Here's What's New in HubSpot.

What’s this integration partner do?

Vidyard is video platform that offers hosting, tools (forms, gates), management and analytics. Vidyard make it easier for marketers to manage their video, include interactive features to drive leads and provides insights into video viewers.

What is it?
HubSpot Projects users, with overdue tasks, will now receive an email each morning at 7am (based on portal timezone) letting them know which tasks are overdue. Individual users will only receive an email if the overdue task is assigned to them. The email will send everyday, continuously, until the task is checked off or the due date is changed.

[12/20 Update: As of 12/19, refreshed design for HubSpot CRM is now live to all HubSpot CRM portals.]

HubSpot CRM is a designed to make organizing your interactions with leads and customers simple and straightforward. With that mission in mind, today, we're excited to announce that the CRM will undergo a modern facelift in the coming weeks aimed at bringing a new level of clarity, consistency, and joy to your routine. Rest assured --- the functionality you're used to won't be altered. The refresh will focus solely on the look and feel of HubSpot's apps.

In this article, we'll walk through the timeline of the changes and give you a quick tour of the new design.

Note: If you're not an active user of HubSpot CRM and saw this message above a contact record in your Marketing tool, click here for a preview of the contact record's updated look. This change will go into effect in December.

Editor's Note: If you're a HubSpot Marketing customer, you already have all the features available in the HubSpot Marketing Free product right within your HubSpot Marketing account -- including Lead Flows!

Lead Flows allows HubSpot Marketing and HubSpot Marketing Free customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work.

Marketing to customers in different countries, with different languages, can be a complex challenge. Not only to create and manage pages -- but ensure that search engines are directing visitors to the right versions at the right time.

As marketers one of our primary challenges is our ever-growing task list. With so many "to do's" it's become hard to focus on writing content. Creating quality content requires focus, but that doesn't mean you should rush through your to do list or ignore all your other priorities -- instead your tools should adapt to the changing environment today.

Integrating a database into your website is a technical process that typically requires a developer to spend significant time planning, creating, and then integrating with your website. As a result, I.T. often retains control of the database after it's first implemented. But the benefits of a database extend far beyond just developers. Marketers can utilize databases to have one central location to update content across numerous pages with ease. Today we're happy to introduce HubDB, a relational database within HubSpot that allows developers to easily create database-driven content embedded within website and landing pages, and marketers the ability to easily update content within the database.

What is it?

You can now associate HubSpot assets like landing pages and blogs posts with tasks inside of a Project.  

Try it out inside of HubSpot Projects 

When you open the sidebar associated with a task, you'll see a new option when you click on the attach button. When you start typing in the name of an asset, associated pages, emails, landing pages and more will populate. Once associated with a task, clicking on the name of the asset will take you to that specific draft in HubSpot. 

What’s this integration partner do?

Hotjar is a website analytics and engagement software for marketers and product folks. With the addition of one line of Hotjar code to your website, users get access to heatmaps, screen recordings, visitor polls and more. HotJar is a freemium product, targeted at mid-sized businesses and startups.

As your business grows, it gets more and more difficult to keep your data clean. With information coming from more places --- inbound, imports, integrations, and more --- inevitably, it’s sometimes necessary to clean things up. Today’s update enables you to keep your company database dupe-free.

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you need to run your business. HubSpot Connect is your place to find the best HubSpot powered integrations and conections. Today we are excited to welcome Pure Chat as a new Connect Partner. 

Today, we're happy to introduce a brand-new version of the HubSpot Marketplace. Easily surface email, landing page, and website templates that are relevant to your business see how they look, and get started using any in a matter of minutes.

What is it: The HubSpot Ads Add-On now includes the new AdWords ad format, Expanded Text Ads in campaign reporting, creation and editing. Be aware, that when creating a new AdWords campaign - Expanded Text Ads will now be the only ad format someone can use. Why? It’s best for our customers. Old, shorter ads have a lower CTR than Expanded Text Ads and the old format is going away this year, per Google.

Big news... we've redesigned the email dashboard to better help you view and understand the aggregate performance of your email marketing efforts. The new dashboard offers more robust performance graphs to track the success of emails over time, and provides actionable tips to help boost your email metrics. 

Meetings already helps you save time, and the latest update adds even more efficiency to your day by making Meetings do the work for you.

