Here's What's New in HubSpot.

It's no secret -- pages that load faster rank higher in SEO, have lower bounce rates, and drive better engagement with your site visitors. One web asset that is notorious for slowing down your site are images. To help your pages load faster, Google also officially recommends lazy loading for images in their developer documentation. Lazy loading helps pages have a faster initial load time by deferring the loading of images until the page visitor scrolls to the image.

HubDB lets you create dynamic content based on a a specific dataset within HubSpot. The HubDB table field works great for developers who want to reference an entire HubDB table on their page, but isolating specific rows of that table could get extremely cumbersome. For example, when a marketer uses a custom module containing a HubDB table field they have no control over what row in that table appeared on their pages. At that point, it was up to the developer to make specific custom modules for each use case of that table.

By leveraging CRM data directly on your website, you can begin to create truly personalized experiences for visitors to your website. In the past, this often meant you would have to duplicate data from your CRM for use on your website. This created extra work, and often lead to incorrect information on your website once data was updated in the CRM.

To help you get the most out of CMS Hub, we've launched a slew of new apps within the App Marketplace. These apps provide you with the resources you'll need to quickly adopt the CMS, and extend the functionality of our CMS to meet your specific business' needs. These apps range from enabling ecommerce checkouts on your website, to creating dynamic real estate listings, and more.

Themes contain all of the page templates, modules, and other assets needed to create websites or landing pages with a cohesive design. They are optimized to allow non-technical content creators to build and customize pages via drag and drop and visual design tools (similar to the email editor). By offering a wide variety of theme designs and price points, we hope to enable anyone to create powerful and beautiful web content that delights their customers.

Smart Copy is a new tool that lets you import blog posts from any CMS into HubSpot. It relies on scraping the external blog and identifying the different elements that are necessary for import (title, author, publish date, etc.)

The knowledge base can now be used by teams that do business in multiple languages. With multi-language knowledge base articles, your customers can more easily get the help they need in the languages your company supports.

Bringing your blog over to HubSpot should be a quick and painless experience. This year, we've launched a number of updates to make it easier than ever to get started blogging on HubSpot. 

Keeping up with the ever changing rules and regulations surrounding user privacy and tracking consent is a nightmare for most businesses. Not only are rules and regulations always changing, but these regulations can often vary across countries that you might do business in.

We've loosened restrictions in blog settings so you can have different templates, comment settings, and more, for your different blog languages. These updates will ensure that you avoid mixed language blog content, and will help long-time blog users adopt some of our new multi-language blog functionality. With the new blog settings, you can now....

Being able to properly manage all your files and brand assets is essential to scaling your business. As you grow, making sure you can easily retrieve your files and restrict access to them when necessary becomes more and more important. In March, we launched an update that lets you determine whether or not you want a file in the files tool to be publicly accessible, or only available internally. Today’s updates give you even more control when managing your files within HubSpot.

Nobody likes dealing with WordPress XML files. Sometimes, they're corrupted. Other times, they don't contain all the blog post information that users want to import. For marketers looking to migrate their blog over to HubSpot, they add unnecessary complexity into what should be a seamless process.

Tracking how your customers engage and interact with your video content allows you to better nurture your customers and understand what content is resonating with your audience at every stage of the buyer's journey. But in the past, it's hasn't been easy to track which videos individual contacts in your CRM are viewing. To make it easier to leverage video as part of your marketing strategy, you can now see video view events on contacts' activity timelines in the CRM. This gives you additional insights on your contacts to better target and personalize their interactions.

Since the launch of the CMS CLI, many developers have made the move to local development. However, there are some CMS Hub specific intricacies that make the local development experience awkward. For example, HubL, our proprietary templating language does not correctly highlight in local text editors, making it hard to read.

Personalization tokens have always been a crucial part of sending relevant communications to your audience. However, personalization goes beyond just the audience's contact and company information. Truly personalized messaging involves the data that makes that customer’s interactions with your business unique, like their membership data, an event they signed up for, or a product they’re interested in--all things you can get with custom objects.

All of us on the product marketing team at HubSpot know that these are challenging times. We hope that we can give you a little bit of comfort by delivering our regular monthly product update to you from the safe, physical distance of our own homes. Welcome to our latest fully remote Product Spotlight video.

To create successful lead generation campaigns, you need to constantly focus on the end to end customer experience.

HubSpot has always offered custom SSL to our customers who wanted more customization around how they secured their landing pages -- but it hasn't always been the easiest experience. Previously, if you wanted to purchase HubSpot's Custom SSL Add-On you would need to work with our Sales team to make the purchase and then spend some time going back and forth with our support team to generate your .csr and later upload your certificate to our platform. This took time and prevented you from getting your HubSpot content up and running quickly.

