Here's What's New in HubSpot.

What’s this integration partner do?
AskNicelyis survey software (focused on net promoter score,) that measures and helps improve NPS. Their tools help you collect and respond to customer feedback automatically using HubSpot. With AskNicely you can track NPS by product, channel, rep, and more.

Reporting is the compass that keeps your inbound efforts headed in the right direction. The more deeply you can understand what’s worked in the past, the better you can optimize your future strategy for both your business's growth and your buyers' experience.

In the last few months, you got access to four new social media reports and five new contacts reports, to help you measure even more of your inbound results.

Today, we’re taking that a step further. Moving forward, you’ll have access to an entire library of dozens of out-of-the-box reports that can be added to any of your HubSpot dashboards with one click. No extra fees, no extra clicks, and a whole lot fewer Vlookups to run in Excel.

Just in the nick of time, here are this month's biggest HubSpot product updates in a neat and tidy six-minute video. 

Your reporting needs aren't one-size-fits-all, and your dashboards shouldn't be either.

With that in mind, today, your HubSpot dashboards just got a whole lot more flexible with two specific updates:

1. You no longer need to set dashboard-level filters. With this update, you can now include individual reports with different date ranges, owner or pipeline filters, all in the same dashboard.

2. If you use the reporting add-on, you can now filter your custom dashboards by owner and pipeline. Previously, those filters were only available on the default marketing and sales dashboards.

Marketing starts with individual: no matter the nature of your company, you’re trying to convert real people into loyal customers and evangelists of your brand. That’s why your HubSpot Marketing tool is centered around an robust, integrated contact platform.

But if you’re B2B, your organization lives and breathes in the world of the companies those individuals work for. The data you collect about the companies you interact with — size, industry, location, and more — is just as important to your marketing efforts as any trait of the individual contacts.

With that in mind, did you know that your HubSpot Marketing portal comes fully equipped with a company database?

With today’s change, that companies database now lives under “Contacts” in the HubSpot Marketing navigation.

What’s this integration partner do?

GetAcceptlets Salespeople send sales documents with one click. Their solution offers reporting, document tracking, and e-signature features for those documents. With GetAccept you can present sales documents with a video introduction and use the built-in live chat to support prospects.

You need fast, reliable, and trustworthy marketing data, so you can show the value of your marketing efforts and make better business decisions. With that in mind, over the last few months, we've completely rebuilt the back-end HubSpot analytics engine with the goal of providing you with even more robust and precise metrics.

 What’s this integration partner do?

Stitch is a tool to help manage your data pipeline and easily extract, transform, and load data into your data warehouse. Users have the ability to control what data is replicated and how frequently it is replicated.

Bacon and eggs. Great combination. Peanut butter and jelly. Great combination. Rainy day and a movie. That too. Today, a new duo joins the fray: LinkedIn Sales Navigator and HubSpot CRM.

What’s this integration partner do?

Shakr is a simple web based online video maker. They offer templates and easy access to stock images and music that help you make high quality, professional looking video that perform well in social or as social ads.

Shakr is offering 10 video credits for free for HubSpot Customers. To access the offer use the URL an code in this post. 

What’s this integration partner do?

Azuqua is integration technology that helps non-technical folks connect apps in the form of workflows. They have many pre-built workflows for integrations including HubSpot.

Click here to integrate Azuqua and the HubSpot CRM. 

A Lead Flow is a HubSpot conversion tool that helps you turn visitors into leads through simple pop-ups on your website. If you have a Basic, Professional, or Enterprise HubSpot subscription, the Lead Flows tool is now located under the Content menu in your account by default. If you already added Lead Flows through the Add-Ons screen then there won't be any changes to any Lead Flows you've already created or the tool itself. 

What’s this integration partner do?

Databox is reporting software that integrates different system’s metrics and analytics into a single, mobile friendly, customizable dashboard. They currently integrate with many applications including HubSpot Marketing and CRM/Sales.

How people use social media has changed. In the last 5 years social has become more mobile, more, visual, more ad powered, and more scientific. On top of this, Facebook is rapidly innovating and changing the definition of social media. To take advantage of these trends and stand out in Social you need the best tools possible. That's why we're rethinking and refreshing HubSpot Social.

• Read more on the approach and where Social Media at HubSpot is headed here.
  
• Or check out the new tools in your portal. 

What is it?
In the Workflows tool you'll now see a roll-up view of important issues and suggestions for a given workflow. This means you no longer have to hunt through a workflow to see issues you need to fix. This feature is live today May 26, 2017.

It's that time once again --- three exciting updates to the HubSpot product, in under five minutes. Give it a watch, and let us know what you think in the comments below.

