Here's What's New in HubSpot.

A fully revamped version of Sequences is now available to all Sales and Service Hub Professional and Enterprise customers. The latest updates give sales reps the freedom to bulk enroll up to 50 contacts in a sequence at one time, pause their sequences based on task completion, and keep track of overall sequence performance with new sender score reports. 

February may be the shortest month of the year -- but you wouldn’t know it from all of the exciting product updates going on here at HubSpot. In this video, we'll give you a personal tour of all the best.

With more prospects to call and more technology to manage than ever before, time management is everything to today's sales rep. But time management is a lot harder than it looks; as it turns out, sales reps spend only a third of their time actually selling.

To stay on top of your sales process, you need a tool that helps you to manage your day-to-day to-dos and prioritize your work. That's where tasks comes in. With tasks, you can manage your routine quickly and easily. But up until now, tasks in HubSpot have lived exclusively on your desktop device. If you needed to access your tasks from the road, you were out of luck.

Today, that changes. Your tasks now have a fresh and easy home on your mobile device. Manage your tasks and access your task queues from mobile, so you can spend less time figuring out what to do, and more time actually selling.

HubSpot’s App Marketplace is full of a diverse collection of nearly 400 apps designed specifically to help you and your teams get the most value you can out of HubSpot. But everyone once in a while, two pieces of software you love haven’t gotten around to building an integration, leaving you with a gap that needs filling for your specific need.

Workflows are HubSpot's automation engine. When used right, automation can improve your customer experiences, enabling fast follow-up and personalized outreach. But, on the flipside, if workflows execute in the wrong way, they can create confusing moments for your customers.

One example: let's say the same contact ends up in your database twice, under different email addresses. To consolidate your data, you can merge those contact records in HubSpot. But when two contacts are merged together, the new primary contact may be immediately enrolled into new workflows on the basis of updated properties and analytics data.

This can cause contacts who have already gone through a workflow to be enrolled again. That means unpredictable behavior for you, and a (potentially) poor experience for your customers.

With today's change, you have a new setting that ensures merged contacts are enrolled into the right workflows.

If/then branching in workflows makes it possible to create incredibly powerful automation in HubSpot. But power can breed complexity.

Previously, if/then branching conditions had to be created one at a time, making branched workflows complicated to create, navigate, and understand. Even worse, unnecessary extra branches made it far too easy to breach the 20-branch limit per workflow.

With today's update, you can add multiple conditions to a single if/then step, so your workflow can take more than two paths from a single if/then action. That saves time, headache, and hassle in creating workflows. Powerful automation, made easy.

As a marketer, you’re responsible for creating the content that positions your brand for success. You shouldn’t have to worry about managing multiple tools with various capabilities, or getting clearance from other teams prior to making updates to your content. To give you more control over your content, we’re making two changes to the content editor within HubSpot.

This month we’re highlighting all the awesome features of Marketing Hub Enterprise 2020. On January 9th, we launched a completely reinvigorated version of our highest marketing tier; in this video, we’ll walk through the highlights.

SEO is a complex and ever-changing discipline. By some estimates, Google updates its search algorithm more than 500 times per year. Because of this, it’s difficult for marketers to know how to get started, and where to focus their efforts for maximum impact. HubSpot’s existing toolkit enables website owners to apply SEO best practices for individual pages and blog posts within the optimization sidebar, but there hasn't been one consolidated view to see which pages could benefit from additional optimizations.

That's where SEO recommendations home comes in. SEO recommendations home allows marketers to optimize their entire website for SEO from one location. There are also low, medium, and high priority indicators so you get actionable guidance on which changes will have the most impact on your sites performance in search.

The links tool in HubSpot tracks domains that link to your website, and provides a high-level view of the links to your competitors' website. On January 10, 2020, we will be removing the links tool from the analytics tools available in HubSpot. Navigating to the tool, you'll see the following banner.

The holidays have come early. 🎉

Caller ID is now available on iOS AND we have improved the Caller ID experience on Android making it fast and seamless.

If you're a leader at a growing company, your team members might wear multiple hats in order to serve best serve your customers.

