The owner of a growing company, PowerHouseGM.com, focused on the fantasy football market, Chris Barry’s biggest challenge was developing brand awareness in a crowded field. For Chris, building brand awareness came down to a few key metrics - getting found, driving return visits and increasing engagement on site.
HubSpot has given PowerHouseGM.com the power to compete with anyone. The CMS has enabled them to easily host their content and maintain a blog without having to hire technical staff. The company uses HubSpot Keywords to track SEO and create optimized content. As a result, the company has risen to the top of search results for 21 top search terms. Because of custom fields and the HubSpot API, PowerHouseGM.com has also been able to send 100 fields from their site into HubSpot and create a tailored lead nurturing campaign based on those fields using workflows. One such nurturing campaign enables PowerHouseGM.com to automatically follow up with anyone who has created an account, but hasn’t yet started a team – a leading indicator of potential churn. By connecting with inactive users, PowerHouseGM.com can better support the long-term engagement with its site. In Chris’s own words, “I’ve never been more satisfied as a customer of any company ever.”
“A small / mid-sized business should get HubSpot because it levels the playing field. HubSpot lets a little, tiny company like ours compete with anyone.”
