Product Updates > Marketing All Updates

HubSpot Acknowledged as badged Facebook Marketing Partner

Now live in HubSpot - social users can directly schedule and publish content to Instagram. It's on of many powerful, HubSpot built, Facebook integrations. These integrations are part of a larger product investment from HubSpot in Facebook and has earned us recognition from Facebook as an official marketing partner. 

Learn more about this partnership here. 

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[Now Live] Publish to Instagram Directly from HubSpot

All users of HubSpot's social tools can now post and schedule photos directly from within HubSpot to Instagram.

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[Now Live] Visual Refresh of the Events Analytics Dashboard

UPDATE 6/15: This visually refreshed events tool is now the new default for all Marketing Hub Enterprise Portals.

What is it?
The events tool, now found within Analytics Tools, has a fresh new look. The creation flow for events has also been changed to match the rest of the tool.

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[Now Live] Visual Refresh of the CTAs Tool

What is it?
The CTA Editor has been visually refreshed to match the rest of HubSpot’s tools. Today, all users can opt-in to the new editor.

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[Now Live] Customize Lead Flow Form Fields & Block Specific Email Domains

What is it?
The ability to edit the field labels, and insert placeholder text on fields within your lead flows. In addition, you can now block specific email providers and domains from submitting on your lead flows.

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[Now Live] Set Custom Properties when Creating a Deal in Workflows

What is it?
The ability to set or copy additional deal properties when creating a deal through Workflows.

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[Now Live] Google’s Invisible reCAPTCHA Available on all HubSpot Forms

What is it?
Google’s new “Invisible reCAPTCHA” is now available on all HubSpot forms.

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[New Video] January HubSpot Updates in Less Time Than a Coffee Break

New year, new tools. There’s been a lot of exciting updates within HubSpot to kick off the new year. In this video we'll walk you through a quick roundup of some of the most important features.

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[Now Live] One Central Location for Content Settings

What is it?

All Content Settings have been moved to one unified location wtihin HubSpot.

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[Now Live] Use Snippets in Gmail and Outlook

What is it?
With the snippets tool, you can quickly add commonly used phrases or paragraphs wherever you work. Previously, the snippets tool was available in the CRM; allowing you to add snippets to the notes you write and emails you send from the CRM. Now live, the snippets tool can also be used in Gmail and most versions of Outlook.

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[Now Live] Lookalike Audiences Available within Ads

Facebook is a powerful way to reach any audience - whether you're a B2B or B2C marketer. Globally, people spend an average of 50 minutes a day on Facebook, giving marketers ample opportunities to connect with the right people. Lookalike audiences lets you target Ads to people on Facebook who resemble your website visitors, or contacts already on one of your contact lists within HubSpot. The feature uses powerful machine learning to parse Facebook’s massive network to expand your audience. It’s a proven way to generate more qualified leads through your Facebook Ads, and increase your ROI.

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[Now Live] Email Threading in HubSpot CRM

What is it?
In HubSpot CRM, email conversations are now threaded on timelines in HubSpot --- so all the back-and-forth replies are grouped into a single, easy-to-digest block.

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[In Beta] New Design Manager & New Modules Framework

What is it?
The new Design Manager is now in an open beta, and is available to all HubSpot Partners. Part of this new Design Manager is the new modules framework, which allow you to bundle HTML/HubL, CSS, and Javascript elements directly into the module.

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[Now Live] Catalogue Custom Meeting Types Directly Within the Meetings Tool

What is it?
Now live is the ability to catalogue your custom meeting types directly within the meetings tool.

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[Now Live] Edit the Canonical URL of a Page and Set Portal Defaults

UPDATE: On January 8th, a change was implemented that set the canonical URLs for website pages, landing pages, and blog posts to null by default. Today, we are reverting this change but adding a new setting within Content Settings that allows users to manage how canonical URLs are handled for all their HubSpot pages, blog posts, and blog listing pages.   

What is it?
Within One Settings, there is now a new setting where users can set a portal default for the behavior of the canonical URLS for their web pages, blog posts, and now their blog listing pages.

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[Now Live] Lead Flow Follow Up Email

What is it?

Users now have the ability to send a single follow up email to contacts directly from the lead flows tool. Our free users can now also manage their double opt-in emails as they create follow up emails through the lead flow creation process.

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[HubSpot Connect] - briX Integration

What’s this integration partner do?
briX (by InboundLabs) is a website template builder that uses drag and drop features to create and edit website templates easily without the help of a web developer.

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[HubSpot Connect] - Yext Integration

What’s this integration partner do?
Yext is a digital knowledge management company whose Location Scan tool shows companies how their location information appears in Google, Yelp, Facebook and over 100 other apps, directories, and mapping services. With HubSpot, you can turn Yext scans into leads instantly.

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[HubSpot Connect] - Ceros Integration

What’s this integration partner do?