Now, it’s easy to embed Meetings on your site. With embedded Meetings, you can flatten your funnel and make your sales cycle even shorter.Think of the embedded Meetings widget as a new kind of form—but instead of simply capturing a lead, you’re able to get the commitment of a meeting on the books.

For the past few months, you’ve had access to a brand new Dashboard that makes it easier than ever to customize your "morning cup of coffee" marketing metrics. Your feedback on the new interface has been extremely helpful, and we’ve taken it into account as we’ve iterated on the initial design.

Have you ever wondered which authors on your blog are driving the most conversions, and creating new contacts? If so,  we're happy to introduce an updated 'Analyze' tab of the blog, which includes the ability to see which of your authors are driving new contacts. Let's dive-in to the updates.

Information is important. But not all information is equally important to every member of your team. Your sales reps might spend their energy working deals, while your marketing team might focus more closely on basic contact and company demographics. The better your HubSpot records reflect your priorities, the less scrolling you’ll have to do and the quicker you’ll be able to do your job.

We're very excited to introduce two new tools that developers can use to build and improve their integrations with HubSpot. Why build on HubSpot? 

How was organic traffic last week? What keywords is your competition ranking for? What software does your competition use? What is Hotjar?

At HubSpot, we’re always looking to move your inbound marketing and sales processes forward. Sometimes, that means creating new tools — in the past few months, you’ve seen things like Team Meetings, a brand new iOS app for HubSpot CRM, multiple pipelines, a redesigned Sequences editor, and more. Other times, it means making the difficult choice to sunset tools. 

We’ve made significant improvements to the way Gmail and Office 365 integrate with HubSpot. This new, two-way integration means that any email you send through the CRM will appear in the sent folder of your inbox. Any replies to that email will also be logged in the CRM:

When you're working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we're happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery. 

When you’re growing a business, your day is filled with countless to-dos, questions, and data-pulls. These needs arise all the time and not always at the most convenient times. GrowthBot makes you just a little bit faster at doing just about anything.  

Team Meetings, the newest addition to HubSpot Sales, makes it even easier for teams to collaborate and connect with contacts. Team Meetings brings two new meeting link types to Meetings: Group Meetings links, and Round Robin Meetings links.

A reply to an email that is sent as part of a Sequence will automatically unenroll that contact from the Sequence. But an automated, out-of-office reply isn’t really a sign of engagement the way that an actual reply is. Now, Sequences detects out-of-office replies, ignored them, and keeps those contacts enrolled in the Sequence.

When it comes to reporting, you need the ability to dig under the surface of your metrics, in order to find tangible takeaways and actionable next steps.

Today, you have the power to drill into your HubSpot data in two new ways.

Creating content is hard work. When it comes to drafting new email templates, we often forget that our inbox is ripe with inspiration. The latest update to HubSpot Sales helps you tap into that inspiration by giving you the ability to save any email as a reusable, reportable Template directly from your Gmail inbox.

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is your place to find the best HubSpot powered integrations and conections. Today we are excited to Welcome AdRoll as a new Connect Partner. 

What’s this integration partner do?
AdRoll is an advertising platform that allows users to reach customers across devices, browsers, and apps via access to over 500 ad exchanges, including native inventory like Apple iAd, Facebook, Twitter, and Google.  Video overview of AdRoll

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is your place to find the best HubSpot powered integrations and conections. Today we are excited to Welcome Drift to HubSpot Connect. 

What’s this integration partner do? 
Drift is a sales and marketing tool designed to help increase website conversions and better connect sales and marketing with people visiting your site. Currently, their main feature enables website chat for visitors and allows salespeople to respond via chat from email or Slack.

How does Drift integrate with HubSpot?
When you engage with website visitors via Drift, all of that information is stored on the user’s contact timeline in HubSpot. This allows your sales team to tailor their outreach based on a certain activity, like viewing your pricing page. And marketers to create workflows and lists based on conversations that have happened via Drift so every prospect gets a personal touch. 

Today, we're excited to announce that HubSpot CRM is now available in the Google Apps for Work Marketplace and has been chosen as one of Google's “New and Notable” applications for the month of June. You can read the full details of the launch here. In this post, we'll walk you through  what the new Google Apps functionality entails and how to set it up.

Inside HubSpot Ads, you can now associate ad campaigns with Hubspot Campaigns. This update will allow you to clearly see the impact of paid media run through the Ads Add-On in the campaign view as well as sources. In sources you will now see paid campaign data along with the term passed through the ads tracking link.

