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The Return on Investment of Using HubSpot

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Average two-year lead growth with HubSpot's software

Starting Leads
per Month
6 m 1 yr 2 yrs
Less than 10 4.80x 6.90x 11.10x
10-49 3.10x 4.20x 5.70x
50-499 1.90x 2.70x 4.50x
500-4,999 1.00x 1.30x 2.20x
hubspot-roi

In 2016, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Highlights include:

4.10x

more visitors per month within one year

3.00x

more leads per month within one year

72%

of customers saw an increase in sales revenue within one year

sonya
“We’ve been driving more traffic to the trials and increasing sales as a result. Trial revenue increased 25% year-over-year in the first quarter after implementing a nurturing campaign.”

Deborah Bates

Marketing Sr. Project Manager & Business Analyst

ABBYY USA

Check out these other studies sharing stories of HubSpot's impact:

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Get the ROI report

Download the entire 2016 MIT report on the return of investment using the HubSpot platform

Download the Report