Turn Visitors into Leads
Turn Visitors into Leads
This learning track will teach you how to convert anonymous visitors into leads and collect valuable lead intelligence with powerful forms that ask the right questions at the right times.
Using HubSpot forms or lead flows is the best way to start converting anonymous visitors into qualified leads.
Just drag and drop the questions you want to ask right into place – no technical expertise necessary. Create custom fields, or select from a dozen different field types such as open text fields, dropdowns menus, radio select buttons,
A lead flow is HubSpot's take on a pop-up form. There are three components to a lead flow --- the callout (initial pop-up, with a button), the form (which appears once the button in the callout is clicked), and the thank-you message.
Resource: Forms User Guide
Using HubSpot forms to your advantage
HubSpot forms help you gather new contacts for your company and obtain additional information from your existing contacts.
When editing a HubSpot landing page, you can link a form to it by using the Form drop-down menu to select the form you created. Please note that your landing page must contain a Form module in order to add the form.
HubSpot understands that some of our customers maintain a website not hosted on
Resource: Using HubSpot forms on your external website & How to create a lead flow