If you’re a sales manager, you know how critical speed is to your team’s success. When your reps are creating CRM records, the quicker, the better. The more time they spend entering data, the less time they spend selling. But there’s a caveat: while speed is crucial, if your reps enter the wrong data --- or not enough data --- you end up with a spotty database and an inconsistent process.

Sales doesn’t always happen from behind a desk. If you’re a field rep --- or even if you’re not --- parts of your process take you on the road. Whether a dinner with a prospect, an in-person demo with a lead, a trade show, or even a busy morning commute, your sales process needs to travel with you.

What’s this integration partner do?
PieSync is software that syncs contacts between cloud apps. Once integrations are hooked up the tool works in the background to sync contacts in real time. This gives users consistency of data across tools.

Connect PieSync to HubSpot here. 

Integrations include HubSpot (CRM/Marketing), Mailchimp, Google Contacts, Salesforce Desk, Zendesk, Marketo, Campaign Monitor, and many more. See All.

When it comes to measuring your marketing and sales success, it’s not just about running reports; it’s about running the right reports, to tell the right story to the right audience. But, even for the most experienced marketers, data can be overwhelming. Whether running pivot tables in Excel, SQL queries in your BI tool, or even marketing and sales reports in HubSpot, it can be hard to know where to start.

With today’s update, you have five new contacts reports, built around best practices and common use cases, that summarize your lead generation success over time.

Today, we unveiled messages, a new feature of HubSpot Sales Pro that lets you chat with site visitors in real time.

What’s this integration partner do?

Front is customer service software that helps teams manage and respond to email, chat, social, and other inbound requests. Front does this through a shared inbox that allows users to collaborate, route requests, access canned responses, measure, and follow conversations. Once connected, HubSpot data is infused into Front conversations, adding valuable context. 

Connect Front to HubSpot

We're excited to introduce a new API, specific to our CRM, called CRM Extensions. This API lets developers build integrations that bring their data and functionality inside the HubSpot CRM. The API is now live, and two HubSpot Connect integration partners, PandaDoc and Seventh Sense, have already built CRM integrations on the new API.

CRM Extensions - Technical Documentation

The best ten minutes of your month are back again: a brand new (April Fool's) edition of the HubSpot product spotlight video is below. Use the chapters on the right-hand-side of the video to find the new features most relevant to your routine, and leave us your feedback using the feedback link.

What’s this integration partner do?

Olark live chat software helps sales, marketing, and services manage and convert web traffic. Teams who use Olark better understand who anonymous website visitors are and why they are at their site. Their chat app is simple to install, customizable, and integrates with a wide variety of tools including HubSpot

Click here to connect Olark to HubSpot. 

We’ve updated how OAuth works for integrations and need app authors to take action. If you own a HubSpot integrations please switch from OAuth1 to OAuth2 by 8/11/17 for your app to cointue to allow new signups. We've created a comprehensive guide to help you make the switch. 

Migration Documents - OAuth1 to OAuth 2.0

If you use HubSpot CRM, you’ll agree: tasks in the tool have been adequate, not exceptional. They’re like eating iceberg lettuce. Not the end of the world, but not mind-blowingly awesome either.

Today, that changes. Task management in HubSpot has a brand new look, and a slew of new functionality to boot. Staying on top of to-dos is pivotal to your sales team’s success. Every missed follow-up is a lost chance at a connection with your prospects and customers. With HubSpot’s new tasks interface, you’ll never let a task slip through the cracks.

Your company’s website is the central hub for your prospects’ and customers’ interactions with your online brand. The more information you have about those interactions, the more effectively you’ll be able to design your site around your buyers’ behaviors, and the more business you’ll be able to close from your website at the end of the day.

Your new web analytics dashboard brings a slew of new metrics on your website’s effectiveness --- time on site, new vs. returning visitors, bounce rate, device type (mobile vs. desktop), sessions by country, and more --- into the friendly confines of your HubSpot portal. No extra tools or tracking codes necessary.

Speed matters. When it comes to your blog posts, visitors on mobile expect content to load instantly and don't want to wait just to start reading.

If you’re a sales rep, you spend your day making calls, sending emails, and booking meetings. The more efficient you can be at those three things, the better you’ll be at your job. With today's change, reaching out to your contacts even easier: you can now make calls from company and deal records, in addition to contact records. Fewer clicks in the CRM means time saved means more sales. It’s that simple.

As a sales leader, the ability to zoom in on specific parts of your team's engagement process is vital. Which reps are making the most calls? Are they connecting or leaving voicemails? How many emails are your BDRs sending? How many meetings are your new reps booking?

What’s this integration partner do?

Enthusem is a direct mail solution, for digital marketers. They have an API and several integrations with CRMs/Automation platforms, that allow marketers to send personalized direct mail to contacts through workflows.

Video Overview of how Enthusem integrates with HubSpot.

