Here's What's New in HubSpot.

Changes in Facebook’s news feed algorithm have caused organic reach to decline in recent years. HubSpot has seen that some of our organic posts only reach 2% of our follower base. Consequently, many HubSpot users are using ads to drive community engagement and word-of-mouth directly on Facebook and LinkedIn.

To help you stay on top of these changes on the networks, all users of HubSpot's ads tools now have the ability to add ‘Likes’ and ‘Engagement’ metrics to their ads reporting tables. These metrics will populate for relevant Facebook and LinkedIn Ads, giving you insight into the on-platform engagement these ads are creating.

CMS Memberships allow you to easily control access to your content by using HubSpot lists to determine who has access, and who doesn't. You can use this to create gated content for your customers only, or share content with event registrants to prep for the event. Now, you can extend this functionality to your blogs, and restrict access to a specific HubSpot hosted blog.

It’s hard enough to write compelling content and optimize it for both people and search engines, but going back and adding links to all of your content one by one? That’s asking a lot.

Ads are an essential piece of providing your customers with helpful, relevant content at every point of the buyer’s journey -- wherever they spend their time online. For many of our customers, that means advertising on LinkedIn.

To help you execute your journey based advertising strategy, LinkedIn ads is now available within HubSpot's ads tool.

Once a customer submits on a pop-up form, the next step is to follow up with them. This is a crucial step. Someone just took the time to visit your website, read up on your company, and give you their information. By following up with a tailored email specific to the pop-up form they submitted, you can deliver a piece of content to these site visitors, or continue to nurture these new leads into loyal customers.

For these reasons, you can now send a sequence of up to three follow up emails within the pop-up forms tool.

On February 19, there will be four key changes coming to better support your desire to partition content and domains in HubSpot, using team assignments.The goal of these updates is to make our partitioning features easier to adopt and understand by aligning the tool with how our customers expect to use it.

Being able to quickly create, edit and assign a topic and subtopic keyword helps you focus your content on what your customers are searching for. In the past, we haven't always made it easy. For example, editing one of your topics while creating content used to take 9 clicks and a trip into the SEO app.

To expedite the process of creating and editing your topics while creating content, the SEO side panel in the content editor now lets you create new topics and subtopic keywords as well as edit the assigned topic or subtopic keyword directly.

Last year, Google+ announced that they would stop supporting the public API that our integration is based on, and that they are shutting down Google+ completely in April 2019. More recently, they've announced that service interruptions could be expected through the API as soon as January 28, 2019. As Google begins to stop supporting their public API, we've made the decision to remove Google+ from the social tool starting on January 28.

Marketers know that SEO is the core of a good Inbound marketing strategy. As it stands today, we understand that it’s not easy to find where to “do SEO” in HubSpot.
For this reason, we've renamed content strategy to SEO. No functionality is changing, just the name and the navigation. This change will help bring simplicity and clarity to the tool that helps you get more traffic from organic search.

Transparency and alignment across your entire team is important when crafting a social media strategy. To boost team collaboration and allow marketers to track trends in social, all social tool users can now see shared social accounts in Monitoring, Publishing, and Reports. This update let's you collaborate with your team, all while maintaining secure admin control on who can actually publish to your company’s social media accounts.

In 2018 and beyond, ads should be a part of every SMBs’ inbound marketing strategy. Ads allow you to be extremely targeted with your marketing, and engage your customers where they are already spending time online, turning prospects into loyal customers. It's for this reason that we're bringing HubSpot's ads tools to the core Marketing Hub --- giving it to all Marketing Hub Professional & Enterprise users.

The new drag-and-drop email editor makes creating a marketing email simple and intuitive. Simply drag any elements of your email into place, add your content, and press send. The new editor was rolled out with the launch of Marketing Hub Starter, but hasn’t included a number of the Marketing Hub Professional and Enterprise features available within the classic editor. These updates bring the features within the drag-and-drop editor further into sync with the classic email editor. For these reasons, the drag-and-drop email editor is now available to all new Marketing Hub Starter, Professional, and Enterprise accounts. 

As your company grows, you’ll begin delegating more and more tasks to others within your company. A job that you could once do all by yourself now takes a team of employees, plus a few interns. While you recognize that delegating tasks is part of scaling your business, you still want to ensure that a proofing system is in place to maintain the high level of quality you and your customers expect.

A contact’s original source type gives you insight into how a contact first interacted with your website. They could have first come into contact with you through paid search or social, organic search, direct traffic, and a number of other sources. One of these “other” sources is offline sources. One of the most common reasons why a contact would get tagged as originating from offline sources is if they were imported into HubSpot.

Sending emails is great. But if they’re not actually driving revenue, what’s the point? For a marketer, it’s critical that you connect all your efforts to the bottom line, both to show your value to your company, and to ensure you’re focusing on the most impactful efforts in the future. With that in mind, we’re breaking down the wall between marketing emails and deals in HubSpot for the first time. For abandoned cart emails, you'll now be able to see exactly how your efforts are contributing to closed deals and revenue.

Creating a consistent experience across your entire site is essential for converting visitors to your site into leads. This includes forms that you embed on an external site, or ones that are viewed on a standalone URL. If you have coding experience, styling your form within your site’s stylesheet isn’t a problem. But what if you aren’t familiar with css, or you’re just sending a standalone forms URL within an email?

Getting found on search is a challenge. Not only are their other brands competing for the same search topics as you, but you also have to organize your content in a way that allows search engines to recognize your authority on a specific topic. To make things even more complicated, if you've been creating content for years without topic clusters in mind, grouping your content into topics can be a daunting, if not impossible task.

