Alex Girard

Alex is an Associate Product Marketing Manager at HubSpot.
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Recent Posts

[Now Live] The New Marketing Hub Starter

What is it?

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[Now Live] Visual Refresh of the Tracking URL Builder

 

What is it
The tracking URL Builder has been visually refreshed and moved into the analytics tools.

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[Now Live] Lead Revisit Notifications for Contacts from Offline Sources

Contacts that originated from offline sources are now eligible for lead revisit notifications.

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[Heads Up] Rich Text Embed & Color Picker Plugin

What is it?

The media plugin within the rich text editor has been rebranded as the embed plugin and now includes a fresh new look, and allows for a better editing experience. In addition, the color picker now uses the same UI as the rest of HubSpot’s tools, and is more straightforward and intuitive to use.

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[Now Live] Manage Your Social Media through the Social Calendar

Within social publishing, you can now manage your social media schedule through a drag and drop calendar.

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[Now Live] Salesforce Sync Errors Visual Refresh

All users of the Salesforce integration with HubSpot now have a visually refreshed Sync Errors page to help manage and resolve outstanding errors.

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[Now Live] Support for Multiple Users & Multiple Facebook Ads Accounts within the Ads Add-on

 

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[Now Live] Change the Order of your Email Subscriptions

You can now change the order in which your email subscriptions appear when someone reaches your manage email subscription preferences page

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[Now Live] HubSpot Ads Privacy Policy Features

HubSpot’s ads tool now features a number of new privacy policy features. We’ve 1) linked the firing of your Facebook tracking pixel and/or your Google site tag to your HubSpot cookie consent banner, 2) made it so contacts deleted from HubSpot will be removed from any audiences (Facebook or Google) syncing to lists in HubSpot, and 3) we’ll sync lead ad consent fields over from Facebook automatically.

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[Now Live] Easily link to your Pillar Pages within the Content Editor's Optimize Tab

What is it?
You can now add an internal link from a piece of content to its pillar page directly within the optimize tab of the content editor.

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[Now Live] Publish videos to Twitter and LinkedIn

You can now post videos to both Twitter and LinkedIn, just as you post videos to Facebook, within HubSpot social publishing tool.

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[Now Live] A new way of Associating contacts, companies and deals together on Mobile

What is it?
We have rethought how our mobile apps handle associations between contacts, companies and deals. Both our iOS and Android apps can:

  • Add or remove a contact, company, or deal to any record
  • Associate existing deals to a contact or company record
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[In Beta] Create Contacts from a Form Submission without an Email Address

What is it?

You now have the option to create contacts from forms without an email address.

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[Now Live] Set a Default Dashboard & Manage your Dashboards

 You can now set a default dashboard in HubSpot so you are brought to the most relevant screen when clicking the sprocket logo in the new navigation. All reporting add-on users will also be able to manage their dashboards from the new dashboard manager.

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[Now Live] Competitor Streams, Powered by Rival IQ

Marketing Hub Enterprise customers now can track their competitors in social using a new integration with Rival IQ. This integration gives marketers insight into what top competitors are up-to on social, and the engagement within their social presence.

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[Now Live] Lead Ad Automation

When creating or editing a Facebook lead ad within HubSpot, you’ll now have access to a number of new options. When creating a new lead ad, you’ll proceed through a wizard which includes a guided setup flow, and most importantly, the ability to automate follow up tasks for the leads that submit on your lead ads. You can also access these automation options by editing an existing lead ad.

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[Now Live] A Shareable Link for your Forms

Forms now includes the option to create a shareable link. Users will now have the option to use the form in a HubSpot forms module, embed the form on an external site, or share the form through this shareable link.

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[In Beta] Site Search

Site search is the find-anything solution to engage with and provide helpful content to your site visitors. Site search will index all your HubSpot hosted content directly on your domain as soon as you press publish.

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[Now Live] A Roundup of the New HubSpot APIs

Today, we are releasing a number of new or updated APIs.

  1. Analytics API
  2. Ecommerce Bridge API
  3. Line Item API
  4. CRM Object Properties API
  5. Tickets API
  6. Products API
  7. Associations API
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[Now Live] Recommended Post Listing Module in the Marketplace

The latest module to be added to the Marketplace is blog topic listing module. By using data, this module shows visitors to your blog the posts that'll be most relevant and interesting to them.

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[Now Live] Upload Multiple Files at once to your Forms

You can now upload multiple files at a time to one file upload field within a HubSpot Form.

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[Now Live] A/B Test Web Pages

UPDATE: This feature is now live to all Marketing Hub Professional and Enterprise users on the CMS.

Just like emails, CTAs, and landing pages, you can now run A/B tests on web pages.

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[Heads Up] Important Updates to the HubSpot-Salesforce Connector

On August 1, HubSpot users who integrate with Salesforce will get access to a faster, more secure, and more flexible version of the Salesforce connector. So you can properly prepare, here’s a quick rundown of some of the most significant updates.

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[In Beta] Local Defaults available for personalization tokens in the Rich Text Editor

What is it?
Each personalization token within a rich text module can now have an individual local default.

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[Now Live] Meetings Module now in the Marketplace

What is it?
The latest module to be added to the Marketplace is a meetings module, which will allow site visitors to quickly and easily book meetings with your sales team directly from your website.

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[Heads Up] We’re Sunsetting Xing

As of May 31, Hubspot’s social tools will no longer support Xing. If you still have a connected account, you will see the following in-app banner within the social tool.

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[Headsup] Unified “Do-No-Harm” Tracking Across All Ads in HubSpot

HubSpot will now use the same tracking parameters across all ad networks we support. For AdWords, we will also merge our parameters with any existing parameters in your account or campaign-level tracking templates. For Facebook, we will (continue to) merge our parameters with any existing parameters at the ad level.

