Lauren's Hope is an ecommerce business, yet they were relying primarily on offline outbound tactics to sell their products. They attended trade shows, executed direct mail campaigns, and worked with PR agencies to get media coverage. However, they knew there had to be a way to spend less and generate the same, if not better and more cohesive, results online.
increase in web traffic
increase in social media reach
increase in year-over-year sales
Since 2001, Lauren's Hope Medical ID Bracelets has been providing fashionable medical alert bracelets to men, women, and children of all ages who are managing various medical conditions. When Lauren's Hope decided to focus on online sales and launch an internet marketing strategy, the ecommerce website sought the help of HubSpot software. We caught up with Director of Marketing Jenna White to discuss Lauren's Hope's recent successes.
Prior to purchasing HubSpot, Lauren's Hope was primarily relying on traditional, outbound marketing tactics to sell their bracelets online. The company attended trade shows and local craft fairs, utilized direct mail campaigns, participated in local and national support groups, and worked with public relations agencies to secure traditional media coverage.
When Jenna began experimenting with blogging and generating a social media presence, she knew she needed to find an internet marketing solution that would "help scaffold and guide [Lauren's Hope] in the right direction."
Jenna emphasizes how helpful HubSpot's Blogging Software has been to the growth of the Lauren's Hope Blog and the company's ability to improve its on-page search engine optimization (SEO). The Blog Optimizer Tool helps Jenna focus on her keyword goals and keeps her in line with her overall SEO strategy.
In addition, she regularly uses HubSpot's Blog Analytics to track the blog's subscriber growth and performance.
Jenna also relies heavily on the HubSpot Sources Tool to provide her with daily updates on how the Lauren's Hope website is performing in terms of traffic from various sources such as social media, blogging, and referrals.
Since Lauren's Hope began using the HubSpot software just six months ago, the company has witnessed tremendous growth in terms of online sales, website traffic, and reach. Specifically:
Increase in Website Traffic Since Using HubSpot
Jenna is extremely hopeful to see continued internet marketing success and attributes a lot of Lauren's Hope's current success to HubSpot's ease of use, educational marketing resources, dedicated ongoing consulting services -- available for HubSpot Large customers, and her dedication to making internet marketing work for her company.
"I'm just a regular person who is passionate about the company I work for ... and we've increased online sales by 40 percent with HubSpot," says Jenna. "You have to devote the time and effort necessary to generate results," she says, adding that "success doesn't happen overnight."