Here's What's New in HubSpot.

Welcome back to our product updates blog! Here’s a rundown of the new features and tools you can now take advantage of. Drumroll please….

Here at HubSpot, we’re on a quest to become the #1 CRM platform for scaling businesses. We’ve made key updates this month to get us closer. Let’s review!

Welcome back to our Product Spotlight! This blog is a full rundown of what’s new at HubSpot, from tools to adjustments. Let’s review our March updates. Ready? Okay, let’s dive in!

Welcome to the latest Product Spotlight video.

It's no secret -- pages that load faster rank higher in SEO, have lower bounce rates, and drive better engagement with your site visitors. One web asset that is notorious for slowing down your site are images. To help your pages load faster, Google also officially recommends lazy loading for images in their developer documentation. Lazy loading helps pages have a faster initial load time by deferring the loading of images until the page visitor scrolls to the image.

HubDB lets you create dynamic content based on a a specific dataset within HubSpot. The HubDB table field works great for developers who want to reference an entire HubDB table on their page, but isolating specific rows of that table could get extremely cumbersome. For example, when a marketer uses a custom module containing a HubDB table field they have no control over what row in that table appeared on their pages. At that point, it was up to the developer to make specific custom modules for each use case of that table.

By leveraging CRM data directly on your website, you can begin to create truly personalized experiences for visitors to your website. In the past, this often meant you would have to duplicate data from your CRM for use on your website. This created extra work, and often lead to incorrect information on your website once data was updated in the CRM.

Welcome to our latest fully remote Product Spotlight video.

To help you get the most out of CMS Hub, we've launched a slew of new apps within the App Marketplace. These apps provide you with the resources you'll need to quickly adopt the CMS, and extend the functionality of our CMS to meet your specific business' needs. These apps range from enabling ecommerce checkouts on your website, to creating dynamic real estate listings, and more.

Themes contain all of the page templates, modules, and other assets needed to create websites or landing pages with a cohesive design. They are optimized to allow non-technical content creators to build and customize pages via drag and drop and visual design tools (similar to the email editor). By offering a wide variety of theme designs and price points, we hope to enable anyone to create powerful and beautiful web content that delights their customers.

Smart Copy is a new tool that lets you import blog posts from any CMS into HubSpot. It relies on scraping the external blog and identifying the different elements that are necessary for import (title, author, publish date, etc.)

Welcome to our latest fully remote Product Spotlight video.

The tools we use should help us deliver better experiences for our customers. Sadly, this isn’t always the case, especially if we look at CRMs, which are supposed to give us accessible insights to deliver delightful customer experiences. CRMs aren’t delivering on their original promise because they’re filled with friction. In fact, 1 in 2 sales leaders say that their CRM is difficult to use (HubSpot Research). It’s no wonder why 1 in 3 CRM implementations eventually fail due to unadopted sales tools and systems (CIO Magazine). Instead of enabling you to execute your sales activities, CRMs make you spend extra time managing software. 

The knowledge base can now be used by teams that do business in multiple languages. With multi-language knowledge base articles, your customers can more easily get the help they need in the languages your company supports.

What is it?

The Digest and Marketing Email features of the HubSpot iOS app will be removed in January 2021.

What is it?

A video module in the drag and drop email builder.

Bringing your blog over to HubSpot should be a quick and painless experience. This year, we've launched a number of updates to make it easier than ever to get started blogging on HubSpot. 

Keeping up with the ever changing rules and regulations surrounding user privacy and tracking consent is a nightmare for most businesses. Not only are rules and regulations always changing, but these regulations can often vary across countries that you might do business in.

What is it?

Introducing a new home for sales rep that surfaces their upcoming tasks and meetings in one place.

Welcome to the latest edition of the Product Spotlight. In this video, my fellow Product Marketing team members and I will walk you through this month’s biggest and most exciting HubSpot product updates. We’ve got a lot to cover today, so let’s get started!

We've loosened restrictions in blog settings so you can have different templates, comment settings, and more, for your different blog languages. These updates will ensure that you avoid mixed language blog content, and will help long-time blog users adopt some of our new multi-language blog functionality. With the new blog settings, you can now....

Being able to properly manage all your files and brand assets is essential to scaling your business. As you grow, making sure you can easily retrieve your files and restrict access to them when necessary becomes more and more important. In March, we launched an update that lets you determine whether or not you want a file in the files tool to be publicly accessible, or only available internally. Today’s updates give you even more control when managing your files within HubSpot.

If you’re a Marketing Hub customer, it’s possible you’ve encountered any of the following three issues with your contact tier pricing: 

Nobody likes dealing with WordPress XML files. Sometimes, they're corrupted. Other times, they don't contain all the blog post information that users want to import. For marketers looking to migrate their blog over to HubSpot, they add unnecessary complexity into what should be a seamless process.

