According to a 2011 Raab Associates Inc. study, the B2B marketing automation industry will reach $325 million in revenue in 2011. This represents a more than 50% increase over the previous year, which had also doubled in revenue from the year before. This is a staggering increase, making it one of the fastest growing parts of the industry, but the question remains: is it working?
This eBook will examine the limitations of this rapidly growing field and lay out the groundwork for what will be needed to make marketing automation successful in the coming years. You'll learn:
- What's holding marketing automation back today
- What the "automation" of marketing means for customers
- 10 essential points that will be necessary for marketing automation to evolve
To access the eBook, just fill the form out to the right and get your free copy!
Tweet This eBook 
Share on Facebook 
Share on LinkedIn