Jeffrey Vocell

Jeffrey Vocell is a Principal Product Marketing Manager at HubSpot. Jeffrey is passionate about aviation, tech, and inbound marketing. Connect with him on Twitter @JVocell.
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Recent Posts

Introducing Lessons, Bite-Size Learning Within HubSpot

You've likely heard the expression before that "practice makes perfect", or even read Malcom Gladwell's theory on "10,000 hours" that practice is an important component of learning, and ultimately mastery.

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Put Theory Into Practice with Dynamic Exercises in HubSpot Certifications

At HubSpot we aim to help bridge the gap between learning, and doing. That’s why we’ve recently added practical exercises into our certification content to help our community put the theory into practice. These exercises are placed after educational content that describes the why and how of a topic, and they introduce the what in a few easy steps.

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SSL Now Included for All Marketing Customers

Google recently rolled-out a Chrome update which started to flag pages that contain a form, but are not SSL-enabled, as "not secure." Because Chrome has approximately 47% of the browser market share, this update impacts millions of visitors, and marketers across the web.

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New Field Types for Lead Flows Now Available

When you consider creating a form, the questions you ask ultimately help make that form relevant to the visitor, and help provide data that informs marketing, sales, and customer success down the road.

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Collect Leads Even if a Form Fails to Load

Leads are crucial for your business. Without leads there are no deals to close. But we rely on different conversion points -- such as forms -- to generate those leads. Technical issues can come-up that affect forms loading, or a visitor may have an ad blocker installed that interupts the form.

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Import Google Docs Drafts Into HubSpot In One-Click

As Google Docs has become the top Software as a Service app used by SMBs, we've seen the meteoric rise of people writing -- then copying and pasting their content into HubSpot. However when doing so you have to wrangle formatting issues, text, and separately add images. Often times that required looking at the source code fo the post just to get the formatting the way you want it.

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Streamline Your Content Creation Process with HubSpot Collect

We live in an age where content is more important than ever, but the process of creating content is more disconnected than ever. You now likely use multiple tabs, or various silos to store research for blog posts that you have to consistently reference and a lot of copying and pasting.

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Get More Traffic with Less Content using HubSpot Content Strategy

The way we search has changed. Just a few years ago, it would have been common to search for a an email template to send by looking for "follow-up email". But today, we search the way we talk.

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Save Your Lead Flows with Drafts

Have you ever written something, then come back a few hours later and it's magically dissappeared? 

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Visually Refreshed Dashboards for Landing Pages & Website Pages

The Landing Pages and Website dashboards have been refreshed to match the new style of HubSpot products. This ensures that no matter whether you are creating content in a landing page, or monitoring the performance you have a consistent experience throughout all of the tools you use within HubSpot.

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Generate More Engagement by Sharing Content Using Twitter Card View

You want blog content to get found, and for potential buyers to talk about your product or solution. Where's one of the most popular places that everyone turns for that conversation? 

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Easily Manage Your DNS With GoDaddy Connect

If you are starting a new domain, or connecting a new domain to HubSpot, you probably know that Domain Name Servers (DNS) can be a hassle to manage. Instead of focusing your time on generating leads -- you spend a lot of time on technical processes that can have a direct impact on your website loading.

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Visually Refreshed Content Editors

Over the past year the HubSpot product team has been working to bring a new visual design to every part of the marketing and sales product family. Today, we're happy to share the visual refresh that has made it's way to the blog, email, landing pages, and website content editors.

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Automatically Optimize Videos Hosted on HubSpot

When it comes to your inbound marketing, connecting with people, and not just talking to them is crucial. Lately, this connection has stemmed from the meteoric rise of video across social and the broader web. But creating compelling and engaging videos that resonate with your audience require a unique set of tools, skills -- and often end up with anunwieldy file that is really large and ultimately slows down your website.

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[Sunsetting] Landing Page Comparison

Landing pages are the pipeline of your inbound marketing success. As a result we seek out every metric we can on success, and how to optimize our pages. That's why -- in October 2015 -- we introduced an easy way to compare performance of your landing pages within HubSpot.

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Build Dynamic Pages using HubDB

When you're creating multiple pages across your website that look similar, it can be a hassle to put together each one individually. From choosing the template, to adding all the content, it's repetitive and time-consuming. But now there's a better way.

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Speed-Up Your Blog with Accelerated Mobile Pages (AMP)

Speed matters. When it comes to your blog posts, visitors on mobile expect content to load instantly and don't want to wait just to start reading.

