The Return on Investment of Using HubSpot

    divider

    Average two-year lead growth with HubSpot's software

    Starting leads 6 m 1 yr 2 yrs
    1-5 5.03x 15.18x 44.75x
    6-20 2.80x 7.49x 22.42x
    21-99 2.58x 5.74x 25.55x
    100-499 1.80x 4.12x 12.38x
    500+ 1.05x 2.75x 13.96x
    hubspot-roi

    In 2014, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Highlights include:

    3.51x

    more visitors per month within one year

    6.12x

    more leads per month within one year

    74%

    of customers saw an increase in sales revenue within 7 months

    inbound-roi

    HubSpot customers of all sizes saw significant growth in lead conversions.

    Check out these other studies sharing stories of HubSpot's impact:

    sonya
    “We’ve been driving more traffic to the trials and increasing sales as a result. Trial revenue increased 25% year-over-year in the first quarter after implementing a nurturing campaign.”

    Deborah Bates

    Marketing Sr. Project Manager & Business Analyst

    ABBYY USA

    icon-calculator-20.svg

    ROI Calculator

    Calculate your companies potential ROI with HubSpot’s software using this handy tool

    Get Started
    icon-book-21.svg

    Get the ROI report

    Download the entire 2014 MIT report on the return of investment using the HubSpot platform

    Download