In July, we brought the multi-language functionality of our website and landing pages tool to the blog, so you could better manage your content across all the languages that you're active in. To provide your customers with a complete in-language experience, we rolled out multi-language blog author profiles, and today, we're rolling out multi-language blog tags.

Last month, we made it so you could create multi-language blogs to better connect with your global audience. But if someone clicked your author's blog profile, it would still only be available in one language.

Starting today, you'll be able to create blog author profiles across the different languages that you write your blog in, ensuring a consistent experience for your site visitors.

For years now, you've been able to insert custom HTML into the head section of individual website pages and landing pages within HubSpot. You've added everything from tracking scripts to custom meta tags and structured data markup to improve your SEO.

We've made three updates to the design manager that provide further feature parity between the development experience in HubSpot vs in your local environment. CMS Hub customers can now:

When CMS Hub launched in April we introduced 7 new default themes that were optimized for new features such as drag and drop editing and global settings. Today, we're introducing even more options to help Marketers get started quickly on CMS Hub -- even if they don't have access to development resources.

Although you could write your content directly into the blog tool, we know that many of you choose to draft your content in Google Docs, then pull it into HubSpot when you're ready. When you do this, the experience should be quick & easy, and the blog post should look the same in HubSpot as it did in your Google Doc.

Keeping track of all of the changes happening across your website can be a real challenge, especially for larger teams. To solve for this, CMS Hub Enterprise customers could leverage the activity logs API to capture who was making a specific change to your website at any given time.

As your team grows, user permissions become more and more important. To make it easier for your content creators to get their work done, providing them with access to only the tools they need within HubSpot will make their job easier, and gives you more peace of mind as you work to manage your team.

As your company grows, your customers will begin to expect more and more out of your website. To meet your customers' expectations, you might layer on functionality to your existing CMS. You might add tools for security, workflow management, SEO, and lead conversion. Over time, your CMS can become so complex that you’re forced to spend your time managing your systems, instead of focusing on what really matters --- the experience you’re providing your customers.

To take the pain out of managing your website, HubSpot is excited to announce the all new CMS Hub.

We understand that you want more control over how your HubSpot-hosted content appears in Google search results. Specifying how your content appears within Google Search results lets you experiment to improve click-through-rate, and adjust your content based on the context in which people are viewing it.

Assets play a key role in how users attract, engage, and delight their prospects and customers. HubSpot’s platform allows users to store assets of all types in their portal. Managing assets can get complicated depending on the purpose and intended audience of that asset. While a video on a page or blog post is meant for public consumption, and should be indexed by search engines, other files, like a PDF attached to an email or a contact record, might contain sensitive or personal information that needs to be secured.

As a marketer, you’re responsible for creating the content that positions your brand for success. You shouldn’t have to worry about managing multiple tools with various capabilities, or getting clearance from other teams prior to making updates to your content. To give you more control over your content, we’re making two changes to the content editor within HubSpot.

SEO is a complex and ever-changing discipline. By some estimates, Google updates its search algorithm more than 500 times per year. Because of this, it’s difficult for marketers to know how to get started, and where to focus their efforts for maximum impact. HubSpot’s existing toolkit enables website owners to apply SEO best practices for individual pages and blog posts within the optimization sidebar, but there hasn't been one consolidated view to see which pages could benefit from additional optimizations.

That's where SEO recommendations home comes in. SEO recommendations home allows marketers to optimize their entire website for SEO from one location. There are also low, medium, and high priority indicators so you get actionable guidance on which changes will have the most impact on your sites performance in search.

The links tool in HubSpot tracks domains that link to your website, and provides a high-level view of the links to your competitors' website. On January 10, 2020, we will be removing the links tool from the analytics tools available in HubSpot. Navigating to the tool, you'll see the following banner.

Only emailing contacts in your CRM who are eligible to receive email is the easiest way to maintain your overall email health. Once you identify who is ineligible to receive email, it makes sense that you'd want to report on those contacts, filter them out from future sends, or perhaps remove them from your portal all together.

Visual exports provide a way for HubSpot users to export a view of their report dashboard, to share with their teams in a pdf, ppt or zip (png) format. This helps teams stay informed and on the same page when it comes to measuring progress in HubSpot. it’s important that the data and insights in these reports are clear and easy to take action off of.

Reporting is the compass that guides your customer experience: reports help you pinpoint strengths and shine light on areas of friction for your customers. Your data should be as deep as your relationships with your customers. If you’re limited to surface-level summary metrics, you’re missing important details that might help you improve your customer experience. For this reason, we're introducing report drill downs.

Ads & a CRM are two of the most powerful tools in the marketers toolkit. Ads help you provide your customers with helpful, relevant content at every stage of the buyer’s journey. Your CRM gives you the data you need to create highly targeted audiences, and properly measure the success of your ad campaigns.

Understanding how each of your marketing actions work together is critical to your business’ success. To grow better, you need to understand the big picture of how your marketing tactics affect people, eliminate those which cause friction, and create a more cohesive customer experience. You do this, by rooting your marketing tools in a CRM. With a CRM, you get full insight into the customer’s journey with your brand. You’re able to ensure your marketing is not seen out of context, and better understand how each action you take is turning leads into loyal customers.

Note: New API limits are now live and available to all HubSpot customers as of June 11 2019 at 10:00 AM EST.

HubSpot is increasing API Limits for all customers. This API limit increase applies to API calls made via HubSpot’s API Key. OAuth integrations will have a new API burst limit of 100 calls per 10 seconds per app per portal.

For social media marketers, being able to publish to social on the go is critical. With "publish anywhere" reporting in the social media tool, marketers can now report on the success of their social campaigns from within HubSpot regardless of whether they made the post within HubSpot, directly on the social platform, or even within a different social media tool. This update makes HubSpot a one-stop-shop for all your social reporting needs.

We know it’s important for you to make sure that every aspect of your form design looks exactly the way you want it to. To that end, we’ve improved the experience of styling form labels so you no longer have to use custom HTML to make your field labels bold, italicized, underlined, or hyperlinked.

We are in the process of overhauling our support for ads-related filters with a focus on filters that are clear, understandable, and accurate. In the past, ads-related filters available for creating lists and building workflows could be somewhat confusing. The filters’ names did not always clearly communicate what they represented, and many of the filters required you to figure out some technical details -- like an ad set ID number.

To make it easier for you to create a list of contacts based on their interactions with your ads, we're updating our ads related-filters, and removing some filters from the tool. Here's what you need to know.

Having multiple Shopify stores is the norm for growing businesses. You might start out with one store, but as you grow and start selling into different countries, develop new lines of business, or manage multiple brands, you'll likely start managing multiple stores in Shopify.

Any social media marketer will tell you -- being able to schedule out social posts in advance is absolutely crucial for building out a sound social media marketing plan. But it doesn't stop there. Social media marketers need to be able to react to what's trending and what their audience is talking about at a moment's notice. Often, this means posting while on the go, or directly publishing a post on the network, instead of within HubSpot.

In the past, the only way you could report on your social media strategy within HubSpot was if your posts were made directly within our social tool. Now, we've updated the social reports overview to track posts from your connected accounts no matter where they were made.

Redirecting traffic when you’ve removed a piece of content from your website or you’ve changed your navigation architecture ensures that your visitors and search engine crawlers are always able to find the content they need. Over time, the number of URL redirects you create can be significant, making it hard to remember what type of redirect was used, when it was implemented, or even why it was implemented. With this update, we’ve made it easier to manage your redirects, and gather information on the purpose of each URL redirect that you implement across your site.

Research indicates that by the year 2020 a brand’s most important differentiator will be the customer experience. If you’re not delivering rich, collaborative, and intelligent service to your customers, you’re going to fall behind.

To help you provide the most personalized customer experience possible, developers now have access to a new HubL tag that allows you to pull CRM object data into your HubSpot hosted pages.

In the era of new data privacy and protection laws and increasing demands from customers regarding how their data is being used, it’s important for marketers to be transparent with their prospects and obtain permission to use contacts’ data for marketing, sales, and other purposes.

This week, LinkedIn released changes to how consent and permissions are handled on LinkedIn lead gen forms. Advertisers now have the option to create custom checkboxes, which can be required for submission or not.

To keep up with this change, HubSpot will now sync these custom checkbox fields in the same way all custom questions are synced: as a custom contact property. This mirrors how HubSpot syncs similar custom consent fields from Facebook lead ads.

Forms are your primary way to gather information on the people visiting your site. Making sure that the information you collect is accurate and aligns with systems you already have set up within your CRM is critical. To help you better manage the data your site visitors share with you through forms, we’ve made several updates to the forms tool.

While security is always the priority with subscriptions, it shouldn't become an inconvenience. Sometimes a mistake is made or the wrong CSV is imported as an opt out list. In the past, opt-out rules were pretty permanent, and could be a major roadblock when getting settled in and learning how email subscriptions work in HubSpot.

Figuring out what to write about for your next blog post is hard work. Either you do a ton of keyword research to aggregate terms about a given topic and try to choose the most relevant one, or, just as likely choose something you hope will resonate, and wing it.

Now, within the SEO tools, we have new and improved topic suggestions to make this process easier. When you go to add a new subtopic keyword, you’ll get suggestions based on the top posts for your topic, ensuring that you cover the most relevant questions people have about it. From there you can also research keyword variations to choose the one with the highest search volume.