Turn Visitors into Leads

Turn Visitors into Leads

This learning track will teach you how to convert anonymous visitors into leads and collect valuable lead intelligence with powerful forms that ask the right questions at the right times.

Using HubSpot forms or lead flows is the best way to start converting anonymous visitors into qualified leads.

Just drag and drop the questions you want to ask right into place – no technical expertise necessary.  Create custom fields, or select from a dozen different field types such as open text fields, dropdowns menus, radio select buttons, check boxes, and more. Then add your form to any HubSpot landing page, or embed it onto any external website.

A lead flow is HubSpot's take on a pop-up form. There are three components to a lead flow --- the callout (initial pop-up, with a button), the form (which appears once the button in the callout is clicked), and the thank-you message.

Resource: Forms User Guide