Starting this week, HubSpot is going to build that monthly report for you.
In an effort to simplify marketers' workloads, HubSpot will begin sending customers a monthly marketing summary email which outlines how their marketing faired in terms of website traffic, lead generation, and customer acquisition.
Included in the email will be a downloadable presentation deck that customers can use to report on their marketing ROI in internal meetings or reviews. The presentations are personalized for each customer and include the following information:
- Number and growth of website visits
- Number and growth of leads generated
- Number of new blog posts
- Number of new landing page forms and how many leads they converted
- Ranked keywords
- Top performing blog posts
- Top performing landing pages
- Advice for how to improve
The goal of the monthly report and corresponding deck is to take time consuming tasks off of the plates of HubSpot customers and give them insights to make their marketing stronger.
A sample view of the new HubSpot Monthly Summary
If you're not a HubSpot customer, you can learn more by requesting a free HubSpot demo.
Originally published Dec 1, 2011 10:25:00 AM, updated January 17 2023
Topics:
Analytics