Here's What's New in HubSpot.

Take a moment to step back and check out all these incredible new integrations within HubSpot Connect, including: XeroSync, LeadGnome, Data2CRM, and PrompterAI.

What is it:
Service Hub customers can now deliver surveys to visitors via their website. These customer experience surveys are a new option in the feedback tool in Service Hub.

Click here to see it live in your portal.

The new drag-and-drop email editor makes creating a marketing email simple and intuitive. Simply drag any elements of your email into place, add your content, and press send. The new editor was rolled out with the launch of Marketing Hub Starter, but hasn’t included a number of the Marketing Hub Professional and Enterprise features available within the classic editor. These updates bring the features within the drag-and-drop editor further into sync with the classic email editor. For these reasons, the drag-and-drop email editor is now available to all new Marketing Hub Starter, Professional, and Enterprise accounts. 

October was a busy month for HubSpot product updates. In this video, we'll give you a personal tour of all the best.

With email, timing can make the difference between a quick response from your lead or having your email get lost in a pile. You don’t want that, do you? There are plenty of benefits to scheduling your email sends, here’s a few examples:

What is it?
Now live are two updates to permissions in HubSpot CRM:

1. Custom “HubSpot User” properties in HubSpot now respect the user permissions to “View”, “Edit” and “Communicate”
2. As an admin, you can now set “View” and “Edit” permissions for deals and tickets in the sales and service tabs

Take a moment to step back and check out all these incredible new integrations within HubSpot Connect, including: Swoogo, atEvent, WorkCast, BrightTALK, and TwentyThree.

What is it:
Now live in the feedback tool, is new automation that allows you set up actions that are triggered by a contact's response to a NPS survey.

This new prescriptive step makes it easier for you to start to implement flywheel type tactics, such as emailing net promoters to inquire about their experience and tell them about loyalty programs. 

As your company grows, you’ll begin delegating more and more tasks to others within your company. A job that you could once do all by yourself now takes a team of employees, plus a few interns. While you recognize that delegating tasks is part of scaling your business, you still want to ensure that a proofing system is in place to maintain the high level of quality you and your customers expect.

What does this integration partner do?
TwentyThree is video marketing software that offers hosting, publishing, editing, and video analytics tools. This update is related their newest webinar product and the new HubSpot integration they’ve built to support it.

What is it?
The “Trigger a Webhook” action in Workflows will soon require secure URLs that use HTTPS. Over time URLs that use HTTP will be phased out from webhook actions.

To learn more about HTTPS, read this blog post.

What is it?
If you have workflows you can now add if/then branches in company, ticket, and deal-based workflows. They work the same way as if/then branches in contact-based workflows. 

What is it:

Now live is a new feedback mechanism and insights that tell knowledge base users how helpful their customers find a given knowledge base article.

Getting found on search is a challenge. Not only are their other brands competing for the same search topics as you, but you also have to organize your content in a way that allows search engines to recognize your authority on a specific topic. To make things even more complicated, if you've been creating content for years without topic clusters in mind, grouping your content into topics can be a daunting, if not impossible task.

That's where the related content search comes in. The related content search will surface any content you've already posted that relates to a topic you are creating in content strategy. This lets you quickly organize your content so search engines view you as an authority on that topic, and show your content higher up in search results.

What is it?

Workflows that enroll companies. This new type of workflow allows you to set properties, create tasks, and send email based on companies. 

What is it:

You now have the ability to control the order in which articles and categories appear on the homepage and category pages in your Service Hub knowledge base. 

What is it:

New analytics that show you what your customers are searching for in your knowledge base.

What is it?
You can now enjoy a more granular control to permissions. We’ve separated out the ability for admins to set “View” and “Edit” permissions to deals and tickets, in sales and service tabs respectively.

Video is king when it comes to social content. We currently spend upwards of six hours a day consuming video content, and that number is only going to keep growing. If you’re serious about expanding your presence on social, you’re regularly creating content on YouTube, and promoting it to your audience.

But once your video content is created, you need to know how it is being received by your target audience. With YouTube reporting in HubSpot, you can begin to track your overall YouTube performance over time, and analyze how specific videos are performing against others, in the same system you use to report on the rest of your social channels. See what resonates with your audience, and fully lean into your YouTube strategy.

What is it?
As of November 1, 2018, the "Trigger a webhook" action in workflows will be available to HubSpot Enterprise customers only. If you are a HubSpot Professional customer before that date, you will be grandfathered and will continue to have the ability to use webhooks.

 What is it?
Marketing, Sales, or Service Hub Enterprise users can now sign into HubSpot with a SAML 2.0 single sign-on identity provider, such as Okta or OneLogin.

Recently, we released a beta of bi-directional account sync with HubSpot companies and Salesforce accounts. This feature is now available to all integrated portals. HubSpot will now create accounts in Salesforce and manage re-associations.

