Customer profile software are the collections of data around people and their companies that businesses use to understand them better. For instance, a customer profile will usually include demographic, psychographic, and geographic information about a customer or their company. It may also include information around buying patterns, fiscal metrics, and even their purchase history.
HubSpot customer profiles automatically populate within HubSpot’s CRM tools and across the HubSpot ecosystem. You can use them in your team inbox, within your sales pipeline functionality, and even for email marketing.
Companies can use HubSpot customer profiles to create better marketing campaign segments. Teams can also understand which groups of customers are getting the most benefits from their support or customer success offerings and even uncover their most valuable customer segments.