Ceros is a content editing tool you can use with HubSpot to get creative with animations and interactive effects when designing content, gating or customizing content on landing pages, stylizing forms, and tracking your audience behavior using the Ceros analytics engine.

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[Coming January 15] Changes coming to Events Reporting

With the Events tool in HubSpot, you can track actions taken by visitors to your website, and trigger lists and automation off those actions. To better align this tool with the rest of HubSpot, your events tool will be undergoing some updates beginning on January 15th. In this article, we'll walk you through everything you need to know about the changes.

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[Now Live] Drill Down into Direct Traffic within the Sources Report

What is it?
The ability to drill down into which pages of your site are receiving the most direct traffic within the sources report.

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[HubSpot Connect] - Revoice Integration

What’s this integration partner do?

Revoice is a content marketing distribution tool that takes existing content and redistributes it to Facebook Messenger subscribers. This integration allows HubSpot customers to store and manage Facebook Messenger leads in HubSpot and turns Messenger into a new distribution channel. 

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[Integrations] - Connect Integrations now availble to Free & Starter Customers

Marketing Free and Starter customers can now access and install third party integrations via HubSpot Connect. This update brings integrations to all levels of HubSpot users. To discover and install integrations go to our public listing page or view integrations in-app by clicking here.

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[HubSpot Connect] - Atomic Reach Integration

What’s this integration partner do?

Atomic AI is a content marketing tool created by Atomic Reach that uses machine learning to optimizing content through predictive recommendations, audience-based guidance on content sharing, and data tracking for social media and content performance. This product integration allows HubSpot customers to see and act upon critical data patterns in their content.

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[HubSpot Connect] - Help Scout Integration

What’s this integration partner do?

Help Scout is a help desk software provider for support teams. Their product allows customers to que up help requests and address customer needs.

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[HubSpot Connect] JustUno Integration

What’s this integration partner do?

Justuno is website conversion rate optimization software. Their solution helps convert website traffic into leads via email popups, banners, promotions, exit offers, and other tactics.

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[HubSpot Connect] Belch.io Integration

What’s this integration partner do?

Belch.io is a stand alone website page template builder. Their product allows HubSpot customers (technical and non-technical) to create custom HubSpot templates from scratch.

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[HubSpot Connect] Design Wizard Integration

What’s this integration partner do?

Design Wizard is online graphic design software that marketers can use to quickly create high quality visual content. Along with powerful design and editing tools Design Wizard comes with templates that make it easier to create professional visual content for social media, business documents and more.

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[Heads Up] New Forms Editor Available for Opt-In

What is it?
The new forms editor, which has been in beta for the past couple of months, is now available for Opt-in for all HubSpot users. 

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[Heads Up] Navigation change: Ads consolidation

This week, we’ll be consolidating all ads tools under the content dropdown in the HubSpot navigation. This means users with the Ads Add-on will access the tool via the Content tab in an item called ads. We’ll no longer use the term “Ads Add-on” in the nav.

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[New Video] November's HubSpot Updates in Less Time Than a Coffee Break

Just in time for the holiday season, your HubSpot portal's got a ton of new toys. In this video, we'll walk you through the best new features, from new sales tools to free SSL and beyond. 

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Introducing Lessons, Bite-Size Learning Within HubSpot

You've likely heard the expression before that "practice makes perfect", or even read Malcom Gladwell's theory on "10,000 hours" that practice is an important component of learning, and ultimately mastery.

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[HubSpot Connect] Automate.io Integration

What’s this integration partner do?

Automate.io is software that helps connect and automate actions between apps and CRMs like HubSpot. They offer simple workflows that perform common tasks associated with sharing data and automating tasks.

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Put Theory Into Practice with Dynamic Exercises in HubSpot Certifications

At HubSpot we aim to help bridge the gap between learning, and doing. That’s why we’ve recently added practical exercises into our certification content to help our community put the theory into practice. These exercises are placed after educational content that describes the why and how of a topic, and they introduce the what in a few easy steps.

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[Heads Up] Workflows Technical Limit

What is it:

Starting Dec 15, 2017 we’ll start enforcing a technical limit of 500 workflows per portal. This includes all workflows that show up in the Workflows tool, including inactive workflows.

This limit  helps us ensure quality of service and prevents situations where a few portals overload our system. At the moment only 0.5% of all portals have over 500 workflows, so the impact of this change should be small. 

Learn more about HubSpot Service Limits. 

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[Now live] Facebook Audience Sync

As Facebook has grown in popularity, it has become a reliable way to reach almost any audience. (Today, the average adult spends 50 minutes of their day on Facebook!)

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SSL Now Included for All Marketing Customers

Google recently rolled-out a Chrome update which started to flag pages that contain a form, but are not SSL-enabled, as "not secure." Because Chrome has approximately 47% of the browser market share, this update impacts millions of visitors, and marketers across the web.

