MaxSea International’s marketing had gone stale. They needed a way to refresh their marketing strategy and implement a system to better measure whether or not they were successful. They found this solution in HubSpot’s all-in-one marketing software and inbound marketing strategy.
- 144% increase in website traffic
- 9.2% direct traffic lead to customer conversion rate
- 11.5% organic traffic lead to customer conversion rate
Thanks to HubSpot and its Inbound methodology, MaxSea went from a traditional PR and outbound marketing approach to a more sophisticated set of tactics and tools in order to generate, convert and delight new leads and loyal customers.
In the beginning, BrightGauge was using a variety of tools to promote and attract leads. They lacked a formal process for following up on the few leads that they would generate and were unclear as to why some were closing into customers and others were not. Co-Founder and CEO Eric Dosal found a solution using HubSpot to generate more qualified leads and built an inbound sales process that's helped BrightGauge acquire and retain more customers.
- 87% increase in customers yoy
- 55% decrease in monthly customer attrition
- 152% increase in revenue yoy
Learning the Inbound Sales Methodology was enlightening to help us become better listeners, better qualifiers, and most importantly - better closers. We've increased our paying customer count by 87%.
Since becoming a HubSpot Partner in 2012, Tracepoint has grown into an inbound marketing and automation thought-leader in the United Kingdom. Tracepoint was founded to help today’s forward-thinking tech companies successfully implement high-performing content marketing programmes across the major marketing automation platforms. It has a proven track record spanning a wide range of software and services companies.
- 100% revenue growth in 2 years
- 100% client recommendation
HubSpot is able to capitalize on this new way of marketing by allowing business to automate a great deal of leg-work. With a great range of tools each new prospect embarks on a personalized journey as HubSpot provides the right content at the right time.
The marketing team at Skura struggled to identify who was visiting their website and couldn't provide their sales force information about those visitors. They wanted an all-in-one solution to provide those insights, increase speed to market, and help shorten their sales cycle.
- 190% increase in monthly organic traffic within first 6 months
- 2.8X increase in email leads in the first month of using HubSpot's email tools
- 30% email conversion rate last month
HubSpot has allowed us to save 1.5-2 days per week with improved productivity. Rather than time spent implementing and creating, we're now executing and deploying.
Vico was a young company that couldn't compete with the marketing budgets of bigger, established companies in the industry. They needed something more than traditional B2B marketing channels to generate leads and sales.
- Increased search referrals more than 2x
- Accumulated inbound links from over 4426 domains.
National Fatherhood Initiative Integrates Disparate Tools With HubSpot and Saves 11% of Annual Marketing Spend
As the nation's largest provider of fatherhood resources and programs, the marketing and development team at NFI wanted to find a scalable solution that would allow them to efficiently reach their unique target audiences of military, corrections, and community-based organizations. Using HubSpot, they've improved brand awareness and their ability to advance the well-being of children nationwide.
- 40% increase in organic traffic
- 5.3X database growth new constituents
- 11% marketing budget saved
"Hubspot helps you find out who actually matters to your nonprofit organization. The data shows you exactly who cares about the work you do. You’re not just spinning your wheels spending time on people who you THINK care. HubSpot's transformed the way we run our organization and has helped us make a bigger impact.”
SpinWeb had been a traditional marketing agency building websites for over a decade. Over the past five years, they had been following marketing trends and began creating and executing content marketing strategies for their clients. They saw an opportunity to further grow their business through inbound marketing. HubSpot filled in the technical and process gaps they were missing and helped boost both their sales and marketing efforts.
- 9X increase in avg. sales pipeline in 2 years
- 250% increase in organic website traffic in 1 year
- 350% growth of contacts database in 2 years
The entire marketing and sales eco-system, through HubSpot, has enabled us to build a really great process that generates new business and has improved our sales pipeline ninefold.
GSM Worldwide Media, the digital place-based network with large format LED screens in shopping malls, was a young company looking to increase revenue, build their brand and establish themselves in a competitive market. They needed to build a system that could integrate their sales and marketing efforts and maximize their effectiveness impacting their bottom line. By integrating HubSpot with their sales CRM, they've seen great results within their first year.
- 120% increase in customers
- 70% increase in leads
- 129% return on investment
HubSpot has changed the way we do business, it's an essential tool and integral part of our success. The seamless integration with Salesforce has empowered our sales reps like never before and now both sales and marketing teams communicate effectively.
Cadalyst struggled to meet the growing lead generation demands of their customer base, who were becoming increasingly sophisticated in their own content marketing and lead generation initiatives. They felt pressure to deliver more leads at a higher higher cost per lead while increasing the overall lifetime value of their audience database. Poor integration and audience data stretched across multiple platforms, required a lot of time to analyze and often requried outsourced resources. At the end of the day, Cadalyst wanted a clearer picture of their audience to improve lead quality and increase revenue.
- 120% increase CPLs in nine months
- 32% lead gen revenue in 2013
- 11 net new SMB customers via inbound marketing
As a leading executive search firm for value-based organizations, churches and ministries, Vanderbloemen Search Group markets to two different target audiences; churches and ministries and also to potential candidates. They aim to produce relevant content that solves their customers' most urgent needs and strive to position themselves as thought-leaders in their market. Prior to HubSpot, they struggled to understand exactly which of their online marketing efforts were resulting in new leads and business.
- 81% increase in web traffic March 2012 - March 2013
- 4.7x increase in organic traffic March 2012 - March 2013
- 5.6x increase in leads from organic traffic March 2012 - March 2013
"The main reason we chose HubSpot is because of the native integration with SalesForce. We're able to nurture candidates and sales leads that come to us because SalesForce and HubSpot work so seamlessly together."