Webinar Details
Speaker:
Dan Zarrella, Social Media Marketing Scientist
Dan Zarrella, author of The Social Media Marketing Book, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices.
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Email marketing is the standard by which all other online marketing is measured. But email marketing has changed. It's no longer good enough to blast your list with newsletters, your sending tactics and strategies have to evolve.
Including all new, never-before-seen-data, the 2012 edition of the Science of Email Marketing will change how you send email forever.
This webinar includes:
- All new data about lead nurturing
- The best (and worst) times to send email
- The best (and worst) words to use in subject lines
- Real data about sending frequency
- Actual proof about the importance of subscriber freshness