With the ability to add users to multiple teams, you can now ensure that every member of your company --- even the ones that work across organizational lines --- has access to the right assets.

Now live is the ability for you to turn on two-way contact sync between HubSpot and Shopify -- which means you can keep both Shopify and HubSpot updated with the most recent information about your customers.

December was yet another month full of new features. In this video, we'll give you a personal tour of all the best.

To have a strong, reliable integration that you can trust, you need to understand the issues that are blocking data when syncing from one system to another. That’s exactly what this new and improved “Sync Health” tab for HubSpot’s Salesforce integration does with three major changes:

As you scale, your marketing team will expand to new frontiers. You might have a partner marketing team working with channel accounts, an event marketing team generating demand for your annual conference, and a sales enablement team creating assets for reps.

With team permissions for content, your marketing teams will only see their team's assets. That means less clutter and less risk of cross-team content mixups.

Previously, you could separate blog posts, website pages, and landing pages by team. With today's update, you can now separate forms, CTAs, and emails by teams, too.

A core tenet of HubSpot's software is that our tools start free and grow with you.

Workflows is your automation engine in HubSpot. With workflows, you can automate manual tasks, saving you time and smoothing out process.

In the last few months, your workflows tool has undergone a complete under-the-hood renovation. As a result, you've seen a ton of new features that enable new automations and optimize existing ones. But those new features have always come with a caveat: "only available in company, deal, ticket, and quote workflows."

In the next few months, that caveat will be no more. You'll be able to use all the new workflow functionality on all your workflows. That means a more consistent user interface and a more robust workflows tool all around.

To ensure that every workflow you create is even better than the last, and to report on your automation efficiency to the rest of your company, you need to analyze what's working and what's not --- for *every* workflow.

At INBOUND 2019, we announced the redesign of Sales Hub Professional. Today, some of the newest features are now available to all Sales Hub Professional customers. 

Marketing Hub Starter customers now have access to landing pages. With the latest update, existing Marketing Hub Starter customers can build landing pages in minutes using our all-new drag-and-drop editor. 

October was yet another month full of new features. In this video, we'll give you a personal tour of all the best.

Online marketing is a key piece of the Inbound puzzle, but it's not the only piece. Successful marketers meet prospects and customers where they're at, across all channels --- whether online (e.g. social media or search engine results) or off (e.g. local trade shows and events). 

With today's update, you can now add any static list to a campaign, so you'll see your lists alongside all your other marketing assets. That makes it easier to track offline efforts in context --- including targeted ABM campaigns --- and it'll enable additional reporting updates in the coming months.

Effective Friday, November 22nd, HubSpot users will no longer have access to the default company property called “Target Account”.

Now live is the ability for Service Hub users to add tables to their knowledge base articles using the newly designed table editor.

The HubSpot WordPress plugin now provides a dashboard that shows you the number of contacts you’ve generated on your site and gives you the ability to view your HubSpot contacts and lists without leaving WordPress.

Now live is the ability to customize the appearance of your knowledge base by selecting a template, then setting the content and styling.

Now live is the ability to create an email signature for each team email you have connected to Conversations.

As marketers, we’re focused on generating new leads and as HubSpotters, we’re focused on reducing friction. So when LinkedIn released Lead Gen Ads, we were excited about how easy it was to incorporate a form into sponsored content and have that form pre-filled with information from a lead’s LinkedIn profile.

Today, we’re making it even easier to build Lead Gen Ads by bringing them into HubSpot’s ad tools. Now you can create, target, and publish Lead Gen Ads without leaving HubSpot! All conversion data and contacts automatically sync back to your HubSpot reporting and contact database. Plus, with the pre-filled details from LinkedIn, you’re more likely to get detailed, accurate data for each lead.

You use chatflows to give your customers fast responses to contextual questions at any time or day of the week. That means for some of you, the chatflows you build out gain complexity over time as you add in additional if/then branching to assist your customers get what they need.

The idea behind the duplicate management tool that launched in the last few months: it uses artificial intelligence to find duplicate records in your database, and makes it quick and easy to merge them.

