In 2014, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Highlights from the report include:

  • Attracting Site Visitors: Customers reached 3.51 times more visitors per month within 1 year.
  • Converting Visitors to Leads: Customers reached 6.12 times more leads per month within 1 year.
  • Turning Leads into Customers: 69% of customers saw an increase in sales revenue, 74% of which experienced this increase within 7 months of using HubSpot.

HubSpot customers of all sizes saw significant increases in site traffic and lead conversion rates.


Want to see one customer's numbers right in the reporting tools?  And hear the story of how they made them happen?  Check out nectafy's blog post, "After 3 Months of HubSpot, I've Had Enough" to learn about the returns they've seen after 3 months of using HubSpot.