ROI of HubSpot: An MIT & Babson Joint Study


ROI of HubSpot 2011

MIT Sloan and Babson F.W. Olin MBA students completed independent research into the ROI of using HubSpot software.

 

Major finding: HubSpot customers get 32% more leads per month after 3 months of use.


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State of Inbound Marketing Report

2011 State of Inbound Marketing

 

Data from businesses about what types of marketing programs deliver the best ROI.

Major finding: Inbound marketing focused businesses have a 62% lower cost per lead

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The Return on Investment of Using HubSpot

In 2011, MIT Sloan and Babson F.W. Olin MBA students completed a research study into the ROI of using HubSpot software. The following are highlights of the key findings.  Download the full report.

TRAFFIC IMPROVEMENTS: Overall, users experienced an average 13% increase in visitors each month.

LEAD GROWTH:

  • After three months of active use, users experienced an average of 32% increase in leads per month.
  • After twelve months of active use, users experienced 26.4 times more leads.    

  

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Increase in visitors chart Average increase in visitors over time.

Marketing ROI Case Studies

HubSpot's inbound marketing software helps over 5,000 businesses get the maximum ROI from their marketing efforts.

learning-today

Education Software Company Doubles Organic Traffic Referrals in 6 Months
Fresno-Univeristy

University Doubles Organic Traffic and Grows Lead Conversions
pool-construction 

Pool Construction Company Reduces PPC Spending 50%, Grows Organic Leads

Vocio Marketing ROI Case Study

Vocio Pays for HubSpot 30 Times Over with New Leads

 

Read even more marketing case studies about the ROI of inbound marketing.