One issue that's come up again and again in your feedback since the tool's launch: when HubSpot shows you two records that might be duplicates, it only shows you three properties. That's not enough to determine whether they're duplicates, and it's definitely not enough to figure out which one should "win." In other words, it's neither quick nor easy.

Now live are three improvements to chatbot session timeouts that will give you more accurate reporting and your site visitors a better experience:

1. The default open time for a conversation has changed from"indefinite" to 24 hours
2. As a result, all abandoned bot sessions older than 24 hours will be automatically classified as “abandoned”
3. The options for “indefinite”conversation lifetime has been removed

Your customers expect fast responses to their questions regardless of whether your team is at their desk or on the move.

Until today, when you used Conversations in HubSpot’s mobile app, you could only respond to live chats from your customers. That means you couldn’t respond to email or Messenger conversations on the mobile app like you could on your desktop, which added friction to your day if you’re someone who needs to get work done on the go.

Now live is the ability for you to prioritize the order in which your chatflows display on website.

Imagine your company is hosting a massive event and, as a marketer, you want to drive promotion for that event to increase signups via live chat or chatbots. You build a new chatflow specifically to promote this event -- but there are already other standard chatflows live on your website. Now what?

The HubSpot Video icon and the ability to insert videos is now live within the templates and sequences tools -- empowering you to easily share personal-feeling video content from the day-to-day tools you use inside HubSpot.

Only emailing contacts in your CRM who are eligible to receive email is the easiest way to maintain your overall email health. Once you identify who is ineligible to receive email, it makes sense that you'd want to report on those contacts, filter them out from future sends, or perhaps remove them from your portal all together.

Visual exports provide a way for HubSpot users to export a view of their report dashboard, to share with their teams in a pdf, ppt or zip (png) format. This helps teams stay informed and on the same page when it comes to measuring progress in HubSpot. it’s important that the data and insights in these reports are clear and easy to take action off of.

Four years ago, HubSpot launched the Connect Program. It consisted of just a small group of technology partners that integrated their solutions with our platform for the benefit of our mutual customers.  Since then, the program has grown to over 300 partners, and today, it gets a brand new name. Moving forward, the HubSpot Connect Program will be known as the HubSpot App Partner Program, and our connect partners will be known as app partners.  This new name is clearer, more consistent with other HubSpot partner program names (e.g Agency Partner, Startup Partner, Education Partners, etc.),  and is more familiar to everyone involved; the word “app” is universal for our partners, developers and users. The new program name comes alongside the brand new App Marketplace, which makes it easier to find and install the apps our partners create. You can read more about the new App Marketplace launch here on HubSpot's Company News Blog.

INBOUND is the most exciting time of the year here at HubSpot. It’s when thousands upon thousands of people join us in Boston to hear inspiring and transformative keynotes from folks like Janelle Monáe, Bryan Stevenson, Chip and Joanna Gaines, and more.

Now live is a new alert system that will notify you when actions in your chatflows have been disconnected.

In the past, there has been some confusion with chatbots passing conversations off to agents who were not available. Previously, you could have handled this manually by having all of your team members toggle themselves “offline” when away. However, we’re all human and it’s easy for a rep to forget to sign off before leaving the office for the day -- which leads to bots that continue collecting information and forwarding leads and customers to agents who aren’t actually at their desks. Not a great customer experience.

What is it:
A new section containing related articles, at the bottom of every article, that helps customers find the answers they need. The related articles are driven by a machine learning model based on article category, click through, and other criteria.

July was yet another month full of new features. In this video, we'll give you a personal tour of all the best.

Now live for all Enterprise accounts is a new feature --- roles --- with which you can manage the permissions for a group of HubSpot users at once.

Reporting is the compass that guides your customer experience: reports help you pinpoint strengths and shine light on areas of friction for your customers. Your data should be as deep as your relationships with your customers. If you’re limited to surface-level summary metrics, you’re missing important details that might help you improve your customer experience. For this reason, we're introducing report drill downs.

Note: This post has been updated in response to customer feedback and questions.

Effective August 7, 2019, location data will no longer appear in the activity feed. 

In today's ever-changing world, security is paramount. Two-factor authentication is a great way to ensure your accounts; it adds a layer of protection against fraudulent logins.