We've been working very hard over the past few months to develop something we think is really special. Lead Flows help you take a page with a good amount of traffic and give your visitors a relevant offer to help them convert into leads. What that really means is that Lead Flows combine your CTA (call-to-action), Form, and Deliverable into one unobtrusive widget on the page. 

What are Lead Flows?
Lead Flows are a lead conversion path to convert website visitors into leads. They can be a slide-in box on the lower left or right, a pop-up overlay, or a dropdown banner that are triggered by scroll, time on page, or exit intent.



Why are they different?
Typically, the lead conversion flow sends a visitor from email/social/organic to a blog post with a CTA, then to a landing page where they fill out a form, then to a thank you page where they can download the content. This still applies for more permanent offers that need somewhere to live (i.e. a training course or a webinar explanation), but for offers that don't require a landing page, Lead Flows are a more streamlined and flexible way to convert visitors on your website into leads. It is also helpful for those who may not have many opportunities on their website for people to convert. 

What does a Lead Flow look like?

HubSpot Sales tools are designed to make your job easier. That’s why we’re excited to introduce added flexibility and functionality to HubSpot Sales Tools for Outlook.

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is our effort to unite those tools, through powerful integrations into HubSpot. 

According to a recent study, sales teams spend less than a third of their time actually selling. The rest is spent on administrative tasks like creating CRM records, logging manual activities, and searching for relevant content to send to leads. 

The Sequences editor has been redesigned to make editing sequences faster and easier. A new sidebar makes it easy to drag & drop new templates & tasks into place, and find templates easily with search.

As your sales team grows, it becomes more and more necessary to control access to information. Which team members should be able to add properties and update deal stages? Should everyone be allowed to import and export data? 

Now in HubSpot CRM, you can set much more granular permissions, ensuring that team members are only able to access the information that’s relevant to them.

Your work doesn’t end when you step away from your desk. You and your team are updating notes while out on the road, searching for phone numbers on your way into the office, and checking in on key deals throughout the day.

Now, HubSpot CRM for iOS lets you take your inbound sales process with you, everywhere you go. Researching contacts, updating deals, and connecting with customers is easy and intuitive, regardless of where you are.

One of the things that HubSpot Sales users tell us they like most is how easy it is to access templates, sequences, and documents right from their inboxes. Now, we've made it even better with the new HubSpot Sales Gmail window.

Three years ago, HubSpot started an experiment that we called Sidekick. It's grown in a big way, and we've decided to bring Sidekick home to the HubSpot brand. As of today, Sidekick will be known as HubSpot Sales! You can read more of the back story behind the change here on HubSpot's Company News Blog.

As of today, our Google AdWords integration is live and available to all customers via the Ads Add-on.

Connect your AdWords account to HubSpot today through a free trial of the Ads Add-on.

The Ads Add-On connects directly to your AdWords account through OAuth. Allowing HubSpot to edit AdWords campaigns and pull in ads data to combine with HubSpot data. This magical combination of data gives you the ability to automatically track ad conversions. It also shows you the ROI of ads down to the keyword, as well as which ad clicks turn into customers. 

Creating beatuiful, engaging, and desired content is a key to the inbound methodology. But the actual process of writing, and designing that content shouldn't be difficult. Starting today brand-new inline editors that allow you to create content directly on the page in an easier way than ever before.

Update: On April 8th, 2016 we will remove access to the previous "split-screen" version of the editors. 

Not all of your company’s customers and prospects fit the same mold. They might vary in size, industry, or geography --- or, if your company is like ours, various segments of your audience might be looking to buy entirely different products from you. With such varied customer profiles and needs, not all Sales cycles within an organization can be created equal.

A picture can be worth a thousand words and considering how much time and strategy goes into writing blog titles... the same customization and care should be put into a post’s featured image.

You may have heard about a little tool that we call Leadin. It is a lead capture and insights tool that was unveiled at INBOUND 2015. Moving forward, we'll be posting updates about Leadin right here. In case you missed the details about Leadin at INBOUND, here is a little overview of what Leadin does to familiarize you with the tool. 

HubSpot partner? We've redesigned your partner dashboard to give you clearer look at the status of your accounts, and your progress toward the next step in your journey as a partner. The new dashboard is now available in any portal with the partner navigation.

Personalization in email is really important. But sending an email with a broken personalization token, or forgetting to set default values (resulting in blanks in your emails) can and has happened to the best of us. Sending links or images with broken URLs is also super embarrassing.