tools in HubSpot give marketers everything they need to build, manage, and collaborate on campaigns from one central place. 

    Engaging your audience through aligned campaigns ensures you speak with one powerful voice, propelling your customer along their journey, reducing friction, and delivering results on the goals that matter most.

  1. Align teams around every campaign component.

    Sales and marketing teams often run campaigns in silos across several disparate tools. But if you’re not united across channels and teams, customers notice. Engaging your audience through aligned campaigns ensures you speak with one powerful voice, propelling your customer along their journey, reducing friction, and delivering results on the goals that matter most.
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  2. Track complex campaigns with one source of data.

    Too often, marketers need to pull customer data from several sources to create targeted and personalized campaigns, resulting in a disjointed and frustrating customer experience. Marketing Hub is the only marketing automation platform built on top of a CRM. Which means not only are all of your campaign tools in one place, but all of your customer data is, too.
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  3. Enjoy effortless collaboration.

    Marketing teams no longer have to waste time switching between multiple tools to build and plan campaigns. The campaigns tool makes it easier for your team to do their best work with built-in collaboration tools like tasks, comments, and calendar, so you can plan your campaigns with context.
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  4. Access real-time campaign reporting.

    Marketing and Sales all need to pull static reports from different systems and cobble them together in a spreadsheet to measure impact. This means campaigns aren’t optimized until it’s too late. Equip every team with the power to measure, iterate, and optimize campaigns based on real-time performance insights.
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Have questions? Give us a call and we'll walk you through it.

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  • 66%

    Marketing Hub Professional and Enterprise customers who used HubSpot’s campaigns tool added 66% more contacts than those who did not.

  • 72%

    Marketing Hub Professional and Enterprise customers who used HubSpot’s campaign analytics added an average of 72% more contacts than those who did not.

  • 68%

    Marketing Hub Professional and Enterprise customers who used HubSpot's campaigns tool saw an average of 68% more form submissions than those who did not.

The Campaign Orchestration Tools You'll Love

  • Campaign Management
  • Campaign Collaboration

Campaign Management

Plan, optimize, and deliver scalable campaigns—all from one place.

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Campaigns Tool
Build and track custom campaigns with all your existing assets including blog posts, social, forms, ads, CTAs, emails, web pages, and workflows.
Marketing Home [BETA]
A 360° view of your campaigns and your team's workload from one central dashboard, so you can prioritize what work needs the most attention.
Campaign Reporting
Build custom campaign reports to view the performance of all your campaign assets from one place, allowing you to better understand campaign performance and report on key success metrics.

Campaign Collaboration

Enjoy seamless team alignment from directly within HubSpot.

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Tasks
Create tasks and assign them to team members right from within HubSpot. Set due dates, add notes, but most importantly, connect tasks back to the campaign they’re related to.
Comments
@mention other teammates, format comments, and view conversations in an integrated comment panel across forms, campaigns, emails, ads, social and workflows.
Calendar
Get full visibility into all marketing assets & tasks, which dates they’re scheduled for, and dive in to take action on them directly from the calendar.

Frequently Asked Questions

  • The campaigns tool is available for Professional and Enterprise customers only.

  • Although both HubSpot and Salesforce have campaigns, these two objects do not correspond to each other.

    HubSpot campaigns are a group of related marketing assets and content under a certain marketing campaign. Associating marketing assets and content in HubSpot to a campaign allows you to measure the effectiveness of your collective marketing efforts. HubSpot campaigns cannot sync to Salesforce.

    Salesforce campaigns manage outbound marketing campaigns with various marketing collateral. Salesforce campaigns can sync limited data to HubSpot.

  • HubSpot campaigns are used to tag related marketing assets and content in HubSpot so you can easily measure the effectiveness of your collective marketing efforts. 

    utm_campaign tags are used to track traffic to your website. HubSpot campaigns may include traffic that is tagged with utm_campaign parameters, but not all utm_campaign parameters are necessarily related to a HubSpot campaign.