HubSpot Company & Product News Blog

You have a new piece of content to share.  

You could...

• Create a UTM parameter for your link, 
• Go to a link shortener
• Log into Twitter, tweet it out.
• Log into Facebook, post it.
• Log into Linked in, share it. 
• Then go back and do it all again each day you want it promoted. 

OR you could use HubSpot and save yourself a boat-load of time.  

We're a big fan of creating awesome new marketing apps at HubSpot. So much in fact that we've created an entire App Marketplace to house marketing apps within HubSpot. The Marketplace houses some awesome apps from both internal developers and 3rd party developers who write apps working with the HubSpot APIs to integrate with HubSpot customer data and offer some really awesome services on top of the HubSpot marketing stack.

The biggest hurdle most people face with mobile marketing is the intimidation factor. That’s the feeling of fear and awe many people get when they consider diving into the world of mobile marketing.

The problem isn’t as pervasive with social media. For most people, their feeling about social media is “I have a Facebook page and a LinkedIn profile already. How hard can it be to create a social media marketing program?”

A new report by Gleanster Research analyzing the effectiveness of different marketing automation tools has ranked HubSpot as best in overall value for the buyer. Drawing from the experiences of 312 companies, the report offers a comprehensive look at how companies are using marketing automation to address their marketing and sales-related challenges. HubSpot was also cited as easier-to-deploy and easier-to-use use than other solutions.

HubSpot has released a new app within its app marketplace that aims to drastically simplify the process of monitoring and evaluating paid search campaigns.  Developed by Website Publicity, the Google Adwords Dashboard gives users a complete view of the effectiveness of their Adwords Campaigns from click-through rate to conversion to customer acquisition.  

Every year our friends at MarketingSherpa collect marketing stories from companies and agencies large and small. The end result is that they publish over a hundred of them in their Marketing Wisdom Report and, quite honestly, this report is one of the most valuable that I read each year. Here are five stories that caught my attention from last year’s report:

Inbound marketing has been on the rise around the globe.  With more than 425 customers outside the US, HubSpot is rapidly exporting this high ROI activity.  

I recently attended the UK Tech City Entreprenuership Festival in London replete with 5 days of networking, speed mentoring, pitch sessions and fun!  One key lesson resonated from every conversation.

Be ruthless with your (key)words.

Crafting a pitch?  Defining go to market strategy?  Talking about your startup at a cocktail party?

During a day of speed mentoring, I coached nearly 20 startups on their visitor, lead gen, customer acquisition and marketing strategies.

You know that in-depth marketing report you spend hours creating every month to convince your old-school boss that your inbound marketing tactics are paying off? 

Starting this week, HubSpot is going to build that monthly report for you.

In an effort to simplify marketers' workloads, HubSpot will begin sending customers a monthly marketing summary email which outlines how their marketing faired in terms of website traffic, lead generation, and customer acquisition.  

Today we are happy to roll out a new and greatly improved version of HubSpot’s Salesforce.com Integration. The Salesforce.com Connector is what has enabled HubSpot Customers to integrate rich lead tracking data from HubSpot into their Salesforce.com platforms so that sales teams could have lead tracking data at their fingertips when they contact prospects. The first "Salesforce.com connector" was introduced in 2007. Since then, two things have changed: (1) Both platforms have evolved significantly and (2) we’ve learned a great deal about how customers use and need to use the integration.  After a ton of customer feedback and a great deal of coffee – we have rebuilt the Salesforce.com connector to drastically improve its functionality.  Major improvements are detailed below and you can find a breakdown of all developments in HubSpot’s Help Docs 

5 Tips from one of the most influential people in sales management

HubSpot is no ordinary company with no ordinary Vice President of Marketing. 

Jeanne Hopkins entered the world of inbound marketing 10 years ago while working as a Marketing Director at Datum, Inc., later acquired by Symmetricom. MEC Labs then recruited her in 2007 as their Chief Marketing Officer.  In 2009, Jeanne joined HubSpot as Director of Marketing and was recently promoted to Vice President of Marketing.