Webinar Details

Learn the ins-and-outs of creating news releases that work for your business.

Duration: 1 Hour

Who should attend?

Marketing professionals and business owners. No technical experience required.

Speakers:

Mike Volpe, VP Inbound Marketing, and Rebecca Corliss, Inbound Marketing & PR Specialist, from HubSpot.

Technical requirements:

Internet connection and computer speakers for audio.

Questions about the webinar?

For questions about the webinar, please check our Frequently Asked Questions.

How to Be Smarter Than Your PR Agency - Research on Creating News Releases That Work

Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?

HubSpot conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.

This free webinar covers:

Why social media releases may not be as effective as traditional releases
How to format a press release to get more links to your site
What features to look for when picking a press release service
What happens behind-the-scenes after you submit a release to your newswire
Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods

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