 

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Visually Refreshed Form Notification Email

If you have a form notification email address set, you will notice a brand new look and feel of emails starting today. To match the latest design of HubSpot tools, we have updated the form submission email to be cleaner and more visually appealing. 

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Shutterstock Integration: 60,000 Free Images Available to HubSpot Customers

Finding the right image to add to your content can be a hassle, and is full of potential usage and legal complexities.

At the same time, we know as marketers that visuals help enhance our content being remembered and shared. Today, we're happy to introduce an integration with Shutterstock the worlds leading stock photography site to provide 60,000 images free for all HubSpot Marketing customers.

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Introducing Lead Flows for HubSpot Marketing

Editor's Note: If you're a HubSpot Marketing customer, you already have all the features available in the HubSpot Marketing Free product right within your HubSpot Marketing account -- including Lead Flows!

Lead Flows allows HubSpot Marketing and HubSpot Marketing Free customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work.

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Create, Manage, and Optimize Multi-Language Content within HubSpot

Marketing to customers in different countries, with different languages, can be a complex challenge. Not only to create and manage pages -- but ensure that search engines are directing visitors to the right versions at the right time.

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Introducing HubSpot Composer - A New Distraction-Free, Collaborative Writing Experience

As marketers one of our primary challenges is our ever-growing task list. With so many "to do's" it's become hard to focus on writing content. Creating quality content requires focus, but that doesn't mean you should rush through your to do list or ignore all your other priorities -- instead your tools should adapt to the changing environment today.

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Introducing Database-Driven Content within HubSpot using HubDB

Integrating a database into your website is a technical process that typically requires a developer to spend significant time planning, creating, and then integrating with your website. As a result, I.T. often retains control of the database after it's first implemented. But the benefits of a database extend far beyond just developers. Marketers can utilize databases to have one central location to update content across numerous pages with ease. Today we're happy to introduce HubDB, a relational database within HubSpot that allows developers to easily create database-driven content embedded within website and landing pages, and marketers the ability to easily update content within the database.

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Introducing the New HubSpot Marketplace

Today, we're happy to introduce a brand-new version of the HubSpot Marketplace. Easily surface email, landing page, and website templates that are relevant to your business see how they look, and get started using any in a matter of minutes.

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See Which Authors Are Driving Conversions

Have you ever wondered which authors on your blog are driving the most conversions, and creating new contacts? If so,  we're happy to introduce an updated 'Analyze' tab of the blog, which includes the ability to see which of your authors are driving new contacts. Let's dive-in to the updates.

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New Collected Forms Dashboard in Leadin

In addition to Leadin’s Lead Flows tool, our Collected Forms tool collects submissions on your website's existing forms -- making it possible to consolidate all your leads into your Leadin contacts database, regardless of which form your visitors submit on your website.

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Send & Deliver Email in Your Recipients Timezone

Emails sent at odd hours are often ignored, or worse, sent right to the trash. As inbound marketers we all want to deliver a good experience, and also want to get the best performance out of our email. So shouldn't those emails arrive in everyone's inbox based on their timezone?

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Track and Publish Pages from Content Staging

Launching a new website, or even just a few pages can be stressful. There are always edits that need to be made, but tracking those edits is difficult. Today we are introducing a few updates to Content Staging that will help you track, and publish pages.

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Easily Add an Image Gallery to Your Landing Pages or Website

When you're working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we're happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery. 

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Sunsetting Indexed Pages Metric within the Competitors Report

If your inbound marketing is working, the Indexed Pages metric within the Competitors Report may be one way you are judging success. But the number of Indexed Pages alone does not determine success for inbound marketers, it's about the quality of those pages and the people coming to them - not just the quantity.

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[HubSpot Partners] Lead Registration Beta

HubSpot Partners can now easily register a lead directly within the HubSpot platform - reducing, errors, and making you more efficient. 

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[HubSpot Partners] Capacity Manager Beta

As a HubSpot Partner it's difficult to tell where you are within your registered lead capacity, and how to remove one. Today we're introducing the beta of Capacity Manager, a brand-new tool that allows you to easily de-register domains so new leads can be registered. 

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Heads Up: Navigation Changes Coming for Partner Portals on 7/13

In order to streamline access to the template marketplace, and partner profile within Hubspot we are making some minor navigation changes to partner portals. These changes will display in only partner portals beginning on July 13. Let's dive-in to the updates.