That's where the related content search comes in. The related content search will surface any content you've already posted that relates to a topic you are creating in content strategy. This lets you quickly organize your content so search engines view you as an authority on that topic, and show your content higher up in search results.

What is it?
HubSpot has increased the speed it takes to sync SurveyMonkey data to HubSpot from hours to minutes.

What is it?
Integrated portals can now take any contact that filled out a lead flow and associate them with a Salesforce Campaign, or register them for a webinar through GoToWebinar. Additionally, you can now select a default value for a form field within a lead flow, or edit the labels within a drop down select form field, just like you can within forms.

Video is king when it comes to social content. We currently spend upwards of six hours a day consuming video content, and that number is only going to keep growing. If you’re serious about expanding your presence on social, you’re regularly creating content on YouTube, and promoting it to your audience.

But once your video content is created, you need to know how it is being received by your target audience. With YouTube reporting in HubSpot, you can begin to track your overall YouTube performance over time, and analyze how specific videos are performing against others, in the same system you use to report on the rest of your social channels. See what resonates with your audience, and fully lean into your YouTube strategy.

What is it?
Users of non-Hubspot forms can now quickly and easily convert these forms into a native HubSpot form.

 What is it?
Marketing, Sales, or Service Hub Enterprise users can now sign into HubSpot with a SAML 2.0 single sign-on identity provider, such as Okta or OneLogin.

What is it?
Users of the HubSpot social tool with many location specific Facebook pages can now see this information within HubSpot, ensuring that their Facebook posts go to the correct page.

Recently, we released a beta of bi-directional account sync with HubSpot companies and Salesforce accounts. This feature is now available to all integrated portals. HubSpot will now create accounts in Salesforce and manage re-associations.

What is it?
There is now an all new way to preview and share your drafted emails, and ensure that your email looks as expected across a variety of screen sizes and email clients.

What is it?
HubSpot CMS, the only CMS that combines the power of CRM and CMS into one integrated platform is now available, and can be purchased as a standalone product, or with any Hub at any tier.

What is it?
Last month, we let you get more granular with website audiences in the ads add-on by adding the ability to create audiences based on URL rules. Now, we've expanded on this feature in several different ways so you can get more granular with your targeting.

First, you can now target your ads based on interactions with specific content, such as a blog post. You can also create a website audience within a flexible time period to customize your targeting based on how recent a website interaction was. Finally, you can now combine multiple rules using ‘OR’ logic. All of these audiences can be created simultaneously across all advertising accounts and networks you have connected to HubSpot.

What is it?

Collected forms are now better able to match properties from collected forms to properties within HubSpot.

What is it?
A new place to save and manage your custom reports across HubSpot, without saving them to a dashboard.

 What is it?
On September 17, form submission notification emails will no longer include a link to a public contact record. Recipients will now need to be a HubSpot user in order to view the contact record from these emails.

What is it?
A new user interface for topics within content strategy that lists your content in a table view.

What is it?
All Service Hub Professional users can now create custom tickets reports. They can also customize their tickets reports on their service dashboard, as well as the ticket reports in the report library.

What is it?

The content strategy tool now includes a topic discovery step in the topic creation process.

What is it?
We’ve changed how we calculate the average time on page metric within HubSpot.

What is it?
Within the ads tool in HubSpot, you can now create website traffic audiences based on traffic to specific URLs, or sections of your website based on URL structure, not just your entire site’s traffic.

What is it?
All users of the Ads add-on can now create and use Google Audiences within HubSpot. Users can create both website-based (a.k.a., RLSAs / “Remarketing Lists for Search Advertising”) and list-based (a.k.a., “customer match”) audiences.

As of Wednesday, August 1st, Hubspot’s blog tool will no longer support the ability for visiting commenters to subscribe to follow up comments. This functionality currently lives as a form field on blog comment forms, where commenters can opt to receive email notifications when another visitor comments on the same blog post.

What is it?
From the ‘Thank you’ step of the lead flow wizard, you can now add a redirect button onto any lead flow.

What is it?

What is it
The tracking URL Builder has been visually refreshed and moved into the analytics tools.

Contacts that originated from offline sources are now eligible for lead revisit notifications.

What is it?

The media plugin within the rich text editor has been rebranded as the embed plugin and now includes a fresh new look, and allows for a better editing experience. In addition, the color picker now uses the same UI as the rest of HubSpot’s tools, and is more straightforward and intuitive to use.

Within social publishing, you can now manage your social media schedule through a drag and drop calendar.

All users of the Salesforce integration with HubSpot now have a visually refreshed Sync Errors page to help manage and resolve outstanding errors.

You can now change the order in which your email subscriptions appear when someone reaches your manage email subscription preferences page

HubSpot’s ads tool now features a number of new privacy policy features. We’ve 1) linked the firing of your Facebook tracking pixel and/or your Google site tag to your HubSpot cookie consent banner, 2) made it so contacts deleted from HubSpot will be removed from any audiences (Facebook or Google) syncing to lists in HubSpot, and 3) we’ll sync lead ad consent fields over from Facebook automatically.

What is it?
You can now add an internal link from a piece of content to its pillar page directly within the optimize tab of the content editor.

You can now post videos to both Twitter and LinkedIn, just as you post videos to Facebook, within HubSpot social publishing tool.

What is it?
We have rethought how our mobile apps handle associations between contacts, companies and deals. Both our iOS and Android apps can:

• Add or remove a contact, company, or deal to any record
• Associate existing deals to a contact or company record