Facebook Lead Ads easily connect to HubSpot. To import your leads generated from Facebook into HubSpot, connect your Facebook Ads Accounts you want linked to HubSpot within ads settings. Click here to go to settings.

What’s this integration partner do?

LeadsBridge is advertising automation software for Facebook Ads. Their software syncs Facebook ads with HubSpot and sends leads generated by Lead Ads from one to the other. They also automate a connection between lists in HubSpot and Facebook Ads.

Learn more or install the LeadsBridge integration here. 

Finding the right image to add to your content can be a hassle, and is full of potential usage and legal complexities.

At the same time, we know as marketers that visuals help enhance our content being remembered and shared. Today, we're happy to introduce an integration with Shutterstock the worlds leading stock photography site to provide 60,000 images free for all HubSpot Marketing customers.

Inbound is all about getting the right message in front of the right people at the right time. A key component of that: understanding which of your contacts have important dates coming up relating to your company’s offerings. Which contacts have trial expirations around the corner? Who’s renewing in the next month? Which travelers leave on their trip in the next week? Which home-buyers have a move-in date in the next few days?

What’s this integration partner do?

Privy is an on-site lead acquisition solution for marketers. The tool makes it easy to create pop-up lead capture forms or offers on your website without touching any code or HTML. With Privy, you can trigger popups using exit intent, time on site, scroll, cart abandonment and more.

Learn more or install the Privy integration here. 

If you’re a sales rep, you spend your day making calls, sending emails, and booking meetings. The more efficient you can be at those three things, the better you’ll be at your job.

What is it:
We’ve updated the in-app integration listings page in HubSpot. This change brings our new visual redesign, an enhanced UI, and a simple way for you to see what you have integrated (what apps have access to your data) and make changes as desired. You can find the in-app integration page in the right hand drop down next to Hub ID in your portal.  

Click here to view your integrations. 

What is it?
As of Friday March 24th, the new Visual Workflow Editor is the default view for all users. The old view will officially be retired. It’s had a good run. We hope you've had time to get aquinted with the new view and have tried out some of the improvements. 

Each month, your HubSpot portal gets access to a slew of new features. While we design each and every new feature with the goal of adding value to the tools you use day, we recognize that it can be tough to keep up with so many updates. With that in mind, we've put together a 5-minute video that walks you through this month's most exciting new HubSpot features. Give it a watch, share it with your team, and let us know your feedback in the comments below!

Let’s say your company sells widgets that are vital to fast food hamburger sales. Your goal is to sell your widgets to every Sprocket Burgers across the globe. While all the locations have the same bright orange emblem out front, they represent completely different franchises with their own unique businesses. One location might have twice as many employees; another might sell more HubNuggets than HubBurgers. With that in mind, you need a way to track your interactions with each franchise separately, but also understand the relationships between them.

What is it?
We're excited to introduce a powerful integration between Facebook Ads and HubSpot. This integration is live for all customers with the Ads Add-On. With Facebook Ads data flowing into HubSpot you'll get automatic ROI reporting, conversion tracking and the import of leads generated from Facebook Lead Ads.

Customers who have purchased the $100 Add-On, will see Facebook Ads as a new option in the setting of HubSpot Ads (in the Reports drop down). Once a user has authorized the connection HubSpot will begin to automatically report on ad conversions and track the ROI of their Facebook Ads.

Click here to view the settings of HubSpot Ads and activate the Facebook integration

What’s this integration partner do?

Lucky Orange is web analytics software that helps marketers and sales professionals better connect with leads by surfacing exactly how they use your website. Youcan findthis informationby accessing real-time dynamic heatmap overlays, screen recordings, and user chat logs. All of this information than added to the HubSpot contact timeline as part of the integration, when a visitor becomes a lead.

Social media plays a key role in inbound marketing success. But it's not always the easiest thing to measure. It’s critical not only to analyze your social data to gain insights for your next campaign, but also to see your social metrics in the context of your other KPI’s, to understand how your social results align with your overall marketing goals.

Your contacts database is your home base for understanding the people interacting with your business. With the goal of making your contacts tools easier to use and more consistent with the rest of your HubSpot platform, we've been working for the last few months on fresh new designs for four screens: All Contacts, the contact record, Lists, and imports.

What is it?
A much more accurate ROI calculation in HubSpot Ads, through an association with CRM deal data.

Currently, Ads ROI is estimated through a series of questions asked of the user. When Deals ROI is activated, a CRM connection is made and ROI is automatically calculated, with much more accurate data. This means no more assumptions have to be made.

As your team scales, automation can get complicated. A single flow turns into three or four, one branch becomes several. More people are involved in the process, and need a quick way to understand your campaigns. Your processes might get more complex, but your tools don’t have to.