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[Heads Up] We’re Changing the Name of the HubSpot Owner Property

We’re changing the name of the HubSpot Owner property to reflect the type of record the user actually owns. For example, HubSpot Owner on your HubSpot contacts will become “Contact Owner,” “HubSpot Owner” on companies will become “Company Owner,” and so on.

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[Now Live] Content Strategy Progress Bar

The strategy tool now includes a progress bar, so you can see exactly what next steps you should take to complete your topics.

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Redesigned Email Post-Send Screen

The post-send details screen of the email tool has been redesigned to put the most important metrics for email marketers right at their fingertips.

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[In Beta] Bulk Upload Facebook & LinkedIn Posts

You can now bulk upload Facebook and LinkedIn posts in the social publishing tool, similarly to how you’ve been able to bulk upload Tweets in the past. Posts made in bulk will also now pull images from links into the post preview, so you can see exactly how your Tweets, Facebook and LinkedIn posts will look when they go live.

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[Now Live] Monitor and Respond to Instagram Comments within the Social Monitoring Tool

What is it?
Within the social monitoring tool, you now have the ability to monitor, and reply to comments on your Instagram posts.

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[Now Live] New Metrics available on Blog Post, Landing Page, and Website Page Detail Pages

What is it?
Blog post, landing page, and website page details screens now include metrics from the analytics pipeline. These metrics include bounce rate, exit rate, entrances, and average time on the page.

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[Now Live] Set a Featured Image for Web and Landing Pages

What is it?
Users can now set a featured image for their website and landing pages, similar to how they set a featured image for a blog post.

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[Heads Up] Increasing the Reliability and Accuracy of your Ads Reporting

What is it?

We’re setting a more specific definition for how ads are attributed to contacts within HubSpot. In the short term, this will increase the reliability and accuracy of your ads reporting in HubSpot. In the future, this update sets us up to provide you with multiple views of attribution.

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[Now Live] View Two Metrics at the Same Time with the 'Combination' Report Visualization in Sources and Pages

What is it?
You can now view multiple metrics (including conversion rates!) at the same time in the sources and pages reports.

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[Now Live] Native Forms Tool now part of HubSpot CRM Free

What is it?
HubSpot’s native forms tool is now available in HubSpot CRM Free.

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[Now Live] Updated Deal Forecast Widget

What is it?
The Deal Forecast Widget has been updated to give sales people a more complete picture of their current deals, and gives managers easier access to controlling their team quotas.

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[Now Live] HubSpot Modules available in the Marketplace

What is it?
HubSpot users in the new Design Manager beta will now have the ability to add individual modules to their portals from the Marketplace. Among the modules that users can now add into their portals is the Custom HTML Module, which was initially removed from the new Design Manager.

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[Heads Up] Twitter Automation Changes

What is it?
On February 21, Twitter announced a change to their stance on tweet automation to deter users from artificially amplifying certain messages. This means that social tools like HubSpot will no longer allow users to schedule or publish the same tweet from multiple accounts. Read More >>

[Now Live] Visual Refresh of Content Strategy

What is it?
Both the Content Strategy dashboard, as well as the topic cluster editor have been visually refreshed. This update makes it easier to tell exactly which pieces of content make up your topic clusters
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[In Beta] New Rich Text Features

What is it?
A number of significant changes have been made to the rich text editor within Hubspot. These changes include

  • Spellcheck has been removed from the toolbar, and is now automatically applied to your text through your browser-based spellcheck
  • The process of adding links, CTAs, and images to your content has been visually refreshed
  • You can now drag an image directly from your computer into a rich text module, and it will add the image not only to the rich text, but also to your file manager
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[Now Live] Shutterstock Integration now available within the File Picker in Social Publishing

What is it?
Last year, HubSpot announced a native integration with Shutterstock, the world’s leading stock photography site. Today, this integration has been extended to the social publishing tool, so you can select images for your social posts to all networks (including Instagram!!) directly within the composer. 

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[Now Live] Publish to Instagram Directly from HubSpot

All users of HubSpot's social tools can now post and schedule photos directly from within HubSpot to Instagram.

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[Now Live] Visual Refresh of the Events Analytics Dashboard

UPDATE 6/15: This visually refreshed events tool is now the new default for all Marketing Hub Enterprise Portals.

What is it?
The events tool, now found within Analytics Tools, has a fresh new look. The creation flow for events has also been changed to match the rest of the tool.

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[Now Live] Visual Refresh of the CTAs Tool

What is it?
The CTA Editor has been visually refreshed to match the rest of HubSpot’s tools. Today, all users can opt-in to the new editor.

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[Now Live] Customize Lead Flow Form Fields & Block Specific Email Domains

What is it?
The ability to edit the field labels, and insert placeholder text on fields within your lead flows. In addition, you can now block specific email providers and domains from submitting on your lead flows.

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[Now Live] Google’s Invisible reCAPTCHA Available on all HubSpot Forms

What is it?
Google’s new “Invisible reCAPTCHA” is now available on all HubSpot forms.

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[Now Live] One Central Location for Content Settings

What is it?

All Content Settings have been moved to one unified location wtihin HubSpot.

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[Now Live] Lookalike Audiences Available within Ads

Facebook is a powerful way to reach any audience - whether you're a B2B or B2C marketer. Globally, people spend an average of 50 minutes a day on Facebook, giving marketers ample opportunities to connect with the right people. Lookalike audiences lets you target Ads to people on Facebook who resemble your website visitors, or contacts already on one of your contact lists within HubSpot. The feature uses powerful machine learning to parse Facebook’s massive network to expand your audience. It’s a proven way to generate more qualified leads through your Facebook Ads, and increase your ROI.

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