HubSpot Company & Product News Blog

For the better part of the last 12 months, we have been working diligently behind the scenes to add a completely revised email marketing system and contact database to HubSpot's core product. Today, we're happy to announce that it has arrived.

A Short History of Email as Part of HubSpot Software

For the past six years, the HubSpot community has been preaching the gospel of inbound marketing. We saw a fundamental shift in the way that consumers found and evaluated products and services. Pushing out messages through traditional channels had stopped working and successful business had to get found by their customers.

Each page on your website is a like a magnet, attracting visitors one at a time. This week, HubSpot is happy to introduce Pages, a new analytics tool that helps you measure the effectiveness of each of these little magnets. Pages shows you how well each one of your webpages is performing and gives you simple action steps you can take to improve your SEO and fix underperforming pages.  The Pages tool is now available to all customers and will replace HubSpot's Page Grader and Views by Page reports in functionality.

HubSpot has won a Gold Footprint Award from Building Impact for its 2011 volunteer work and community drives. Throughout 2011, HubSpot employees participated in fundraisers and volunteer events run by Building Impact, including coat drives, holiday gift wrapping to benefit the YWCA and an end of the year pie eating contest and fundraiser, in which HubSpot was recognized for purchasing the most pies for charity. (We've got a thing for baked goods).  

On the heels of the new conversion assists report, HubSpot is announcing the launch of a brand new landing page analytics report.  Rolled out on March 21st to all customers, the landing page analytics report measures the effectiveness of a company's landing pages at generating submissions, new leads and customers over time.  

2011 was a stellar year for inbound marketing with exceptional adoption of inbound marketing tactics and HubSpot software throughout the world.

HubSpot is happy to introduce a brand new report to our analytics suite. The Conversion Assists Report, which is available to professional and enterprise level HubSpot customers, shows you which pages on your website were most commonly viewed by people who ended up converting as leads or customers. Use the Conversion Assists report to help you elevate highly influential pages on your site and understand your true marketing funnel.

In November, HubSpot partnered with the Bridge Group and hosted a phone-a-thon ultimately raising $10,000 to support the ALS Foundation for Life Boston Chapter. With the start of the new year, we now have a new charity and a new goal.

Inbound Marketing Trailblazer to Keynote a New Marketing Conference

Online marketing trailblazer Gary Vaynerchuk has joined all-in-one marketing software provider HubSpot, Inc.’s Advisory Board. In this new role, Gary will advise HubSpot on strategic matters, make introductions and participate in HubSpot’s world class marketing education programs. He will also deliver the closing keynote for Inbound 2012, a new 3 day marketing conference debuting in Boston August 27-30, 2012.

You have a new piece of content to share.  

You could...

• Create a UTM parameter for your link, 
• Go to a link shortener
• Log into Twitter, tweet it out.
• Log into Facebook, post it.
• Log into Linked in, share it. 
• Then go back and do it all again each day you want it promoted. 

OR you could use HubSpot and save yourself a boat-load of time.  

We're a big fan of creating awesome new marketing apps at HubSpot. So much in fact that we've created an entire App Marketplace to house marketing apps within HubSpot. The Marketplace houses some awesome apps from both internal developers and 3rd party developers who write apps working with the HubSpot APIs to integrate with HubSpot customer data and offer some really awesome services on top of the HubSpot marketing stack.