Cadalyst struggled to meet the growing lead generation demands of their customer base, who were becoming increasingly sophisticated in their own content marketing and lead generation initiatives. They felt pressure to deliver more leads at a higher higher cost per lead while increasing the overall lifetime value of their audience database. Poor integration and audience data stretched across multiple platforms, required a lot of time to analyze and often requried outsourced resources. At the end of the day, Cadalyst wanted a clearer picture of their audience to improve lead quality and increase revenue.
- 120% increase CPLs in nine months
- 32% lead gen revenue in 2013
- 11 net new SMB customers via inbound marketing
As a leading executive search firm for value-based organizations, churches and ministries, Vanderbloemen Search Group markets to two different target audiences; churches and ministries and also to potential candidates. They aim to produce relevant content that solves their customers' most urgent needs and strive to position themselves as thought-leaders in their market. Prior to HubSpot, they struggled to understand exactly which of their online marketing efforts were resulting in new leads and business.
- 81% increase in web traffic March 2012 - March 2013
- 4.7x increase in organic traffic March 2012 - March 2013
- 5.6x increase in leads from organic traffic March 2012 - March 2013
"The main reason we chose HubSpot is because of the native integration with SalesForce. We're able to nurture candidates and sales leads that come to us because SalesForce and HubSpot work so seamlessly together."
With one of the fastest growing sports brands in the UK, the primary goals for the marketing team at Zaggora.com are to increase lead generation by providing fun, educational fitness content on their website, and to continue to engage and retain their existing customers. They turned to HubSpot to seize an opportunity to better capture traffic on their website and social media, and ultimately win more paying customers.
- 91% increase in organic traffic July-Dec 2013
- 47% social media lead to customer conversion rate
- 17% of new sales generated via social media since July 2013
"With HubSpot, we’re able to measure new contacts resulted from email campaigns more accurately in order to re-market them according to their level of awareness about the brand and likeliness to buy our products."
YouEarnedIt is a flexible employee engagement software platform to recognize people, foster happiness at work, and reward employees for being great. As a rapidly growing start-up, they looked to HubSpot to help provide the guidance, training and tools needed to build awareness, drive more traffic to their website and build a lead generation machine.
- 250% increase in organic traffic
- 74 keywords on first page search ranking
Canadian Agency KIK Brand Marketing Gains New Retainer Clients and Increases Client Spending 150% using HubSpot
Before investing in HubSpot, KIK Brand Marketing struggled to meet its agency’s growth goals. Despite a strong creative team, project delays and cash flow problems kept the agency from reaching their full potential. KIK President, Andrea Orozco, was determined for the agency to reinvent itself as an industry leader on the forefront of new digital marketing trends.
- 14x increase in organic traffic within first year
- 4x increase in leads Feb 2013-Feb 2014
- 19x increase in organic traffic since starting in March 2012
With a small three person marketing team, DoInbound cares deeply about making their processes efficient so that they can spend as much of their time marketing to prospects and customers as possible. When Guavabox built their inbound marketing management tool in 2013, they identified a repetitive, three-step process that they knew could be simplified to one step. They sought help from the HubSpot-Zapier integration, an app integration tool to improve this redundant marketing task and make their marketing efforts more efficient.
- 400% reduction in lead review time
- 19X increase in GuavaBox leads from organic traffic in 2013
- 24% increase in DoInbound leads from organic traffic past 5 months
Atlas RFID Store is an established B2B ecommerce business that was struggling to connect marketing efforts with sales and revenue growth. Atlas RFID implemented HubSpot and saw remarkable results within months. Suddenly, they could automate their lead follow-up and personally touch only the best-quality leads. Launching content offers and blogging consistently over their first year resulted in a 7.5X increase in leads and grew lifetime customer revenue by 128%.
- 50% Increase in Overall Revenue
- 128% Increase Life Time Value of Customers
- 7.5X Increase in Leads
As a leader of the sauna manufacturing industry, Finnleo’s marketing efforts focus on increasing their web presence and capturing more leads to enable their sales force of sauna dealers to generate more business. However, before HubSpot, they faced the inability to track the online activities of their visitors and were unable to make changes to their website, often leaning on developer resources and lengthy turnaround times.
- 113% increase in web traffic since Feb 2013
- 41% increase in leads since Feb 2013
- 93% increase in traffic Q4 2013 vs Q4 2012
Higher Logic was invested in Marketo’s marketing automation system and was frustrated by its complexity and the inefficiencies they felt it caused for their marketing team. Upon joining as the CMO in the Fall of 2013, Hunter Montgomery set out to find a better solution – which he found in HubSpot.
Amerihope Alliance Legal Services, like many other legal firms, has always relied on paid search and purchasing legal directories to gain customers. After investing in HubSpot and integrating it with Zerys, they’ve dramatically increased both their lead generation and close rates following an inbound marketing strategy.
- 119% increase in organic traffic within first three months
- 186% increase in contacts within first three months
- 27% increase in customers past six months