Data from businesses about what types of marketing programs deliver the best ROI.
Major finding: Inbound marketing focused businesses have a 61% lower cost per lead
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HubSpot's inbound marketing software helps over 2,100 businesses get the maximum ROI from their marketing efforts.
Read even more marketing case studies about the ROI of inbound marketing.
An MIT MBA student completed independent research into the ROI of using HubSpot software.
Major finding: Active B2B users of HubSpot received 6 times more leads after using HubSpot for 6 months