In 2014, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Highlights from the report include:

    • Attracting Site Visitors: Customers reached 2.40 times more visitors per month within 1 year.
    • Converting Visitors to Leads: Customers reached 5.99 times more leads per month within 1 year.
    • Turning Leads into Customers: 69% of customers saw an increase in sales revenue, 74% of which experienced this increase within 7 months of using HubSpot.
     

    HubSpot customers of all sizes saw significant increases in site traffic and lead conversion rates.

    ROI_leads_table

    Don't just take our word for it.  Check out these other studies sharing stories of HubSpot's impact: