Alex Girard

Alex is an Associate Product Marketing Manager at HubSpot.
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Recent Posts

Report More Accurately on your Contacts by Editing their Original Source Property

A contact’s original source type gives you insight into how a contact first interacted with your website. They could have first come into contact with you through paid search or social, organic search, direct traffic, and a number of other sources. One of these “other” sources is offline sources. One of the most common reasons why a contact would get tagged as originating from offline sources is if they were imported into HubSpot.

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Understand Your Emails' Impact With Closed-Loop Revenue Reporting for Abandoned Cart Emails

Sending emails is great. But if they’re not actually driving revenue, what’s the point? For a marketer, it’s critical that you connect all your efforts to the bottom line, both to show your value to your company, and to ensure you’re focusing on the most impactful efforts in the future. With that in mind, we’re breaking down the wall between marketing emails and deals in HubSpot for the first time. For abandoned cart emails, you'll now be able to see exactly how your efforts are contributing to closed deals and revenue.

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Keep Your Conversion Points Consistent With Themes in Forms

Creating a consistent experience across your entire site is essential for converting visitors to your site into leads. This includes forms that you embed on an external site, or ones that are viewed on a standalone URL. If you have coding experience, styling your form within your site’s stylesheet isn’t a problem. But what if you aren’t familiar with css, or you’re just sending a standalone forms URL within an email?

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Easily Create and Report on your Topics within Content Strategy

Getting found on search is a challenge. Not only are their other brands competing for the same search topics as you, but you also have to organize your content in a way that allows search engines to recognize your authority on a specific topic. To make things even more complicated, if you've been creating content for years without topic clusters in mind, grouping your content into topics can be a daunting, if not impossible task.

That's where the related content search comes in. The related content search will surface any content you've already posted that relates to a topic you are creating in content strategy. This lets you quickly organize your content so search engines view you as an authority on that topic, and show your content higher up in search results.

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[Now Live] SurveyMonkey Sync Speed Improvements

What is it?
HubSpot has increased the speed it takes to sync SurveyMonkey data to HubSpot from hours to minutes.

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[Now Live] Three Updates To Lead Flows That Further Align The Tool With Forms

What is it?
Integrated portals can now take any contact that filled out a lead flow and associate them with a Salesforce Campaign, or register them for a webinar through GoToWebinar. Additionally, you can now select a default value for a form field within a lead flow, or edit the labels within a drop down select form field, just like you can within forms.

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[In Beta] YouTube Analytics

What is it?
Enterprise users of HubSpot’s social tool can now report on the success of their YouTube Channels directly within HubSpot.

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[Now Live] Convert Non-Hubspot Forms into HubSpot Forms

What is it?
Users of non-Hubspot forms can now quickly and easily convert these forms into a native HubSpot form.

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[Now Live] Single Sign-on

 What is it?
Marketing, Sales, or Service Hub Enterprise users can now sign into HubSpot with a SAML 2.0 single sign-on identity provider, such as Okta or OneLogin.

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[Now Live] Facebook Page Locations

What is it?
Users of the HubSpot social tool with many location specific Facebook pages can now see this information within HubSpot, ensuring that their Facebook posts go to the correct page.

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[Now Live] Bi-directional Sync for Salesforce Accounts and HubSpot Companies

Recently, we released a beta of bi-directional account sync with HubSpot companies and Salesforce accounts. This feature is now available to all integrated portals. HubSpot will now create accounts in Salesforce and manage re-associations.

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[Now Live] A New Way to Preview Your Emails

What is it?
There is now an all new way to preview and share your drafted emails, and ensure that your email looks as expected across a variety of screen sizes and email clients.

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[Now Live] HubSpot CMS

What is it?
HubSpot CMS, the only CMS that combines the power of CRM and CMS into one integrated platform is now available, and can be purchased as a standalone product, or with any Hub at any tier.

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[Now Live] Advanced Website Audiences

What is it?
Last month, we let you get more granular with website audiences in the ads add-on by adding the ability to create audiences based on URL rules. Now, we've expanded on this feature in several different ways so you can get more granular with your targeting.

First, you can now target your ads based on interactions with specific content, such as a blog post. You can also create a website audience within a flexible time period to customize your targeting based on how recent a website interaction was. Finally, you can now combine multiple rules using ‘OR’ logic. All of these audiences can be created simultaneously across all advertising accounts and networks you have connected to HubSpot.

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[Now Live] Collected Forms Property Mapping

What is it?

Collected forms are now better able to match properties from collected forms to properties within HubSpot.

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[In Beta] A New Place to Save and Manage Your Reports in HubSpot

What is it?
A new place to save and manage your custom reports across HubSpot, without saving them to a dashboard.

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[Heads Up] We’re Removing the Public Contact Record From Form Submission Notification Emails

 What is it?
On September 17, form submission notification emails will no longer include a link to a public contact record. Recipients will now need to be a HubSpot user in order to view the contact record from these emails.

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[In Beta] Visually Refreshed Content Strategy Topics

What is it?
A new user interface for topics within content strategy that lists your content in a table view.

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[Now Live] Create New or Customize Pre-Built Ticket Reports

What is it?
All Service Hub Professional users can now create custom tickets reports. They can also customize their tickets reports on their service dashboard, as well as the ticket reports in the report library.

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[Now Live] Topic Discovery in Content Strategy

What is it?

The content strategy tool now includes a topic discovery step in the topic creation process.

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[Now Live] We’ve Changed How we Calculate Average Time on Page

What is it?
We’ve changed how we calculate the average time on page metric within HubSpot.

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[Now Live] URL Based Audiences in the Ads Add-on

What is it?
Within the ads tool in HubSpot, you can now create website traffic audiences based on traffic to specific URLs, or sections of your website based on URL structure, not just your entire site’s traffic.

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[Now Live] Google Ads Audiences in HubSpot

What is it?
All users of the Ads add-on can now create and use Google Audiences within HubSpot. Users can create both website-based (a.k.a., RLSAs / “Remarketing Lists for Search Advertising”) and list-based (a.k.a., “customer match”) audiences.

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[Heads Up] We’re Sunsetting the Ability to Subscribe to Follow-up Blog Comments

As of Wednesday, August 1st, Hubspot’s blog tool will no longer support the ability for visiting commenters to subscribe to follow up comments. This functionality currently lives as a form field on blog comment forms, where commenters can opt to receive email notifications when another visitor comments on the same blog post.

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[Now Live] A redirect button for your lead flows

What is it?
From the ‘Thank you’ step of the lead flow wizard, you can now add a redirect button onto any lead flow.

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[Now Live] The New Marketing Hub Starter

What is it?

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[Now Live] Visual Refresh of the Tracking URL Builder

 

What is it
The tracking URL Builder has been visually refreshed and moved into the analytics tools.

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[Now Live] Lead Revisit Notifications for Contacts from Offline Sources

Contacts that originated from offline sources are now eligible for lead revisit notifications.

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[Heads Up] Rich Text Embed & Color Picker Plugin

What is it?

The media plugin within the rich text editor has been rebranded as the embed plugin and now includes a fresh new look, and allows for a better editing experience. In addition, the color picker now uses the same UI as the rest of HubSpot’s tools, and is more straightforward and intuitive to use.

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[Now Live] Manage Your Social Media through the Social Calendar

Within social publishing, you can now manage your social media schedule through a drag and drop calendar.

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[Now Live] Salesforce Sync Errors Visual Refresh

All users of the Salesforce integration with HubSpot now have a visually refreshed Sync Errors page to help manage and resolve outstanding errors.

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[Now Live] Support for Multiple Users & Multiple Facebook Ads Accounts within the Ads Add-on

 

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[Now Live] Change the Order of your Email Subscriptions

You can now change the order in which your email subscriptions appear when someone reaches your manage email subscription preferences page

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[Now Live] HubSpot Ads Privacy Policy Features

HubSpot’s ads tool now features a number of new privacy policy features. We’ve 1) linked the firing of your Facebook tracking pixel and/or your Google site tag to your HubSpot cookie consent banner, 2) made it so contacts deleted from HubSpot will be removed from any audiences (Facebook or Google) syncing to lists in HubSpot, and 3) we’ll sync lead ad consent fields over from Facebook automatically.

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[Now Live] Easily link to your Pillar Pages within the Content Editor's Optimize Tab

What is it?
You can now add an internal link from a piece of content to its pillar page directly within the optimize tab of the content editor.

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[Now Live] Publish videos to Twitter and LinkedIn

You can now post videos to both Twitter and LinkedIn, just as you post videos to Facebook, within HubSpot social publishing tool.

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[Now Live] A new way of Associating contacts, companies and deals together on Mobile

What is it?
We have rethought how our mobile apps handle associations between contacts, companies and deals. Both our iOS and Android apps can:

  • Add or remove a contact, company, or deal to any record
  • Associate existing deals to a contact or company record
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[In Beta] Create Contacts from a Form Submission without an Email Address

What is it?

You now have the option to create contacts from forms without an email address.

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[Now Live] Set a Default Dashboard & Manage your Dashboards

 You can now set a default dashboard in HubSpot so you are brought to the most relevant screen when clicking the sprocket logo in the new navigation. All reporting add-on users will also be able to manage their dashboards from the new dashboard manager.

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[Now Live] Competitor Streams, Powered by Rival IQ

Marketing Hub Enterprise customers now can track their competitors in social using a new integration with Rival IQ. This integration gives marketers insight into what top competitors are up-to on social, and the engagement within their social presence.

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[Now Live] Lead Ad Automation

When creating or editing a Facebook lead ad within HubSpot, you’ll now have access to a number of new options. When creating a new lead ad, you’ll proceed through a wizard which includes a guided setup flow, and most importantly, the ability to automate follow up tasks for the leads that submit on your lead ads. You can also access these automation options by editing an existing lead ad.

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[Now Live] A Shareable Link for your Forms

Forms now includes the option to create a shareable link. Users will now have the option to use the form in a HubSpot forms module, embed the form on an external site, or share the form through this shareable link.

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[In Beta] Site Search

Site search is the find-anything solution to engage with and provide helpful content to your site visitors. Site search will index all your HubSpot hosted content directly on your domain as soon as you press publish.

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[Now Live] A Roundup of the New HubSpot APIs

Today, we are releasing a number of new or updated APIs.

  1. Analytics API
  2. Ecommerce Bridge API
  3. Line Item API
  4. CRM Object Properties API
  5. Tickets API
  6. Products API
  7. Associations API
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[Now Live] Recommended Post Listing Module in the Marketplace

The latest module to be added to the Marketplace is blog topic listing module. By using data, this module shows visitors to your blog the posts that'll be most relevant and interesting to them.

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[Now Live] Upload Multiple Files at once to your Forms

You can now upload multiple files at a time to one file upload field within a HubSpot Form.

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[Now Live] A/B Test Web Pages

UPDATE: This feature is now live to all Marketing Hub Professional and Enterprise users on the CMS.

Just like emails, CTAs, and landing pages, you can now run A/B tests on web pages.

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[Now Live] The New HubSpot-Salesforce Connector

UPDATE: 8/6 - The new package is now available for all Salesforce integrated portals. For answers to a number of frequently asked questions, feel free to refer to this knowledge doc.

Starting today, you will have a banner notification on the Salesforce settings screen that will allow you to upgrade your package.  This will require an update to the package in Salesforce. We strongly recommend that you update your package as soon as possible. If you do not update on August 6th, data will still sync between both systems. The only data that will no longer be syncing is the HubSpot Intelligence object.

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[In Beta] Local Defaults available for personalization tokens in the Rich Text Editor

What is it?
Each personalization token within a rich text module can now have an individual local default.

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[Now Live] Meetings Module now in the Marketplace

What is it?
The latest module to be added to the Marketplace is a meetings module, which will allow site visitors to quickly and easily book meetings with your sales team directly from your website.

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