The Return on Investment of Using HubSpot

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    Average two-year lead growth with HubSpot's software

    Starting leads 6 m 1 yr 2 yrs
    1-5 5.03x 15.18x 44.75x
    6-20 2.80x 7.49x 22.42x
    21-99 2.58x 5.74x 25.55x
    100-499 1.80x 4.12x 12.38x
    500+ 1.05x 2.75x 13.96x
    hubspot-roi

    In 2014, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Highlights include:

    3.51x

    more visitors per month within one year

    6.12x

    more leads per month within one year

    74%

    of customers saw an increase in sales revenue within 7 months

    inbound-roi

    HubSpot customers of all sizes saw significant growth in lead conversions.

    Check out these other studies sharing stories of HubSpot's impact:

    sonya
    "Last year 30% of our sales-ready leads came from our website [compared to 1-2% before implementing HubSpot's software]... It's astounding."

    Sonya Pelia

    Social Media & SEM MarCom Specialist

    Thermo Fischer Scientific

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    Get the ROI report

    Download the entire 2014 MIT report on the return of investment using the HubSpot platform

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