31-page chapter from Michael Tasner’s “Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First.”
Mobile marketing is expanding at the fastest rate of all of the Web 3.0 marketing tools. It also offers the most upside potential.
According to author Michael Tasner now is the best time to start leveraging mobile marketing because it’s still relatively new – both to marketers and consumers.
In this chapter you will read practical how-tos and case studies to help you get started and implement mobile marketing. You will learn about:
- SMS (short message service)
- Special offers
- Contests
- Customer service
- Social media
- MMS (multimedia messaging service)
- Video, audio and animated clips
- Mobile ads
- Mobile-only site
- Voice broadcasts
Choose which mobile tactics make the most sense for your business. Download your free chapter “Mobile Marketing:Tapping into Billions of Cellphone Users.”
(FT Press owns the copyright for the chapter from "Marketing in the Moment.")
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