Here's What's New in HubSpot.

HubDB lets you create dynamic content based on a a specific dataset within HubSpot. The HubDB table field works great for developers who want to reference an entire HubDB table on their page, but isolating specific rows of that table could get extremely cumbersome. For example, when a marketer uses a custom module containing a HubDB table field they have no control over what row in that table appeared on their pages. At that point, it was up to the developer to make specific custom modules for each use case of that table.

By leveraging CRM data directly on your website, you can begin to create truly personalized experiences for visitors to your website. In the past, this often meant you would have to duplicate data from your CRM for use on your website. This created extra work, and often lead to incorrect information on your website once data was updated in the CRM.

To help you get the most out of CMS Hub, we've launched a slew of new apps within the App Marketplace. These apps provide you with the resources you'll need to quickly adopt the CMS, and extend the functionality of our CMS to meet your specific business' needs. These apps range from enabling ecommerce checkouts on your website, to creating dynamic real estate listings, and more.

Themes contain all of the page templates, modules, and other assets needed to create websites or landing pages with a cohesive design. They are optimized to allow non-technical content creators to build and customize pages via drag and drop and visual design tools (similar to the email editor). By offering a wide variety of theme designs and price points, we hope to enable anyone to create powerful and beautiful web content that delights their customers.

With custom objects, Enterprise customers can store and structure almost any type of data in HubSpot. Custom object data can then be used seamlessly across the HubSpot platform in tools like reporting and workflows. 

To create successful lead generation campaigns, you need to constantly focus on the end to end customer experience.

UPDATE: Effective September 1, 2020 all users will have access to the new CRM home pages by default. 

On July 8, 2020, all CRM home pages will have a fresh new look and feel:

We’ll be removing access to the Competitors app for all HubSpot portals on August 31st. You’ll notice some communication around this in the coming days and weeks.

When CMS Hub launched in April we introduced 7 new default themes that were optimized for new features such as drag and drop editing and global settings. Today, we're introducing even more options to help Marketers get started quickly on CMS Hub -- even if they don't have access to development resources.

Although you could write your content directly into the blog tool, we know that many of you choose to draft your content in Google Docs, then pull it into HubSpot when you're ready. When you do this, the experience should be quick & easy, and the blog post should look the same in HubSpot as it did in your Google Doc.

Keeping track of all of the changes happening across your website can be a real challenge, especially for larger teams. To solve for this, CMS Hub Enterprise customers could leverage the activity logs API to capture who was making a specific change to your website at any given time.

As your company grows, your customers will begin to expect more and more out of your website. To meet your customers' expectations, you might layer on functionality to your existing CMS. You might add tools for security, workflow management, SEO, and lead conversion. Over time, your CMS can become so complex that you’re forced to spend your time managing your systems, instead of focusing on what really matters --- the experience you’re providing your customers.

To take the pain out of managing your website, HubSpot is excited to announce the all new CMS Hub.

As a marketer, you’re responsible for creating the content that positions your brand for success. You shouldn’t have to worry about managing multiple tools with various capabilities, or getting clearance from other teams prior to making updates to your content. To give you more control over your content, we’re making two changes to the content editor within HubSpot.

SEO is a complex and ever-changing discipline. By some estimates, Google updates its search algorithm more than 500 times per year. Because of this, it’s difficult for marketers to know how to get started, and where to focus their efforts for maximum impact. HubSpot’s existing toolkit enables website owners to apply SEO best practices for individual pages and blog posts within the optimization sidebar, but there hasn't been one consolidated view to see which pages could benefit from additional optimizations.

That's where SEO recommendations home comes in. SEO recommendations home allows marketers to optimize their entire website for SEO from one location. There are also low, medium, and high priority indicators so you get actionable guidance on which changes will have the most impact on your sites performance in search.

The holidays have come early. 🎉

Caller ID is now available on iOS AND we have improved the Caller ID experience on Android making it fast and seamless.

Marketing Hub Starter customers now have access to landing pages. With the latest update, existing Marketing Hub Starter customers can build landing pages in minutes using our all-new drag-and-drop editor. 