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Easily Edit Blog & RSS Emails Within HubSpot

Your automated blog and RSS emails are a reflection of your brand. Now you can edit them directly within HubSpot and make sure they're perfect. Starting today you can now edit  and format blog & RSS emails that are sent out from HubSpot.

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New Simplified Navigation within Template Marketplace Accounts

The navigation within template provider accounts has been slightly different than the navigation within the Marketing Platform. Today, we're simplifying the navigation within the template marketplace portal and making it very similar to the marketing portal.

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A Simple, Focused Writing Experience in HubSpot [Beta]

Great content starts with an idea, and you likely have one place for these ideas. Whether it's a notebook, or writing them in your task management app, or even a solution like Evernote. The problem is, in these central locations your content isn't fostered towards creation, it's often just stored.

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[Beta] - Content Staging for Multiple Domains

When we released Content Staging for Website Platform customers at INBOUND15, one of the first pieces of feedback we recieved was for supporting multiple domains. Today, I'm happy to announce that Content Staging supports any domains connected to an account.

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Template Marketplace: Performance Stats Being Removed

Knowing how a template is performing before a customer purchases it can be a big driver of sales. Unfortunately, we found these stats were not properly being aggregated and as a result sometimes displayed incorrect information.

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Create Content Directly On The Page [New Content Editors]

Creating beatuiful, engaging, and desired content is a key to the inbound methodology. But the actual process of writing, and designing that content shouldn't be difficult. Starting today brand-new inline editors that allow you to create content directly on the page in an easier way than ever before.

Update: On April 8th, 2016 we will remove access to the previous "split-screen" version of the editors. 

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Social Auto-Fill for Forms Being Removed

In August 2015 we released a beta of Social Auto-Fill for forms that allowed you to easily integrate Google+, and Facebook into your forms at the click of a button. The ideas was, with these options available to your visitors they would click a network, sign, and it would pre-fill the form.

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Set Featured Images Independent of Images Within a Blog Post

A picture can be worth a thousand words and considering how much time and strategy goes into writing blog titles... the same customization and care should be put into a post’s featured image.

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Send Better Email with HubSpot: Improved Verification & Review Process

Personalization in email is really important. But sending an email with a broken personalization token, or forgetting to set default values (resulting in blanks in your emails) can and has happened to the best of us. Sending links or images with broken URLs is also super embarrassing.

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Easily Find Your Top Converting Blog Posts with the New Blog Dashboard

Blogging is an important first-step in Inbound Marketing and attracting leads to your business. UManaging and undersanding your blog content is an important part of the top of your funnel, but it shouldn't be hard to do so. 

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Smart Content: Tailor Visitor Experience by Preferred Language

Your visitors aren’t one-size-fits-all. The languages you display content in, shouldn’t be either. Tailoring your customer experience so that fits every individual visitor, regardless of where they are visiting from, and in the language they use, improves every aspect of your inbound marketing and helps increase conversion rates.

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Easily View Revisions to Your Templates, Coded Files, and Custom Modules

For any developer or designer you know that finding a specific change that was made to your code or design can be frustrating, especially when it happens to affect other functionality. This frustration results in hours spent removing changes or searching for an edit that was made, but it doesn't have to be that way.

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HubSpot COS Uploader being Sunsetted

A few years ago, HubSpot introduced the COS Uploader as a way developers and designers could work locally with files on the Content Optimization System. During INBOUND15 we introduced a new FTP that has the same functionality of the COS Uploader, but is bi-directional and allows you to use many of your favorite FTP clients.

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In Beta - Design Manager Revision History

A new revisions dialogue is now in beta for templates, coded files and custom modules within the Design Manager. Now you can see when someone edits a template, coded file, or custom module and who it was that made the change. You can also see visual changes to the template, coded file or custom module directly from the revision history.

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In Beta - Smart Content by Preferred Language

Your visitors aren’t one-size-fits-all. The languages you display content in, shouldn’t be either. Tailoring your customer experience so that fits every individual visitor, regardless of where they are visiting from, and in the language they use, improves every aspect of your inbound marketing and helps increase conversion rates.

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Transactional Email: Single-Send API

Transactional email is the best way to send, and deliver, relationship-driven emails. But most transactional email is hard. If you want to customize individual transactional emails, it involves a significant amount of engineering time, and you may end up losing control over the email.

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Easily Add Captcha to HubSpot Forms

As marketers it's our mission to generate leads for our sales team. But, we should aim to generate quality leads that come from real individuals and not necessarily bots or scripts.

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