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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - VING  # Ving Helped Safety Leaders Protect More Workers While Increasing Leads 1,000%+ with HubSpot Software & Technology 25-200 employees  - 1,000%+ increase in new leads - 67% Less Campaign Management Time - 7 tools replaced including Salesforce Use Cases - Increase Leads - Automate Marketing - Generate Leads Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Service Hub](https://www.hubspot.com/products/service) - [Content Hub](https://www.hubspot.com/products/content) Featured - Prospecting Agent - Breeze Assistant ### Story Overview Ving replaced Salesforce and seven additional tools with HubSpot, then used HubSpot AI to empower a lean team to run fully personalized outreach at scale, growing new leads by more than 1,000% in just one year without adding headcount. ### About Company Ving is a workplace safety training and compliance platform serving construction, manufacturing, and related industries. Their mission: make safety not boring, so workers get home safe. ### The Background A construction worker climbs a scaffold at 6 a.m. Before the shift starts, a five-minute video appears on his phone, a quick refresher on fall protection, timed to arrive before the task where it matters most. He watches it between boots hitting the ground and harness going on. He retains it. He goes home. That's what Ving makes possible. Ving is a workplace safety training and compliance platform built for industries where the stakes are physical. Construction workers face a risk of job-related fatalities eleven times higher than workers in other industries. Manufacturing workers are four times more likely to die on the job than the average employee. Ving exists to change those numbers, not with hour-long classroom sessions that workers tune out after ten minutes, but with short, video-based micro-learning delivered on any device, at the moment it's needed. The safety directors and operations managers who trust Ving with their teams' lives needed a partner who could keep up with them. The tools Ving had built its operations on were starting to get in the way.  ### The Challenge On a job site, the difference between a worker who knows the protocol and one who doesn't can be the difference between a shift ending and a life ending. The safety directors and operations managers who rely on Ving carry that weight every day. They need more than a training platform. They need a partner who shows up to every conversation already knowing where the gaps are, before an OSHA inspector does. That meant proactive outreach: knowing which clients were behind on seat usage, flagging training gaps before an audit turned them into violations, arriving to every check-in with specific recommendations instead of generic questions. Karen Gerberry, Ving's Director of Customer Experience, had the ambition to be that partner. She ran marketing, customer success, and operations simultaneously, and she knew exactly the level of service she wanted to deliver. The tools available to her just weren't built for it. #### __When the Stack Becomes the Obstacle__ Ving had built its operations around a stack anchored to Salesforce plus six additional tools, Act-On, Mailchimp, Google Analytics, WordPress, and Zendesk. Each held a different piece of the customer picture. Pulling them together into anything useful took time the team didn't have. Salesforce, built for enterprise complexity, added overhead without adding clarity. The result wasn't a failure of effort. It was a structural limitation. The stack wasn't designed for the kind of connected, proactive service Karen had in mind. The ambition to flag renewal risk early, to track seat usage and training completion in one place, to arrive at every client call already knowing what they needed, that ambition was always there. The architecture to support it wasn't. Marketing faced its own version of the same constraint. Ving's buyers span safety directors, operations managers, and HR leads across construction, manufacturing, warehouse and transportation,each with different language, different concerns, and different reasons to care about compliance training. Karen wanted to reach all of them with messaging that felt personal and relevant. A lean team running disconnected tools could only stretch so far. Two industries per campaign cycle was the practical ceiling. Healthcare, with its distinct clinical terminology, was almost always the segment that didn't make the cut. Not because it wasn't a priority. Because the tools made it impossible to get there. #### __The Cost of Bringing in Outside Help__ To push past that ceiling, Ving brought in a third-party marketing agency for personalization support. But the arrangement added layers that slowed things down: weekly coordination meetings, shared approval cycles, decisions that took days instead of hours. And the deeper structural problem remained. The data still lived in separate systems. Karen still couldn't get the full client picture she needed. Bringing in outside help had expanded capacity without solving the underlying challenge.  #### __The Solution__ The workers on Ving's clients' job sites and factory floors needed safety partners who could anticipate problems, not react to them. That required Karen to have a complete view of every client relationship: seat usage, training gaps, renewal risk – all in one place, with the capacity to act on it without adding headcount. Ving had already replaced Salesforce and its six accompanying tools with HubSpot. Sales Hub, Marketing Hub, Service Hub, and Content Hub were all in place. What changed was how fully the lean team could activate them, because HubSpot's AI features gave the team the capacity to use the platform to its full potential without needing to grow around it. #### __Bringing Personalization Fully In-House__ AI-powered Personalization, part of HubSpot's Loop Marketing playbook, let Karen write one campaign and let the platform handle the variation. Construction workers get language built for job sites. Healthcare contacts get clinical framing. Manufacturing supervisors get messaging about equipment certifications. Every segment gets a version that feels written for them and their needs. Karen now runs full multi-industry campaigns herself in roughly one hour every two weeks, work that previously required coordinating with an external agency through 3 weekly meetings and shared approval processes. The agency relationship wound down naturally. Ving's marketing became fully theirs again, faster, more specific, and entirely in-house. #### __The Robot Intern That Warms Cold Leads__ Cold and unengaged leads had always required dedicated time to research contacts, build sequences, and execute outreach. Karen started routing those contacts to HubSpot's Prospecting Agent instead. The agent researches each contact, writes a personalized sequence, and sends it automatically. Dozens of cold prospects per cycle now book meetings with Ving’s lean sales team, before a human has ever touched them. Karen calls the agent their “Robot Intern.” It does the groundwork, warms the lead, and hands it off when it's ready. #### __Showing Up Prepared__ For existing clients, Breeze Assistant meeting prep changed the quality of every conversation. Ving tracks seat usage, training completion rates, and client health scores inside HubSpot. Before Breeze Assistant, synthesizing all of that before a call was a luxury the team rarely had time for. Now Karen clicks prepare while still in a previous meeting and arrives with a full briefing, specific gaps flagged, next steps suggested, renewal risk visible. Client check-ins shifted from reactive conversations to consultative ones. Ving's clients stopped being asked what they needed and they started being told.  ### __The Transformation__ The construction workers and manufacturing employees on Ving's clients' job sites are better protected today because Ving can show up to every client relationship fully informed and ready to act. Compliance gaps get flagged before they become audit exposure. Renewals get the attention they deserve well before the deadline. A safety director walking into an OSHA inspection now does so knowing Ving had their back weeks before the inspector arrived. #### __What the Numbers Prove__ Soon after adopting HubSpot's Prospecting Agent and AI-powered Personalization, new leads grew by more than 1,000%. Organic leads have grown 108% since Ving first consolidated onto HubSpot. Website visits are up 28.8% over the same period. The lean team behind those numbers hasn't grown to match them. It didn't need to. The tool consolidation tells its own story. Salesforce plus seven tools became HubSpot. Outside agency support became AI-powered Personalization and full in-house ownership of marketing. A dedicated cold outreach function became Prospecting Agent. Each time Ving reached a new level of ambition, the answer wasn't to buy something new or bring someone in. It was to grow further into the platform they already had. Karen describes it as a standing rule: before anyone is allowed to purchase a new tool, the first question is whether HubSpot does it. Almost always, it does. Before, the team was navigating the constraints of a fragmented stack anchored to a CRM that had outgrown its usefulness. Now they're delivering on the promise that brought their clients to Ving in the first place. The difference shows up in every client call that starts with a recommendation instead of a question, every renewal that gets caught early, every safety director who walks into an audit knowing Ving had their back. Karen puts it plainly: "HubSpot isn't just where our data lives. It's where our team operates. The AI features didn't replace us, they gave us the capacity to actually do the job we were hired to do. We're not managing tools anymore. We're helping our clients make sure their workers get home." "If you're looking for a platform that goes far beyond a CRM, one that takes into account how you work with your customers on their entire journey from qualifying to retaining, I would 100 percent go with HubSpot. It will help you go further, grow your business and understand your customer." Stephanie Hunter, COO and Co-Founder, Ving Table of Contents Table of Contents - [The Background](https://www.hubspot.com#the-background) - [The Challenge](https://www.hubspot.com#the-challenge) - [When the Stack Becomes the Obstacle](https://www.hubspot.com#when-the-stack-becomes-the-obstacle) - [The Cost of Bringing in Outside Help](https://www.hubspot.com#the-cost-of-bringing-in-outside-help) - [The Solution](https://www.hubspot.com#the-solution) - [Bringing Personalization Fully In-House](https://www.hubspot.com#bringing-personalization-fully-in-house) - [The Robot Intern That Warms Cold Leads](https://www.hubspot.com#the-robot-intern-that-warms-cold-leads) - [Showing Up Prepared](https://www.hubspot.com#showing-up-prepared) - [The Transformation](https://www.hubspot.com#the-transformation) - [What the Numbers Prove](https://www.hubspot.com#what-the-numbers-prove)  > We outgrew Salesforce. HubSpot replaced it and seven other tools; then Prospecting Agent nurtured leads 1,000%+ in a year. We did it without adding a single person. Karen Gerberry Director of Customer Experience VING   ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - 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25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - United States - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - United States - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - 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