Four years ago, HubSpot launched the Connect Program. It consisted of just a small group of technology partners that integrated their solutions with our platform for the benefit of our mutual customers.  Since then, the program has grown to over 300 partners, and today, it gets a brand new name. Moving forward, the HubSpot Connect Program will be known as the HubSpot App Partner Program, and our connect partners will be known as app partners.  This new name is clearer, more consistent with other HubSpot partner program names (e.g Agency Partner, Startup Partner, Education Partners, etc.),  and is more familiar to everyone involved; the word “app” is universal for our partners, developers and users. The new program name comes alongside the brand new App Marketplace, which makes it easier to find and install the apps our partners create. You can read more about the new App Marketplace launch here on HubSpot's Company News Blog.

What is it:
A new section containing related articles, at the bottom of every article, that helps customers find the answers they need. The related articles are driven by a machine learning model based on article category, click through, and other criteria.

Note: This post has been updated in response to customer feedback and questions.

Effective August 7, 2019, location data will no longer appear in the activity feed. 

Ads & a CRM are two of the most powerful tools in the marketers toolkit. Ads help you provide your customers with helpful, relevant content at every stage of the buyer’s journey. Your CRM gives you the data you need to create highly targeted audiences, and properly measure the success of your ad campaigns.

Understanding how each of your marketing actions work together is critical to your business’ success. To grow better, you need to understand the big picture of how your marketing tactics affect people, eliminate those which cause friction, and create a more cohesive customer experience. You do this, by rooting your marketing tools in a CRM. With a CRM, you get full insight into the customer’s journey with your brand. You’re able to ensure your marketing is not seen out of context, and better understand how each action you take is turning leads into loyal customers.

Developers use HubL to create all kinds of custom modules and templates for HubSpot pages. In the past, it was difficult to understand how HubL would render on a page without publishing and previewing it.

Now when working inside the Design Manager, developers have access to a HubL transpiler which gives them a real-time look at how the code they have written will appear on live pages. Plus, we’ve added JavaScript linting suggestions while editing JavaScript files which provides suggestions for keeping the code clean – making it easy to maintain and scale.

What is it?

The chart “How satisfied your customers are over time” (CSAT feedback surveys) has changed. 

You'll notice a change in the data that you see in your portal. To jump to the feedback tool in your portal by clicking here. 

Support forms are now available as a new channel in the conversations inbox for all new customers. 

Note: Today, this is live for all new portals, we’ll be migrating existing customers to this new support form experience over the coming months. 

With support forms in the inbox you can now create multiple support forms and respond to form submissions right from Conversations.

Note: New API limits are now live and available to all HubSpot customers as of June 11 2019 at 10:00 AM EST.

HubSpot is increasing API Limits for all customers. This API limit increase applies to API calls made via HubSpot’s API Key. OAuth integrations will have a new API burst limit of 100 calls per 10 seconds per app per portal.

Previously, Sales Hub and Service Hub customers placing calls through the HubSpot mobile app had the option to call via their cell phone provider or via HubSpot Sales Calling (VoIP).

Effective 6/19/19, calls made from the HubSpot mobile app will be made via your cell phone provider and the option to make calls via HubSpot Sales Calling (VoIP) will no longer be available.

[Update: This feature is now live]

On June 18th, we will be opening up all Shopify created deals in HubSpot to now be editable.

Effective May 21, 2019, HubSpot's “send later” feature will be removed from Gmail.

LinkedIn Sales Navigator is a powerful tool that helps sales teams to target, understand, and engage with leads and prospects -- and since 2017, the HubSpot-LinkedIn Sales Navigator integration has helped sales reps leverage all of those powerful insights from right inside of HubSpot.

Take just a few minutes to read about all of the ways you can use this past month's newly certified integrations to personalize your HubSpot experience:

What is it?
Ticket status automation allows you to change the status of tickets automatically when you send or receive emails from customers. This automation is turned on by default for all new portals as of 3/8/19. If your Service Hub portal was created before that date you'll need to turn on this automation in settings. Click here to jump to automation settings in your portal. 

