WeDo Technologies Sees a 6.3X Increase in Customer Conversion Rate From Email Marketing With an Inbound Marketing Strategy
WeDo Technologies had always focused on email marketing to nurture and generate leads, but they lacked the tools to measure their efforts and engage with their contacts. They also needed to improve their online efforts through a better search strategy and by creating a conversion path for visitors to their website. They decided to search for a new marketing software solution to help them achieve their goal of becoming a leader in the industry.
- 93% increase in new contacts within 12 mos.
- 54% increase in website traffic from email within 12 months
- 6.3X increase in customer conversion rate from email within 12 mos.
"HubSpot is the most critical tool for our marketing team to attract visitors to our website, convert them into leads and ultimately into customers. It’s an essential tool that we use daily to manage and monitor our inbound activities.”
TUI Travel’s Brands See a 20-50% Increase in Website Traffic After Standardizing on HubSpot’s Marketing Platform
Rebecca Heidgerd, Director of E-Commerce for TUI North American Education, joined TUI to develop a common e-commerce strategy and platform. The marketing teams of the business units she supported were using different marketing tools and systems. This created inefficiencies and the sales teams were receiving too few, unqualified leads. She implemented HubSpot’s software to help deliver an inbound marketing strategy and improve their lead generation and conversion.
- 20-50% y-o-y increase in monthly site traffic across brands
- 20% y-o-y increase in monthly leads for education brands
- 106% y-o-y increase in presales revenue for annual student gold pass/on-tour excursion campaign
While I work with a lot of small companies, I am part of a global company and it was an important factor in my decision making that HubSpot could grow with TUI.
ABBYY is a software company with 14 offices across the world and is constantly launching new products. ABBYY USA’s marketing team was using various software tools and outside consultants to manage their data and email marketing, which was costing them too much time and money. They needed scalable and flexible tools to support their evolving business, which they found in HubSpot.
- 25% year-over-year increase in trial revenue
- 20% increase in monthly leads in 1 year
- 26% increase in monthly website visitors in 1 year
The advantage of HubSpot was that we got 8-10 extra features. To go out and purchase that from a consulting agency or to buy software would have cost us ten times more.
Due to the complexity of their product offerings, Thermo Fisher Scientific has a long sales cycle. The marketing team within the Chromatography division had become frustrated with traditional marketing channels because the way scientists were buying had changed. They needed a tool that would make it easy to post content and engage with their potential buyers. Their goal was to influence the sales cycle by leading the scientific conversation, improving brand recognition, and converting more leads online.
- 30% of sales-ready leads generated through the website after 1 year
- 3x increase in organic website visitors within 1 year
- 154% increase in Twitter following within 8 months
Alere Wellbeing had a fixed cost per lead, but had challenges converting them. They lacked the tools and analytics to turn this around until they found HubSpot.
- 20% increase in web in one year
- 25% increase in leads in one year
- 100 net new customers in one year
"HubSpot sets the standard for how customer service should be: transparent, giving. HubSpot develops a lot of original knowledge and puts it out there for free. I think your model speaks for itself.”
PennyMac had a goal to accelerate its consumer-direct business, but the resources weren’t yet in place to help guarantee success. Leads were acquired and tracked individually by salespeople and marketing activities were dispersed among several vendors. They purchased HubSpot to help integrate all of their online marketing quickly. What they also found was a platform that would help propel them onto the national stage.
- 4x increase in leads year-over-year
- 200% increase in web traffic year-over-year
The Demand Generation team at ShoreTel believed in inbound marketing, but didn’t have the right toolset to implement it. The main system they used was Eloqua, which they found to be inflexible, slow and not user friendly. When the opportunity came up to evaluate other marketing software options, they jumped on it and soon chose HubSpot.
- 60% year-over-year increase in organic search traffic
- 36% year-over-year increase in leads
- 110% year-over-year increase in qualified leads
HubSpot meets our needs as an enterprise perfectly. It has the sophistication, it has the scale, it has the functionality... and it has the vision that gives us the confidence to entrust our marketing platform to them.
Amadeus Rail needed a way to supercharge their marketing activities and establish themselves as leaders in the rail travel sector. With a small marketing team of four people, disconnected marketing software, and no way to measure the results of their marketing strategy, the company struggled to build engagement with their brand. They found a solution in HubSpot’s all-in-one inbound marketing tools and helpful consultation process.
- 1,000 new contacts in 3 months
- 4 speaker invitations at prominent industry events
Online News Publication The Press Enterprise Pleases C-Suite, Advertisers and Audiences with HubSpot’s All-in-One Platform
The Press Enterprise (PE) was looking to turn more of their digital audience into paying subscribers, as well as continue to keep their current subscribers engaged and loyal. To do this, PE had to provide a user experience that was as relevant and seamless as possible in order to prove the value of being a paying subscriber.
- Increased leads by 41%
- Up to 50% open rate on promotional emails
Hy-Line had been burned by previous uneffective and unsupportive marketing partnerships. They needed the ability to not only generate leads, but to track those people in order to gain enough intelligence to nurture them effectively into paying customers.
- Sold 17x more special offers
- 42% conversion rates in marketing automation campaigns