For many marketers, email exists in a silo, disconnected from other lead generation tools and other marketing analytics. In HubSpot, all of these tools are integrated and work hand-in-hand. HubSpot's email tools give you the ability to personalize your email to your contact and grow your contact database. In addition, any time you send an email, HubSpot collects the data on how your email performed.

Now, that you have provided valuable content to your readers and they've converted into leads, it's time to nurture these leads into opportunities for your sales team. That's where lead nurturing comes in: it's a way to stay connected to the leads you collect that aren't ready to buy from you yet, and build up trust until they are ready.

This learning track will help you understand one of the best channels for carrying out your lead nurturing efforts: email!