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Workflows Navigation Updates

What is it:

Starting 11/1, we’re placing Workflows in the top-level navigation for all portals. This adds the Workflows navigation item to Sales (Free and Pro) portals, Marketing Basic portals and Marketing Free and Starter portals. 



This change doesn't bring Workflows to users who don't have it as part of their instance of HubSpot but will serve as a way for them to learn more. 

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Dasheroo Integration

What’s this integration partner do?

Dasheroo is reporting software that make it easy to consolidate metrics from different applications into one custom dashboard. Dasheroo brings together different data sources to create visualizations and bubble up insights.

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DepositFix Integration

What’s this integration partner do?

DepositFix is a HubSpot app that allows you to accept Stripe payments via HubSpot Forms and use purchase data as a signal in HubSpot.

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Social - LinkedIn Users need to Re-authenticate by 10/31

What is it?

We’ve moved our LinkedIn publishing integration to a new set of APIs and need active users to re-authenticate their accounts by October 31st to avoid interruption.

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Changes to the Navigation in Marketing Free and Marketing Starter

To make room for new features that are coming to Marketing Free and Marketing Starter over time, we'll soon be making some changes to the navigation, with some features being grouped under drop-downs for Contacts and Lead Capture.

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New Field Types for Lead Flows Now Available

When you consider creating a form, the questions you ask ultimately help make that form relevant to the visitor, and help provide data that informs marketing, sales, and customer success down the road.

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11-minute Recap of INBOUND Product Updates

It’s the most exciting time of the year at HubSpot. In September, we wrapped up our biggest INBOUND event yet --- more than twenty-one thousand people joined us in sunny Boston for a week of inspiration, education, and transformation. Michelle Obama, Brene Brown, John Cena, and dozens more graced the INBOUND stage.

As in years past, INBOUND marks peak product launch season at HubSpot. With that in mind, there’s a slew of new functionality in your HubSpot portal. In the video below, we'll run you through all of it, in less time than it takes to get a cup of coffee.

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Collect Leads Even if a Form Fails to Load

Leads are crucial for your business. Without leads there are no deals to close. But we rely on different conversion points -- such as forms -- to generate those leads. Technical issues can come-up that affect forms loading, or a visitor may have an ad blocker installed that interupts the form.

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[HubSpot Connect] Needls Integration

What’s this integration partner do?

Social media advertising is hard. Needls make it easy by doing it for you.

How does Needls integrate with HubSpot?

Leverage your HubSpot data to create highly targeted ad campaigns using Needls. Two specific examples:

  • Import your HubSpot contacts automatically to create lookalike and custom audiences for your Facebook and Instagram ads. Needls will test these audiences against other relevant audiences that their data-backed system identifies. This speeds up the optimization process and will help your campaign get the best results possible.
  • Import your HubSpot keywords. Needls will automatically generate hundreds of relevant synonyms to find people who express a need or want for your product or service on social media. By identifying these buying signals, they show your ads to these people for optimal targeting.

 

 

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Three More updates for a Cleaner Timeline

Timelines in HubSpot are where you track every interaction an individual (or company/deal) has with your business. That’s right: every interaction. Page views, sales emails, list memberships, and over a dozen other things. That amount of info is incredibly powerful.

But, in truth, it can make the timeline incredibly overwhelming as well. For contacts with a ton of interactions, sorting through the timeline to find individual engagements is like trying to track down one specific kid at DisneyWorld. There’s plenty of awesome stuff, but it’s nearly impossible to find the thing you’re actually looking for.

With that in mind, in the last few months, we’ve made several changes aimed at making it easier to find what you’re looking for in HubSpot records. First, it was a rollup of all the pageviews in a specific session. Then, it was a new section for upcoming engagements, cordoned off from the rest of the timeline.

Today, we’ve got three more for you.

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Import Google Docs Drafts Into HubSpot In One-Click

As Google Docs has become the top Software as a Service app used by SMBs, we've seen the meteoric rise of people writing -- then copying and pasting their content into HubSpot. However when doing so you have to wrangle formatting issues, text, and separately add images. Often times that required looking at the source code fo the post just to get the formatting the way you want it.

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[In beta] A New Way to Measure Your Marketing Campaigns

Moving into beta testing today (Sep 26) is a brand new way to analyze and compare your marketing campaigns in HubSpot that tracks their impact across the full lead lifecycle, from first touch to closed won and beyond. In this article, we'll walk you through the backstory, the tool, and the next steps.

(p.s. If you'd prefer a video to a blog post, here's the quick rundown)

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[In Beta] HubSpot for Shopify and Ecomm Bridge API

At INBOUND we introduced a new, native integration with ecommerce leader Shopify. Now live, this new HubSpot built integration allows shared customers to seamlessly integrate Shopify and its data (customers, orders, and products) into HubSpot. This update eliminates any need to manipulate HubSpot to work for ecommerce and enables new automation, reporting, customer marketing, and other sales and marketing tactics ecomm customers want.

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