What is it?
It's now possible to delete individual feedback responses for all survey types in Service Hub. Note only super admins can delete responses. 

Jump to the feedback tool in your portal by clicking here. 

What is it?
Now live is a new feedback dashboard that shows a list of all your surveys, from all types, on one centralized screen as well as a banner to help you get started with the feedback tool. You can create and manage all your surveys from this one window.

View the dashboard live in your portal by clicking here. 

February may have been the shortest month of the year, but there was no shortage of newly certified integrations.  Take a few minutes to read about all of the ways you can use these new integrations to personalize your HubSpot experience.

February may be the shortest month of the year -- but you wouldn’t know it from all of the exciting product updates going on here at HubSpot. In this video, we'll give you a personal tour of all the best.

What is it:

Now live is a new import tool that allows you to transfer all the articles from your existing knowledge base into the HubSpot Service Hub knowledge base with just a few clicks. The tool allows you to transfer knowledge bases from the following platforms:

Zendesk, Intercom, Freshdesk, Helpscout

You can access the import tool in settings under knowledge base. 

Ads are an essential piece of providing your customers with helpful, relevant content at every point of the buyer’s journey -- wherever they spend their time online. For many of our customers, that means advertising on LinkedIn.

To help you execute your journey based advertising strategy, LinkedIn ads is now available within HubSpot's ads tool.

Once a customer submits on a pop-up form, the next step is to follow up with them. This is a crucial step. Someone just took the time to visit your website, read up on your company, and give you their information. By following up with a tailored email specific to the pop-up form they submitted, you can deliver a piece of content to these site visitors, or continue to nurture these new leads into loyal customers.

For these reasons, you can now send a sequence of up to three follow up emails within the pop-up forms tool.

On February 19, there will be four key changes coming to better support your desire to partition content and domains in HubSpot, using team assignments.The goal of these updates is to make our partitioning features easier to adopt and understand by aligning the tool with how our customers expect to use it.

Being able to quickly create, edit and assign a topic and subtopic keyword helps you focus your content on what your customers are searching for. In the past, we haven't always made it easy. For example, editing one of your topics while creating content used to take 9 clicks and a trip into the SEO app.

To expedite the process of creating and editing your topics while creating content, the SEO side panel in the content editor now lets you create new topics and subtopic keywords as well as edit the assigned topic or subtopic keyword directly.

What is it:

Service Hub users can now add a support form to knowledge base articles so that your customers can raise tickets if they cannot find an answer to a question.

The support form can be switched on in the Knowledge Base settings. Keep reading to learn more. 

January came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

New year means new integrations. Take a break from your Q1 planning and read about all of the ways you can use January’s new integrations to personalize your HubSpot experience.

You can now add a Zoom video meeting link as the default option for any meeting you schedule with the HubSpot meetings tool and select Zoom as the conference option when scheduling a meeting with a contact in the HubSpot CRM. 

If you already have Zoom (it's great video communication and meeting software (that starts free) click here to connect it to your instance of HubSpot. For help with the integration consult this page. 

Keep reading to learn why we're excited to help you do more/better video meetings. 

Webinars are one of the most successful inbound marketing tactics at creating high value leads. The format, when done well, provides a ton of value to your audience, and gives you a great signal that the attendees might make good customers. To date, GoToWebinar has been the most used HubSpot webinar integration. It's also one of our oldest and was in need of a few updates. 

Today's update gives users the ability to sync and use Simulated Live and On-Demand data just like it works for regular webinars. We’ve also added more syncing of GoToWebinar fields with HubSpot that now can be seen on a contact record.

No action is needed to update, these new features have been pushed live to your existing GoToWebinar integration. View all your HubSpot integrations by clicking here. 

November came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.

In 2018 and beyond, ads should be a part of every SMBs’ inbound marketing strategy. Ads allow you to be extremely targeted with your marketing, and engage your customers where they are already spending time online, turning prospects into loyal customers. It's for this reason that we're bringing HubSpot's ads tools to the core Marketing Hub --- giving it to all Marketing Hub Professional & Enterprise users.