Marketing Automation Example: Don't Be Too Explicit

It's definitely true that you should follow up with people who register on your website to make sure that they were successful and happy with their experience. You can find out if your customers were happy with their purchases and if things went smoothly, and have the opportunity to learn from people who did not complete their purchase.

However, it's probably better if you sound like you are interested for reasons of customer happiness and success than purely because a survey told that you should follow up three months later. Your current and potential customers are looking for an authentic experience and signs that you actually care about their happiness, not just following a book of business rules.

Many marketers using marketing automation software may already be practicing this philosophy. It's important to remember that there are lots of great inbound marketers who are automating parts of their systems, and that marketing automation isn't inherently evil. It does make it much easier to accidentally send bad marketing emails though and unintentionally frustrate your users, like this one does.