Higher Logic was invested in Marketo’s marketing automation system and was frustrated by its complexity and the inefficiencies they felt it caused for their marketing team. Upon joining as the CMO in the Fall of 2013, Hunter Montgomery set out to find a better solution – which he found in HubSpot.
Amerihope Alliance Legal Services, like many other legal firms, has always relied on paid search and purchasing legal directories to gain customers. After investing in HubSpot and integrating it with Zerys, they’ve dramatically increased both their lead generation and close rates following an inbound marketing strategy.
- 119% increase in organic traffic within first three months
- 186% increase in contacts within first three months
- 27% increase in customers past six months
Dawson McAllister's TheHopeLine has two primary marketing objectives, to expose their ministry and services to a greater community and make more people in need, aware that they exist and are available to help them. They knew that by driving more traffic to their website, with content, they would have a better opportunity to educate people about their ministry. More importantly, they could serve more people by getting them the help they needed, so they began to look for a marketing solution that would help them achieve their mission.
- 71% increase in organic traffic within first six months
- 119% increase in social media reach within first nine months
- 27% of new contacts generated from social media first nine months
“HubSpot has been a godsend for our success! They’ve partnered with us to provide the guidance, expertise and tools needed to promote our ministry and our services professionally, economically, effectively and efficiently.
The marketing team at VisionWeb was spending too much time and money due to disjointed practices. They solved this problem by implementing and inbound marketing strategy and HubSpot software, which has helped them attract more prospects to their website, generate a steady lead pipeline, and establish VisionWeb as a thought leader in the eye care industry.
- 200% increase in organic traffic year-over-year
- 49% increase in lead generation year-over-year
- 83% decrease in email unsubscribes
Prior to using HubSpot software, the majority of Binding Site’s marketing budget and resources were focused on traditional outbound marketing channels such as network events, exhibitions and print literature. They did not have the capability to understand which of their website visitors became customers and struggled to measure the overall effectiveness of their marketing activities.
- 475% increase in new leads in year one
- 300% increase in sales from first campaign
- 20% of new contacts came from first HubSpot campaign
Golf Genius Software markets three distinct cloud-based software products through effective lead management and nurturing practices. They used HubSpot software to bring their second product, GolfLeagueGenius, successfully to market and effectively scaled both products to grow their business. Due to their success as the industry leader in online golf software, they are now using the inbound marketing playbook to expand their premier software offerings with the launch of GolfEventGenius.
- 367% increase in direct traffic
- 114% increase in new contacts
Facilities management software company iOffice were pleased with their results using HubSpot but were not taking full advantage of the integrated platform at their disposal. Using MODX and Wordpress to host their site and blog meant their marketing efforts were not in synchrony. Marketing agency Orbital Alliance steps in with a solution to build their site on HubSpot’s new Content Optimization System (COS) so they could seamlessly integrate all of their web and marketing activities.
"People don't pay enough attention to their websites now a days. You can make the site and then three years later you have to go through a big expensive redesign to update it. With HubSpot’s COS it keeps websites fresh and current."
Identropy Grows their Sales Qualified Leads and Increase Leads by 108% After Inbound Marketing Workshop
Identropy had been a HubSpot customer for two years since 2011. They had been generating leads, and increasing their web presence, but discovered they could accelerate growth with additional inbound marketing consulting. They wanted to enlist a HubSpot consultant to audit their inbound strategy to help improve the quality of leads they passed to their sales team. As a result of their additional consulting, they've seen some great results.
- 108% increase in leads
- 182% Increase in landing page conversions
“We quickly zeroed in on our objective, to drive more quality leads via improved conversion rates. All the action items from the workshop were specifically tied to that objective. We walked away with a firm plan on how to implement our personas, smart CTAs, and workflows to position us better to meet our goals".
ViFX was using inbound marketing strategies to cultivate and nurture their leads. But it lacked the tools to help develop quality leads for the sales team in order to speed up the sales cycle and put ViFX on the map. That’s when they discovered HubSpot.
- 76% increase in site traffic year-over-year
- 80% increase in event attendance
In Townsend Security’s niche market, using inbound marketing might seem futile. Could content about such a specialized industry generate leads? In the three years Townsend Security has been using HubSpot's software they have doubled in site visits, leads and qualified leads each year.
- 10x increase in monthly site traffic
- 77% more leads year-over-year (2012-2013)
- 127% more qualified leads year-over-year (2012-2013)