Tracking how your customers engage and interact with your video content allows you to better nurture your customers and understand what content is resonating with your audience at every stage of the buyer's journey. But in the past, it's hasn't been easy to track which videos individual contacts in your CRM are viewing. To make it easier to leverage video as part of your marketing strategy, you can now see video view events on contacts' activity timelines in the CRM. This gives you additional insights on your contacts to better target and personalize their interactions.

Since the launch of the CMS CLI, many developers have made the move to local development. However, there are some CMS Hub specific intricacies that make the local development experience awkward. For example, HubL, our proprietary templating language does not correctly highlight in local text editors, making it hard to read.

Personalization tokens have always been a crucial part of sending relevant communications to your audience. However, personalization goes beyond just the audience's contact and company information. Truly personalized messaging involves the data that makes that customer’s interactions with your business unique, like their membership data, an event they signed up for, or a product they’re interested in--all things you can get with custom objects.

What is it?

Bring the power of the CRM into the mobile apps you use such as WhatsApp, LinkedIn, and Slack. HubSpot Keyboard, baked into the HubSpot mobile app, is an alternative to your default mobile keyboard that allows you to insert information from your HubSpot CRM such as snippets, meeting links, quotes and documents.

With custom objects, Enterprise customers can store and structure almost any type of data in HubSpot. Custom object data can then be used seamlessly across the HubSpot platform in tools like reporting and workflows. 

At INBOUND 2020 we introduced the massively improved Sales Hub Enterprise, featuring an enterprise-grade CRM, AI-powered sales acceleration, Connected Configure-Price-Quote Tools, and Streamlined Sales Reporting. Let’s take a look.

Now live (open beta) is an all new custom report builder that brings all your HubSpot data together in one place. The custom report builder beta gives you access to significantly more powerful reporting. You'll gain insights with ease through data sources across Marketing, CMS, Sales, or Service Hubs, as well as custom objects and integrations.

Jump to the new report builder in your portal (pro and enterprise only). 

With more than 86,000 customers from more than 120 countries across the globe and (not to mention HubSpot’s expanding product lines), your needs as HubSpot customers grow more diverse by the day. In parallel, our partner community has grown beyond just marketing agencies to businesses focused on a wide range of solutions. While our partners have bent and flexed over the years to meet new demand, our Solutions Directory has remained stagnant. 

Now live is the ability for you to integrate your accounting system with HubSpot CRM using the HubSpot accounting extension API. You can also use one of the four apps already built using the accounting extension API including HubSpot-built apps for QuickBooks Online and NetSuite, and third-party apps for Xero and Nubox.

INBOUND 2020 HubSpot Updates in Less Time Than a Coffee Break

INBOUND is the most exciting time of the year here at HubSpot, and this year is no exception. With an all new, one of a kind online-event experience, INBOUND 2020 is our most innovative event yet - featuring dozens of breakout sessions and keynote speakers like Alicia Garza, Bob Iger, Van Jones, John Legend and more.

What is it?

Email health is a new tool to gauge if your account is successful with email deliverability and how inbox providers view your mail.

What is it?

The ability to create feedback surveys with custom questions such as star ratings, radio selects, and single-line text fields.

All of us on the product marketing team at HubSpot know that these are challenging times. We hope that we can give you a little bit of comfort by delivering our regular monthly product update to you from the safe, physical distance of our own homes. Welcome to our latest fully remote Product Spotlight video.

To create successful lead generation campaigns, you need to constantly focus on the end to end customer experience.

HubSpot has always offered custom SSL to our customers who wanted more customization around how they secured their landing pages -- but it hasn't always been the easiest experience. Previously, if you wanted to purchase HubSpot's Custom SSL Add-On you would need to work with our Sales team to make the purchase and then spend some time going back and forth with our support team to generate your .csr and later upload your certificate to our platform. This took time and prevented you from getting your HubSpot content up and running quickly.

Now live is the ability for you to send email campaigns directly from WordPress

Your website is your modern-day storefront and we’ve seen more businesses than ever go digital over the last couple of months. Marketers and business owners are improving their digital marketing efforts which include capturing emails and engaging with contacts.

Now live is the ability for you to get notified directly on the contact record when a Zoom cloud recording becomes available. In order to get this new feature, you will need to re-authenticate Zoom within your HubSpot portal.

Now live is a revamped Zoom settings page in HubSpot that allows you to more easily and effectively manage your registrant and participant sync information for webinars.

In July, we brought the multi-language functionality of our website and landing pages tool to the blog, so you could better manage your content across all the languages that you're active in. To provide your customers with a complete in-language experience, we rolled out multi-language blog author profiles, and today, we're rolling out multi-language blog tags.

Last month, we made it so you could create multi-language blogs to better connect with your global audience. But if someone clicked your author's blog profile, it would still only be available in one language.

Starting today, you'll be able to create blog author profiles across the different languages that you write your blog in, ensuring a consistent experience for your site visitors.

All of us on the product marketing team at HubSpot know that these are challenging times. We hope that we can give you a little bit of comfort by delivering our regular monthly product update to you from the safe, physical distance of our own homes. Welcome to our next fully remote Product Spotlight video.