What is it?

HubSpot’s new Calling API is now in beta and available to Sales Hub Enterprise and Service Hub Enterprise customers. The Calling API gives advanced teams the flexibility to use third-party telephony providers in lieu of HubSpot’s native calling feature.

What is it:

Now live is Service Hub Starter - a new entry level service package that helps early service teams build a basic help desk. This new package is made possible by adding a slimmed down version of tickets into the free tools. Tickets into free will rollout over the course of 2018.

What is it:
Now live is Service Hub Enterprise - a new package of service tools that helps sophisticated service teams. This new package includes everything thing found in pro, our new enterprise platform level features, and the new tools Goals (coming soon), and Playbooks (live).

INBOUND is the most exciting time of the year here at HubSpot. It’s when thousands upon thousands of people join us in Boston to hear inspiring and transformative keynotes from folks like Deepak Chopra, Shonda Rhimes, Chimamanda Ngozi Adichie, and more.

INBOUND also marks peak product launch season at HubSpot. In this video, we’ll run you through it all in less time than a coffee break.

What is it?
HubSpot Video is a series of new video features woven throughout the HubSpot platform. This video dives deep into the new video features in Sales Hub. 

What is it?
HubSpot Video is a series of new video features woven throughout the HubSpot platform. This video dives deep into the new video features in Service Hub. 

What is it?
HubSpot Video is a series of new video features woven throughout the HubSpot platform. This video dives deep into the new marketing video features. 

HubSpot Video is available exclusively in pro and enterprise versions of the Sales, Marketing, and Service Hubs. This means you'll need marketing pro or enterprise to use these new features. 

What is it?
HubSpot CMS, the only CMS that combines the power of CRM and CMS into one integrated platform is now available, and can be purchased as a standalone product, or with any Hub at any tier.

What is it?
Last month, we let you get more granular with website audiences in the ads add-on by adding the ability to create audiences based on URL rules. Now, we've expanded on this feature in several different ways so you can get more granular with your targeting.

First, you can now target your ads based on interactions with specific content, such as a blog post. You can also create a website audience within a flexible time period to customize your targeting based on how recent a website interaction was. Finally, you can now combine multiple rules using ‘OR’ logic. All of these audiences can be created simultaneously across all advertising accounts and networks you have connected to HubSpot.

What is it?
A number of feedback updates that make the product more flexible and customizable.

• The ability to trigger surveys on deal, ticket, and company properties, not just contact properties.

• Enhanced customization across surveys. You can now fully customize the from name, from address, subject line, and greeting across your surveys.

• Ability to send one-off customer loyalty (NPS) surveys

What is it?
Workflows that enroll deals and tickets, allowing you to set properties, create tasks, and send email based on those deals and tickets.

What does this integration partner do?
Fomo is a product that enables you to show customer interactions - purchases, opt-ins, and more - with one line of code.

What is it?
HubSpot has increased the throughput of contacts that can go through workflows by 10X.

What is it?
A new place to save and manage your custom reports across HubSpot, without saving them to a dashboard.

What is it?
Now live is the ability to manage all of your notification preferences on a single page.

What does this integration partner do?
Opensense is a product that enables you to target the content in your email signature based on contact properties in your HubSpot CRM.

What is it?
Now live is the ability for a company in your HubSpot CRM to be associated with a child company and a parent company.

What does this integration partner do?
Oktopost is a social media management and employee advocacy platform for B2B companies that aims to build meaningful conversations with leads through highly-personalized marketing campaigns.

What is it?
The latest update brings more flexibility to the meeting booking experience. Now, you have the option to set a custom date range for when meetings can be booked.

What is it?
Now live is the ability to import,deduplicate, and search your contacts, companies, deals, and tickets using an Object ID.

What is it?
A new user interface for topics within content strategy that lists your content in a table view.

What is it?
All Service Hub Professional users can now create custom tickets reports. They can also customize their tickets reports on their service dashboard, as well as the ticket reports in the report library.

What does this integration partner do?
Conversica provides an AI-based sales assistant that engages new prospects in order to increase sales and marketing efficiency.

What is it?
Now live is the ability to use deal personalization tokens in email templates and snippets.

What is it?
We’re removing the setting that lets you tag a workflow with a persona and filter by personas on the Workflows home page. This feature will no longer be available in Workflows come August 9th, 2018.

Note: We are not removing the ability to set the Persona property via Workflows.   

What is it?

What does this integration partner do?
Zoho is a suite that offers product bundles to solve for CRM, workplace, finance, and IT management.

What is it?
Within the ads tool in HubSpot, you can now create website traffic audiences based on traffic to specific URLs, or sections of your website based on URL structure, not just your entire site’s traffic.